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Shell

A Shell outlet that doesn’t sell fuel or lubricants? That’s pretty unusual but there is actually such a place. It’s Shell Malaysia’s first stand-alone deli out of the Shell retail stations and it’s located at the Abdullah Hukum LRT station in Kuala Lumpur (at the end of Jalan Bangsar where the New Pantai Expressway.NPE starts).

This is the first of Shell’s initiatives to go beyond the forecourt of its station network to give Malaysians a convenient ‘pit-stop’ during their daily commutes to ‘refuel’ themselves. At the deli by Shell, as the outlet is known, they can have a warm meal, caffeine boost, or a quick bite.

Explaining the new development, Shairan Huzani Husain, MD of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said: “As a mobility retailer, we are constantly innovating with the customer at the heart of our decision-making. We’re looking after not just vehicles, but people on their journey. As people’s busy lives require even more on the move convenience, we took this bold step to offer convenience and great food and drinks to commuters beyond our stations”.

Designed to provide extra convenience to Malaysians in their daily commutes, deli by Shell offers meals and beverages on-the-go featuring Shell’s signature deli2go delicacies, as well as local favourites including nasi lemak bungkus, ikan bilis doughnut, and Buttermilk Chicken rice bowl. There are than 20 food items on the current menu, including combos that provide a drink as well.

“LRT riders can now enjoy extra convenience at deli by Shell amidst their busy schedules. We want customers to enjoy Malaysian comfort food, whether it is a hot cup of Kopi O or a pack of freshly prepared nasi lemak. Shell strives to provide customers with that extra ‘oomph’!” he said.

Shell FuelSave 95 is a high quality, proven petrol with robust capabilities that deliver extra kilometres. Now, with Shell Malaysia’s latest brand campaign – Shell FuelSave 95 Ekstra Kilometre, Ternyata Berbeza – motorists are invited to take a refreshed look at its Shell FuelSave 95 proposition.

Benefits of Shell FuelSave 95
Designed with DYNAFLEX technology, Shell FuelSave 95 saves fuel with reduced friction by up to 90% in critical engine parts to maximize fuel economy. At the same time, it also keeps the engine clean with up to 95% of deposit formation prevented. Finally, there is the extra protection available against wear, corrosion, and deposit build-up, thanks to its ‘Triple Action’ formula.

These key benefits align closely with the findings from a consumer study which revealed that Malaysians chose ‘better mileage’ and ‘cost-savings’ as their top considerations for a quality maingrade fuel. Taking a leaf from the study, Shell Malaysia embarked on the refreshed brand campaign to give Malaysians what they asked for in top quality maingrade fuels: extra kilometres without extra cost.

Invitation to experience
“We place customers at the heart of everything we do; all our fuels are developed with their needs in mind. With the current COVID-19 pandemic affecting many Malaysian households financially, we resonate strongly with our customers and understand that a little extra goes a long way. Shell FuelSave 95 aspires to deliver instant fuel economy from the very first drop and is the smart choice for customers. But don’t take my word for it, try it today and experience for yourself the difference of Extra!” said Shairan Huzani Husain, MD of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn. Bhd.

To initiate the launch of the campaign, Shell treated Malaysians to a campaign teaser video showcasing not all fuels are created the same, while highlighting Shell’s promise of Extra. There will be more engaging content in this campaign, including a heart-warming TVC that follows the story of a loving Dad who takes care of his baby, with the help of Shell FuelSave 95.

To make the journey extra rewarding, Shell Malaysia has partnered with BonusLink to give customers up to 4X Points whenever they spend a minimum of RM50 to refuel at Shell.

Although driving may be reduced now with the CMCO limiting our activities, those who do fuel up at Shell, Petron and Caltex stations can get something extra with their purchases.

SHELL
At Shell stations nationwide, the ‘Ekstra Ganjaran Setiap Hari’ campaign to reward loyal customers will give those with Bonuslink cards up to 4x points. The campaign begins on November 16, 2020 and will end on April 30, 2021.

“At a time of unprecedented economic uncertainty, we’ve had to rethink our loyalty programme offerings to ensure we continue to stand behind all our customers and provide them the best value. We hope customers will take this opportunity to get rewarded at Shell so they can go well on their journeys,” said Shairan Huzani Husain, MD of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.

During this campaign, customers can accumulate BonusLink Points faster than before, based on the principle of tiered rewards where the more purchases one makes in a month, the higher the points tier they move up into – up to 4x BonusLink Points!

To participate and be upgraded to a higher points tier, customers simply need to swipe their BonusLink card at Shell and pump a minimum of RM50 of Shell petrol products in a single receipt. They will then earn extra BonusLink Points for each Qualifying Transaction according to the points multiplier at each points tier. With the points collected, customers can redeem special treats in-store for as low as 100 BonusLink Points.

PETRON
Petron customers will be rewarded with a RM3 cashback just by shopping at Watsons and vice-versa using the e-wallet app, Boost. A total of 80,000 cashbacks amounting to RM240,000 via the Boost are available during the promotion duration which is currently running and will end on December 31, 2020.

They must spend a minimum of RM30 on a single purchase using Boost at participating Watsons stores to earn a RM3 cashback for fuel products from Petron. Customers are allowed a maximum of up to 4 cashbacks from both Petron and Watsons using the Boost app.

“This collaboration with Boost and Watsons is meant to further reward our customers with more exciting offers when they fuel up with Petron,” said Choong Kum Choy, Head of Retail and Commercial Business of Petron Malaysia. “In addition to these, they continue to be awarded two PMiles points for every litre of fuel they purchase through our loyalty program. We invite everyone to enjoy this ‘fuel happy’ experience with Petron.

CALTEX
Caltex has tied up with the online e-commerce company Shopee to make payments for purchases easier. Customers can now use Shopee’s e-wallet known as ShopeePay to purchases petrol as well as other items at a Caltex station.

Those who make a minimum purchase of RM40 and pay using ShopeePay at a Caltex station will be rewarded with RM4 cashback from now until the end of 2020. Each ShopeePay user is entitled to receive up to 3 cashbacks throughout the campaign period, or until it is fully redeemed, whichever comes first.

“We are excited to introduce a new contactless payment option as we continuously look for ways to bring a hassle-free fuelling experience to our customers in their Caltex journey. Working together with ShopeePay allows us to provide fast, easy and secure transactions at our stations, more so now with the growing adoption of contactless payments in the country,” said Jay Gomez, Country Chairman for Chevron Malaysia, which markets Caltex fuel and lubricants.

Using ShopeePay does, however, require the motorist to go to the station store to make the transaction as it cannot be done at the pump. This would mean that, in accordance with the clarified SOP, it will be necessary to register manually or using the MySejahtera app on a mobilephone.

COVID-19

For many years now, acceptance of credit cards and debit cards at petrol station pumps has made it unnecessary to go to the office to make payment before refuelling. Now, in this age of reducing contact and close interaction to prevent spread of the coronavirus, such a convenience is even more important. As such, the government has urged businesses to shift to contactless and cashless transactions.

In support of this call, Shell Malaysia is encouraging greater use of cashless payments at its stations. As an incentive, from June 15 until July 26 2020, customers who opt for cashless payment methods at Shell stations nationwide will also receive “Ganjaran Ekstra” through cashback and fuel rebates.

Shell station

“Cashless payment is another way to lessen the risk of exposure,” said Shairan Huzani Husain, MD of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd. “At Shell, we want to ease the worries of Malaysians through cashless payment options such as debit cards and e-wallet payment options at Shell stations nationwide. Cashless payment users will also be enjoying rewards when they fuel up at Shell.”

“We understand that Malaysians are worried and are now making lifestyle changes to fit into the ‘new normal’. We strive to do what we can for Malaysia during these trying times by providing an experience that is ’senang, mudah dan selamat’, coupled with extra rewards for all our customers. We will continue to do our best in ensuring the safety and  comfort of Malaysians who visit our stations, especially during this time, as we strive to recover from the COVID-19 pandemic,” he added.

Debit card and two eWallets accepted
Customers who use debit cards and e-wallets to purchase fuels or Shell Select items at Shell stations during the campaign period will receive extra cashback and fuel rebates.  Applicable cards are the Visa Debit Card while Touch’nGo  and Boost eWallets are accepted.

Those using the Visa Debit Card must register their first transaction to qualify for rewards. A minimum of 3 eligible transactions of RM40 and above with the same Visa debit card is required to qualify customers to stand a chance to win RM12 Shell Fuel e-vouchers. An eligible transaction consists of a single receipt with a minimum spend amount of RM40 at any Shell Station.

Shell Cashless Payments

For those using the Touch’nGo or Boost eWallet, the RM4 cashback reward is offered for a purchase of RM40 and above in a single receipt at the Shell Station. Only one cashback per eWallet account will be given throughout the promotion period.

The cashback for Touch’nGo users is limited to the first 374,640 transactions (limit to first 13,380 transactions per day) between June 15 and July 12, 2020. For Boost eWallet, the rewards are limited to the first 150,000 transactions only between July 13 and July 26, 2020.

More information can be found at www/shell.com.my/ganjaranekstra as well as in the Terms & Conditions.

Although there is still a Conditional Movement Control Order (CMCO) active, Malaysians are able to return to their working places and also travel around freely (except to other states which is prohibited). As motoring routines return, more people will be visiting the petrol stations and to welcome customers back, Shell Malaysia is offering extra rewards through its latest campaign, #AkuRindu.

The campaign will take place at all Shell stations nationwide for 4  consecutive days – from Monday, June 1 to Thursday, June 4, 2020. During this campaign, there are 4 special offers at Shell retail stations nationwide. The extra rewards will help customers on their journey.

On the first day, customers will get 5X BonusLink Points when they swipe their BonusLink Card and purchase any Shell fuels. The second day will have 50% discount on any Shell Advance AX7 Motorcycle Oil, limited to the first 10 customers per Shell station.

Shell Rewards 1

Shell rewards 2

On the third day and fourth days, customers can purchase either a Cornetto Ice Cream (Vanilla or Chocolate) or Goodday Milk (Full Cream or Chocolate, 250 ml) for only RM1.00 each at Shell Select stores nationwide, while stocks last. Additionally, customers will also enjoy a ‘Buy 1-Get One Free’ offer at all Deli2go outlets, for the Hexagon Doughnut Deli2Go pastry  and the Sardine Puff Deli2Go pastry (while stocks last).

“COVID-19 has been a challenging time for everyone, impacting all aspects of our lives including our health, travel, lifestyles, and most importantly our livelihoods. Now as the nation inches closer towards recovery, we see signs of Malaysia coming back to its feet as people become acclimatised to the new normal. At Shell, we would like to say, ‘Welcome Back!’ to all Malaysians, and we are offering a few special rewards at all Shell Stations nationwide to thank customers for their support. We hope our #AkuRindu campaign helps customers recharge, renew, and reap extra value so they can go well on all their journeys, wherever they may go,” said Shairan Huzani Husain, MD of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.

COVID-19

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In the War Against COVID-19, the frontliners are those in the healthcare services, especially the ones who have been working day and night in challenging conditions to save lives. These are our Malaysian heroes whose sacrifices and dedication will always be remembered.

Shell Malaysia demonstrated their support and care for the nation’s frontliners during this fight against COVID-19 through a series of outreach initiatives aimed to lessen their worries and challenges. Essential items such as hand sanitizers, mineral water, food and beverages were among the items contributed to medical frontliners at Hospital Sungai Buloh, Hospital Kuala Lumpur, and Hospital Raja Permaisuri Bainun in Ipoh.

Shell

Shell

Additionally, through Shell stations located across the country, the company has contributed essential items to local communities and frontliners. The initiatives include supplying electricity for lamps and fans as well as temporary tents, along with contributing food and drinks to local authorities.

“The act of caring for others and looking out for each other is essential for all of us as Malaysians to survive, and thrive through these uncertain and certainly testing times. Shell is committed to the well-being of the communities where we operate, and we want to do everything we can to help our frontliners in the fight against this global pandemic. We recognize the challenges faced by these brave Malaysians and we hope these care packages, made up of essential items will give our frontliners some needed support,” said Shairan Huzani Husain, MD of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.

He added: “We also have our very own Shell frontliners who are on the ground, every single day, taking care of our customers’ needs, and ensuring the nation’s heroes can get to work and do what they need to for the safety of every Malaysian. As one of Malaysia’s essential services, we are helping to fuel the nation through the dedication of these very frontliners. We are also ensuring care packages are provided to them as our gesture of thanks for their courage in ensuring Shell stations remain open and ready to continue serving customers. They are all our heroes.”

Shell

Besides the care packages, Shell and BonusLink have joined forces to launch an initiative to enable customers to contribute and show their gratitude to the nation’s frontliners. Over the past week,  BonusLink members have been invited to show their support to the frontliners by simply contributing a minimum of 100 points (equivalent to RM1) which will be channelled directly to the Ministry of Health Malaysia (MOH) COVID-19 Fund.

Shell has pledged to match RM1 for every 100 points (RM1) donated during the period. All donations to Tabung COVID-19 will be used to assist MOH to purchase medical equipment, PPEs and other medical necessities.

COVID-19 FUND

Shell urges all Malaysians to stay safe by staying at home during the Movement Control Order (MCO), and by practicing meticulous personal hygiene as advocated by the Ministry of Health. Together, we can flatten the curve of COVID-19 infections.

Find out more about Shell’s initiatives at www.shell.com.my.

StayAtHome

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Your little ones deserve the best protection when they are travelling with you in the car, and that means having them securely seated in a Child Restraint System (CRS), typically a childseat. Until this year, there was no compulsion for drivers to use CRS but the fatalities involving small children has been high and the authorities therefore decided that if people won’t use their common sense, then they need to be forced to do so by law.

A child in a car with a proper CRS has a lower risk of getting injured compared to an unrestrained child, in the event of a road accident. As pointed out by the World Health Organisation, a major problem today is child injuries, disabilities and even fatalities caused by road accidents. The Malaysian Institute of Road Safety (MIROS) found that only 30% of car drivers use child carseats.

As part of their initiative to support the call in enforcing the mandatory use of child carseats, Shell is giving away 138 child carseats. The campaign is on until April 12,2020 at 136 Shell stations in the Kuala Lumpur and Negeri Sembilan regions. Up to 17 customers will stand a chance to win a child carseat every week since the campaign began last month.

Child carseat

Naturally, the winners are delighted to get a free carseat and in the case of Lim Yen Wei, it means that they won’t have to swap the seat between his car and his wife’s car as each one can have its own installed all the time.

Another winner, Mohd Faizal Abdul said: “My 3-year-old niece used to travel without a child carseat. Now, she gets to travel on the road safely.  I am very glad that Shell is promoting road safety by rewarding customers with child car seats! This is a good initiative by Shell.”

Shell stations
Click on the image above for the full list of participating stations.

As of this week, 70 lucky parents have already won child carseats. To win one, it takes only two simple steps: No.1 – customers need to spend a minimum of RM40 in a single receipt at participating Shell stations in Kuala Lumpur and Negeri Sembilan; No. 2 – customers need to submit their details via a contest form at the station. Upon completion of these two steps, customers will stand a chance to win a child carseat that is given each week.

“At Shell, we always want to make life’s journey better for our customers. This is a gesture from some of our stations to promote the use of child carseats. Often, many parents do not know how important it is to have suitable Child Restraint Systems. By rewarding customers with child carseats, we hope we can educate parents to protect their children when travelling on the road,” said the MD of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd, Shairan Huzani Husain.

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Compact cars have always been popular in Malaysia and with the increasing volume of traffic on the roads and congestion in cities, they are certainly even more in demand. Furthermore, small cars are usually more affordable and economical to run.

However, the small engines in compact cars have to work quite hard too. Thankfully, with modern technologies, they are able to generate fairly high outputs which, with their lighter weight, gives brisk performance.

Congestion
Today’s congested traffic conditions subject smaller engines to more stresses.

To ensure that these hardworking engines are well protected, Shell Malaysia Trading Sdn Bhd has launched a new low-viscosity, fully synthetic engine oil which is recommended for engines with capacities below 1200 cc.

The new Shell Helix ECO 0W-20 engine oil is specifically developed for small cars where the engines are often subjected to high stress, stop-start driving conditions in the city.  It promises better fuel economy and superior protection for engine parts against wear and friction.  It also features a low evaporation formula that always helps keep the engine well lubricated and protected.

“The new Shell Helix ECO, with its lower viscosity, can help lower fuel consumption and ensure a smoother ride.  Car owners will now be able to enjoy savings from lower maintenance costs as it is a premium fully synthetic engine oil that is able to cleanse your engine as well as provide optimal engine protection until your next oil change,” said May Tan, General Manager, Shell Lubricants Marketing.

Shell Helix ECO 0W20

The new synthetic oil is available in a 3.5-litre pack which is the usual volume for a small car engine’s oil change. The pack has recommended retail prices of RM143.50 in Peninsular Malaysia and RM144.20 in Sabah and Sarawak.  Besides Shell stations, it is also available at authorised Shell Helix workshops nationwide.

In conjunction with the launch of Helix ECO 0W-20 in Malaysia, every 3.5-litre pack comes with a free sunshade. This offer is valid from March 1 2020, while stocks last.

Shell Helix ECO 0W20
Official genuine Shell Helix products have the ‘Untuk Pasaran Malaysia’ label for assurance that they are formulated for Malaysian driving conditions.

Customers who purchase genuine ‘Untuk Pasaran Malaysia’ Shell Helix from authorised Shell Helix workshops are entitled to participate in the unique Shell Advantage and Rewards (SHARE) programme.  SHARE members are entitled to one pack of FREE Shell Helix engine oil for every 4 packs purchased from authorised retail outlets.

More information and related terms and conditions for promotions can be found at www.shell.com.my/helix.

Click here for other news and articles about Shell.

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The day when you no longer have to ‘lose’ 50 sen for every reload of the Touch ‘n Go (TnG) card is fast nearing with more and more places waiving the charge. The latest is Shell Malaysia which has announced that all its stations along the PLUS Expressways (NKVE and ELITE) and the East-Coast Expressway (ECE) will no longer charge the 50 sen.

The broader expansion to all stations along these expressways is an addition to Shell’s recent initiative in waiving the TnG top-up fee at all stations along the North-South Expressway (NSE) earlier in January.  As part of Shell’s effort, the expansion to the number of stations from the earlier initiative also includes 25 other Shell stations at various locations nationwide.

SHELL STATION

“Shell understands the challenge Malaysians face against the rising cost of living. We know it can be difficult to save when there are increasing necessary expenses like food, transportation, utilities and education, which form a huge part of one’s expenditure. This drives us to help Malaysians save more and ultimately, get more out of their journeys. Hopefully, forgoing the Touch ‘n Go top-up charges at all  stations  along  NSE,  NKVE,  ELITE,  ECE,  and  other  Shell  stations  will give our customers one  less worry  when  travelling or  fuelling  up at Shell during  long  journeys,” said Shairan  Huzani  Husain, MD of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.

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The inaugural Malaysia Technology Excellence Awards 2019 saw Shell Malaysia Trading Sdn Bhd receiving an award for introducing next-generation lubricant solutions for its business-to-business (B2B) customers that incorporate artificial intelligence (AI), mobile applications and wearable technology.

Organised by Charlton Media Group of Singapore, the Malaysia Technology Excellence Awards recognise exceptional companies from across different industries in Malaysia that have embarked on innovative technology-driven initiatives that positively impacted their businesses.

Shell Lubricants General Manager for Malaysia and Singapore, Baljit Singh, said that the awards recognised Shell’s continued technology leadership in lubricants.  “As the top lubricants supplier in the world for the past 13 consecutive years, Shell has been at the forefront of research and development that includes deploying the latest technology to create enhanced products and services that deliver tangible benefits and long-term value to businesses,” he said.

The award-winning initiatives
Shell LubeChat – Shell’s online AI-powered chatbot operates 24 hours with machine-learning capabilities that provide customers with accurate solutions in a timely manner to make faster, better-informed decisions regarding the right lubricant for every type of equipment or application. Its customer support capabilities range from basic enquiries to troubleshooting and solution-driven conversations. It even provides technical documents for reference, an initiative taken by Shell to communicate more efficiently with its customers.

Shell LubeChat
Shell LubeChat

Shell LubeAnalyst – Available in a convenient mobile application, this data-driven diagnostic tool hosts millions of data points that date back to 30 years and cover more than 700,000 components on its cloud-hosted database. Shell LubeAnalyst has proven to be invaluable in helping determine the ‘health’ of both lubricants and equipment to avoid unplanned downtime. The mobile application makes it easier to register oil samples and access necessary information. Customers can submit samples using QR codes from virtually any location, thereby eliminating manual, paper-based processes and minimising risks of human error. This service has enabled Shell industrial lubricants customers to reduce total costs of ownership of heavy machinery.

Shell Wearable Technology – Shell’s introduction of wearable technology enables its technical field personnel to conduct on-site equipment inspection and communicate remotely in real-time with other Shell technical experts in Malaysia and other parts of the world for accurate diagnosis and prompt resolution. The wearable headset is equipped with a camera capable of capturing still images and projecting `live’ video feed, a microphone and a high-resolution micro-display screen. It is completely hands-free, voice-activated and rated for use in restricted zones where potentially hazardous materials are present.

Shell Wearable Technology
Shell Wearable Technology

For more information on Shell’s portfolio of industrial lubricants and technical services, send email to technical-my@shell.com or visit www.shell.com.my/business-customers/lubricants-for-business.html.

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