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Sime Darby Motors

Sime Darby Motors has been building up its portfolio of automotive and automotive-related brands for many years, and today represents 31 brands in Asia and Australasia. Some 20 years ago, the Sime Darby unit tried to establish a shared approach for its brands but at that time, conditions were different and the idea was not so viable.

Today, that vision has been realised with Sime Darby Motors City in Ara Damansara, Selangor, where a number of brands are housed with sales and aftersales facilities available. Then Sime Darby Auto Selection was established to offer pre-owned vehicles, with an online channel as well.

Sime Darby Auto Selection service centre

For post-warranty vehicles
Now Sime Darby Auto Selection has also opened a multi-brand service centre, as part of the company’s strategy to offer a new aftersales service alternative, at a price point competitive with independent workshops, for post-warranty vehicles.

Located in Glenmarie, Selangor, the service centre offers owners the same quality of service provided by brand-specific authorised service centres. Utilising state-of-the-art equipment, the purpose-built facility is able to service and maintain vehicles of various brands. It has highly-trained and skilled technicians who can provide quality workmanship.

Sime Darby Auto Selection service centre

“The opening of this new after-service facility is very timely to meet the changing demands of car owners, who are always on the lookout for alternatives after their car warranty expires. With this one-stop service centre, car owners – especially those with different car brands – will enjoy the convenience of a one-stop service centre that offers high quality service, at an unrivalled price,” said Jeffrey Gan, MD for Retail & Distribution, Sime Darby Motors Malaysia.

“Customers today are more knowledgeable and aware of the changing trends in the market. With the new and innovative Sime Darby Auto Selection Service Centre, we hope to instil customer confidence so that this becomes their go-to centre for all their vehicle maintenance needs,” he added.

Various services available
Apart from basic services such as engine oil replacement, tyre alignment and balancing, air-conditioner and car disinfection service, the service centre also offers repairs, car washes and vehicle inspections.

The 4,117 square foot facility has 6 service bays and an environment for customers to wait comfortably. Those unable to personally send in their vehicles can also arrange for pick-up and delivery service. It operates 6 days a week from Monday to Saturday.

Collaboration with SpareXHub
Meanwhile, Sime Darby Motors Malaysia has also teamed up with SpareXHub to offer vehicle owners an additional avenue to purchase genuine automotive spare parts at competitive prices.  The collaboration with the genuine spare parts e-commerce platform gives customers the ability to source, order and purchase original automotive spare parts of their preferred brands via a one-stop contactless platform from the comfort of their home or office.

Sime Darby Motors offers multiple brands under corporate programme

COVID-19

Sime Darby Motors Malaysia (SDM Malaysia) is having a virtual sales carnival offering new as well as pre-owned vehicles until this Sunday (December 6). The brands present are those which Sime Darby’s automotive arm handles (in Malaysia) – BMW, Ford, Hyundai, Jaguar, Land Rover, MINI, Motorrad, and Volvo.

The Sime Darby Motors Virtual Grand Finale powered by Carlist.my offers great deals, exclusive freebies, attractive financing packages, and high trade-in values on a wide range of vehicles. Pre-owned models from other brands are also available through Sime Darby Auto Selection.

Extras with booking or purchase
Each brand is also offering some extras, eg Sime Darby Auto ConneXion offers those who book a new Ford vehicle during the event period a free Petronas fuel card and tinting (first 50 orders only). One lucky purchaser will also win a BMW G310R motorcycle (terms and conditions apply).

Interactive features
Other interactive features of the online event include as live chat, door-to-door test drives, online booking, collateral downloads, video display and a payment gateway. It offers an opportunity to shop for new or ore-owned vehicles from the comfort of home or office, or even the mamak stall.

Commenting on the inaugural Sime Darby Motors Virtual Grand Finale, Jeffrey Gan, MD of SDM Malaysia’s Retail and Distribution said: “We are excited to provide this unique, exceptional access to automobile enthusiasts nationwide from the comfort of their homes. While it is a challenge to replicate the energy of the physical event, we have worked closely with Carlist.my to design this exclusive five-day virtual sales carnival to be as interactive as possible”.

“With the exemption of sales tax ending on December 31, 2020, now is the best time for consumers to seize the opportunity to own their dream cars with great savings and be rest assured knowing that their sales and after-sales needs will be taken care of by our passionate professionals, who are dedicated to providing world-class service,” Mr. Gan added.

Corporate customers can also take this opportunity to sign up for Sime Darby Motors Corporate Programme which entitles a company’s directors, employees and their spouses to enjoy fleet membership entitlements. These include discounts of up to 10% from a vehicle’s recommended retail price on their next purchase from SDM Malaysia.

The Sime Darby Motors Virtual Grand Final website is located at www.simedarbymotorsgrandfinale.com. Showrooms of authorised dealerships of the respective brands also have special offers available.

Related story: Sime Darby Auto Selection Online Store

Sime Darby Motors, with its portfolio of different brands, offers a wide range of new models across the consumer spectrum. At the same time, its various subsidiaries will have pre-owned units that customers may have traded-in, broadening its range of offerings.

Many of the pre-owned vehicles are managed by Sime Darby Auto Selection (SDAS), a unit of Sime Darby Motors which handles used vehicles. Now, SDAS has an online store to provide additional convenience to customers shopping for used vehicles.

Sime Darby Auto Selection SDAS

The SDAS online store at simedarbyautoselection.com.my offers an easy way to search through the wide range of used vehicles (some of which are nearly new). There are up to 300 vehicles of multiple brands listed, and they are not limited to Sime Darby Motors’ franchise brands such as Ford, BMW, Hyundai, Land Rover, Porsche, etc.

Thoroughly inspected vehicles
Every used vehicle listed by SDAS has undergone a thorough inspection process to ensure it is in the best possible condition and quality. The website also comes with user-friendly features that enable scheduling of car inspections and appraisal appointments, service appointment and test-drive bookings, as well as the latest promotions and events.

The website will debut a ‘Spin Car’ feature which offers customers 360° interior and exterior view of vehicles, allowing customers to explore every detail of the vehicle they are interested in, from all angles.

One of the many brands in the Sime Darby Motors portfolio is Ford, which is handled by Sime Darby Auto ConneXion.

Aiming to be a trusted used car dealer
“Along with our vision to be the trusted used car dealer, the team behind Sime Darby Auto Selection strives to offer premium quality used cars and excellent after-sales services to our customers. Sime Darby Auto Selection’s online used car store caters to all our customers’ needs. Those looking to buy a used car can browse our wide selection and schedule test drives, while those selling their cars may schedule appraisal appointments,” said the MD  of Sime Darby Auto Selection, Vi Thim Juan.

“By leveraging on the power of the Internet and mobile technology, we are able to provide a seamless online used car trading experience for our customers, and we hope to leverage on this capability to grow our business even further,” he added.

Additional features such as loan calculators and booking transactions to enable placement of orders at any time, without the hassle of visiting a dealership, will be introduced at the online store in the near future.

Sime Darby Auto Selection SDAS

 

Sime Darby Motors has a wide range of brands in its retail and distribution portfolio for the Malaysian market. These Ford, Jaguar, Land Rover, Hyundai, BMW, MINI, Motorrad and Volvo. To cater to the needs of corporate clients, the company is having an ‘Unbelievable Deals’ campaign. a corporate programme providing special privileges with very attractive cost of ownership and exceptional benefits.

This campaign is applicable across all the brands to suit different requirements. “This programme is specially curated to reward our loyal customers across Sime Darby Motors Malaysia. As exhilarating as it is rewarding, we aim to offer our customers with irresistible deals whilst ensuring their sales and aftersales needs are cared for by our passionate professionals who are dedicated in providing world-class services that exceed expectations,” said Jeffrey Gan, MD of Retail & Distribution, Malaysia.

Ford showroom
The different brands represented by Sime Darby Motors offer a variety of vehicle types from Ford pick-ups to premium sedans like the Jaguar XF (below)

Jaguar XF

“The automotive industry is moving towards a more digital environment to fit with the needs of our consumers. Our operating units are continuously innovating to find new ways of digitalising the car-buying process; from digital showrooms and door-step test drives to contactless servicing and eventually delivering customers’ cars to their doorsteps. The digital transformation in the automotive industry is certainly opening up new opportunities for us,” he explained.

On the impact of the COVID-19 pandemic, Mr. Gan said the company takes the current situation very seriously. “We stand guided by the government’s policy, with the safety and health of our employees, customers and business partners being our utmost priority,” he explained.

More information on the corporate programme is available at the individual websites of the respective brands.

PISTON.MY

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