The Lamborghini Urus super SUV has been a success for the sportscar maker right from the time it went on sale in 2018. Within the first four years, 20,000 units were sold, making it the company’s best-selling model in the shortest time ever. Last year, of the 9,322 vehicles Lamborghini delivered worldwide, 5,367 of them were the Urus.

For most people, owning an Urus (which presently has an 18-month waiting list) is already something special. But there will be some who still want their luxury SUV to be more unique and are willing to pay the extra money for personalisation.