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Drag race video of high speed racers, with a twist

E.ON, a well known energy provider, has released a witty video that showcases the versatility of electric mobility. The 1:36 minute film depicts an American style drag race that takes place on a wide barren dessert floor in the middle of nowhere.

A variety of different vehicles line up side by side at the start of the race. They comprise of the world’s first big foot EV, Tachyon Speed by Raesr, an electric hyper-car prototype, Baja buggy, Shelby Cobra motorbikes, and a number of other vehicles.

Initially, the video would have you believe that all these vehicles are in fact petrol or diesel powered. their engine notes or lack there of, were masked by the audible sound of several electric guitars played by musicians from the bed of pick-up trucks.

Their musical notes mimic that of actual engine sounds and exhaust notes. And as these vehicles pass a small petrol station in the desert, the music stops to reveal that all vehicles in the race are in fact, fully electric. The big foot, actually has 30 separate batteries in it that total 360 volts and the Tachyon Speed, has about 1,250bhp of EV power at its disposal.

The video ends with the words, E.ON is setting the electric car free, referring to the idea that any car, regardless of age, can be converted into a fully electric one. This maybe a startling revelation to some, but many manufacturers including Bosch, already produce modular systems that can be adapted to support multiple platforms.

E.On however isn’t a manufacturer but a major supporter of the EV platform and is currently running The ‘Freedom is Electric’ campaign. It showcases the diversity of the world of electric vehicles, charged using E.ON’s fast-charging technology, which will be available in thousands of locations across Europe.

It’s ultra-fast charging network, offering 150 kW of charging power with a modular upgrade option to 350 kW, will enable charging of a full 400 kilometres range battery in only 20-30 minutes. This will help somewhat, to make electric cars more practical as daily drivers and for long distance commutes.

All vehicles that were featured in the film, including the motorbikes and drones used for filming, were actually EVs. Not a single drop of fossil fuel was used in the entire making of the video, which exemplifies the notion of electric mobility being the future of modern transportation.

Volkswagen release Luv Bug video

VW is trying to rekindle the love many had with the original Beetle for the soon to be launched Volkswagen Atlas with the release of a short video dubbed “Luv Bug”. The story is about a young couple just starting out life together. When they start having a family, and as it grows with every addition, the couple are forced to trade in their older and smaller VWs for newer and bigger ones to accommodate the whole family.

https://youtu.be/DZ3cDd-L1Qg

Speaking of the video, Vinay Shahani, Senior Vice President of Marketing, Volkswagen America, said, “Luv Bug shows the evolution of the Volkswagen brand through the eyes of a growing American family, as they graduate from the iconic Beetle to the compact Jetta sedan then to the versatile Tiguan and eventually to our all-new 2018 Atlas. We are excited to debut the Atlas with an ad campaign that celebrates our heritage and journey, alongside that of our American consumers.”

The song featured in this short video is Dean Martin’s “The Birds and the Bees” which is rather fitting considering how PG13 the video actually is. VW’s clever objective in this video is to portray the large size and spaciousness of the Atlas to viewers by introducing the tagline “Life’s as big as you make it”.

VW’s Atlas is the company’s biggest offering yet and will be built at the company’s manufacturing facility in Chattanooga, Tennessee. It is said to be specifically tailored to meet the needs of the American consumers. Volkswagen says that the SUV offers class-competitive levels of technology and speciousness while maintaining the driving dynamics expected from vehicles that bear the its badge.

Measuring 5037 mm long, 1979 mm wide and 1768 mm high, the Atlas is the biggest VW yet to roll off the production line to date. There are two engine option to choose from, which are the 2.0-litre TSI four-pot that produces 238bhp and a 3.6-litre VR6 one that produces 280bhp. Both engines will be mated to an 8-speed transmission but buyers can opt to have either a front-wheel-drive or 4Motion all-wheel-drive configuration. VW’s Atlas is slated for launch towards the middle of 2017 in the US and with it, VW hope to take the fight to the American Juggernauts known as Ford, Chevrolet and Jeep.