Volkswagen Group Archives

VW increase production at Pekan to cope with demand

The recently launched Volkswagen Tiguan has been well received here in Malaysia. Demand for the German mild off-roader is so strong that VW have had to ramp up production at its Pekan plant to cope with the booking orders.

According to the automaker, the reason people have flocked to the Tiguan instead of its rivals is because it offers solid build quality, balance of style and versatility, decent seating capacity, power and attractive pricing, making it the vehicle a ‘complete package’.

Speaking of the popularity of the Tiguan, Managing Director of VPCM, Mr Erik Winter said, “We are pleased to announce that the Tiguan Highline has been very well-received by Malaysians, and the Comfortline has also caught the eyes of those looking for quality, value-for- money German engineering. The Pekan Plant is working hard on its production timeline to guarantee stock availability, and customers can rest assured that we will be doing our utmost best to ensure and smooth and fast delivery to our new owners.”

The Tiguan is priced at RM148,990 for the Comfortline and RM168,990 for the Highline variant. And to entice customers further, Volkswagen have made the SUV available in a new body colour, called Crimson Red. Both variants of the Tiguan are offered with a 5-year warranty and 5-years’ roadside assistance. But, for limited period, Volkswagen is offering the App Connect function as a complimentary feature for the Tiguan Highline.

If you are interested to know more about this vehicle or other VWs, visit the automaker’s site or your nearest authorized dealer.

Volkswagen Commercial Vehicles gets new Head of Sales Operations

James Douglas has been appointed Head of Sales Operations for Volkswagen Commercial Vehicles. Douglas who is currently the Head of fleet for Audi, will be filling the role left vacant by Andy Waite who left the automaker last month.

Prior to his four year stint at Audi, Douglas enjoyed a 13-year career at Nissan GB that included board-level roles such as Corporate Sales Director and LCV Sales and Marketing Director. Now, as Head of Sales Operations, he will be in charge of the Van centre network, fleet and direct sales, as well as used vans and special vehicles including conversions.

Speaking of the appointment, Volkswagen Commercial Vehicles Director Carl zu Dohna said: “James joins the team at a crucial time in the history of the brand, with the imminent launch of the new Crafter marking the final phase of our range renewal process. I am confident that his wealth of experience in the light commercial industry will be an asset to the team, and I am looking forward to working with him.”

Regarding his new role in the Volkswagen Group, Douglas said, ‘”I’m proud of the work I’ve done at Audi, but excited to be joining Volkswagen Commercial Vehicles at such an important time. The light commercial vehicle market is changing as businesses’ mobility needs change. I’m looking forward to developing new strategies and solutions which enable us to keep pace with, and ahead of, these changes.”

Whether this is the case of “meet the new boss, same as the old boss” is left to be seen. But he will officially be taking up his new role by June of this year. His position at Audi will be filled by someone else at a later date.

Volkswagen to use augmented reality for future designs

Volkswagen has embraced the future and is looking at augmented reality to pursue the designs of its future models.The company is currently testing this methodology with the use of the Microsoft “HoloLens” augmented reality googles. Unlike Virtual reality ones, HoloLens blends virtual reality with the real world enabling better understanding of shapes and figures in real time. The technology is said to be beneficial to a number of fields and automakers like VW believe, that it will help them shorten the timeframe of their design work.

Hooked up to a mobile computer, Microsoft’s HoloLens can project virtual content onto a physical object through gesture control and voice commands. Ostermann, who heads one of VW’s Engineering Labs uses this technology to help create, mix and match colour schemes and remove any part of a vehicle in real time. he only needs to point his finger and HoloLens makes the changes. Demonstrating this tech with a R-Line Golf, Ostermann was able to change different aspects of the vehicle such as, use different wheels and modify the fenders, turning the vehicle into a very different variant of the original one.

Ostermann’s lab is one of six being operated by Volkswagen Group IT in Wolsburg, Berlin, Munich and San Fransciso. The latest has recently begun operating in Barcelona and together with the other locations, teams will collaborate on the digital future with research institutions and technology partners.

“At Volkswagen, we have been using augmented reality and virtual reality for some time, mainly to obtain a three-dimensional view,” says Ostermann. “We are now taking a major step forward at the Virtual Engineering Lab. We are transforming this technology into a tool for Technical Development. This will allow Volkswagen engineers to work on a virtual vehicle, to change its equipment as they wish and even to design new components virtually. They will be able to see the results of their work immediately.”

HoloLens doesn’t just project objects onto real ones, it also enables teams from different parts of the world to collaborate on the same project, making for a more efficient working environment as changes can be made in instant and be viewed by all members of the team.

The tech is said to still be in the testing phase but in the future, VW hope to be able to call up the entire brand portfolio and make changes no matter how extensive in order to build their best vehicles for the mass market.

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