Sime Motors has marked a significant milestone with the grand opening of its new flagship Denza showroom, a purpose-built facility dedicated to delivering an elevated automotive retail experience. Situated prominently along Old Klang Road, the showroom is designed to set new standards in luxury, innovation, and customer engagement.
Spanning over 8,000 square feet, the state-of-the-art facility houses six display vehicles, a refined customer lounge, and five advanced service bays. The showroom’s design reflects Sime Motors’ ambition to merge cutting-edge technology with premium service, establishing a benchmark for automotive retail spaces in Malaysia.
To commemorate the launch, Sime Motors hosted an exclusive Gala Night that formally introduced the Denza Sime Motors showroom to invited guests. The event featured high-end entertainment, gourmet cuisine, and an unveiling ceremony, offering a preview of the sophisticated customer experience the new showroom aims to deliver.
According to Sime Motors’ Managing Director for Southeast Asia, Jeffrey Gan, the showroom is not merely a sales centre, but a manifestation of the company’s vision for future mobility. It embodies a commitment to integrating modern design, forward-thinking technology, and superior hospitality into a single, seamless experience for every visitor.