Early this year, Meta informed customers that as of January 30, it will no longer let sellers create used-vehicle listings using a Facebook business profile. Similar limitations that applied to rentals and real properties were also put in place. The adjustments come after Facebook decided to stop allowing dealerships to use marketing partners to push goods into Facebook Marketplace in 2021.
Some dealers claim they will accept the additional advertising costs imposed by the modifications to use the platform to reach their intended online audience. Others said that the new regulations won’t have much of an impact because their profits through the Facebook Marketplace were so minimal.
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