Auto Bavaria, a dealership group for the BMW Group in Malaysia, has opened its new outlet in Jalan Chan Sow Lin, Kuala Lumpur, to complement the aftersales services at Auto Bavaria Kuala Lumpur. The facility, referred to as Auto Bavaria CSL, focusses on providing quick service and repairs for BMW and MINI vehicles with the BMW & MINI Service Fast Lane.
It is the third Auto Bavaria service workshop in the city centre, alongside Jalan Tun Razak and Sungai Besi. It operates 6 days a week, except on public holidays
Offering regular vehicle maintenance, wear and tear repairs, tyre replacements, cosmetic repairs, etc, the new 39,800 square-foot facility has a customer lounge, Isetta Bar, reception bays for incoming vehicles and a BMW AC charging station. At this time, it has a team of 23 employees
According to Vi Thim Juan, Managing Director of Auto Bavaria, Auto Bavaria CSL can provide BMW and MINI owners with the necessary service and repairs for their vehicles within 2 hours, further optimising the Premium Ownership Experience for customers in Malaysia.
“For BMW Group Malaysia, the commitment that we share with our dealers across the country to fulfil the promise of Sheer Driving remains our greatest pride. Part of this commitment is ensuring that we deliver exceptional customer service to all our BMW, MINI and also BMW Motorrad customers – and to do so efficiently. We are pleased to be celebrating with Auto Bavaria today –the establishment of their second BMW & MINI Service Fast Lane centre in the country,” said Hans de Visser, Managing Director of BMW Group Malaysia.
Exclusivity is always desired, especially in the upper end of the car market and this was evident last year when Auto Bavaria offered a limited edition of BMW X5 xDrive 45e with M Performance Parts. Only 30 units were available, assembled at the BMW facility within the Inokom plant in Kedah, and all found owners within a week.
Only 22 units available this time
The response to that limited edition encouraged Auto Bavaria to place an order for a second batch but this time, only 22 units are available. “We are now able to once again offer our esteem customers a second opportunity to own this extremely premium vehicle. Auto Bavaria brand has become synonymous with top-notch quality for both sales and service, which is why we are the preferred BMW dealership,” said Vi Thim Juan, Managing Director of Auto Bavaria.
Each Sport Activity Vehicle (SAV), priced from RM480,000 (excluding insurance) comes with M Performance parts which not only give sportier looks but actually improve aerodynamics.
Specifically, the parts (which are worth RM36,500) are a gloss black front grille, carbonfibre housings for the door mirrors and Star Spoke 748M 20-inch light alloy wheels. Each tyre is linked to the Tyre Pressure monitoring system which will alert the driver if the pressure is abnormal.
Complimentary gifts worth RM22,000
This time round, those who buy the X5 also get complimentary gifts worth RM22,000. These are a luxury suitcase, BMW umbrella, BMW Leather Care Set with UV protection, BMW Brake Pad & Brake Disc Voucher, and STTOKE Classic Insulated Ceramic Reusable Cup.
Bestselling SAV of the range
The X5 is the bestselling model of BMW’s SAV range worldwide. It was the company’s first SAV and the current generation is the fourth one since 1999. Powering the X5 xDrive45e M Sport is a 3-litre 6-cylinder engine with BMW eDrive technology. With a combined maximum output of 394 bhp/600 Nm, the SAV is claimed to have a top speed of 235 km/h and a 0 to 100 km/h capability of 5.6 seconds.
Running with just the electric motor, the claimed range can be up to 77 kms on a fully charged lithium-ion battery pack, with a maximum speed of 135 km/h. With the hybrid powertrain optimizing fuel efficiency, the fuel consumption is said to be up to 40 kms/litre.
All X5s have all-wheel drive which is provided by BMW’s proven xDrive system. Power delivery first goes through an 8-speed Steptronic transmission with enhanced shift dynamics and then to all four wheels with torque distribution according to grip and surface conditions.
If you missed the opportunity to get on last May, you now have a second chance but you should hurry to an Auto Bavaria showroom quickly.
Meanwhile, the Penang branch of Auto Bavaria, an authorised BMW, Motorrad and MINI dealership, has introduced its first-ever dedicated BMW and MINI Service Fast Lane Centre. The stand-alone facility will complement the services provided by its main service centre.
The BMW & MINI Service Fast Lane Centre has a floor area of 30,000 sq. feet and is fully air-conditioned with a premium customer lounge, 6 service bays, and two RATC (Reception at the Car) bays. The centre specialises solely on quick service and repairs with emphasis on regular vehicle maintenance, wear and tear repairs, tyre replacement, cosmetic repairs and more, for better efficiency and time optimisation.
Quotation before work commences
According to Sime Darby Auto Bavaria’s MD, Vi Thim Juan, the Service Fast Lane concept aims to help customers optimise their time while getting the necessary service and repairs for their cars. The cost of service or repair as well as the duration needed to complete the service will be discussed in advance when a customer calls to book for the Service Fast Lane.
“Our Service Fast Lane Centre is designed to fit customers’ routines with minimal interruption. Service appointment scheduling is also flexible, allowing customers to bring in their cars at a time most convenient to them. With Service Fast Lane, service and repairs are done in a fraction of the time while customers sip their coffee and relax at our lounge,” said Mr. Vi.
Customers can be assured of receiving cost estimates, including itemised costs for parts and labour prior to any work commencing, as Auto Bavaria continues to deliver on its promise of price transparency for customers to make informed decisions about the maintenance of their vehicles. The centre operates 6 days a week, except on public holidays.
For more information on BMW or MINI products and services in Malaysia, visit www.bmw.com.my or MINI.MY.
Making the purchase and ownership of cars as convenient as possible is important to retain customers so they continue with the brand the next time they replace or get an additional car. For many companies, providing convenience has been through making retail outlets 3S – offering sales, service and spare parts. In this way, they are a one-stop centre for all the customer’s needs, from the time of purchase through owning the vehicle.
Sime Darby Motors has gone further by not only having 3S outlets but also clustering them at one site so that customers can choose from a wider range of models from different brands without having to go to different locations. The site is the new Sime Darby Motors City located in the township of Ara Damansara within the Klang Valley, near Sultan Abdul Aziz Shah Airport (formerly Subang International Airport) which is claimed to be the largest automotive complex in Southeast Asia.
It is the realisation of an idea which has been considered for at least the past 30 years, perhaps gaining more relevance as the number of brands increased from the early ones such as Ford and BMW to now include Porsche, Hyundai, Jaguar, MINI, Motorrad (BMW motorcycles), Land Rover and Volvo. Though operational for over a year now, the official opening of Sime Darby Motors City has taken place only today due to COVID-19 pandemic and Movement Control Orders which restricted public events.
6 showrooms plus pre-owned business unit
The complex of 6 flagship showrooms and service centres is built on 8.6 acres of Sime Darby land adjacent to the highway to the airport. The built-up area is considerable – 1.3 million square feet – with up to 8 levels, some of which are for the service centres. It has a Green Building Index (GBI) certified facility built with sustainability in mind and incorporates technologies to cultivate a paperless organisational culture.
There is also an indoor facility with space for almost 100 vehicles that are managed by the Sime Darby Auto Selection unit dealing with pre-owned vehicles. Sime Darby Motors City also has mobility collaborations with SOCAR (a car-sharing network) and myTukar (an online used car trading platform).
Auto Bavaria has this special area for handover of new vehicles to customers.
First automotive facility with IoT
Each showroom has its own identity in keeping with the brand image, and aftersales services are provided with the highest standards, both in terms of equipment and personnel. Sime Darby Motors City is Malaysia’s first automotive facility that deploys Internet of Things (IoT) technologies, enabling improved service capacity, and supporting the company’s growth by accelerating efficiencies to deliver world-class services to its customers.
“As one of the key players in the automotive industry, Sime Darby Motors has always been committed to pursuing excellence as we strive to provide world-class services to our customers. The launch of Sime Darby Motors City is a testament to this steadfast commitment,” said Andrew Basham, Managing Director of Sime Darby Motors.
At the heart of the facility’s digital infrastructure is its Vehicle Tracking Management system which utilises a camera-based parking guide and customisable signages to ensure a higher level of guidance, security and convenience for the customer. It also allows for quicker collection of vehicles upon completion of service. Internally, the facility’s digitalised infrastructure communicates the status of each vehicle in real-time, ensuring greater efficiencies are achieved.
IoT-powered Automated Number Plate Recognition cameras have also been installed as part of a contactless self-check-in system, enabling customers’ appointment data to be accessed, upon their arrival. Concurrently, a service advisor will be alerted and automatically assigned to the customer, allowing for a seamless experience. The deployment of these technologies will be rolled out progressively throughout Sime Darby Motors City.
Customers visiting showrooms and service centres can relax and have snacks and drinks or even do work in comfortable surroundings.
RM570 million was spent on building Sime Darby Motors City so it is not a project that may be replicated in other parts of the country. “We have no plans for another similarly sized complex but we could explore other approaches in future,” said Jeffrey Gan, Managing Director, Retail and Distribution for Malaysia, Sime Darby Motors.
Future-ready for EV era
With an eye on the future of the business, Sime Darby Motors City is future-ready as the automotive industry continues to evolve towards EV. It is equipped with specialised EV-certified technicians and designated areas for EV charging, storage and repairs, which are currently available at Auto Bavaria, Auto Hyundai, Auto Performance and Swedish Auto, all of which have brands that offer electrified models.
Sime Darby Auto Performance, which represents the Porsche brand, has installed Malaysia’s first fast Direct Current (DC) high-performance charger, operational since September 2020, within its Porsche Centre. Capable of delivering a maximum of 175 kW, it is able to provide a nearly full charge within 36 minutes, which is at least 8 times faster than the fastest Alternating Current (AC) charger available at 22 kW.
Grand Launch Weekend
This weekend (April 16 – 18) will be a good time to visit Sime Darby Motors City as there will be a ‘Grand Launch Weekend’ event with attractive deals at all the showrooms. However, it is recommended that those going there contact the showroom they wish to visit so that an appointment can be made. This is to adhere to the government’s COVID-19 Standard Operating Procedures on crowd control and physical distancing.
The BMW dealership in Tebrau, Johor, which was taken over by Auto Bavaria, will commence operations from July 15, 2020. As a 4S centre, it will offer the full range of services and systems for the BMW, BMW Motorrad, and MINI brands, as well as and BMW Premium Selection (pre-owned vehicles).
The Auto Bavaria Tebrau dealership (formerly managed by a unit of Wearnes) has a large built-up space of 63,000 square feet, capable of displaying up to 10 units of BMW and BMW Motorrad vehicles, six MINI cars as well as 8 vehicles from the BMW Premium Selection portfolio.
The car showroom was the first one in Malaysia to have an escalator. It takes visitors upstairs to the motorcycle and MINI sections.
It will start off with a dedicated staff count of over 80 to serve customers of the various brands. As with other dealerships, there will be a Customer Lounge, Isetta Bar, BMW Lifestyle & Accessories, Handover Area and RATC (reception at the car) Service.
The Dealer Principal of Auto Bavaria Tebrau, Andy Tian, said: “A new journey is ahead of us in the southern region to deliver the premium ownership experience to more customers here. We continue to stay true to our promise of providing not only the best in customer service, but to exceed expectations in delivering what BMW has always stood for – providing Sheer Driving Pleasure.”
Auto Bavaria, a unit of Sime Darby Motors, was previously the importer and distributor for BMW vehicles, having taken over from BMW Concessionaires in 1988. It steadily developed the brand in the years that followed until BMW Group Malaysia was established in 2003 to manage assembly, marketing and distribution activities for the various brands. Nevertheless, Auto Bavaria, part of the Sime Darby Motors group, has continued to be the leading dealer chain representing BMW and Mini.
Authorised BMW dealership Auto Bavaria has launched a new service for customers which gives them the convenience of having their BMW vehicles at their doorstep. Said to be the first of its kind, the Auto Bavaria i-Service service can be requested through the company’s mobile application.
Additionally, using the app, owners can book service appointments, check their vehicle service history, view the service progress, and make payments. It also has a special ‘track & chat’ feature to track the location of the i-Service vehicle and chat with technicians to monitor the progress of their vehicle being serviced.
Customers can direct the i-Service vehicle to a location closest to them – be it at home or at the workplace within a 40-km radius from Auto Bavaria dealerships – to perform scheduled maintenance services. Such services include oil change, brake pad change, tyre change, and tyre balancing and battery change, saving them a trip to the service centre.
Every i-service vehicle is equipped with the latest tools and equipment and manned by experienced and qualified technicians. They carry BMW genuine parts which are needed as well.
Prior to any work commencing, customers receive cost estimates, including itemised costs for parts and labour beforehand. This ensures price transparency so that customers can make informed decisions about the maintenance of their vehicles.
Initially, there will be three i-Service vehicles catering to prime areas in the Klang Valley, with plans for expansion in the near future. The service is available from Mondays to Saturdays (except public holidays) during normal working hours.
“Quality, efficiency and innovation are the three cornerstones of our vision in providing first-class and uncompromising aftersales service to our customers. Auto Bavaria i-Service is a testament to our commitment in delivering greater convenience, innovative solutions and peace of mind when it comes to caring for the needs of our customers, and in preparing ourselves for the future of automotive ownership experience,” said the MD of Auto Bavaria, Vi Thim Juan.
To provide current and potential owners with an experience of the latest MINI Countryman Plug-In Hybrid, Auto Bavaria recently organised ‘The Auto Bavaria MINI Ride’. The by-invitation only event enabled its participants the unique experience of stage cycling with the support of the MINI Countryman Plug-In Hybrid, very much like at an international multiple stage bicycle race.
The MINI Ride event began at dawn with participants meeting at Auto Bavaria showrooms across the Klang Valley and beginning their journey driving the new MINI Countryman Plug-In Hybrid with their personal bicycles mounted on top. They headed to the start location of the ride at Plaza Batai in the Damansara Heights area of Kuala Lumpur, gaining personal impressions of the car.
To provide the riders the proper energy and hydration needed for the maximum elevation climb from Plaza Batai towards TTDI Park, the MINI Ride participants were treated to fruits, juices and energy bars at start starting point. Led by a pacer, they then rode to a maximum elevation of 137 metres in between the route from Plaza Batai to TTDI and a 1-km MINI sprint challenge stop at TTDI park before cycling back down to the Yellow Brick Road cafe for brunch.
Then it was back into the Countryman Plug-In Hybrid for the drive back to an Auto Bavaria showroom where they received more insights on its features and capabilities. For those who have active lifestyle, especially cyclists, the user-friendliness in mounting and carrying bikes as well as having the ability to provide the cargo space to carry all the necessary gear for the day out were appreciated.
As a plug-in hybrid, the car has a powertrain with an electric motor as well as a petrol engine. The lithium-ion battery pack can be recharged at home using the 240V household socket or a dedicated electric car charging point. With a fully charged battery pack, the claimed electric-only driving range can be up to 42 kms, with a total mixed driving range of up to 500 kms on a full tank of fuel. The advantage of a hybrid over an all-electric vehicle is that you can still run on the petrol engine if the battery pack cannot be recharged so there doesn’t need to be ‘range anxiety’.
In 2018, Malaysia was the first country in Southeast Asia to locally assemble the MINI Countryman at the BMW assembly facility in Kedah. Following its successful launch and in line with BMW Group Malaysia’s strategy for electromobility, the company then introduced the Plug-In Hybrid variant which is priced at RM268,888 (excluding insurance).
