BMW Safety 360° Archives

BMW Group Malaysia continues to help B40 income group with subsidies for childseats

BMW Group Malaysia has been among the more supportive car companies with regard to the introduction of childseats by car-owners. As far back as 2019, the company was already running a subsidy programme to help parents in the B40 income group to purchase childseats required when the mandatory requirement came into effect in 2020.

Now it has announced the NEXTStep Subsidy Programme in collaboration with long-term partner Safe ‘n Sound, to provide fully subsidised childseats to parents in the B40 income group. This programme is part of the BMW Safety 360° initiative. It follows on from the successful subsidy programme that saw over 300 childseats delivered to parents across Malaysia since the end of 2019.

The new subsidy programme will provide parents with childseats for children of up to 36 kgs with donations previously made by BMW Group Financial Services Malaysia.

*Over the past 2 years, BMW Group Malaysia has provided subsidies for parents in the B40 income to purchase childseats.*

“For over eight years, the BMW Safety 360° initiative has focused on raising awareness and encouraging action amongst families for more responsible road and car safety practices in Malaysia. Although we have placed a strong emphasis on child carseats in recent years with our many programmes and partnerships to advocate for the use of these seats, we recognise that the issue of low uptake must be tackled beyond verbal advocacy and partial subsidies, especially within communities that are in need in a time like this. With the NEXTStep Subsidy Programme, we aim to continue making child safety seats even more accessible to parents who can use a helping hand, ” said Hans de Visser, Managing Director of BMW Group Malaysia.

How to apply
The NEXTStep Subsidy Programme is applicable for families expecting a newborn or with a child up to 36 kgs, and whose monthly household income is below RM3,500. Parents can register at the Safe ‘n Sound website from now until May 22, 2022. Eligible applicants will be notified by Safe ‘n Sound via a WhatsApp to the contact number they provide.

Selected parents from outside the Klang Valley will be notified on the delivery status, while parents within the Klang Valley will be informed of a date, time and place to pick-up their new childseat. A suitable seat will be selected for the recipient according to their child’s respective weight and height, as well as vehicle requirement.

The range of fully subsidised childseats and prices (including shipping fees to recipients outside the Klang Valley) are shown below:

“For those still traveling back from their hometowns with their children, we would urge parents to think of their children’s safety by ensuring the right child car seats are used while on the road,” Mr. de Visser added.

https://www.piston.my/2021/02/10/bmw-group-financial-services-malaysia-contributes-over-rm200000-to-bmw-safety-360-subsidy-programme/

BMW Safety 360° subsidy programme gets support from BMW Group Financial Services

BMW Group Financial Services Malaysia today committed, on behalf of their customers, to a RM100 donation to the BMW Safety 360° subsidy programme. The donation will come from every contract funded through BMW Engage, its online financing platform. By spending only 15 minutes to submit their applications through BMW Engage, customers can indirectly contribute to this good cause via BMW Group Financial Services.

25,000 applications for subsidised childseats
The BMW Safety 360° initiative subsidy programme was first introduced in December 2019 with Safe ‘n Sound and Childline Foundation. For that inaugural initiative, 150 units of infant carrier carseats were made available at a subsidised price of RM100 each. The initiative drew over 25,000 registrations from parents in the B40 income group. The second phase of the subsidy programme focused on equipping the remaining registrants from the first phase with a range of child safety seats for newborns to children of up to 36 kgs.

“Although the government has postponed the enforcement of the use of Child Restraint System (CRS) until the end of the year, we hope parents recognise the need for CRS to keep their children safe while on the road – no matter how short the driving distance. However, we recognise that advocating for child safety seats is a shared responsibility, and with BMW Safety 360° and its respective partners, we are also taking ownership to ensure more child safety seats are accessible to those in the B40 income group,” said Tobias Eismann, MD of BMW Group Financial Services Malaysia.

More supporters invited
Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia, notes that the support from BMW Group Financial Services Malaysia’s has come at just the right time. “We are continuing to equip even more parents with child safety seats before the end of the year. Once again, we want to continue to urge individuals, partners and companies who have the means to support – be it through raising greater awareness on the topic through education, making child safety seats more accessible or reaching out to us for collaborations – to make child safety seats instinctive for parents moving forward,” he said.

BMW Engage is a first-of-its-kind online financing platform introduced by BMW Group Financial Services Malaysia which makes applying for financing for a BMW or MINI vehicle purchase easier. The process can be done from home or office, thereby supporting the government’s call to practice social distancing as much as possible so as to prevent spread of COVID-19.

It also supports the BMW Group’s overall contribution to sustainable environment by reducing the use of paper through digitised processes.

BMW Group Malaysia invites other companies to join in childseat subsidy initiative

BMW Group Malaysia invites other companies to join in childseat subsidy initiative

Since the year began, the law making it compulsory for small children and infants to be placed in childseats when travelling in cars has come into effect. While the Transport Minister has said that, during the first 6 months of 2020, summonses will not be issued to those who do not comply, it doesn’t mean that the matter should be ignored either.

Meanwhile, one car company has taken the initiative to help in promoting the use of childseats. As reported earlier, BMW Group Malaysia has a subsidy programme as part of the BMW Safety 360° initiative. In its first phase, the car company, Childline Foundation and Safe ‘n Sound made 150 units of certified infant carrier car seats available at a subsidised price of RM100 each for parents in the B40 income group.

Not unexpectedly, response was great and over 25,000 parents made applications within 2 weeks of registrations being accepted. The infant carrier seats, which retail for RM199, were recently presented to parents from the Klang Valley region, while the remaining seats will be sent to recipients across the nation.

From the big response, it is clear that parents are aware of the need to provide the seats for their little ones. However, one company alone cannot keep subsidising the cost and BMW Group Malaysia invites other companies to join in the initiative. “There is an urgent need for us to come together and take action. The overwhelming response to the first phase of the subsidy programme shows that more parents are now aware of the need for child car seats and are quick to adopt its usage given the opportunity. As such, to all partners and companies who have the means to help subsidise these infant carrier car seats, we welcome you to join in the subsidy programme to prioritise child safety in cars for all,” said Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia.

Interested parties can be part of the subsidy programme by writing to bmw@voxeureka.com with the name of the participating company and the amount of subsidy (in Malaysian ringgit) they would like to commit by February 13, 2020.

150 units of infant carrier carseats available at a subsidised price with BMW Malaysia’s support

150 units of infant carrier carseats available at a subsidised price with BMW Malaysia’s support

With the mandatory usage of childseats in cars coming into effect next month, parents have to start making the purchases to ensure they do not commit an offence (although summonses will not be issued during the first 6 months of the year). For 150 qualified parents, there is an opportunity to buy such seats at subsidised prices, thanks to BMW Malaysia, Safe ‘n Sound and Childline Foundation.

“With only 30% of drivers using child carseats for their children, it became more imperative for us as automakers to press on for child safety, regardless of the challenges we encounter in the fight for its education and accessibility. It is encouraging to see the Ministry of Transport take a definite step into making child carseats mandatory in the year to come, but at the same time, recognise that there are parents who may have limited access to them – therefore providing tax breaks and reduced excise fee for child carseats. In support of that, we are now bringing the subsidy programme online to make infant carrier carseats accessible to households with income less than RM3,000 a month,” said Harald Hoelzl, MD of BMW Group Malaysia.

BMW Malaysia aims to accelerate the adoption of child car seats through the subsidy programme as part of the BMW Safety 360° initiative. In collaboration with Childline Foundation and Safe ‘n Sound, 150 units of infant carrier carseats will be made available at a subsidized price of RM100 each.

BMW Malaysia and Safe ‘n Sound will be subsidising 150 snskidz Ace infant carrier carseats at RM100 each. The rear-facing infant carrier carseat, which retails at RM199, can be used from birth to 13 kgs and carries the ECE R44-04 certification.

How to register
Parents can register for the subsidised infant carrier car seat at www.safensound.com.my/pages/child-car-seat-subsidy-programme from now until December 15, 2019. Applicants eligible for the subsidy will be notified, after which a payment of RM100 must be made prior to the collection of the carseat.

“Parents will also be educated on the proper ways of choosing and installing the child carseats to ensure the utmost safety of their children upon collection of the infant carrier carseat. By educating them, we hope that they, too, will become advocates for child safety.” Said Datin Wong Poai Hong from Childline Foundation.

BMW childseat — *BMW also offers a range of child carseats to suit different budgets of its customers.*

“While the BMW Safety 360° Programme has been running for over 5 years now, we hope to see more partners take active roles to ensure that child carseats are a norm in Malaysia, be it through education or increasing accessibility to them. Partners can also engage with Childline Foundation to further advocate for child safety. For both parents and partners, there is no better time than now to take action and they should not wait until the ruling comes into effect before considering child safety,” added Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia.

REMINDER: Child seats mandatory starting year 2020

BMW Group Malaysia lancar Program BMW Safety 360°

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Sebahagian dari program ini ialah siri video Hebahan Khidmat Awam berjudul “Safety Starts with You”.
Video-video ini menekankan gaya pemanduan yang berhemah dan selamat sewaktu di jalan raya.

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Piston.my

BMW Safety 360°

BMW Group Malaysia continues to help B40 income group with subsidies for childseats

BMW Safety 360° subsidy programme gets support from BMW Group Financial Services

BMW Group Malaysia invites other companies to join in childseat subsidy initiative

150 units of infant carrier carseats available at a subsidised price with BMW Malaysia’s support

BMW Group Malaysia lancar Program BMW Safety 360°

Sempena musim perayaan, BMW Group Malaysia telah melancarkan Program BMW Safety 360°.

Sebahagian dari program ini ialah siri video Hebahan Khidmat Awam berjudul “Safety Starts with You”.

Video-video ini menekankan gaya pemanduan yang berhemah dan selamat sewaktu di jalan raya.

BMW Group Malaysia continues to help B40 income group with subsidies for childseats

BMW Safety 360° subsidy programme gets support from BMW Group Financial Services

BMW Group Malaysia invites other companies to join in childseat subsidy initiative

150 units of infant carrier carseats available at a subsidised price with BMW Malaysia’s support

BMW Group Malaysia lancar Program BMW Safety 360°

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