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Moving to the next chapter of the BMW Efficient Dynamics story

BMW Efficient Dynamics technology was initiated in 2007 with the objective of consistently reducing fuel consumption – and thereby CO2 emissions – on the one hand, while steadily enhancing driving dynamics on the other. Generally, when pursuing lower fuel consumption goals, the trade-off has been in performance but that would not be acceptable to BMW engineers.

As a result, Efficient Dynamics is now a fundamental link in the DNA of all BMW models and one of the key reasons why the BMW Group will be able to meet the European Union’s CO2 targets in full.

Technical measures covering every area
The Efficient Dynamics approach systematically optimizes every aspect of the vehicle, not just the powertrain. On the aerodynamics side, active air flap control is now in its third generation, while the new iX3 (due to be launched by the end of 2020) will be fitted with the latest generation of BMW aerodynamic wheels.

The technology behind the new wheels has been further refined, resulting in a 5% reduction in drag coefficient compared to conventional X3 wheels plus a 15% weight saving over the previous BMW aerodynamic wheel type.

Such significant steps forward have been achieved thanks to heavy investment in the necessary aerodynamics R&D infrastructure over recent years. The most aerodynamically efficient current model overall, the new 3-Series Sedan, has a Cd of just 0.23, earning it the title of ‘best in segment’.

Intelligent lightweight design has also led to some major efficiency-boosting advances. This has made it possible to reduce the weight of models from one generation to the next, despite increases in size and safety enhancements. Optimizing structures and employing the ideal materials in every area of a vehicle are key to attaining the goals that have been set.

The wide range of powertrain systems on offer also plays a fundamental role in the Efficient Dynamics concept. From highly efficient combustion engines with 48V electrical systems to plug-in hybrids and all-electric vehicles – all are underpinned by the basic principle of Efficient Dynamics: minimize the input while maximizing the output.

The advent of 48V mild hybrid technology greatly expands the possible uses of Brake Energy Regeneration. This technology made its debut in the four variants of the 520d last year and are now being extended to the 3-Series, X3 and X4 ranges.

Hydrogen fuel cells in future
The BMW i Hydrogen NEXT – unveiled to the public at the 2019 Frankfurt Motor Show as a technology demonstrator – represents a potential fourth pillar in the company’s powertrain portfolio. The BMW Group has been working with the Toyota Motor Corporation on fuel cell technology since 2013. The underlying conditions for supplying ‘green’ hydrogen are not yet in place, however, meaning it will still be some time before the BMW Group brings out a production vehicle with this technology on board.

Systematic roll-out with clear benefits
As a result of the continuously evolving package of technological measures, fleet consumption and CO2 emissions have been cut by more than 40% over the last 13 years. What is more, the BMW Group will comply in full with the European Union’s CO2 targets, thanks in part to the rigorous deployment of BMW Efficient Dynamics innovations as standard across all model series. With ongoing electrification of the range, CO2 emissions in 2020 will be 20% lower again thant the figure for 2019.

First look at the hydrogen fuel cell powertrain being developed by BMW and Toyota

First look at the hydrogen fuel cell powertrain being developed by BMW and Toyota

Besides collaborating on the BMWZ4 and Toyota Supra, the BMW Group and Toyota have been working together on fuel cell technology. As Toyota has already commercialised a fuel cell vehicle (the Mirai), it can offer a good deal of knowledge and information to developing the alternative powertrain technology.

“We are convinced that various alternative powertrain systems will exist alongside one another in future, as there is no single solution that addresses the full spectrum of customers’ mobility requirements worldwide. The hydrogen fuel cell technology could quite feasibly become the fourth pillar of our powertrain portfolio in the long term. The upper-end models in our extremely popular X family would make particularly suitable candidates here,” said Klaus Frohlich, Member of the Board of Management of BMW AG, Research and Development.

The BMW Group has been working with Toyota on fuel cell technology since 2013. Now it can offer the first virtual insights into the powertrain system for the BMW i Hydrogen NEXT.

Future prospects
Although the BMW Group has no doubt as to the long-term potential of fuel cell powertrain systems, it will be some time before the company offers its customers a production car powered by hydrogen fuel cell technology. This is primarily due to the fact that the right framework conditions are not yet in place.

“In our view, hydrogen as energy carrier must first be produced in sufficient quantities at a competitive price using green electricity. Hydrogen will then be used primarily in applications that cannot be directly electrified, such as long-distance heavy-duty transport,” said Frohlich.

The requisite infrastructure, such as an extensive Europe-wide network of hydrogen filling stations, is also lacking at present. However, the BMW Group is pressing ahead with its development work in the field of hydrogen fuel cell technology. The company is using the time until the infrastructure and sustainably produced hydrogen supply are in place to substantially reduce the cost of manufacturing the powertrain system.

Initial technical details
The fuel cell system for the powertrain for the BMW i Hydrogen NEXT generates up to 125 kW (170 bhp) of electric energy from the chemical reaction between hydrogen and oxygen from the ambient air. The vehicle emits nothing but water vapour. The electric converter located underneath the fuel cell adapts the voltage level to that of both the electric powertrain and the peak power battery, which is fed by brake energy as well as the energy from the fuel cell.

BMW Toyota hydrogen fuel cell technology — *The two high-pressure tanks to store hydrogen can be filled up within a few minutes.*

The vehicle also accommodates a pair of tanks that can together hold 6 kgs of hydrogen. Refuelling only takes 3 to 4 minutes and the capacity of the tanks gives a long range of travel.

The fifth-generation eDrive unit set to make its debut in the BMW iX3 is also fully integrated into the BMW i Hydrogen NEXT. This hydrogen fuel cell electric powertrain will go through a pilot run in a small batch of SUVs based on the current BMW X5 that the BMW Group plans to present in 2022. However, volume production with hydrogen fuel cell technology will only start in the second half of this decade, at the earliest. That too will depend on the global market conditions and requirements.

Toyota Mirai FCV — *Toyota’s hydrogen fuel cell system already in use in the Mirai.*

Toyota Mirai — *The Mirai FCV has been on sale since 2014 in selected markets. A second generation has already been developed and will be launched at the end of this year.*

Collaboration with Toyota
Besides partnering with the Japanese carmaker on the development and industrialisation of fuel cell technology for the mass market, the two companies are also founding members of the Hydrogen Council. A wealth of other leading companies in the energy, transport and industrial sectors have joined the Hydrogen Council since 2017, swelling its ranks to over 80 members. The BMW Group’s participation in the research project BRYSON (a German acronym for ‘space-efficient hydrogen storage tanks with optimised usability’) underlines its faith in the future viability and potential of hydrogen fuel cell technology.

Toyota to start selling second generation of Mirai hydrogen fuel-cell vehicle in late 2020

BMW brand logo modernised with visual style of today to suit digital age

After more than 20 years, the BMW brand has a new corporate identity for online and offline communication purposes. The BMW, BMW i and BMW M communication logos have been completely reworked, with a new logotype and new design principles. According to the company, it has ‘the visual style of today and is better-suited to the digital age’.

The new design is described as an expression of the revised brand identity, which places the customer at the centre of all activities. More minimalist in a sense and two-dimensional, it conveys openness and clarity. The additional transparent version of the logo is a more open invitation than ever for customers to join the world of BMW. The change reflects BMW’s transition from centering purely on the automotive world to being about technology and connections.

The redesigned logotype expresses openness and strength of character to ensure a contemporary, future-proof presence both online and offline.

History of the BMW logo. Its design has always been linked to an aircraft propeller although this origin is a myth (and even BMW admits it).

The origins of the ‘BMW propeller’ design
The fundamental elements of the BMW logo are its colours: white and blue, which are the colours of the state of Bavaria in Germany, home of BMW. The myth of the ‘BMW propeller’ actually began 91 years ago with aA BMW ad showing an airplane with the BMW logo in the rotating propeller. At the beginning of the global economic crisis, the ad was trying to promote a new aircraft engine that BMW was building under licence from Pratt & Whitney. The propeller interpretation fit very well into the advertising image of the young company, as it underlined the company’s roots and its expertise in aircraft construction.

Then, in 1942, BMW itself linked the propeller to its company symbol. An article appeared in a BMW publication called ‘Flugmotoren-Nachrichten‘ (Aircraft Engine News) which backed up the story of the BMW badge as a spinning propeller. The story was illustrated with a photo of the BMW logo overlaid on a rotating propeller.

“For a long time, BMW made little effort to correct the myth that the BMW badge is a propeller,” explained Fred Jakobs of BMW Group Classic. So according to the expert, sticking to the story that the BMW emblem is a propeller would not be entirely wrong. It’s not strictly true that there is a propeller in BMW’s company logo, though. Constant repetition has made this explanation a self-propagating urban myth. “This interpretation has been commonplace for 90 years, so in the meantime, it has acquired a certain justification,” Jakobs said.

New logo stands for openness and clarity
“BMW is becoming a relationship brand. The new communication logo stands for openness and clarity,” explained Jens Thiemer, Senior Vice-President for Customer and Brand BMW. “We want to use this new transparent version to invite our customers, more than ever, to become part of the world of BMW. In addition, our new brand design is geared to the challenges and opportunities of digitalization for brands. With visual restraint and graphic flexibility, we are equipping ourselves for the vast variety of touchpoints in communication at which BMW will be present, online and offline, in the future. This additional communication logo symbolizes the brand’s significance and relevance for mobility and driving pleasure in the future.”

The global launch of the new brand design starts this month and progressively up to May 31, 2021, it will begin to appear in all communications, on and offline, and for international trade fairs and events.

2020 BMW Concept i4 — *The new logo is intended for media communications and not for use on vehicles or dealership facilities, but it can be seen on the BMW Concept i4 unveiled recently.*

BMW clarifies that the new logo is a new media branding and will be used in addition to the existing logo. It won’t be used on the vehicles or feature on the exterior and interior of dealerships. However, it seems that concept cars may use it, as evident in the BMW Concept i4 unveiled recently.

Volkswagen unveils a new logo and brand design for new era

Auto Bavaria introduces i-Service for BMW customers in Klang Valley

Authorised BMW dealership Auto Bavaria has launched a new service for customers which gives them the convenience of having their BMW vehicles at their doorstep. Said to be the first of its kind, the Auto Bavaria i-Service service can be requested through the company’s mobile application.

Additionally, using the app, owners can book service appointments, check their vehicle service history, view the service progress, and make payments. It also has a special ‘track & chat’ feature to track the location of the i-Service vehicle and chat with technicians to monitor the progress of their vehicle being serviced.

Customers can direct the i-Service vehicle to a location closest to them – be it at home or at the workplace within a 40-km radius from Auto Bavaria dealerships – to perform scheduled maintenance services. Such services include oil change, brake pad change, tyre change, and tyre balancing and battery change, saving them a trip to the service centre.

Every i-service vehicle is equipped with the latest tools and equipment and manned by experienced and qualified technicians. They carry BMW genuine parts which are needed as well.

Prior to any work commencing, customers receive cost estimates, including itemised costs for parts and labour beforehand. This ensures price transparency so that customers can make informed decisions about the maintenance of their vehicles.

Initially, there will be three i-Service vehicles catering to prime areas in the Klang Valley, with plans for expansion in the near future. The service is available from Mondays to Saturdays (except public holidays) during normal working hours.

“Quality, efficiency and innovation are the three cornerstones of our vision in providing first-class and uncompromising aftersales service to our customers. Auto Bavaria i-Service is a testament to our commitment in delivering greater convenience, innovative solutions and peace of mind when it comes to caring for the needs of our customers, and in preparing ourselves for the future of automotive ownership experience,” said the MD of Auto Bavaria, Vi Thim Juan.

Click here for other news and articles about BMW.

BMW Concept i4 previews all-electric model to go on sale in 2021 (w/VIDEO)

The BMW Concept i4, one of the many models that were to be unveiled at the now-cancelled Geneva International Motor Show, provides a look ahead to the new i4 model to be launched in 2021. It will be the BMW Group’s first all-electric model in the premium midsize class.

“The BMW Concept i4 brings electrification to the core of the BMW brand,” said Adrian van Hooydonk, Senior Vice-President, BMW Group Design. “The design is dynamic, clean and elegant. In short: a perfect BMW that happens to be zero emission.”

“The design of the BMW Concept i4 shows fantastic proportions, a powerfully expressive character and, of course, a lot of attention to detail,” added Domagoj Dukec, Head of BMW Design. “With the Curved Display, we have redefined BMW’s signature driver focus in an extremely elegant way. At the same time, the BMW Concept i4 transports a feeling of sustainable driving pleasure.”

As part of the package, the Concept i4 includes several exterior and interior design elements which will be incorporated in both the i4 and other electrically-powered production vehicles.

Electrifying aesthetics
The long wheelbase, fastback roofline and short overhangs form a basic profile for a Gran Coupe. With its four doors, the Concept i4 offers not only a high level of everyday usability and practicality, but also a much larger interior than the car’s modern and dynamic proportions would immediately suggest.

Crisp, smooth lines and taut volumes merge into a rich, smoothly contoured sculpture and create a clear surfacing language. The modern exterior paint shade known as ‘Frozen Light Copper’ mirrors that on the BMW Vision iNEXT and showcases the interplay of surfaces to visually stunning effect.

Blue elements in the front end, flanks and rear end point to the car’s BMW i origins. They shine a spotlight on the signature BMW i icons and bring the technology below the surface to the fore – for example, the kidneys in their role as an intelligence panel, the mouldings in the side skirts concealing the battery technology, and the diffuser elements in the rear end, which fill the design space vacated by exhaust tailpipes and enhance aerodynamic efficiency.

A host of aerodynamic measures help maximise the car’s electric range. The blanked-off kidney grille and clear aero lips provide detail examples of sophisticated airflow engineering at work.

Another distinctive area of the car are the wheel rims. These have been designed exclusively for the Concept i4 and blend aerodynamic and lightweight design; smooth – and therefore aerodynamically optimised – surfaces contrast with ultra-low-weight, high-strength spokes.

The front-end treatment presents the familiar BMW icons in a new look, lending a visually powerful face to the electric age at BMW. The prominent, closed-off kidney grille provides a tangible connection between the past and future of BMW.

The BMW icon also gains new functionality: With no combustion engine to require cooling, the grille now serves primarily as an ‘intelligence panel’ housing various sensors. The headlights likewise provide a bridge between the past and the future; the classical 4-eyed front end has a very modern and pared-back interpretation.

Innovation meets minimalism
The interior of the Concept i4 focuses on those times when the driver chooses to pilot the car themselves. To this end, every element in the front of the cabin is trained on the driver. The new Curved Display teams up with the steering wheel to reveal a new take on driver orientation and offers a look ahead to the display in the production versions of the iNEXT and i4.

The Curved Display encompasses a large proportion of the section in front of the driver and almost all operating functions are integrated into the display. This is part of an overall approach centred on reducing the number of haptic controls to the minimum.

Spacious rear compartment
Rear-seat passengers are greeted by a generously-sized compartment offering levels of headroom and legroom that exceed expectations of a coupe. The cut-out in the head restraints is a classy detail that references sporty BMW models from the current line-up.

The rear seats extend the horizontal graphic emerging from the doors to create a lounge feel in the rear. Meanwhile, the outer seats reprise the dynamic form of the front seats, heightening the sporting flavour. They also use very little stitching, which further emphasises the clean and modern feel.

The sound of the Concept i4
The Concept i4 is not only characterised by its individual design but also by its own visionary and unique sound. It was developed under the brand name of BMW IconicSounds Electric by world renowned composer Hans Zimmer together with BMW Sound Designer Renzo Vitale.

BMW IconicSounds Electric aims to emotionalise BMW’s electric vehicles and make them audible using individual sound worlds. The sound combines BMW’s past and future, ranging from the driving sounds in ‘Core’ mode to the more intense and pronounced sounds of ‘Sport’ mode. Also included are the sounds of the door opening and the starting scenario.

Fifth-generation BMW eDrive technology
The electric motor, power electronics, charging unit and high-voltage battery use fifth-generation BMW eDrive technology. These are all-new developments enabling the BMW Group to take another significant step forward in the field of electrified drive systems. The electric motor developed for the i4 generates maximum output of up to 390 kW (530 ps), which ranks it alongside a current BMW V8 combustion engine.

Electrical energy is drawn from a newly designed high-voltage battery pack with the very latest battery cell technology. The version of the battery developed for the i4 has extremely slim construction and optimised energy density. It weighs roughly 550 kgs, has an energy content of around 80 kWh and can provide an operating range that is claimed to be up to 600 kms.

A new BMW brand identity
BMW is unveiling the brand’s new look for the first time. The new logo for communications also provides the basis for the badge on the Concept i4. Its two-dimensional and transparent design ensures seamless integration and brings the special exterior colour shade to even greater prominence.

Hans Zimmer to create e-sounds for BMW Group vehicles

BMW iNEXT undergoes extreme testing conditions in Africa

On its way to being ready for production, the BMW iNEXT is completing additional vehicle testing under particularly demanding conditions. Intensive test runs in the freezing cold at the polar circle are now being followed by a contrasting program in the Kalahari in southern Africa.

In addition to extreme heat and solar radiation, permanent dust formation and off-road terrain with its sand, pebble and gravel tracks pose exceptional challenges for the BMW Group’s technology flagship.

The test drives through the desert and savanna regions in the northwest corner of South Africa are in temperatures that would drain any mobilephone battery in no time at all. This puts a severe test on the integrated cooling concept for the high-voltage battery, the electric motor and the vehicle electronics.

During extensive heat tests, the car is repeatedly exposed to the heat of the sun for hours and later cooled down. In this way, the developers test not only the operability of the electrical systems but also the temperature stability of the materials used in the interior.

Moreover, the interior air conditioning, which operates by means of thermal pump technology, its control system and all further components of the electronics, are subjected to the extreme conditions of the desert climate.

Every part and system stress-tested
In this literally hot phase of the product development process, not only do the drive and suspension components of the iNEXT – a car designed for all-electric mobility – have to provide proof of their functional safety, durability and reliability, but also the car’s bodywork, interior, driver assistance systems and digitalisation technology.

The ‘hot climate’ tests are an integral part of a both extensive and varied development and test program. Prototypes are subjected virtually in time-lapse to the stress of an entire car’s service life.

Real-world conditions
Like every new BMW model, the prototypes are also driven at the proving ground at Miramas in southern France, the Nurburgring Nordschleife and other racetracks as well as the Winter Centre in Sweden.

With high-speed operation, stop/go traffic, extreme temperatures below and above zero, testing on ice and snow as well as desert sand and gravel, the pre-production cars are put through a concentrated form all of the challenges an automobile may face in everyday traffic over a period of many years.

Fifth generation BMW eDrive technology
Featuring fifth-generation BMW eDrive technology, the iNEXT is said to set new benchmarks in sportiness, efficiency and range in a battery-powered automobile. The car’s suspension control and driver assistance systems pave the way for a further step towards autonomous driving. Current innovations in the field of operation and digitalisation also underscore the future-oriented character of the iNEXT.

Production of the iNEXT will commence at the BMW Dingolfing plant in 2021. Designed as a modern Sports Activity Vehicle, the new model combines the latest innovations defined by the BMW Group in its corporate NUMBER ONE > NEXT strategy for the future fields D-ACES (Design, Autonomous, Connected, Electrified und Services).

5th generation BMW eDrive technology to debut in iX3 next year

BMW Group Malaysia continues to contribute to electromobility in the country

Of the 11,567 units of BMW, MINI and BMW Motorrad (motorcycle) vehicles that BMW Group Malaysia delivered last year, 3,148 were electrified models with all-electric or hybrid powertrains. These joined the total of over 17,000 electrified vehicles delivered by the company since 2015.

On a global scale, a total of 145,815 electrified BMW and MINI vehicles were delivered worldwide in 2019, contributing to half a million such vehicle vehicles delivered to date.

2019 also marked the third consecutive year BMW Group Malaysia expanded the infrastructure for electromobility in the country, having introduced 18 new BMW i Charging Facilities across Malaysia. This brings the number to over 30, set up within 3 years.

Sales by brand
The BMW brand saw 9,300 new owners in Malaysia last year, with more than a quarter (2,514 units) having chosen the 3-Series. Another key contributor in 2019 was the 5-Series, with over 2,000 units delivered nationwide.

The X Family recorded total sales of 3,985 units and the X3 sold in the largest volume (1,354 unit), followed closely by the X1 (1,331 units). The electrified X5 xDrive40e accounted for 24% (975) of total deliveries, making it the third bestselling BMW X model in 2019.

MINI delivered 1,142 vehicles last year, with the Countryman version accounting for more than half the number (685 units). Worldwide, MINI brand deliveries totalled 346,639 units in 2019.

Exports from Malaysia
Having made big investments in its production facilities at the Inokom plant in Kedah, BMW has also exported some of the production. Including engines, to other ASEAN markets. It has been exporting the 5-Series to the Philippines and is also preparing to export other models in future, including the 7-Series. Vehicles imported to other ASEAN markets can enjoy duty-exemption under the provisions of the ASEAN Free Trade Area (AFTA) agreement, enabling distributors to sell them at more attractive price levels.

BMW 5-Series — *The 5-Series assembled at the BMW facility in Kedah, as well as engines also produced there, are exported to neighbouring countries and enjoy duty-free importation under the AFTA agreement.*

Financial services
With a range of flexible financing plans, BMW Group Financial Services Malaysia also achieved a strong business portfolio, having financed half of the new BMW and MINI vehicles delivered last year. Its Easy Drive financing solution provides flexibility as well as affordability to customers.

New sales records in 2019 make BMW M GmbH most successful manufacturer in its segment

New sales records in 2019 make BMW M GmbH most successful manufacturer in its segment

BMW’s high-performance unit, BMW M GmbH, concluded its 2019 financial year with a new sales record of 135,829 performance/high-performance automobiles sold. Compared with the previous year, the number of newly registered M automobiles increased by 32.2%. With this result, the BMW Group subsidiary, which has the status of an independent automobile manufacturer, claims the leading position as the most successful company in its competitive environment.

“We are very proud of the fact that we have been able to acquire market leadership in the performance/high-performance automobile segment for the first time in the almost 50 years of the company’s history,” said Markus Flasch, CEO of BMW M GmbH. “This success is the result of a continuous growth strategy and shows how much BMW M, the authentic character of our products and the unique driving experience inspire performance-oriented customers all over the globe.”

The most M automobiles introduced in 1 year
The company’s record year was characterised by an unparalleled model offensive. Never before were as many new M automobiles introduced within a single year. With the X3 M, X4 M, and each respective Competition model, high-performance automobiles became available in the midrange Sports Activity Vehicle (SAV) and Sports Activity Coupe (SAC) segment for the very first time.

Furthermore, with the introduction of the M8 Coupe, M8 Convertible and the corresponding Competition models, a new generation of luxury sportscars designed for the high-performance segment was launched.

The US market took the most M automobiles, followed by Germany and the UK. The share of M automobiles in BMW’s total sales volume has steadily increased over the past years. In parallel with the continuously rising demand, the dealership network for M automobiles has expanded by more than 90% during the past 5 years with around 1,200 certified companies worldwide.

World premieres in 2020
During 2020, the M8 Gran Coupe and the corresponding Competition model will be available from dealers. Moreover, the new editions of the X5 M and X6 M (including Competition models), as well as the M2 CS are scheduled to be launched during the coming months. 2020 will also see the world premiere of the new M3 Sedan and the new M4 Coupe.

“With the latest product offensive, we have managed to attract new target groups to experience that unmistakable M feeling,” said Thomas Felbermair, Head of Sales and Marketing at the BMW M GmbH. “We are confident that through the market launch of numerous further attractive models, we will continue to forge ahead on our path to success in 2020.”

Almost a million vehicles sold with M Sport Package
Sales of the M Sport Packages, now available for all BMW Model series, also achieved a new record high in the 2019 financial year. Almost a million vehicles were delivered with model-specific components in the areas of aerodynamics, suspension, exterior and interior set attractive accents. This unprecedented number equals an increase of more than 25% compared to the previous year.

Very rare BMW M3 Lightweight owned by Paul Walker sold for RM1.57 million

BMW Group Malaysia invites other companies to join in childseat subsidy initiative

Since the year began, the law making it compulsory for small children and infants to be placed in childseats when travelling in cars has come into effect. While the Transport Minister has said that, during the first 6 months of 2020, summonses will not be issued to those who do not comply, it doesn’t mean that the matter should be ignored either.

Meanwhile, one car company has taken the initiative to help in promoting the use of childseats. As reported earlier, BMW Group Malaysia has a subsidy programme as part of the BMW Safety 360° initiative. In its first phase, the car company, Childline Foundation and Safe ‘n Sound made 150 units of certified infant carrier car seats available at a subsidised price of RM100 each for parents in the B40 income group.

Not unexpectedly, response was great and over 25,000 parents made applications within 2 weeks of registrations being accepted. The infant carrier seats, which retail for RM199, were recently presented to parents from the Klang Valley region, while the remaining seats will be sent to recipients across the nation.

From the big response, it is clear that parents are aware of the need to provide the seats for their little ones. However, one company alone cannot keep subsidising the cost and BMW Group Malaysia invites other companies to join in the initiative. “There is an urgent need for us to come together and take action. The overwhelming response to the first phase of the subsidy programme shows that more parents are now aware of the need for child car seats and are quick to adopt its usage given the opportunity. As such, to all partners and companies who have the means to help subsidise these infant carrier car seats, we welcome you to join in the subsidy programme to prioritise child safety in cars for all,” said Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia.

Interested parties can be part of the subsidy programme by writing to bmw@voxeureka.com with the name of the participating company and the amount of subsidy (in Malaysian ringgit) they would like to commit by February 13, 2020.

150 units of infant carrier carseats available at a subsidised price with BMW Malaysia’s support

BMW Group Malaysia’s offers for Chinese New Year

This coming Chinese New Year will start the Year of the Rat, which is also the beginning of a new cycle of the Chinese zodiac. For those who are planning on buying a new car, this could be a good time to join the BMW or MINI family.

BMW Group Malaysia is having Chinese New Year offers which include cash rebates with financing solutions to make it easy to purchase a new BMW or MINI model. The offers are available at all authorised dealerships nationwide.

Deals for BMW
Until March 31, 2020, customers can obtain attractive financing interest of 1.38% for the 530e M Sport, and 1.88% for models including the 330i M Sport, 530i M Sport, 520i Luxury, 740Le xDrive LCI, 630i GT, X1 sDrive20i, X3 xDrive30i Luxury and X3 xDrive30i M Sport.

During the promotion period, new owners of the BMW 330i M Sport will also receive a complimentary BMW Ultimate Protection Programme for one year. It is described as a first-of-its kind insurance plan that covers both the owner and their BMW vehicle. Owners of other models mentioned will also enjoy the same benefit, with the added advantage of a one-year complimentary BMW Comprehensive Insurance.

*BMW ChargeNow card provides easy access to public charging stations in many locations across Malaysia.*

Additionally, those who choose the 530e M Sport or 740Le xDrive LCI and have it registered by March 31, 2020 will receive a complimentary BMW i Wallbox and BMW ChargeNow card. The former will enable recharging of the battery pack to be done at home while the latter will provide easy access to public charging stations in many locations across Malaysia.

If you prefer a MINI
MINI Malaysia’s ‘Springs Into Action’ campaign has festive offers which will be available up to the end of March 2020. These include monthly instalments starting from RM2,388 and cash rebates of between RM8,000 to RM22,000 on selected models.

Additionally, for the first 20 owners of the MINI 3 Door or MINI 5 Door (during the campaign period), there will be an exclusive invitation to the exciting MINI Track Driving Experience. This will enable a new owner to immediately understand why the MINI has been so highly regarded for its go-kart handling.