Corporate Social Responsibilty Archives

Mitsubishi Motors Malaysia donates Mitsubishi Triton to the Dignity Farm School in Bentong, Pahang

Although many companies have focussed their CSR (corporate social responsibility) efforts on providing help to those affected by the COVID-19 pandemic, there are still many sections of society which need help, especially the under-privileged urban poor.

Recently, Mitsubishi Motors Malaysia (MMM) offered such help in the form of a Mitsubishi Triton 4×4 truck to the Dignity Farm School in Bentong, Pahang which is a one-stop holistic and community learning centre.

It will be used for the farm’s daily operations, and to provide transport for the Orang Asli to schools where they are given transformative youth education programs grounded in community building, natural agriculture, and skills development.

Helping underprivileged and indigenous community
The Triton was handed over earlier this month by MMM’s Chief Executive Officer, Tomoyuki Shinnishi. Explaining the decision to help the Dignity Farm School, Mr. Shinnishi said: “In line with the Malaysian government’s efforts to reopen schools soon with tightened and updated standard operating procedures to adhere to, we at Mitsubishi Motors Malaysia feel it is a strategic time post-lockdown to relook into how we can do more for the underprivileged and indigenous community in terms of education and health.”

“We are happy to work with the Dignity Farm School a place where skills and knowledge are connected and taught from a wellspring of sources and experiences, combining practical skills and theory in a farm setting. This, in return, will also prepare the underprivileged children in the future to enter an agricultural and tourism workforce requiring both innovation and manpower,” he said.

“The school is located in a remote area of Bentong where a 4×4 like the Triton is required. It has passed many endurance tests and we hope that it will assist the Dignity Farm School well in many of their adventures to come, no matter what the terrain,” added Mr. Shinnishi.

*Activities at the Dignity Farm School.*

Mitsubishi Motors CSR vision
MMM’s initiative supports the Mitsubishi Motors CSR vision for 2021 which is ‘Inspiring Lives Today for a Greater Future’. Its mission is to implement CSR activities that provide aid to support underprivileged children, and to collaborate with NGOs in promoting a sustainable economy, society, and environment.

As part of the company’s various and ongoing COVID-19 aid efforts, MMM also donated a Box of Hope containing food necessities and a bag of rice to the B40 groups in Malaysia. This effort will benefit more than 150 families across the nation.

To know more about the Triton and other Mitsubishi models available in Malaysia, visit www.mitsubishi-motors.com.my.

Mitsubishi Motors Malaysia provides essential items needed by our hardworking frontliners

BHPetrol holds Cerah Ceria 2019 road safety programme at SK Kementah Kuala Lumpur

BHPetrol, the Malaysian petroleum brand, has been tirelessly working on efforts to raise road safety awareness among primary schoolchildren for some time now. And in 2019, for the tenth consecutive year, BHPetrol has spread the interest and focus of the local community in the centre of Kuala Lumpur.

This year’s awareness programme was held in SK Kementah Kuala Lumpur where over 1,000 students participated in various road safety activities which complements the current road safety education curriculum taught in schools.

Part of BHPetrol’s Corporate Social Responsibility
The programme, which was carried out recently, is part of BHPetrol’s Corporate Social Responsibility and focuses primarily on the importance of being visible on the road. The idea behind the programme originated in 2010, when BHPetrol felt that there was very little awareness on road safety initiatives for young children particularly in the non-urban areas.

Since then, the Cerah Ceria programme has travelled extensively within Peninsular Malaysia to schools in Sabak Bernam, Hulu Langat, Pelabuhan Klang, Muar, Temerloh, and the latest in Kementah Kem Kuala Lumpur. Thousands of primary schoolchildren have benefitted from the programme.

Focus on being visible
The focus on visibility stems from the fact that young children are physically small and not easily visible to drivers, in particular, drivers of huge vehicles such as petroleum tankers. The program stresses the importance of seeing and being seen as well as equipping children with essential road safety skills and knowledge.

Aptly named ‘Cerah Ceria Bersama BHPetrol’, the program uses the firefly as its road safety icon to convey to children and adults signifying that despite its size, it is bright and visible from afar.

Practicing safe behaviour on the road
All 9 activities for children help them to understand the importance of being visible and practicing safe behaviour on the road. Some of the activities include stopping distance of vehicles, 5 steps to cross safely, physical limitations, wearing bright clothing and cycling safely. BHPetrol employees were involved in the activities.

Every year, as part of the programme, a short road safety talk is also given by the local district Traffic Police or by the road safety department. This year, Azharul Izwan Puaadi, the Federal Territory Director of Road Safety Department, addressed the students on the importance of being safe on the roads and following traffic rules.

The event was also attended by Fardzi Shah Razali, General Manager, Operations and HSSE of Boustead Petroleum Marketing Sdn Bhd, and Leftenan Kolonel Azizul bin Abdul Kadir, Kem Kementah Commanding Officer.

“Over the last 10 years, we have continuously inculcated the importance of safety amongst the schoolchildren through Cerah Ceria Bersama BHPetrol programme. We hope the activities organized have increased the students’ understanding to become more cautious towards their safety at all times,“ said Encik Fardzi Shah Razali.

Essential part of the children’s learning
The programme has been warmly received as an essential part of the children’s learning and educational process. The annual programme dedicated to school children has been creating a lasting impression in the minds of young students, parents and teachers.

BHPetrol firmly believes that the programme develops these young minds to be ever more conscientious in practicing safe behaviour on the road which may contribute significantly towards reducing road deaths and injuries among primary schoolchildren.

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Sime Darby Auto ConneXion participates in 14th Ford Global Caring Month

Big corporations continue to be successful because of the support and business the communities they operate in give them. Never forgetting this, companies like Ford Motor Company have a Global Caring Month where thousands of its employees around the world participate in community projects to reciprocate and to create positive impact in people’s lives

For the 14^th year of the Global Caring Month, Ford together with its sole distributor, Sime Darby Auto ConneXion (SDAC), organised a full-day activity for the elderly at the Sincere Care Home to help improve their living conditions as well as to provide emotional support. During the full-day visit, SDAC-Ford volunteers offered help with housekeeping and meals preparation and entertaining the senior folks. Apart from food and games, a spa corner offering manicure, pedicure, facial and haircut services were also set up by the talent volunteers to help groom the residents of the nursing home.

Sincere Care Home is a nursing home dedicated at looking after senior citizens who were found living on the streets, sent by families who are less able and referred to by the hospital. To help reduce the financial burden of its daily operation, the volunteers also made contributions in kind and in cash.

Enhancing quality of life
“Ford Global Caring Month programme is a great platform and we are proud to be a part of it. Each year, we get to contribute to a different cause and make a difference in people’s lives. Together with Ford, we are committed to enhancing the quality of life for people in our communities where we live and work” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto ConneXion.

Ford Global Caring Month is a signature annual event of the Ford Volunteer Corps. Since its launch in 2005 by Executive Chairman Bill Ford, Ford Volunteer Corps members have contributed more than 1.5 million hours of community service in 50 countries, representing more than US$40 million of in-kind community investments. During the month, the Ford Volunteer Corps tackled hundreds of projects in cities, towns and villages in six continents. Ford Fund is contributing more than US$675,000 in grants to purchase tools and supplies for many of the global projects.

“Ford volunteers are improving access to clean water, feeding the hungry, building homes, renovating schools and providing opportunities to help make people’s lives better all over the world,” said Todd Nissen, director, Ford Volunteer Corps. “Each Ford volunteer is making a valued contribution to stronger communities and a better world.”

Click here for other news and articles about Ford and SDAC in PISTON.MY

UMW Toyota Motor aligns CSR initiatives with Toyota’s ‘Start Your Impossible’ global campaign

UMW Toyota Motor Sdn Bhd (UMWT) has announced a realignment of its corporate social responsibility (CSR) initiatives in line with the global corporate initiative called ‘Start Your Impossible’ established by Toyota Motor Corporation (TMC).

This shift by TMC is carried out to inspire employees, partners and customers to achieve greater heights by attempting missions that they themselves deem impossible – a core company belief that has inspired boundless innovations, transforming the company from that of an automotive to a mobility manufacturer.

Through the new CSR realignment, UMWT has added a mission to realize impossible dreams through sports in its philanthropic pillar. “This year, we will be working with the Paralympic Council of Malaysia to enable more differently abled children to participate actively in sports,” said UMWT’s Deputy Chairman, Akio Takeyama.

Fund-raiser in November
The initiative, Mr. Takeyama said, will begin with a fund-raiser through a Toyota Outrun fun run on November 17, 2019 at Bandar Rimbayu, Kota Kemuning, Selangor. UMWT expects about 3,000 participants to join in the event. A registration fee of RM50 per participant will apply and the proceeds will be channeled to Paralympic Council of Malaysia’s ‘Fitness and Exercise with Person with Disabilities’ programme.

“The funds will be used to equip para athlete trainers around Klang Valley with the skills to train differently abled children. We believe that this would be a sustained effort to discover more hidden talents among children with disability and help them achieve their dream in sports,” Mr. Takeyama added.

Abdul Latif Romly to be campaign ambassador
UMWT has also appointed Paralympic Champion Abdul Latif Romly as its ambassador for this campaign. On the appointment, Mr. Takeyama said: “Latif was up against impossible odds at the 2016 Summer Paralympics. The world saw him broke the T20 long jump world record three times on the same day. It was impossible. Then it wasn’t. At Toyota, mobility is about overcoming challenges and making dreams a reality. That’s why we’re teaming up with Latif to support differently abled children so they too can start their impossible”.

For more information on the Toyota Outrun or to register (from September 10), click here to go to the event microsite.

UMWT will also be continuing its other CSR initiatives such as the Toyota Classics, which have brought world-class orchestras for the past 30 years to perform in Malaysia. A total of about RM9 million in gross proceeds from the concerts over the years has been donated to some 70 social, environment and charity organizations to support worthy programs.

Click here for other news and articles about Toyota on PISTON.MY

Edaran Tan Chong Motor helps preserve mangrove habitat in Kuala Selangor

Mangrove habitats are important in nature’s ecosystem as they are capable of storing 4 times more carbon mass than tropical forests, thus reducing the amount of carbon dioxide, a gas that causes global warming, They are also known to help prevent erosion of coastal areas by stabilizing sediments with their dense roots and branch network, filtering pollutants and trapping rubbish that originated from land. Their presence along coastal areas has also been known to help reduce the impact of tsunamis.

Preserving the mangrove habitat is therefore important and recently, 61 participants involving Edaran Tan Chong Motor (ETCM) employees, Nissan family members and friends, worked together to plant 310 new mangrove trees to battle climate change in the near future.

Nissan Nurtures Nature campaign
The planting session was part of an effort to reconnect with nature and environmental awareness through ETCM’s 3^rd series of Nissan Nurtures Nature campaign. It was held at the Kuala Selangor Nature Park and after the planting session, the participants also took the opportunity to clean the surrounding area and collected a total of 97 kgs worth of waste.

The mangrove areas are also home to a wide array of fishes and shellfish, including migrating birds. During a cruise along the Sungai Buloh River, participants were able to see many different types of birds including the globally endangered ‘Milk Stork’ (Myceteria Cinerea) and ‘Lesser Adjutant Stork’ (Leptoptilos Javanicus).

3R environmental philosophy: Reduce, Recycle and Reconnect
ETCM introduced Nissan Nurtures Nature in June 2018 to encourage customers and their families, business partners, non-profit organizations, as well as employees to join hands in creating positive and meaningful changes to the environment and communities centred on a 3R environmental philosophy: Reduce, Recycle and Reconnect.

Members of the public who wish to know more and receive updates about the Nissan Nurtures Nature campaign may contact ETCM’s Customer Relations Department at 03-4047 8788 or send an email request to crd@tanchonggroup.com.

Click here for more news about ETCM and Nissan at PISTON.MY

Bridgestone refines CSR programme

World-renowned tyre company, Bridgestone Corporation, has restructured its corporate social responsibility (CSR) programme which is geared toward three priority areas which are Mobility, People and the Environment. The current refined plan is the culmination of a decade’s worth of lessons learnt from it’s inital CSR programme.

The CSR’s tagline, ‘Our Way to Serve’ is said to be based on the company’s philosophy of ‘serving society with superior quality’ and its matured understanding that the most respected companies are those that not only look after the best interests of their stakeholders, but help build a better world.

“We live in a time of unprecedented global change. Whether growing social inequalities, the myriad impacts of globalization, or the effects of climate change – the world is faced with many great challenges,” said Masaaki Tsuya, Global CEO and Representative Executive Officer, Bridgestone Corporation.

Bridgestone says that the fruits of its research and development have allowed the company to provide customers with better products and solutions. It also encourages its employees to expand their communication channels and is also doing its bit by building safer and healthier communities and improving access to education.

The company is also in the midst of improving its governance, compliance and day-to-day operations in order to adhere to its environmental and social commitments. Bridgestone conducts business in more than 150 countries and prides itself on building relationships and contributing to the sustainability of communities of where it operates. This proves, that at heart, Bridgestone does a lot more than just sell tyres.

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Corporate Social Responsibilty

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