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Ford forming racing teams in Europe to compete in esports competition [w/VIDEO]

From the early arcade racing games by Atari in the 1970s – crude and basic by today’s standards – to the sophisticated photo-realistic Playstation games of today, videogames with motorsports themes have certainly come a long, long way. They are no longer just games played within the home but online as millions compete against each other from different countries.

In 2019, the global esports market is expected to generate revenues of US$1.1 billion, up 26.7% year on year; the audience will reach 453.8 million, made up of 201.2 million esports enthusiasts and 252.6 million occasional viewers. Contrary to the popular stereotype, the average gamer’s age is in the early thirties.

Across the world, many of these racers get behind the wheel of a virtual Ford vehicle and enjoy racing against friends and as part of online communities. Now the company is going to be seeking out the best online racers to form its first ever esports teams.

National Fordzilla teams in Europe
Starting at Gamescom, Europe’s leading trade fair for digital games culture, Ford will recruit national Fordzilla teams for France, Germany, Italy, Spain and the UK – as well as a European team consisting the star players from each national team.

“We at Ford have a racing pedigree that others can only envy. Now is the time to take that know-how and apply it to the world of esports – capturing the imagination of a new generation of virtual racing drivers, inspiring them to take a ride in one of our Ford Performance vehicles,” said Roelant de Waard, Vice-President, Marketing Sales & Service, Ford of Europe.

Synergies between gaming and mobility
Ford is increasingly intrigued by synergies between gaming and mobility and how they could help shape the way in which we all get about in the future – whether that is as commuters, as passengers in autonomous vehicles or simply enjoying the thrill of performance.

“The distinction between real and virtual worlds is blurring. Gaming is now a part of mainstream culture. Top gamers challenge professional race drivers in real life and many of our day-to-day activities are ‘gamified’, from using fitness apps to collecting loyalty points for a free coffee,” said Amko Leenarts, Director, Design, Ford of Europe. “Harnessing the passion and expertise of the gaming community will help evolve our thinking around what future journeys will look like – something that we are all committed to and really excited about.”

In 2017, Ford became the first manufacturer to host a stand at Gamescom, which boasts more than 1,000 exhibitors that attract hundreds of thousands of visitors every year, and last year, the company pioneered the first-ever vehicle reveal at the show – unveiling the Ford Ranger Raptor, the performance version of Europe’s best-selling pickup.

Forza Motorsport 7
Among the games that Fordzilla will compete on is Forza Motorsport 7, developed by Microsoft Game Studios’ Turn 10 Studios. The Forza franchise is the best-selling racing franchise of this console generation and is home to one of the largest racing communities in the world. Millions of people worldwide play Forza games each month, with 1 million players choosing Ford vehicles.

“We are pleased to see Forza Motorsport continuing to be the game of choice for big brands like Ford as they launch esports initiatives,” said Justin Osmer, Sr. Manager of Partnership Development at Turn 10 Studios, the creators of Forza Motorsport. “With millions of fans playing Forza games, we’ve seen significant growth in the numbers who want to compete, or simply spectate, in esports and it’s great to see a long-standing partner like Ford Motor Company bringing even more opportunities to participate.”

To know more about the Ford Ranger Raptor which you can buy in Malaysia, visit www.sdacford.com.my

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Second season of Toyota GAZOO Racing Velocity Esports Championship is on!

Last year, UMW Toyota Motor was the first Malaysian car company to be associated with the fast-growing Esports racing when it ran the inaugural TOYOTA GAZOO RACING (TGR) VELOCITY ESPORTS CHAMPIONSHIP. With the extremely strong response, the company has decided to run a second season this year which will take place between August 31 and September 15.

“We are very delighted with the overwhelming response from the public towards our very first TOYOTA GAZOO RACING Velocity Esports Championship last year, which was one of the largest Esports event in the country. We are confident that it will be more challenging this year, as more talented drivers would want to compete in the competition,” said Ravindran K., President of UMW Toyota Motor.

“Esports is a rapidly rising industry in Malaysia, as well as regionally and globally. It provides thrills and excitement of racing experience for the younger generation and Toyota’s involvement in this activity complements the dynamic and sporty side of the brand through the Toyota GAZOO Racing banner,” he added.

The high-performance activities of Toyota include the Toyota Gazoo Racing Festival (TGR Festival) which takes place 4 times a year at various locations around the country and enters its third season in 2019. Besides the TGR Festival and the Esports Championship, UMWT’s effort to establish a stronger presence in Malaysian motorsports will include the introduction of the GR Supra and GR Garage.

2018 Toyota GR Velocity Esports — *Scenes from last year’s inaugural event*

Two phases in championship
The TOYOTA GAZOO RACING (TGR) VELOCITY ESPORTS CHAMPIONSHIP is open to all Malaysians aged 18 and above. All participants will first go through a time-trial phase at Cove Esports in Bandar Sunway, Subang Jaya, Selangor on August 31/September 1 and September 14/15. The top 40 racers with the fastest lap times will then be eligible to enter the Grand Final event.

The Grand Final will be held at Pavilion Kuala Lumpur (Centre Court) on September 21/22 from 10 am to 9 pm. From the top 40 qualifiers who will challenge each other in the final round of races, one will be crowned as the Champion for 2019. This year, winners will share a bigger pool of prize money which totals RM70,000.

The car: 2019 Toyota GR Supra
All participants will use the latest 2019 Toyota GR Supra, Toyota’s flagship sportscar developed not only for real motorsports but also for Gran Turismo Esport. This year, they will be racing around the Fuji Speedway in Japan, the famous 1.475-km long circuit with one of the longest straights in the world. The top 10 finalists will be competing head to head in a 10-lap race on a best-of-three tracks which are the Kyoto Driving Park, Suzuka Circuit as well as the Fuji Speedway.

Thrustmaster will supply its T-GT ultimate racing simulators. The racers will benefit from unique new technologies which allow them to experience the superior driving dynamics of the GR Supra and drive to the limits.

For information on the TOYOTA GAZOO RACING VELOCITY ESPORTS CHAMPIONSHIP and registration for participation, members of the public can visit ToyotaVelocity.com .

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Ferrari launches first e-sports Sim Racing team

One of the many bright prospects for the future of racing in e-sports and Ferrari has drawn the first blood with the launch of the world’s first team of Sim Racing, the FDA eSports Team. The two drivers that will be racing in the electronic championship are Amos Laurito and David Tonizza. (more…)

Menangi RM60,000 dalam kejohanan Toyota Velocity Esports!

UMW Toyota telah mengumumkan penganjuran mereka dalam Kejohanan Toyota Velocity Esports.
Menangi hadiah utama berjumlah RM60,000 dalam permainan Gran Turismo Sport.
Kejohanan sukan elektronik ini akan berlangsung dari 21 hingga 23 September 2018 dan penyertaan adalah percuma bagi 400 orang sahaja!

UMW Toyota Motor Sdn Bhd (UMWT) baru sahaja mengumumkan penglibatan terbaharu mereka di dalam dunia sukan elektronik atau ‘Esports’ dengan penganjuran kejohanan Toyota Velocity Esports. Penglibatan UMW Toyota dalam dunia sukan elektronik merupakan pembabitan pertama dari syarikat pengeluaran kenderaan di Malaysia. (more…)

Porsche and Microsoft sign gaming partnership

Porsche is starting to take the virtual world more seriously as its marketing tool. The sportscar maker has signed a six year deal with Microsoft at the New York International Motorshow, which will see both companies collaborating in projects that cover racing games and electronic gaming competitions. As such, in future games from Microsoft’s Forza franchise, Porsche vehicles will receive more prominence than if ever did before. This will especially be evident in the gaming series Forza Motorsport and Forza Horizon.

This partnership will allow Porsche to delve deeper into the eSports arena, which are competitions designed for gamers to compete against each other in their preferred gaming genre. This is especially true with Forza Racing Championship (ForzaRC), which is the leading eSport racing series backed by the world’s largest racing community.

ForzaRC, Porsche’s prime focus for now, is based on the current Xbox racing game Forza Motorsport 6 which already includes more than 20 Porsche vehicles since 2016. For 2017, ForzaRC will feature a motorsport championship too, where gamers from around the world can compete on the world stage. If you are interested, registration opened on 12th April 2017 at http://www.forzarc.gfinity.net/ and qualification will take place online beginning May 1st.

“By having Microsoft as our partner, we have the opportunity to take the pleasure of driving a Porsche and making it an experience in the virtual world”, says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “Racing games and eSports connect the real and virtual worlds and enable us to gain further access to the young target group. It means that they can develop a passion for Porsche even before buying their first sports car.”

As icing on the cake for the newly signed partnership, a new Porsche package can now be downloaded for Forza Horizon 3. It contains a total of seven current and historical Porsche vehicles,that are the 550A Spyder, 718 RS 60 Spyder from 1960, 911 Carrera RS 2.7 from 1973, 911 GT2 (type 993), Cayman GT4 and the 911 GT3 RS as well as the new Panamera Turbo.

So, if you own an Xbox, are into the Forza franchise and a die hard Porsche fan, you should be very happy with this partnership. You can expect to see a number of interesting projects from both companies in the near future.