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Last year, UMW Toyota Motor was the first Malaysian car company to be associated with the fast-growing Esports racing when it ran the inaugural TOYOTA GAZOO RACING (TGR) VELOCITY ESPORTS CHAMPIONSHIP. With the extremely strong response, the company has decided to run a second season this year which will take place between August 31 and September 15.

“We are very delighted with the overwhelming response from the public towards our very first TOYOTA GAZOO RACING Velocity Esports Championship last year, which was one of the largest Esports event in the country. We are confident that it will be more challenging this year, as more talented drivers would want to compete in the competition,” said Ravindran K., President of UMW Toyota Motor.

“Esports is a rapidly rising industry in Malaysia, as well as regionally and globally. It provides thrills and excitement of racing experience for the younger generation and Toyota’s involvement in this activity complements the dynamic and sporty side of the brand through the Toyota GAZOO Racing banner,” he added.

The high-performance activities of Toyota include the Toyota Gazoo Racing Festival (TGR Festival) which takes place 4 times a year at various locations around the country and enters its third season in 2019. Besides the TGR Festival and the Esports Championship, UMWT’s effort to establish a stronger presence in Malaysian motorsports will include the introduction of the GR Supra and GR Garage.

2018 Toyota GR Velocity Esports
Scenes from last year’s inaugural event

Toyota GR Velocity Esports Championship

Toyota GR Velocity Esports Championship

Two phases in championship
The TOYOTA GAZOO RACING (TGR) VELOCITY ESPORTS CHAMPIONSHIP is open to all Malaysians aged 18 and above. All participants will first go through a time-trial phase at Cove Esports in Bandar Sunway, Subang Jaya, Selangor on August 31/September 1 and September 14/15. The top 40 racers with the fastest lap times will then be eligible to enter the Grand Final event.

The Grand Final will be held at Pavilion Kuala Lumpur (Centre Court) on September 21/22 from 10 am to 9 pm. From the top 40 qualifiers who will challenge each other in the final round of races, one will be crowned as the Champion for 2019. This year, winners will share a bigger pool of prize money which totals RM70,000.

Toyota GR Supra
For those who don’t buy the real car which will be launched in Malaysia later this year. participating in this event will let them experience Toyota’s flagship sportscar.

The car: 2019 Toyota GR Supra
All participants will use the latest 2019 Toyota GR Supra, Toyota’s flagship sportscar developed not only for real motorsports but also for Gran Turismo Esport. This year, they will be racing around the Fuji Speedway in Japan, the famous 1.475-km long circuit with one of the longest straights in the world. The top 10 finalists will be competing head to head in a 10-lap race on a best-of-three tracks which are the Kyoto Driving Park, Suzuka Circuit as well as the Fuji Speedway.

Thrustmaster will supply its T-GT ultimate racing simulators. The racers will benefit from unique new technologies which allow them to experience the superior driving dynamics of the GR Supra and drive to the limits.

For information on the TOYOTA GAZOO RACING VELOCITY ESPORTS CHAMPIONSHIP and registration for participation, members of the public can visit ToyotaVelocity.com .

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Porsche is starting to take the virtual world more seriously as its marketing tool. The sportscar maker has signed a six year deal with Microsoft at the New York International Motorshow, which will see both companies collaborating in projects that cover racing games and electronic gaming competitions. As such, in future games from Microsoft’s Forza franchise, Porsche vehicles will receive more prominence than if ever did before. This will especially be evident in the gaming series Forza Motorsport and Forza Horizon.

This partnership will allow Porsche to delve deeper into the eSports arena, which are competitions designed for gamers to compete against each other in their preferred gaming genre. This is especially true with Forza Racing Championship (ForzaRC), which is the leading eSport racing series backed by the world’s largest racing community.

ForzaRC, Porsche’s prime focus for now, is based on the current Xbox racing game Forza Motorsport 6 which already includes more than 20 Porsche vehicles since 2016. For 2017, ForzaRC will feature a motorsport championship too, where gamers from around the world can compete on the world stage. If you are interested, registration opened on 12th April 2017 at http://www.forzarc.gfinity.net/ and qualification will take place online beginning May 1st.

“By having Microsoft as our partner, we have the opportunity to take the pleasure of driving a Porsche and making it an experience in the virtual world”, says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “Racing games and eSports connect the real and virtual worlds and enable us to gain further access to the young target group. It means that they can develop a passion for Porsche even before buying their first sports car.”

As icing on the cake for the newly signed partnership, a new Porsche package can now be downloaded for Forza Horizon 3. It contains a total of seven current and historical Porsche vehicles,that are the 550A Spyder, 718 RS 60 Spyder from 1960, 911 Carrera RS 2.7 from 1973, 911 GT2 (type 993), Cayman GT4 and the 911 GT3 RS as well as the new Panamera Turbo.

So, if you own an Xbox, are into the Forza franchise and a die hard Porsche fan, you should be very happy with this partnership. You can expect to see a number of interesting projects from both companies in the near future.

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