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Hyundai has announced that it will introduce more new N and N Line models in the sports, sedan and SUV segments of the US market during 2021 and 2022. This steady flow of new models under the N performance sub-brand will include variants in each major vehicle category, including three purist N models and four N Line models.

The Korean carmaker says it is offering N models in each of these categories so that enthusiasts from every segment can enjoy driving a new N model.

Tucson N Line to be introduced in 2021

The next new model in Europe will be the Tucson N Line and teaser images have been released. As the images show, the Tucson N Line will offer aggressive and distinctive exterior design features, with differentiating interior details. Unique equipment and colour selections are also planned for production models.

The N Line range serves as an entry-level to the N brand. These models more dynamic design features and enhanced driving experience.

Elantra N in camouflage

Up to 7 models currently in N range

The N brand currently consists of variants of the i10, i20, i30 (Hatchback and Fastback), Kona, Elantra, Veloster and Sonata although availability in different regions varies.

“I’m proud of what our talented N brand engineers, designers and product development teams have in store for enthusiast customers. Hyundai is committed to developing exciting, heart-charging N models in varied segments that reflect our passion to indulge enthusiasts. We’re confident that enthusiasts will relish the agility and performance of our new N Line models,” said Olabisi Boyle, Vice-President, Product Planning and Mobility Strategy, Hyundai Motor North America.

The Story of N – Hyundai N (w/VIDEO)

Motor vehicles can last a long time but at some point, they will be scrapped and depending on what processes are available, the various parts that were assembled together to form the vehicle will be removed and can  be recycled, typically, plastic and metal items as well as batteries and tyres.

With Re:Style 2020, Hyundai Motor Company (in the UK) announces the launch of a creative approach to sustainable fashion by upcycling discarded materials from the automotive manufacturing and scrapping process into marketable products in collaboration with leading artists in eco-friendly design.

Other materials can also be recycled
Re:Style 2020 stems from the recognition that although most of the materials, such as iron and non-ferrous metals, are currently recycled as part of the vehicle scrapping process, there are still some materials such as leather, glass and airbags that end up in landfill. For Re:Style 2020 as well as its past iteration in 2019, the company collected various leftover materials with the help of diverse partners and sent them to the collaborating designers.

Building on the success of its predecessor in 2019, the Re:Style 2020 capsule fashion collection has been created in partnership with renowned trendy fashion brands Alighieri, E.L.V. DENIM, Public School, pushBUTTON, Richard Quinn and Rosie Assoulin.

Sales on Selfridges online store
In view of the current global pandemic, the collection has been presented online this week via Hyundai’s social media channels, as well as those of Britain’s Selfridges and the participating brands. Featuring a variety of products such as jewelry, jumpsuits, working vests, bags and various other clothing made with discarded materials from the automobile production and scrapping process, the event will kick-start sales on the Selfridges online store.

L.V. Denim’s Jumpsuit from upcycled denim and leather scraps from the car manufacturing process (left), and Public School’s Fuji Technical Vest (right) created out of discarded seatbelt webbings and airbag materials.
pushBUTTON’s Work Vest (left) with pockets using airbag materials that keeps the airbag’s original details, and Rosie Assoulin’s Tote Bag made of seatbelt webbings, carpet fabrics and foam repurposed from discarded automotive materials.

“At Hyundai Motor, we understand that ethical consumption and caring for the environment are increasingly important considerations of our customers in the post COVID-19 world. Through Re:Style 2020 we want to offer another way Hyundai Motor can help customers enjoy the sustainable lifestyle they aspire to,” said Wonhong Cho, Executive Vice-President and Global Chief Marketing Officer of Hyundai Motor Company.

“By demonstrating that discarded resources can be reimagined into valuable products, Hyundai Motor encourages more industries to see waste as a recreative opportunity and to work collaboratively toward an environmentally accountable and economically efficient future.”

Under its Strategy 2025, Hyundai Motor aims to spearhead a global leadership in zero-emissions and clean mobility by becoming the world’s third-largest automaker of eco-friendly vehicles by 2025.

Click here for other news and articles about Hyundai.

COVID-19

With the way electrification of cars is going, there will come a time when electric power replaces combustion power in racing cars. In fact, it’s already started with the Formula E series for single-seaters and the electric version of the TCR.

Manufacturers like Hyundai Motor are preparing for this change and one project that the company’s high-performance N division has revealed its next-generation electrified RM20e Racing Midship Sports Car. ‘RM’ refers to the prototype model’s ‘Racing Midship’ rear-drive, midship powertrain configuration, a fundamental design differentiator that yields ideal handling balance and agility from a low polar-moment of inertia.

“Our new electrified RM20e pushes the proven RM platform forcefully into a new, environmentally-focused decade of the 21st century, stretching the performance envelope of electrification on normal road environments,” said Albert Biermann, President and Head of Research and Development Division at Hyundai Motor Group.

“RM20e represents a revolutionary new chapter of electrified performance for the Racing Midship series, and our N engineers continue to garner valuable insights in the arena of zero-emission performance dynamics,” he declared.

Testing high-performance technologies
The RM platform is an engineering ‘rolling lab’ for testing high performance technologies at all speeds and driving conditions. The testing is especially important to ensure that the RM20e’s copious 596 kW/810 hp and 960 Nm output can be effectively transmitted to the ground on all types of surfaces.

Performance times are expected to be less than 3 seconds from 0 – 100 km/h and less than 10 seconds from 0 – 200 km/h. The positioning of the motor in the middle and the rear-drive layout provides optimal traction required for this level of acceleration. While having racing car-like levels of performance, balance, braking and grip, the engineers have been working to also provide quietness, responsiveness and road-going capability for daily drivers.

Variety of powertrains available
The electrified powertrain has zero-emissions, of course, and as Hyundai has developed a variety of electrified-propulsion solutions. Therefore a full spectrum of electrified powertrains is available for testing with this high-performance sportscar platform.

Hyundai’s recent investment and strategic partnership with Rimac Automobili has facilitated co-development of both BEV (Battery Electric Vehicle) and FCEV (Fuel Cell Electric Vehicle) prototypes. The electrified RM platform will continue to evolve along with the growth of this RIMAC partnership.

44 eco-friendly models by 2025
The Hyundai Motor Group, which includes Kia Motors, has set a strategic plan to deploy 44 eco-friendly models by 2025, which will include products from the N brand as well.

“The RM20e sports car prototype clearly signals future electrified brand aspirations for Hyundai’s performance N brand, moving N into the prestigious genre of supercar-level performance. RM20e proves that N driving excitement will not be compromised, even in electrified model variants.,” said Thomas Schemera, Executive Vice-President and Head of Product Division at the Hyundai Motor Group.”

The history of the RM project goes back some 8 years and has served to develop and connect new high-performance motorsports technologies with future N models. Since the initiation of project RM, there has been a progressive evolution of the RM series with prototypes RM14, RM15, RM16 and RM19. In 2019, Hyundai’s first electric racing car – the Veloster N eTCR (pictured above) – was developed for the eTCR electric touring car series.

Updated Hyundai i30 N to get 8-speed N-DCT as well

It used to be that the company name was also a brand name and used with every model the company sold. However, in recent times, especially with the advent of electric vehicles (EVs), some companies are finding that it would be better to create a dedicated sub-brand for such vehicles and give them more prominence.

Hyundai Motor is the latest to do so with the announcement of the IONIQ brand which will be for EVs. Most readers would know that the IONIQ name has already been used by a Hyundai model. The name, which fuses ‘ion’ and ‘unique’ was first introduced in 2016 as ‘Project IONIQ’, a long-term R&D project focused on eco-friendly mobility.

Based on the project, Hyundai introduced a model named IONIQ which was unique in that it could be powered by a choice of three powertrain options – hybrid electric, plug-in hybrid and full electric – within the same bodystyle.

Hyundai IONIQ
The IONIQ was introduced to the Malaysian market in 2016, and is available only with a hybrid powertrain.

Three new models in four years
Mow, the company will re-assign the model name to become a brand name. Over the next four years, the Korean carmaker will introduce a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs. These will start, in early 2021, with the IONIQ 5. In 2022 will come the IONIQ 6 sedan and in early 2024, the IONIQ 7 which will be a large SUV.

The first model, the IONIQ 5, will be a midsize CUV (Compact Utility Vehicle) based on the concept 45 which was displayed at the 2019 Frankfurt Motorshow as a homage to its very first concept car. The IONIQ 5’s designers have taken inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future IONIQ models.

Hyundai Concept 45 and Prophecy
Concept 45 (above) will be the basis of the IONIQ 5′ design, while the Prophecy concept (below) provides the designers with the starting point for the styling of the IONIQ 6.

2020 Hyundai Prophecy concept

The IONIQ 6 sedan will be based on the company’s latest concept car, the Prophecy, which made its debut 5 months ago. The IONIQ 7 SUV will share the vehicles’ common design theme of ‘Timeless Value’. The vehicles will be inspired by past models but they will be a bridge to the future, says Hyundai.

Hyundai IONIQ models

E-GMP platform
All IONIQ models will sit on an Electric Global Modular Platform, known as ‘E-GMP’, that will have fast charging capability and generous driving range. The EV-dedicated platform will allow Hyundai designers to reimagine the cabin as a ‘smart living space’ with highly adjustable seats, wireless connectivity and unique features such as a glovebox designed as drawers.

The platform paradigm shift will extend into the user interfaces that will be simple, intuitive and ergonomically designed to help occupants feel at ease.

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Strategy 2025
The Hyundai Motor Group recently announced that the Group aims to sell 1 million units of battery electric vehicles (BEV) and take 10% share to become a leader in the global EV field by 2025. Under Strategy 2025, Hyundai Motor Company itself aims to become the world’s third-largest automaker of eco-friendly vehicles by 2025, with 560,000 BEV sales in addition to Fuel Cell EV sales.


Hyundai celebrated the launch of the IONIQ brand by turning the London Eye into a giant letter ‘Q’ using electric lights just before the official reopening of the famous attraction. With the otherwise bustling city of London having come to a halt during the COVID-19 pandemic and lockdown, Hyundai is ‘bringing new energy into the city’ by lighting up and turning one of its most iconic sights once again.


Revised prices of 2020 Hyundai models

Social distance

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Car manufacturers, like any other company, are going through a very difficult time now as the COVID-19 pandemic has created great uncertainties for consumers that have impacted sales. Understandably, there are other priorities to commit money to so a new car purchase, if planned, will have to be deferred.

Some of the car companies do not forget their customers too and look for ways which can ease their burdens, even if it does incur costs. In 2009, Hyundai Motor offered Hyundai Assurance in America to help protect owners who lost their jobs. The 2008 financial crisis had caused the biggest economic downturn since the Great Depression. Home values dropped and many people could not service their loans.

Hyundai Motor America understood that without knowing what would happen to their jobs, people would be reluctant to buy new cars. So it offered a simple deal: If a purchaser of a new Hyundai lost his or her job within a year, the company would take it back. “If you find that you cannot make your payment because of a covered life changing event, we’ll allow you to return your vehicle and walk away from your loan obligation – and in most cases we will cover most, if not all of the difference,” the company advertised at that time.

Hyundai Assurance 2009
In 2009, when new car sales in the US market fell so severely, Hyundai Motor offered a more meaningful incentive instead of just rebates.

This meant that a customer would be less worried being stuck with a car that could not be sold off and at the same time, have to keep paying the instalments. Hyundai would accept that car, cancel the loan and pay the difference between the car’s trade-in value at the time and any remaining balance on the loan up to a maximum of US$7,500.

Hyundai Job Loss Protection 2020
In 2020, to give buyers peace of mind, the Hyundai Assurance program is brought back in response to uncertainties caused by the COVID-19 pandemic. However, it differs from the 2009 incentive as Hyundai dealers will not take back cars.

Now Hyundai is helping its American customers again but is not offering to take back vehicles. Instead, it will cover up to 6 months of payments for Hyundai owners who purchased or leased a Hyundai vehicle between March 14 and April 30, 2020 if they lose their job due to COVID-19 this year. The first payment is also deferred for 90 days for those shoppers.

In 2020, Hyundai also has a luxury brand, Genesis, which was not in existence 11 years ago. Genesis is also offering a similar program called the Genesis Cares Job Loss Protection. As with the Hyundai incentive, anyone who purchases a new Genesis vehicle between up till April 30, 2020 and then has an involuntary job loss any time this year due to COVID-19 can get their payments deferred for 90 days. However, the vehicle must have been financed of leased by Genesis Finance.

Genesis Cares

More importantly, Genesis Cares Job Loss Protection provides up to 6 months of payment relief for customers who lose their job this year after purchasing a new Genesis vehicle between March 14 and April 30, 2020.

The 2009 campaign scored points for the brand, building customer loyalty which helped to strengthen sales after the recession. “We understand the extreme uncertainty created by the coronavirus and the anxiety experienced by our customers, and wanted to tap into Hyundai’s legacy of having people’s back,” said Jose Munoz, COO, Hyundai Motor Company & President and CEO, Hyundai Motor North America. “Bringing back the job loss protection program in this unprecedented time will allow our customers to have one less thing to worry about if something unexpected happens to their employment status.”

First SUV in Genesis range targeted at North American market

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The two carmakers in the Hyundai Motor Group – Hyundai Motor Company and Kia Motors Corporation – have jointly developed the world’s first predictive Information and Communication Technology (ICT) Connected Shift System to enhance motoring. The system is also in line with autonomous technology, which is developing day by day.

The system enables the vehicle to automatically shift to the optimal gear after identifying the road and traffic conditions ahead. While the technologies used to automatically shift depend on drivers’ preferences, such as Smart Drive Mode – available on most current Hyundai and Kia models – ICT Connected Shift System is the first ICT to automatically shift the gear according to road and traffic conditions.

Hyundai Motor Company and Kia Motors Corporation

The ICT Connected Shift System uses intelligent software in the Transmission Control Unit (TCU) that collects and interprets real-time input from underlying technologies, including 3D navigation equipped with a precise map of the road as well as cameras and radar for smart cruise control. The 3D navigation input includes elevation, gradient, curvature and a variety of road events as well as current traffic conditions. Radar detects the speed and distance between the vehicle and others, and a forward-looking camera provides lane information.

Using all of these inputs, the TCU predicts the optimal shift scenario for real-time driving situations through an artificial intelligence algorithm and shifts the gears accordingly. For example, when a relatively long slow-down is expected and the radar detects no speed irregularities with the car ahead, the transmission clutch temporarily switches to neutral mode to improve fuel efficiency.

Hyundai Motor Company and Kia Motors Corporation

During testing on a road with many curves, the frequency of shifts in cornering was reduced by approximately 43% compared to vehicles without the system. Accordingly, the system also reduced the frequency of brake operation by approximately 11%, minimizing driving fatigue and brake wear.

When rapid acceleration was required to enter a highway, the driving mode automatically switched to Sport Mode at the merge, making it easier to join the traffic flow. After merging with traffic, the vehicle automatically returned to its original driving mode, enabling safe and efficient driving.

In addition, engine braking automatically occurred upon release of the accelerator pedal by determining speed bumps, downhill slopes and location of the speed limit change on the road. The changes in distance from the front car were detected by the front radar to adjust appropriate transmission gear automatically improved driving quality.

The ICT Connected Shift System will deliver both improved fuel efficiency and a stable driving experience in the era of autonomous vehicles by providing improved performance in response to real-time road and traffic conditions.

Hyundai Motor Company and Kia Motors Corporation

Some 40 major patents in South Korea and abroad for the system which both companies plan to offer on their future models.

Details of the all-new Kia Sorento’s platform and powertrain revealed!

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The Hyundai Motor Group (HMG) will collaborate with Canoo, a Los Angeles-based company creating electric vehicles (EVs) for subscription only, to jointly develop an EV platform based on Canoo’s proprietary skateboard design for future Hyundai and Kia models.

As part of the collaboration, Canoo will provide engineering services to help develop a fully scalable, all-electric platform to meet both Korean carmakers’ specifications. HMG expects the platform to help facilitate its commitment to delivering cost-competitive electrified vehicles — ranging from small-sized EVs to Purpose-Built Vehicles (PBV) — that can meet diverse customer needs.

Canoo’s skateboard platform houses the most critical components of the vehicle with a strong emphasis on functional integration, meaning all components fulfill as many functions as possible. This feat of engineering reduces the skateboard size, weight and total number of parts, which ultimately provides more interior cabin space and a more cost-effective EV offering. In addition, the skateboard is a self-contained unit that can support any cabin design.

Canoo Skateboard

HMG envisions an adaptable all-electric platform using Canoo’s scalable skateboard architecture to allow for a simplified and standardized development process for Hyundai and Kia electrified vehicles, which is expected to help reduce cost that can be passed along to consumers. It also aims to reduce complexity of its EV assembly line, allowing for rapid response to changing market demands and customer preferences.

With this collaboration, Hyundai Motor Group doubles down on its recent commitment to invest US$87 billion (about RM360.3 billion) over the next 5 years for future growth. As part of this drive, Hyundai plans to invest US$52 billion (RM215.4 billion) in future technologies through 2025, while Kia will invest US$25 billion (RM103.5 billion)  in electrification and future mobility technologies, aiming for eco-friendly vehicles to comprise 25% of its total sales by 2025.

“We were highly impressed by the speed and efficiency in which Canoo developed their innovative EV architecture, making them the perfect engineering partner for us as we transition to become a frontrunner in the future mobility industry,” said Albert Biermann, Head of Research & Development, Hyundai Motor Group.  “We will collaborate with Canoo engineers to develop a cost-effective Hyundai platform concept that is autonomous ready and suitable for mass adoption.”

Hyundai Kia concept EV
Future Hyundai and Kia electrified models will sit on the Canoo skateboard.

Canoo unveiled its first electric vehicle for subscription only in September 2019, just 19 months after the company’s founding in December 2017. The company’s proprietary skateboard architecture, which directly houses the batteries and electric drivetrain, has enabled Canoo to reimagine EV design in a way that challenges traditional automotive shape and functionality.

The company recently opened the waitlist for its first vehicle. This is a major milestone in its young history and the culmination of the efforts of 300+ experts working to deliver a proof of concept of Canoo’s backbone architectural systems. Canoo’s first vehicle, to be launched in 2021, will be designed for a world in which transportation is becoming increasingly electric, shared and autonomous.

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Canoo takes a different approach to EV engineering and marketing

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Genesis, Hyundai Motor’s luxury division, used the first day of the new year to share the first official images of the GV80, its first SUV. It will become the fourth model in the Genesis line-up, joining the G70, G80 and G90 sedans. Sales will commence in South Korea this month and progressive launched will take place in other markets during 2020.

Like its sedan siblings, the 3-row GV80 will have a rear-wheel drive platform unique to the Genesis brand; all-wheel drive will be optional. The ‘V’ in the GV80 designation will appear on SUV models, denoting ‘versatility’.

“Over the last 4 years, Genesis has established itself as a respected luxury brand with superior vehicle quality and a line-up of class-leading sedans with charismatic and discriminating style,” said William Lee, Executive Vice-President and Global Head of the Genesis Brand. “With the launch of GV80, Genesis will elevate expectations for excellence within the luxury SUV market.”

2020 Genesis GV80

2020 Genesis GV80

The first images of long-rumoured GV80 provide a complete picture of the first SUV created by Genesis Design. The interior and exterior styling are based on the GV80 Concept displayed at the 2017 New York Auto Show, which was a collaboration between Genesis Design studios located in South Korea, the USA and Germany.

2017 Genesis GV80 Concept
The GV80 Concept displayed at the 2017 New York Auto Show.

“GV80 allows us to expand our definition of Athletic Elegance design language to a new typology, while retaining sublime proportionality and sophistication of form,” said Luc Donckerwolke, Executive Vice-President, Chief Design Officer of Hyundai Motor Group.

Signature Genesis design elements
Signature Genesis design elements are immediately visible on the GV80. Surrounded by the high-tech Quad Lamps, the Crest Grille emphasizes gravitas consistent with the positioning of model. The Parabolic Line runs smoothly along the side with precise execution, accentuated by ‘power lines’ above each wheel emphasizing stance and presence.

2020 Genesis GV80

“The Quad Lamp, our design signature, introduces an unmistakable visual impression completely unique to Genesis,” explained Sang Yup Lee, Senior Vice-President, Head of Genesis Design. He added that the G-Matrix pattern that appears in light fixtures throughout the exterior, as well the design of the wheels, is inspired by beautiful orchids seen when diamonds are illuminated by light.

South Korean architectural aesthetic interior
The interior focuses on the beauty of open space, characteristic of the elegant South Korean architectural aesthetic. Minimalism is in the details, with a commanding driving position surrounded by high mounted control surfaces. The slim air vents stretch across the front to highlight the width of the cabin featuring minimal physical buttons with the new touch screen climate control. The centre console is equipped with a jewel-like, rotating electronic gear selector, providing an exquisite balance of simplicity and glamour.

2020 Genesis GV80

The Genesis name was originally used for a flagship Hyundai model between 2007 and 2016. It was then used as the name for a division which would focus on luxury models, just as Toyota has Lexus and Nissan has Infiniti. As the company has indicated that South Korea, the Middle East, USA, China, and Europe are its target markets, it would unlikely have right-hand drive variants.

The carmaker recruited a number of experienced designers from European companies who work with Peter Schreyer, a company President responsible for design management of all brands in the group.

Genesis recognized for its designs

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Electric vehicles (EVs) and autonomous self-driving cars are going to be part of our lives in future. In Malaysia, perhaps it will take a while for them to become significant numbers although Edaran Tan Chong Motor is taking the initiative to start selling EVs such as the Nissan LEAF now. Autonomous cars will take a lot longer as our conditions present challenges, particularly in the area of safety.

In the more developed countries, the infrastructure is already well developed to enable autonomous cars to function safely. They need to have good roads and clear signage and not have motorcyclists weaving in and out of traffic. We have a long way to go in these matters…

California is one such place and the west coast state of America has traditionally been an ‘early adopter’ for the auto industry. For this reason, Hyundai Motor, in collaboration with Pony.ai and Via, will start running a fleet of self-driving Hyundai KONA all-electric SUVs around the community of Irvine.

Hyundai BotRide service 2019

Free shared, on-demand service
Known as BotRide, the free shared, on-demand, autonomous vehicle service will operate on public roads from November 4 this year. Using the BotRide app (iOS and Android), the public can hail an autonomous KONA directly from their smartphone. Via’s advanced algorithms enable multiple passengers to share the same vehicle. The app directs passengers to nearby stops to await pick-up and drop-off, allowing for quick and efficient shared trips without lengthy detours, or inconvenient fixed routes and schedules.

Hyundai BotRide service 2019

“The pilot service introduces BotRide to several hundred Irvine residents, including college students. The goal is to study consumer behaviour in an autonomous ride-sharing environment,” said Christopher Chang, Head of Business Development, Strategy and Technology division, Hyundai Motor Company. “We are going to learn about ecosystems, where the vehicles travel and optimize the customer experience. BotRide, is another example of Hyundai’s ongoing efforts to actively build expertise in mobility technology as well as the company’s commitment to providing more user-friendly mobility services to customers.”

Navigating complex road scenarios
Integrated Hyundai and Pony.ai technologies enable the BotRide vehicles to navigate complex road scenarios safely. These vehicles are equipped with Pony.ai’s latest sensor hardware and proprietary software to identify the precise position of surrounding vehicles, handle pedestrian traffic in urban areas, accurately monitor its surroundings, predict the behaviour of other road-users, and precisely plan actions accordingly. In addition to self-driving capabilities, BotRide is validating its user experience in preparation for a fully driverless future.

Hyundai BotRide service 2019

BotRide launches with multiple popular destinations where a passenger may hail a ride using the BotRide app. The service area covers several residential, commercial, and institutional points of interest. BotRide’s technology prioritizes passenger-to-system interactions such as automated onboard passenger verification, giving riders the chance to familiarize themselves with technologies expected to become commonplace in an autonomous mobility future.

“Through BotRide, Hyundai is leveraging cutting-edge autonomous vehicle and mobility technologies to introduce a new, safe, and convenient form of transportation to the public,” said Daniel Han, Manager, Advanced Product Strategy, Hyundai Motor America. “The BotRide pilot service represents an important step in the deployment and eventual commercialization of a growing new mobility business. In addition to the technology partners powering BotRide, the broader city and community ecosystem have also played an important role in making BotRide possible.”

(more…)

Hyundai Motor’s latest Veloster Grappler concept for the 2019 SEMA show in Las Vegas is another of those ideas which take accessorizing to extremes. While it’s not intended to resist zombies like the Santa Fe Zombie Survival Machine of 2013, it nevertheless would be worth having when things get really bad on the planet.

The Grappler concept takes a Veloster and raises the ground clearance, immediately giving it off-road capability especially with sharper approach and departure angles. To protect the underside against rocks and other hard stuff, there are custom front and rear brush guards.

Oversized all-terrain tyres and rally-themed Method Racing wheels yield a menacing demeanour and functional capability, while Borla cat-back exhaust components add a visceral audible resonance. A custom vinyl exterior body wrap features a ghosted Hyundai-themed livery. Finally, a Seibon carbon-fibre bonnet effectively vents excess engine bay heat when things heat up out on the road.

Goal Zero portable power station
Goal Zero portable power station with solar recharging

For extra cargo capabilities, a roof-mounted Thule utility basket includes a high-output lighting system from Baja Designs. The utility basket serves as a base mount for the removable solar panel from Goal Zero, powering an all-electric portable power station mounted inside the cabin for remote journeys.

A full host of roof-mounted utility lights – from high-speed desert off-roading high beams to basecamp work lights – provide the right illumination at any time.

Inside the cabin (Hyundai has not released pictures yet), the functional ruggedness theme continues. An integrated roll bar provides occupant protection and facilitates mounting for a full-size spare wheel and tyre. Further outfitting the interior are traction mats, an oversized utility shovel, a Goal Zero portable power station, roadside assistance kit, first aid kit, Napier outdoor dome tent, Scosche Mounts, Goal Zero crush lights and premium Recaro seats finished in a vintage houndstooth check pattern.

Hyundai Santa Fe Zombie Survival Machine 2013 (1)
6 years ago, Hyundai got Galpin Auto Sports to build this machine based on a creation by Anson Kuo for the 2013 Comic-Con event in New York.

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