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Hyundai Staria

After first introducing the Staria Premium seven-seater nearly a year ago, Hyundai-Sime Darby Motors has now launched the 10-seater variant of the Hyundai Staria. Three different variants are available with the variants called Lite, Plus and the top of the line variant – Max.

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While the Toyota Hiace and its clones from China have long been popular among fleet operators requiring seating for 10 persons or more, there has also been the Hyundai Starex in recent years as an alternative. Now Hyundai-Sime Darby Motors (HSDM) will also offer the Hyundai Staria with a 10-seat configuration.

To go on sale in the fourth quarter of 2022, the large Korean MPV is essentially similar to the Staria 7-seater launched last year. According to Low Yuan Lung, Managing Director of HSDM, there has been the expectation that the 10-seater Staria will also be made available.

“We have been getting enquiries for the 10-seater variant as there has been anticipation that the 10-seater variant will replace the Starex. Like the Starex, this new 10-seater variant of the Staria is ideal for big families, tour operators and businesses. However, it has vast improvements and more functionalities in every aspect compared to the Starex,” he said.

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MPVs evolved from window vans and were initially simple people-movers. Over the years, some manufacturers have found growing demand for more luxurious versions of such vehicles, with models like the Toyota Alphard and Vellfire being very popular.

To capture a slice of this growing market, Hyundai has also come out with a luxury MPV called the Staria and it is now available in Malaysia through Hyundai-Sime Darby Motors (HSDM). Available in the 7-seat Premium version, the Staria is priced from RM358,888 (without insurance and with partial sales tax exemption). The price varies depending on the warranty period the customer wants. The base price comes with a 2-year or maximum of 50,000 km warranty. For another RM10,000 more, HSDM will provide a warranty of 5 years or maximum of 300,000 kms, plus 3 years (or maximum of 50,000 kms) free scheduled service.

Unique spaceship design theme
The Staria has a unique appearance which certainly makes it stand out anywhere. While MPVs typically have a cubic form which allows for the most efficient interior space, Hyundai’s designers have given it a design that is said to be like a spaceship. It’s a sleek streamlined form that is said to be like the curve of light that illuminates the Earth’s horizon at sunrise when viewed from space.

From any angle, the Staria’s styling draws attention. For instance, the front is embellished with horizontal daytime running lights (DRLs) and a positioning lamp, together running across the width of the vehicle, complemented by a bold, wide radiator grille with a unique pattern.

2021 Hyundai Staria

The same body colour for all frontal parts is used and gives a monolithic look that is modern and even futuristic. To highlight certain elements and give a premium look, brass chrome treatment is applied to the emblem, grille, headlamp bezels, front and rear bumpers, wheels, side mirrors and door handles.

The Staria’s 5253 mm long body  sits on a 3273-mm wheelbase and has a 1997 mm. The beltline is low, allowing the side windows to be large and panoramic, which suggests a spacious interior – which is the case. The cruise ship-inspired interior has an open and unique atmosphere through its innovative design architecture which follows traditional Korean ‘hanok’ architecture.

2021 Hyundai Staria

Premium Relaxation Seats
The sense of spaciousness allows passengers to feel as if the outside scenes are an extension of the vehicle interior. Premium Relaxation Seats are provided in the second row and these have power recline as well as slide along the floor to vary cargo space. A one-touch relaxation mode makes the seats recline automatically to a posture that comfortably disperses the passenger’s weight and improves overall body balance. Even when the seats are reclined by this mode, there is enough room for an adult passenger to sit comfortably in the third row.

The cargo space available varies depending on the arrangement of the seating configurations. While the 7-seat configuration may have reduced cargo volume, the 2 and 3-seater versions which can be optimized for business use have maximum cargo space of almost 5,000 litres.

2021 Hyundai Staria

2021 Hyundai Staria MPV

Futuristic dashboard theme
The futuristic theme of the exterior is also adopted on the dashboard with an advanced 10.25-inch front touchscreen and a button-type electronic shift lever. The digital cluster is located on top of the dashboard while the smart infotainment system includes a display from a wide-angle camera for the driver to view rear passengers.

To have the right atmosphere, there is a 64-colour ambient mood lamp. Its direct and indirect lighting can selectively illuminate the cockpit, console, doors and cargo areas. The premium ambience is enhanced by the Bose sound system which comes standard and is optimised for the large cabin volume.

2021 Hyundai Staria MPV

Turbodiesel with shift-by-wire transmission
HSDM is still one of those companies that offers diesel-powered models and the Staria comes with a familiar 2.2-litre CRDi turbodiesel with an output of 177 ps/431 Nm, mated to an 8-speed automatic transmission operated by a simple electronic shift-by-wire system. With the high-efficiency, air-cooled turbocharger that has an improved compressor and turbine wheel performance, low speed performance is stronger and peak torque is available from 1,500 rpm. HSDM doesn’t mention fuel compatibility although they would have done extensive testing with local biodiesel to ensure there are no issues.

As it can carry up to 7 people, the Staria would need the highest level of vehicle safety. It is equipped with a full suite of Hyundai Smartsense active safety and driving assistance technologies. With its large size, especially the long body, the Blind-spot View Monitor, Blind-Spot Collision Avoidance Assist and Rear Cross-Traffic Collision-Avoidance Assist systems would be of very useful.

“Hyundai is expanding its offerings to include more premium vehicles that offer innovative features for a unique in-car experience. The Staria Premium aims to offer unique value propositions for customers seeking a luxurious experience in an MPV,” said Jeffrey Gan, Managing Director of Retail and Distribution, Sime Darby Motors.

While the Staria is launched today, units are not immediately available. Understandably, given the price, it is new territory for HSDM and remembering the times when they have sold high-priced models, they probably want to avoid having too many stocks in hand waiting to be sold. Customers have to specify what colour they want from the choice of five (white and mostly greyish or silver shades). Then depending on production slots, it could take 3 to 6 months before the vehicle gets to Malaysia for delivery.

2021 Hyundai Staria MPV

Older Hyundai models can now be covered under HSDM’s Extended Warranty programme

Hyundai Motor’s futuristic looking MPV, the Staria, has gone on sale in Korea with exports to other markets starting in the second half of this year. While the rest of the world will regard it as a MPV, the Korean carmaker refers to it as ‘a model for its future Purpose-Built Vehicles’ which furthers Hyundai Motor’s transformation as a Smart Mobility Solution Provider.

The overall design has a monolithic form running from front to rear. The designers are said to have been inspired by the curve of light that illuminates the Earth’s horizon at sunrise when viewed from space.

2021 Hyundai Staria MPV

It has very clean surfaces and at the front is a bold, wide radiator grille with a unique pattern. It is embellished with horizontal daytime running lights (DRLs) and a positioning lamp, together running across the width of the vehicle, complemented by a Its clean silhouette is further accented by a pair of low-set headlamps.

An interesting approach is the use of the same body colour for all frontal parts to maximize the vehicle’s modern and pure style. One variant will feature tinted brass chrome treatment, applied to the Hyundai emblem, grille, headlamp bezels, front and rear bumpers, wheels, side mirrors and door handles to emphasize the vehicle’s premium and modern look.

2021 Hyundai Staria MPV

2021 Hyundai Staria MPV

2021 Hyundai Staria MPV

Inspired by Korean architecture
Lowered beltlines and panoramic side windows improve overall visibility and create a feeling of openness for the occupants This sense of spaciousness — inspired by traditional Korean ‘hanok’ architecture — allows passengers to feel as if the outside scenes are an extension of the vehicle interior.

The design theme carries over to the rear, where a wide window is framed by elongated vertical tail lamps. On the STARIA Premium versions, there’s Hyundai’s unique Parametric Pixel lamp design and garnish on top. The rear bumper is lowered for easy loading and unloading of cargo.

2021 Hyundai Staria MPV

Diesel engine still available
Though there is often talk of the diesel engine fading away, Hyundai Motor appears to believe it is still desired in some markets and include a 2.2-litre diesel engine as one of the two powertrain choice, the other being a Smartstream G6DIII 3.5-litre MPI petrol engine.

The diesel engine can be mated to either a 6-speed manual or 8-speed automatic transmission, while the Smartstream engine will be available only with an 8-speed automatic transmission. Both powertrains have low noise, vibration, and harshness for comfortable motoring.

Depending on the market, the Staria will be available with seating for 2 to 11 persons and will have variants that come with upgraded features and exclusive finishes for a more luxurious look and feel.

2021 Hyundai Staria MPV

2021 Hyundai Staria MPV

2021 Hyundai Staria MPV

Innovative space utilization
The innovative interior space utilization is made possible by the MPV’s 3273-mm wheelbase with an overall length of 5253 mm and width of 1997 mm. Its overall height of 1990 mm is optimized for passengers to conveniently enter and exit the vehicle and is high enough for an average school-aged child to stand upright and move with ease. The cargo space availability varies depending on how the seating configurations are arranged, with maximum cargo space of up to almost 5,000 litres available.

2021 Hyundai Staria MPV

‘Inside-out’ design methodology
‘Inside-out’ design methodology was used to provide interior spaciousness and usability. The layout is simple with cruise ship-inspired design architecture. The driver’s seat has a futuristic high-tech look with an advanced 10.25-inch front display screen, touch-based centre fascia and a button-type electronic shift lever. The digital cluster is located on top of the dashboard, providing an unobstructed view for the driver.

2021 Hyundai Staria MPV

2021 Hyundai Staria MPV

2021 Hyundai Staria MPV

The 7-seat Premium variant comes with Premium Relaxation Seats in the second row that recline electronically and also have sliding capabilities for easy reach or to maximize cargo space. With the 9-seater, individual seats in the second row can swivel 180 degrees to face passengers in the third row for discussions while on the move.

2021 Hyundai Staria MPV

Additional variations to come
“We are thrilled to introduce Staria which represents our latest effort to spearhead the evolution of mobility, and to address emerging lifestyle needs as we adapt to new ways of living,” said Thomas Schemera, Executive Vice-President and Global Chief Marketing Officer. “Staria is a step forward in connecting us more closely with our environments so that we can get more out of our everyday lives and do more for ourselves in transit.”

He added that, moving forward, Hyundai plans to launch Special Vehicle line-ups of the Staria such as limousines, ambulances and campers. In addition, eco-friendly variants are also in the pipeline for future introduction.

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The Hyundai Motor Group (which includes Kia Motors) continues its new model onslaught with yet another model being previewed. This one’s a high-end MPV called the Staria which will be offered in selected markets and likely to be launched during this quarter.

The name comes from a combination of ‘star’ and ‘ria’ which is ‘a long narrow area of water formed when a river valley floods’ and is said to refer to ‘the vehicle’s future-oriented product values and streamlined design characteristics defined by one curve gesture silhouettes as well as clean and pure body volume’.

2021 Hyundai Staria MPV

Smaller than the Starex
Dimensions are not given yet but the Staria is not a large MPV like the Starex and is a smaller model. The exterior is certainly futuristic and Hyundai suggests it resembles a spaceship. The front is highlighted by a long, horizontal daytime running light and headlamps positioned underneath.

The spaceship vibe is echoed by its expansive panoramic windows and lower beltlines, underscoring the openness of the interior. The height of the cabin is also optimized for premium comfort and convenience, making it ideal for both business and family use.

2021 Hyundai Staria MPV

2021 Hyundai Staria MPV

“STARIA is Hyundai’s new MPV line-up that opens up a new mobility era,” said SangYup Lee, Senior Vice-President and Head of Global Hyundai Design. “STARIA will provide a completely new experience and value proposition for customers through its unprecedented design features.”

2021 Hyundai Staria MPV

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