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Lotus Perkenal Struktur Model Baharu bagi Eletre dan Emeya

Lotus Cars secara rasmi memperkenalkan barisan model baharu yang dikemas kini untuk dua kenderaan elektrik utamanya — Lotus Eletre SUV hiper elektrik dan Lotus Emeya GT hiper elektrik. Penstrukturan semula ini turut memperkenalkan sistem penamaan baharu yang lebih ringkas serta memperkukuh hubungan model-model tersebut dengan warisan perlumbaan dan kejuruteraan jenama berprestij itu.

Mulai serta-merta, kedua-dua model akan ditawarkan dalam dua varian utama — ‘600’ dan ‘900’, mewakili dua tahap output kuasa berbeza. Strategi penamaan ini bukan sahaja mencerminkan teknologi elektrifikasi sepenuhnya yang diterapkan, malah menghidupkan semula nama-nama trim bersejarah Lotus seperti GT dan GT SE, digabungkan dengan teknologi moden terkini.

Menurut kenyataan rasmi Lotus, sistem baharu ini diperkenalkan bagi memudahkan pelanggan membuat pemilihan berdasarkan tahap prestasi dan kelengkapan yang diingini dengan lebih jelas.

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Lotus Revamps Eletre and Emeya Line-Up for 2025 with New Naming Strategy and Trim Levels

Lotus has unveiled a refreshed model range for its all-electric Eletre hyper-SUV and Emeya hyper-GT, introducing a simplified naming structure and updated trim levels that pay homage to the brand’s rich heritage. The restructured line-up aims to provide greater convenience, clarity, and personalisation for customers as they configure their ideal Lotus electric performance car.

Effective immediately, both the Lotus Eletre and Emeya will be available in either ‘600’ or ‘900’ variants, reflecting the two available power output levels. The move not only aligns with the electrified identity of these models but also revives iconic Lotus trim references such as GT and GT SE, blending historical significance with modern engineering.

According to Lotus, the new naming convention is designed to help customers better identify and choose models based on desired performance and equipment. The 600-series models deliver 612hp of power via dual motors and all-wheel drive, while the 900-series steps up to an electrifying 918hp for peak performance.

The Eletre range now consists of six distinct trim levels: the base Eletre 600, followed by the 600 GT, 600 GT SE, and 600 SPORT SE. Topping the line-up are the high-performance 900 SPORT and the flagship 900 SPORT CARBON, which adds lightweight carbon fibre exterior and interior elements. The Emeya follows a similar structure, although the base Emeya 600 is currently only available in the UK, while European markets begin with the Emeya 600 GT.

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Lotus Beralih ke Teknologi “Super Hibrid” untuk Masa Depan

Lotus, pembuat kereta sukan ikonik dari Britain yang terkenal dengan kejuruteraan ringan, sedang mengubah haluan strateginya sekali lagi. Di bawah pemilikan Geely, Lotus sebelum ini mengumumkan peralihan ke arah masa depan semua elektrik. Namun, pada Pameran Motor Guangzhou di China baru-baru ini, Ketua Pegawai Eksekutif Lotus, Feng Qingfeng, mengesahkan perubahan besar: syarikat itu akan menumpukan perhatian pada teknologi hibrid maju, khususnya “Super Hibrids,” yang menawarkan kombinasi prestasi tinggi dan kecekapan luar biasa.

Mengapa Berpindah dari Semua Elektrik?

Keputusan ini berpunca daripada trend dalam kalangan pelanggan mewah yang masih ragu-ragu untuk beralih sepenuhnya ke kenderaan elektrik (EV). Feng menjelaskan bahawa walaupun EV mempunyai kelebihan seperti operasi senyap dan bebas getaran, ciri-ciri ini sudah boleh dicapai dengan enjin pembakaran dalaman (ICE) mewah.

Tarikan Tradisional:
Pelanggan mewah masih menghargai keunikan enjin V8 dan V12 yang menawarkan prestasi mantap serta pengalaman pemanduan yang menarik.
Kekurangan EV:
EV berprestasi tinggi sering kali tidak dapat menandingi emosi dan daya tarikan enjin pembakaran tradisional.

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Lotus Abandons All-Electric Plans, Embraces “Super Hybrid” Technology

Lotus, the iconic sports car manufacturer renowned for its dedication to lightweight engineering, has shifted gears yet again. Under Geely’s ownership, the British automaker previously announced an all-electric future, including plans for an electric SUV. However, at the recent Guangzhou Motor Show in China, Lotus CEO Feng Qingfeng confirmed a dramatic change: the brand is moving away from a fully electric lineup and will instead focus on hybrid technology, specifically “Super Hybrids” that promise exceptional performance and efficiency.

This pivot stems from reluctance among high-end customers to transition entirely to electric vehicles (EVs). According to Feng, while EVs offer distinct benefits, such as quiet cabins and minimal noise or vibration, these advantages are already present in luxury internal combustion engines (ICE). For high-performance and luxury models, the appeal of traditional V8 and V12 engines remains strong, as these powertrains deliver robust performance and an engaging driving experience.

Lotus’s new hybrid strategy aims to address concerns often associated with plug-in hybrid electric vehicles (PHEVs), including added weight from large batteries, daily charging requirements, and limited power when the battery depletes. The “Super Hybrid” approach integrates a turbocharged combustion engine with ultra-fast charging capabilities, enabling a driving range of up to 680 miles without relying solely on ICE power.

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Lotus Cars Lancar Cawangan Ketiga Di Malaysia

Lotus Cars Malaysia terus memperkukuh kehadirannya di negara ini dengan membuka cawangan ketiganya di Pulau Pinang. Bilik pameran ini menjadi ruang runcit pertama Lotus di luar Lembah Klang dalam tempoh 28 tahun, memberi fokus kepada kebolehcapaian dan kemudahan untuk pelanggan di wilayah Utara.

LOKASI DAN KEMUDAHAN

Terletak di No 2A-01-02, Jalan Penang, Georgetown, kedai baharu ini dikenali sebagai The Lotus Store Penang. Ia dilengkapi dengan:

Lounge konfigurator khas untuk pelanggan mencipta penyesuaian kenderaan yang unik.
Ruang pameran untuk mempamerkan dua model Lotus serentak.

Pembukaan ini melengkapkan kehadiran Lotus di Malaysia, menyertai bilik pameran sedia ada di Pavilion Damansara Heights dan Glenmarie, Kuala Lumpur, sekali gus meluaskan akses kepada pelanggan di seluruh negara.

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Lotus Cars Malaysia Expands with Third Outlet in Penang

Lotus Cars Malaysia has further solidified its presence in the country by launching its third outlet in Penang, marking the brand’s first retail space outside the Klang Valley in 28 years. Located at No 2A-01-02, Jalan Penang, Georgetown, the new showroom caters to customers in the Northern region with accessibility and convenience at its core.

The Lotus Store Penang features:

A dedicated configurator lounge for personalised vehicle customisation.
Space to showcase two Lotus models.

This opening complements the existing Lotus stores at Pavilion Damansara Heights and Glenmarie Kuala Lumpur, broadening access for customers across Malaysia.

Strategic Expansion and Vision

Mohamed Reza bin Abdul Mutalib, Executive Director of Lotus Cars Malaysia, expressed enthusiasm about the Penang store, calling the city a “strategic location” for the brand’s continued growth.

Dan Balmer, President & CEO of Lotus Cars Europe, Asia Pacific, Middle East, and Africa, added:

“We are incredibly excited about the launch of the newest Lotus store in Malaysia. We look forward to welcoming Lotus owners to experience the full range of Lotus vehicles in this exceptional new home.”

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Lotus Theory 1: Visi Masa Depan untuk Kenderaan Prestasi Pintar

Lotus Theory 1 ialah kereta konsep terkini yang mencerminkan visi syarikat untuk masa depan kenderaan prestasi pintar. Memperkenalkan falsafah reka bentuk baharu yang dipanggil The Lotus Theory, kereta ini dibina berdasarkan tiga prinsip teras: Digital, Natural, dan Analog (DNA). Prinsip ini menggabungkan teknologi terkini dengan pengalaman pemanduan yang mengasyikkan dan dinamik.

Digital: Fokus kepada pengalaman pemanduan pintar dan intuitif melalui integrasi teknologi canggih.
Natural: Reka bentuk yang berpaksikan manusia, memperkuat hubungan pemandu dengan kereta.
Analog: Komitmen kepada prestasi kejuruteraan, memastikan setiap model memberi pengalaman pemanduan yang mendebarkan.

Ciri-Ciri Inovatif Lotus Theory 1

LOTUSWEAR: Sistem pemanduan proprietari yang dibangunkan bersama MotorSkins, menggunakan bahan robotik boleh pakai untuk menawarkan maklum balas haptik masa nyata. Sistem ini menjadikan tempat duduk dan stereng lebih adaptif, memberikan keselesaan dan cengkaman yang ditingkatkan.
Mod Pemanduan: Lima mod pemanduan (Range, Tour, Sport, Individual, Track) untuk menyesuaikan prestasi kereta mengikut persekitaran pemanduan, dari kecekapan ke prestasi trek.

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Lotus Unveils Theory 1: A Bold Vision of the Future for Intelligent Performance Vehicles

In an ambitious step forward, Lotus has revealed its latest concept car, the Theory 1, which showcases the company’s vision for the future of intelligent performance vehicles. At the heart of this innovation is Lotus’ new design philosophy, The Lotus Theory, encapsulated by three core principles: Digital, Natural, and Analogue (DNA). These guiding principles aim to shape the future of Lotus cars, blending cutting-edge technology with a refined driving experience.

The “Digital” aspect of the Theory focuses on creating an immersive, intelligent, and intuitive driving experience. “Natural” reflects the emotional, human-centred design that enhances the connection between the driver and vehicle. “Analogue” highlights Lotus’ ongoing commitment to advanced performance engineering, ensuring that every model is built for a thrilling ride. With Theory 1, Lotus has masterfully combined these elements to deliver a vehicle that not only adapts to the driver but enhances the entire driving experience.

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Rec Watches 98T/4: Penghormatan kepada Ayrton Senna dan Era Formula 1 Ikonik Lotus

Jam tangan Rec Watches 98T/4 adalah penghormatan kepada kereta Formula 1 Khas John Player hitam dan emas yang ikonik, terutamanya Lotus 98T yang dipandu oleh Aryton Senna pada musim 1986. Dicipta dengan kerjasama Classic Team Lotus, jam tangan edisi terhad ini merakamkan intipati era legenda dalam sukan permotoran itu.

Skim warna hitam dan emasnya yang menyerlah memberi penghormatan kepada livery JPS yang ikonik, manakala pembinaannya daripada keluli tahan karat dan aluminium yang diperbaharui daripada tiub plenum kereta asal menambah sambungan ketara kepada jentera F1 yang bersejarah. Kaca atas kristal nilam memastikan ketahanan, dan tali kulit menawarkan keselesaan dan gaya. Dengan rintangan air 100 meter, ia direka untuk dinikmati oleh peminat di dalam dan di luar trek.

Terhad kepada hanya 989 unit, setiap jam tangan berharga $3,995 (RM19,048), dengan pembeli pra-pesanan menerima harga diskaun $3,195 (RM15,233). Walau bagaimanapun, peminat perlu bersabar kerana jam tangan tidak akan tersedia sehingga Mac 2025. Walaupun menunggu, permintaan untuk kepingan sejarah F1 ini adalah tinggi, dengan sebahagian besar pengeluaran terhad telah pun ditempah. Sehingga 26 April, hanya 173 pra-pesanan kekal tersedia, menjadikannya penting untuk peminat bertindak pantas untuk mendapatkan warisan perlumbaan mereka sendiri.

Rec Watches 98T/4: A Timepiece Tribute to Ayrton Senna and Lotus’ Iconic Formula 1 Era

The Rec Watches 98T/4 timepiece is a stunning tribute to the iconic black and gold John Player Special Formula 1 cars campaigned by Lotus, particularly the Lotus 98T chassis number 4 driven by Aryton Senna in the 1986 season. Crafted in collaboration with Classic Team Lotus, this limited-edition watch encapsulates the spirit of that legendary era in motorsport.

The watch features a striking black and gold colour scheme reminiscent of the iconic JPS livery. Constructed primarily from stainless steel, it incorporates reforged aluminium from the car’s original plenum tubes into the Chapter Ring surrounding the dial, adding a tangible connection to the historic F1 machine. The top glass is crafted from sapphire crystal for durability, while the leather strap ensures comfort and style. With a water resistance rating of 100 meters, it’s a timepiece designed for enthusiasts both on and off the track.

Limited to just 989 examples, each watch is priced at $3,995 (RM19,048), with pre-order buyers receiving a discounted price of $3,195 (RM15,233). However, eager collectors will need to exercise patience as the watches won’t be available until March 2025. Despite the wait, the demand for these pieces of F1 history is high, with the majority of the limited production already spoken for. As of April 26, only 173 pre-orders remain available, making it imperative for enthusiasts to act swiftly to secure their piece of racing heritage.