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Mercedes-Benz Malaysia pushes ahead with enhanced brand experience

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For many years now, one of the industry events early in years has been a presentation of the previous year’s performance by Mercedes-Benz Malaysia (MBM), and a look at its plans for the new year. Unfortunately, with the MCO and concerns about the COVID-19 pandemic, physical interactions have to be minimized and events with big groups are out of the question.

Virtual showroom
So this year, the presentation is done in the good old fashioned way with a press release. The New Normal ties in with the launch of its e-commerce platform, a virtual showroom that allows customers to find out more about the German models online.

*Mercedes-Benz Malaysia Virtual Showroom*

“2020 placed great demands on us as a society. Despite the challenges, the situation also presented us with an opportunity to be more resilient and agile in this new technology-led environment. While the safety and of our customers is our top priority, we explore innovative ways to optimize our offerings. The virtual showroom is an example of our pursuit in continuous digitalisation effort to bring the best experiences for our customers,” said Dr Claus Weidner, President & CEO of Mercedes-Benz Malaysia.

In 2020, MBM hosted its first ever digital premiere car launch for the latest Mercedes-AMG compact cars, with the digital debut of the new all-new A 35 hatchback, A 45 S and the CLA 45 S. The company also hosted its first regional digital premiere of the all-new GLB SUV for Malaysia, Singapore and Indonesia, and ended the year ended with a virtual launch of the new GLA.

*Detailed quality checks at the assembly plant in Pekan, Pahang.*

The models assembled locally at the plant in Pekan, Pahang, still stand at 13 variants from 5 model lines – C-Class, E-Class and S-Class sedans; GLC and GLC Coupe SUVs; as well as two Mercedes-AMG models, the C 43 and the GLC 43 Coupe. That’s certainly a big difference from the period before MBM started when only 3 model lines (and a couple of variants) were assembled – the C-Class, E-Class and S-Class. The company plans to localise additional models in the compact car and SUV segment this year.

In the continuous pursuit of the Best Customer Experience initiative, Mercedes-Benz dealerships in Alor Setar and Kuala Lumpur were also renovated substantially to be more luxurious. This saw the transformation of a conventional point of sale to a place where a customer can encounter the brand family and immerse themselves in a fascinating car purchasing and ownership journey. The first of its kind Mercedes-Benz Lifestyle Accessories and Collection Boutique was also opened.

One-stop solution for customers
Despite the pandemic, customer services providing customers with aftersales support saw a throughput of over 140,000 vehicles in 2020. This achievement was supported by various service differentiation offerings including extended service and warranty grace period (due to the MCO), Express Service, Drop&Go, Door-to-Door, Star Mobile, and the implementation of Mercedes-Benz Star Shield Programme, covering comprehensive safety measures across dealerships nationwide.

*Star Mobile is managed by Cycle & Carriage in the northern region.*

Other highlights included the introduction of the Mercedes-Benz Original Tyre Programme, which makes its dealer network now a one-stop service provider, and the implementation of various contactless convenience include the Mercedes me Adapter and Online Appointment booking.

Mercedes-Benz Financial services
Mercedes-Benz Services Malaysia (MBSM) has been offering a range of comprehensive and innovative finance and insurance solutions for Mercedes-Benz customers when purchasing their new vehicles. MBSM financed more than 50% of all Mercedes-Benz vehicles sold by authorised dealers in Malaysia and reached a concrete servicing portfolio of RM2.27 billion. It also recorded new contracts worth over RM717 million and introduced new financing and insurance solutions, the Star Protect and Star Protect Plus programme.

Going forward
MBM has a comprehensive strategy to further enhance its position in current luxury and performance segment. Amidst a challenging year ahead, the company intends to build a strong momentum by offering desirable and innovative products by leveraging its strength as a luxury brand and grow local economic value.

“We are cautiously optimistic about the auto industry’s recovery in 2021. Geared with our comprehensive customer-centric strategy, we are confident it will be an interesting journey as we innovate new ways we communicate and conduct businesses in the future together with our partners,” said Dr. Weidner.

“We want to assure our new and existing customers that we are with them throughout their ownership. We have accelerated most of our efforts to combine physical and digital touchpoints for a seamless customer journey. From dealerships with luxurious brand presence to digital launches and virtual showroom– it is all now easily accessible from anywhere. This new and improved presence is meant to simplify processes and enhance our brand experience by leveraging data and technology in this era,” added Michael Jopp, Vice-President of Sales & Marketing.

The new Mercedes-Benz GLB-class

Evolution of the feature that has saved hundreds of thousands of lives worldwide

passive safety

It is well known that a Swedish engineer, Nils Ivar Bohlin, who joined Volvo from the aircraft industry developed the 3-point safety belt that is common in every car today. And, though patented, Volvo generously allowed everyone else to follow the same design without any charge. It was a ‘gift to the world’ as Volvo hoped such a move would get the seatbelt adopted widely and quickly. And it was, saving hundreds of thousands of lives worldwide. Bohlin’s invention appeared in the late 1950s and of course, Volvo led the way by installing it in its cars as standard.

An idea from aircraft
However, the seatbelt was around for some time before Bohlin’s invention. The idea came from aircraft and early automotive inventors considered it to provide a form of restraint in the event the driver was thrown forward. In France, for example, Gustave-Desire Leveau registered a concept in 1903, which was for a complex 4-point seatbelt for the driver as well as the passengers.

Before the 1960s, seatbelts that were provided were the 2-point lap type that went only around the waist (left). Nils Bohlin’s invention added a third strap coming down from the top across the chest (right).

In Germany, Daimler Benz introduced a seatbelt in its Mercedes-Benz 300 SL Roadster (W 198) in 1957. The 2-point seatbelt, essentially like what was found in commercial aircraft, was an option in the open-top supersports car and the owner could have it installed on one or both seats.

Racing cars get seatbelts
From the 1950s onwards, an increasing number of cars racing in motorsport were also fitted with a seatbelt. It was a logical thing to do as speeds rose, and drivers could be flung out or hit the steering wheel in a crash. Over time, safety systems in racing cars have advanced and those used by drivers in Formula 1 cars are extremely sophisticated, providing head-and-neck support to reduce the dangerous acceleration of the head during a collision.

*The most advanced seatbelt systems are probably the ones in F1 racing cars which must restrain the drivers who can crash at very high speeds.*

In 1958, Mercedes-Benz started to offer the 2-point seatbelt as optional equipment for the entire range of passenger cars with individual seats in the front. By the end of the same year, lap belts in the rear seats were also optionally available. Konrad Adenauer, the first Chancellor of the Federal Republic of Germany, was convinced by the system and his official car was equipped with a lap belt in the rear.

Enhanced operation for convenience
As mentioned earlier, Volvo made the 3-point seatbelt concept freely available to the industry and Mercedes-Benz adopted the idea in the 1960s. It combined the benefits of a lap belt and shoulder belt – just like Bohlin had described it in 1958 – and included a reeling mechanism, which was initially like a ‘luxury’ feature. Mercedes-Benz introduced the seatbelt with the automatic reeling mechanism as standard equipment in front seats in 1973, and later as standard equipment in rear seats.

*The W 126 Mercedes-Benz S-Class came with a seatbelt and tensioner for more effective restraint, as well as an airbag for the driver.*

It is not just the way the seatbelt wraps around the body which is critical, but also how it is attached. The company delivered the R 107 model series SL (in 1971) with a seatbelt anchored to the bottom of the seat as standard equipment.

Seatbelt becomes compulsory
The value of seatbelts was very quickly noted by safety authorities, supported by accident research data. Manufacturers were asked to provide them as standard, at least for the front occupants, but not everyone wanted to use them. So laws were introduced to make usage compulsory, at least for the front occupants. Later on, the laws would be revised to include rear passengers as well.

Such laws initially met with plenty of resistance as they seemed to cause inconvenience and imagined discomfort. In Switzerland, for example, the protests were strong enough that the requirement was suspended some time and a referendum carried out before the law was accepted in 1981.

Mercedes-Benz continuously did R&D on all types of passive safety systems, which included seatbelts. As part of the Experimental Safety Vehicle (ESV) programme, automatically engaging seatbelts for the front seats were tested back in 1972 in the ESV 13 experimental safety vehicle. ESV 22, developed in 1973, served as a platform to test 3-point seatbelts featuring 3 seatbelt force-limiters and seatbelt tensioners as well as the driver airbag. By 1981, the driver airbag in conjunction with a seatbelt with a tensioner system was ready for introduction in the S-Class (W 126), providing the driver with even better protection during frontal collisions.

The quest to give better protection to the occupants of a motor vehicle continues, with various systems working together to provide the best protection when a car is involved in an accident. Advances are being made in the structure and new types of restraint systems are being developed although the primary one will still be the seatbelt.

How first aid kits came to be standard in German cars

Mercedes-Benz continues EV roll-out with new EQA SUV as entry-level model

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Mercedes-Benz continues its roll-out of its all-electric EQ range, which will total 10 models by 2022, with the unveiling of the EQA. The ‘A’ indicates its entry-level positioning in the big Mercedes-Benz family, and it is considered a member of the compact car line although it has a dedicated electric powertrain.

Besides being built in Germany, from which European dealerships will soon get their units, the EQA will also be built in China. The first version, the EQA 250, will be sold in Germany at prices from 47,540.50 euros (about RM233,000) with various rebates being available from the government and also the manufacturer.

The EQA 250 has a ‘double-decker’ lithium-ion battery pack which sits as a structural element within the underbody of the vehicle. In order to meet the low levels of noise and vibration expected from the brand, complex damping measures have been taken to isolate the electric powertrain from the chassis and body.

The battery pack has an energy content of 66.5 kWh and a stated combined electric consumption of 15.7 kWh/100 kms, and a claimed range of 486 kms. Further variants to meet specific customer requirements will follow. These will include all-wheel-drive with an additional electric powertrain, and, for those wanting range, a version that will go more than 500 kms.

Charging management
At home or at public charging points, the on-board charger provides a convenient way of charging the EQA with up to 11 kW using alternating current (AC). The charging time required for a full charge depends on the available infrastructure and the country-specific vehicle equipment. Charging at a Mercedes-Benz Wallbox would be considerably faster than at a domestic power socket. Faster speeds can be achieved at direct current (DC) rapid charging stations. Here, the EQA can be charged with a maximum output of up to 100 kW from 10% – 80% in around 30 minutes.

Electro-aesthetics
The EQA features the black panel radiator grille with the central star, which will be used for all EQ models. A further distinctive design feature of the all-electric vehicles is the continuous light strip at front and rear. A horizontal fibreoptic strip connects the daytime running lights of the full-LED headlamps, ensuring a high level of recognisability both in daylight and at night. Blue colour highlights within the headlamp reinforce the signature Mercedes-EQ appearance.

The LED tail lamps merge seamlessly into the tapered LED light strip, thus underlining the impression of width in the rear view of the EQA. The licence plate has also been relocated to the bumper. Exclusive to this model are light-alloy wheels in a bi or tri-colour design, up to 20 inches in size, in some cases with rosé gold-coloured or blue decorative trim.

Efficiency the key factor
The frontal area totals 2.47 square metres, contributing to a Cd of 0.28. Aerodynamic measures adopted include the completely closed cooling air control system in the upper section, the aerodynamically efficient front and rear aprons, a very smooth, almost completely enclosed underbody, specially optimised Aero wheels and specifically adapted front and rear wheel spoilers.

An indication of the electric character in the interior of the EQA is provided by a new-style back-lit trim element and rose gold-coloured decorative trim on the ventilation outlets, seats and the vehicle key. The Edition 1 special model additionally features perforated leather seats, through which blue fabric can be seen. The instruments, with their electric car-specific displays, pick up on the same colour scheme with rose gold-coloured and blue highlights.

The seating position is high and upright, as is typical for an SUV – making it not only comfortable for getting in and out, but also good in terms of all-round visibility. Utility value was one of the general focuses during development and as with most SUVs, the rear seat backrests are divided 40:20:40 and can fold down to vary cargo volume and floor length.

The standard heat pump forms part of the sophisticated thermal management system. With its numerous innovative details, such as the reuse of the waste heat from the electric drive system, the system is configured for exceptional efficiency and thus maximum range.

Latest MBUX with EV-specific features
Included as standard is, of course, the intuitively operated MBUX infotainment system (Mercedes-Benz User Experience). MBUX, with a powerful computer system, can be individually configured with the help of various options. It has learning software and voice control activated by the keyword ‘Hey Mercedes’, and options such as a full-colour head-up display, navigation with augmented reality,

The Mercedes-EQ tile in the media display can be used to call up menus relating to charging options, electrical consumption and energy flow. The right-hand display within the instrument cluster is a wattmeter rather than a tachometer. The upper section shows the percentage of power used, the lower section the recuperation. The left-hand instrument can be used to show whether the destination can be reached without an interim charging stop.

The colours change according to the driving situation. During a boost process, for example, the display changes to white. Depending on mood, or to match the particular interior, the user has a choice of four different styles.

In conjunction with Mercedes me, the URBAN GUARD Vehicle Protection and URBAN GUARD Vehicle Protection Plus enable all-round monitoring of the parked vehicle, including its location. If the service is active, the driver is informed via the Mercedes me App not only if the vehicle is being removed (as in being stolen) but also the severity of parking damage and in which area of the vehicle it occurred. In the case of the latter, the vehicle sensors register when the parked and locked vehicle is bumped.

Driving assistance systems
It goes without saying that the EQA would have a comprehensive range of intelligent driving assistance systems and these have cooperative driver support. The enhanced functions of the Driving Assistance Package include a turning manoeuvre function, emergency corridor function, exit warning function (alerting the driver to approaching cyclists or vehicles), and a warning when pedestrians are detected near zebra crossings.

Included as standard on board are Active Lane Keeping Assist and Active Brake Assist. In many situations, the purpose of the latter is to prevent a collision by autonomous braking, or to mitigate its consequences. The system is also able to brake for stationary vehicles and crossing pedestrians at typical city speeds and even to prevent collisions, depending on the situation.

Partial autonomous mode
In certain situations, the EQA is able to drive in partially automated mode. To do this, it keeps a close eye on the traffic situation. Improved camera and radar systems allow it to see far ahead, adjusting the cruising speed when necessary to ensure a safe gap.

The EQA also uses map and navigation data for assistance functions. For example, Active Distance Assist DISTRONIC as part of the optional Driving Assistance Package is able to provide route-based support to the driver in numerous situations, and to predictively and conveniently adjust the speed, eg when approaching bends, junctions or roundabouts. In doing so, it interacts with ECO Assist.

“Mercedes-EQ aspires to take the lead in the field of electric drive systems and vehicle software. To this end, we have defined some ambitious product development goals and resolved to push forward with the accelerated market introduction of new technologies,” said Markus Schafer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG; responsible for Daimler Group Research and Mercedes-Benz Cars COO.

“The new EQA allows us to show the way we envisage e-mobility as tailored to the needs of our customers. It proves that, by using a tried and tested architecture, it is possible to achieve an excellent compromise between performance, costs and time to market,” he said.

Mercedes-Benz EQC goes into production – First all-electric Mercedes

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Mercedes-Benz puts a ‘Home Theatre’ in the car cabin

The EQ range of Mercedes-Benz cars is not just about a new range of all-electric vehicles but will also bring much new and more advanced technologies, especially since the platforms can be entirely new and not adapted from conventional vehicles with internal combustion engines. This gives designers and engineers a truly ‘clean sheet’ or perhaps ‘hard disk’ from which to develop new models.

A new technology which will be one of the major highlights for the EQS flagship model is the new MBUX Hyperscreen, a visually impressive display panel which extends almost the entire width of the interior. In addition to its sheer size, the large, curved screen panel, running from the left to the right A-pillar, guarantees a ‘wow’ effect.

Adaptable to users
Artificial intelligence (AI) and learn-capable software enables the control and display concept to adapt to its user and make personalized suggestions for a variety of functions from infotainment, to comfort and even vehicle functions. 8 CPU cores, 24-gigabyte RAM and 46.4GB per second RAM memory bandwidth are some of the MBUX technical specifications.

With the new zero-layer feature, the user no longer has to scroll through sub-menus or give voice commands as the most important applications are always available in a situational and contextual way at the top of the driver’s field of vision. This alleviates the driver from needing to make numerous operating steps. The MBUX Hyperscreen not only benefits the driver as it is also an attentive assistant for the front passenger, who has their own display and operating area.

The Hyperscreen is the latest advancement of the MBUX (Mercedes-Benz User Experience) which has greatly simplified the operation of the latest Mercedes-Benz models. It was introduced with the A-Class in 2018, and there are now more than 1.8 million Mercedes-Benz passenger cars on the road equipped with MBUX worldwide. A few months ago, the second generation of this learn-capable system debuted in the new S-Class, and Mercedes is now taking another big step forward in the form of the new EQS and the optionally available MBUX Hyperscreen.

“With our MBUX Hyperscreen, a design vision becomes reality,” said Gorden Wagener, Chief Design Officer Daimler Group. “We merge technology with design in a fascinating way that offers the customer unprecedented ease of use. We love the simplicity we created with a new level of MBUX.”

“The MBUX Hyperscreen is both the brain and nervous system of the car,” explained Sajjad Khan, Member of the Board of Management of Mercedes-Benz AG and CTO. “The MBUX Hyperscreen continually gets to know the customer better and delivers a tailored, personalized infotainment and operating offerings without the occupant needing to click or scroll anywhere.”

Electrifying appearance, emotional visualization
Surrounded by a continuous plastic front frame painted in Silver Shadow, the MBUX Hyperscreen is an example of digital/analogue design fusion. Several displays appear to blend seamlessly, resulting in an impressive, curved screen band, while analogue air vents are integrated into this large digital surface to connect the digital and physical world. The integrated ambient lighting installed in the lower part of the MBUX Hyperscreen makes the display unit appear to float on the instrument panel.

The front passenger also has a personal display and operating area to help make road trips more enjoyable and entertaining. The passenger display allows for individualized content with up to 7 profiles. If the passenger seat is not occupied, the screen becomes a digital decorative part. In this case, animated stars (ie the Mercedes-Benz pattern) are displayed.

The bright and clear display uses OLED technology for the central and front passenger sections. This technology features individual image pixels that are self-luminous; image pixels, when they are not used, remain switched off, which means that they appear deep black. The active OLED pixels radiate with a high colour brilliance, resulting in high contrast values, regardless of the angle of view and light conditions. All of the graphics are styled in a new blue/orange colour scheme throughout. The classic cockpit display with two circular instruments has been refreshed with an all-new digital look.

Several displays appear to merge seamlessly, resulting in an impressive 141-centimetre wide and curved screen band. The area that passengers can experience is 2,432.11 sq. cm. The large glass cover display is curved three-dimensionally in the molding process at temperatures of approximately 650°C. This process allows a distortion-free view of the display unit across the entire width of the vehicle, irrespective of the display cover radius.

Thanks to its clear design, the MBUX Hyperscreen is intuitive and easy to operate. One example of this is the EV display, important functions of the electric drive such as boost or recuperation are visualized in a new way, with a spatially moving clasp, making it tangible for the user. A lens-shaped object moves between these clamps, which follows gravity and thus is able to impressively depict the g-Force.

Personalized suggestions
Infotainment systems offer numerous and extensive functions, typically with several operating steps often required to control them. In order to reduce these interactive steps even further, with the aid of artificial intelligence, Mercedes-Benz has developed a user interface with context-sensitive awareness.

Mercedes-Benz researched the usage behaviour of the first MBUX generation, and learned that most of the use cases fall in the Navigation, Radio/Media and Phone categories. Therefore, the navigation application is always at the centre of the screen unit with full functionality for ease of use. Over 20 further functions – from the active massage program to a birthday reminder, and suggestions for a to-do list – are automatically offered with the aid of artificial intelligence, if they are relevant to the customer.

“With MBUX, our goal was to create the most desirable automotive infotainment system. We have transferred the bipolarity of our design philosophy Sensual Purity to MBUX – that is, on the one hand the sensual beauty and on the other the ‘wow effect’ of the uniquely intuitive operation. We have invented a new interface that brings design and technology together. The MBUX Hyperscreen was born as a digital piece of art, a futuristic, luxurious sculpture and also a huge technological challenge,” said Wagener.

How first aid kits came to be standard in German cars

Some manufacturers provide it as a standard item, or their distributors/dealers will take the initiative and throw it in. The item referred to is the First Aid Kit and while it is not offered in every car in Malaysia, it is something which has been mandatory for passenger cars sold in Germany since 1970.

Although the requirement began 50 years ago, first aid kits were already being provided in cars as far back as the 1920s, the various medical items stored in a special pouch or container. In time, the items were standardised with the typical ones needed to treat minor injuries.

Mercedes-Benz First Aid Kit — *Vehicles in Germany had first aid kits even as far back as the 1920s.*

It was an amendment to Article 35h of the German Road Traffic Licensing Regulation in 1969 which made it compulsory for a newly registered vehicle from 1970 onwards to have a first aid kit on board at all times. It had already been mandatory for buses and coaches to carry a first aid kit since August 1960.

Eventually, the regulation was extended to all vehicles, not just newly registered ones. Since January 1972, all vehicles in Germany have had to carry a first aid kit. Similar rules apply in many European countries today.

Inspected regularly by law
In Germany, the first aid kits in the vehicle are also checked as part of the statutory inspection. According to the TUV Rheinland testing authority, this became mandatory in January 1971. However, it appears that there was a lapse of attention to this detail for several years, and since 2012, the regulation has been given firm attention.

And it is not just checking whether there is a first aid kit but the inspectors also take a close look at whether it is complete. Furthermore, they also inspect materials’ expiry dates so owners must also be attentive to this aspect. While things like a scissors may not have an expiry date, some disinfectants and liquids may only last for a certain period and will need to be replaced.

The early first aid kits were kept in sturdy metal boxes but over time, soft pouches made of durable material came to be used. Plastic containers are also used as they can be shaped in any form, perhaps to suit a space in the boot more neatly. The individual items usually have their own packaging to protect them until they need to be used.

Knowing how to give first aid
First aid kits won’t be really effective unless their contents are used properly. For this reason, it is important for drivers to know how to give first aid. As of 1970, the German Road Traffic Licensing Regulation made sure this was the case by also making a first aid course mandatory for those getting a driving licence. Successful completion of the course is proven by a certificate of ‘induction to emergency measures at the scene of an accident’, which is generally issued by large aid organisations which offer such courses.

While not directly related to the subject of first aid kits, the horrific accident which Romain Grosjean had at the Bahrain F1 Grand Prix in late November underlines the significance of having medical aid quickly on site. The arrival of the high-speed Mercedes-AMG F1 Medical Car within seconds of the accident and quick initiation of first aid measures by the trained crew likely saved the racing driver’s life.

The importance of quick medical aid was shown when Romain Grosjean had a terrible accident in Bahrain and the Mercedes-AMG F1 Medical Car arrived immediately, and the crew provided first aid which likely saved his life.

So if your vehicle comes with a first aid kit, be sure you know how to use it as you might one day save a life. If there is no such kit, perhaps you could consider getting one (they are available at pharmacies) to keep in the boot or glovebox.

Enhanced insurance and takaful packages from Mercedes-Benz Services Malaysia

Car manufacturers have the ultimate driving simulators

Sim racing has been growing in popularity and software developers have been challenged to come out with more and more realistic programs. The hardware has also become more sophisticated with expensive seats that can provide driving sensations and steering wheels with feedback. However, for most people, the simulations are still constrained by processing power and that depends on the computer systems they use although there is also dedicated hardware like what is offered by Playstation.

For the ultimate in simulations, it is still in the R&D centres of car manufacturers where there are powerful computers that can generate simulations to a far greater degree. One such driving simulation centre is at Mercedes-Benz and it is already 10 years old. Located at the Mercedes-Benz Technology Centre in Germany, the facility was the most modern moving-base driving simulator when it opened in 2010. Prior to that, the very first simulator in the company was designed in-house in 1985.

With its 360° screen, fast electric drive and a 12-metre long rail for transverse and longitudinal movements, it continues to be one of the most capable facilities in the automobile industry. It allows highly dynamic driving manoeuvres such as lane-changes to be realistically simulated. The driving simulator also plays an important role on the way to autonomous driving.

Simulation is even more important now
“Mercedes-Benz has been systematically working towards digitisation in its development and testing for many years. But never before has simulation been as important as now, when it comes to conditionally automated driving,” said Dr. Michael Hafner, Head of Automated Driving at Mercedes-Benz.

During the virtual testing of automated vehicles, the simulator quickly and efficiently allows many scenarios to be enacted that do not occur in real tests, or not often enough, because they are so infrequent. Moreover, with no physical danger, the safety developers are able to provoke situations in which the driver needs to take over control very quickly. They use the simulator to observe and assess the interaction of the driver and measure reaction times.

Numerous simulations are carried out at Mercedes-Benz during the development and testing of new vehicles. Digital prototypes are created with the help of high-performance computers make it possible to test a new model completely in many driving situations – before the real vehicle even exists. As a result, the actual prototypes attain a higher ‘maturity’ level more quickly, allowing even more detailed testing.

Digital smartglasses for the future
The next stage in simulator technology is also being tested in the conceptual phase at Mercedes-Benz. Together with their colleagues in the Virtual Reality Centre, the driving simulator experts at have developed and designed a new XR driving simulator. This is where the real and virtual surroundings blend even more closely than before, hence the designation Extended Reality.

Only very few controls physically exist in this simulator; along with the driver’s seat, these are the steering wheel with touch controls, the pedal cluster and the Start switch. The respective specialist departments supply CAD data sets, UI and function models which are converted into the appropriate software by the simulation experts. This makes the driving simulation centre a ‘digital vehicle workshop’”. The XR driving simulator is the ideal addition to conventional simulators based on the cockpit of a real vehicle.

To this end, the tester only needs to take a seat and put on the smartglasses. The new simulator allows various interior functions such as display and control concepts or lighting scenarios to be staged in a still early development phase.

For the first time it is also possible to simulate parking situations under laboratory conditions. The level of realism is very high: for example, the view reflected by the exterior and rearview mirrors changes with the viewing angle. The tester’s eye direction is tracked by the smartglasses, and the mirror image adapted accordingly. The vehicle’s surroundings with other vehicles or pedestrians are also simulated very realistically.

Numerous other simulators are used in addition to the moving-base driving simulator. With a ride simulator it is possible to carry out subjective assessments of the performance of digital prototypes driving on uneven roads, for example.

Active Safety systems can be tested
A realistic impression of Ative Safety systems already installed in production vehicles is provided by the simulator for assistance systems. A virtual test drive becomes an impressive Active Safety experience when the occupants of the simulator interactively, rapidly and directly experience the current assistance systems in different scenarios at the touch of a button.

“The best possible development results are obtained from an intelligent combination of modern simulation methods and intensive practical tests. Several million test kilometres in road traffic continue to be an indispensable part of development work. Simulation cannot completely replace real testing, it remains an elementary tool for the development and approval of safety-related systems,” said Dr. Hafner.

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Second generation of Mercedes-Benz GLA launched in Malaysia today

As 2020 is nearing the end, the business sector must be looking forward to a new year. Though the pandemic is far from over, we now have a vaccine so there is hope that 2021 can see less worries about infection spreading.

The auto sector must certainly be looking forward to sales growth and is filling showrooms with new models. The latest to launch a new range is Mercedes-Benz Malaysia (MBM) which today unveiled its eighth model to join the premium SUV line-up, the all-new Mercedes-Benz GLA. Two variants are available – the GLA 200 and GLA 250 4MATIC – both of which are imported CBU from Germany.

Two variants, two engines
The GLA 200 comes in Progressive Line spec with a 1.3-litre turbocharged 4-cylinder 163 bhp/250 Nm engine and 7G-DCT automatic transmission. The GLA 250 4MATIC has the AMG Line spec and comes with a 2.0-litre 4-cylinder engine. Turbocharging boosts output to 224 bhp/350 Nm which goes through an 8G-DCT automatic transmission to all 4 wheels.

Save money if you buy this month
Depending on when you buy the new cars, the price will differ. Before December 31, 2020, the exemption of half the amount of sales tax means the GLA 200 will be priced (without insurance) from RM244,199.82, and the GLA 250 from RM285,336.66. From January 1, if the exemption is not extended, then the 5% sales tax will be included which will raise the prices to RM252,888.00 and RM295,888.00, respectively.

The new GLA has, for some time, served as the entry-level model to the SUV family, offering the benefits of a compact car as well as a SUV. “The GLA is the key entry point to the brand in the fast-growing compact SUV family. The model enables us to offer a unique lifestyle proposition that is similar to the bigger GLB that we have recently introduced,” said Michael Jopp, Vice-President, Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia.

This new generation is the second one since the model line appeared in 2013. While having a similar styling theme, the body is slightly smaller but the wheelbase has been extended by 30 mm as it now sits on the MFA-2 platform. At 4.41 metres in length, it is the shortest vehicle in the current Mercedes-Benz portfolio.

As a crossover SUV, the styling has functionality but also sportiness, with short overhangs front and rear. As before, there are powerful shoulders and the coupe-like lines of the side windows which give a contoured side profile.

Like the other Mercedes-Benz SUV models, the radiator grille features distinctive openings along with a single louvre and a central star, with LED High Performance headlamp. All-round protective cladding adds structure to the overall proportions and emphasizes the vehicle’s character, as does the simulated underride guard at the front and rear.

More compact outside but more spacious inside
Although shorter than its predecessor, the new GLA offers a more spacious interior, particularly for rear legroom and luggage compartment volume. The seating position for both the driver and the front passenger is higher and more upright than before too, more typical of an SUV.

Utility value was, in general, one of the focuses of development. There is plenty of room for one or two people in the rear and with a 40:20:40 division of the backrests, flexibility in the layout is possible.

The height-adjustable load floor also offers considerable variability. When the rear seat backrests are folded down and the load floor is in the upper position, an almost flat loading area extending to the front seats can be created to take long items.

The instrument panel consists of a basic volume, which features optical ‘cut-outs’ in the driver and front passenger area. The cut-out on the driver’s side is dominated by the free-standing display unit with two 10.25-inch displays.

The round ventilation outlets (5 in all) have a high-quality turbine look with meticulously designed air guidance vanes. The door centre panel flows seamlessly over into the armrest, while the grab handle has a tubular profile and runs horizontally like a railing.

The latest generation of the Mercedes me connect is also standard with the GLA and of course, there is the intuitively operated MBUX infotainment system (Mercedes-Benz User Experience) in its latest version. MBUX can be individually configured with the aid of a range of options to personalise interaction. Remote Engine Start is also available with the GLA 250.

Helping the driver
The GLA comes with many driving assistance systems, offering the driver cooperative support to avoid accidents. The systems can automatically activate the brakes if a collision is imminent and the driver has taken no action to prevent it. In the GLA 250, Blind Spot Assist warns of vehicles, including bicycles, in the blind zone and also signal the driver with a visual warning in the exterior mirror if a vehicle is driving past if the door is about to be opened.

Click here for other news and articles about Mercedes-Benz.

C&C Bintang’s Mercedes-Benz Star Mobile Service now available in the north

Mercedes-Benz owners in the northern region of Peninsular Malaysia, specifically Kedah and Perlis, can now enjoyed an enhanced ownership experience with the availability of the Mercedes-Benz Star Mobile Service. With this service offered by C&C Bintang, maintenance of the same high standard as that at authorised Mercedes-Benz service centres will be available at their homes.

“Our customers in the north have been requesting expanded coverage of our maintenance services for their Mercedes-Benz vehicles within the safety and comfort of home. By expanding our Mercedes-Benz Star Mobile Service coverage, we are bringing one of the most sought-after services to our customers and will improve overall customer satisfaction that has been an important focus of our Exceptional Journeys promise,” said the CEO of Cycle & Carriage Bintang Berhad, Wilfrid Foo.

On-site maintenance
First introduced in 2018 within the Klang Valley, the Mercedes-Benz Star Mobile Service has been providing owners with a variety of on-site maintenance by certified technicians fully equipped with the Xentry Diagnosis system. The service had been well-received since its inception, bringing convenience to thousands of customers.

For the northern region tour, the Mercedes-Benz Star Mobile Service will offer on-site maintenance services including battery and wiper change, air and combi filter inspection and dust filter replacement. The service will also include the disinfection of the vehicle at completion of service.

Special offer
Owners who call for the service between now and February 28, 2021, will be entitled to a waiver of the Star Mobile Travel Fee of RM 250.The first 30 owners also receive an exclusive Mercedes-Benz care kit after every service.

The Mercedes-Benz Star Mobile Service is available to all Mercedes-Benz owners, but an appointment has to be made first. Service appointments can be made daily (except on Sunday and public holidays), from Monday – Friday, 8.00 am – 5.00 pm and on Saturday, from 8.00 am – 12.00 noon.

Cycle & Carriage Bintang sends the service centre to your home

Cycle & Carriage Bintang opens a Mercedes-Benz Virtual Showroom

Cycle & Carriage, associated for decades with the Mercedes-Benz brand, now has the first Mercedes-Benz virtual showroom in Malaysia. Responding to trends, the Cycle & Carriage Virtual Showroom offers the same high-touch retail engagement online that customers get with the physical retail experience.

“The low-touch economy spurred by e-commerce marketplaces has propelled a need for us to re-engineer our strategy in the luxury car segment. While our physical retail experience will certainly be here to stay, complementing it with an immersive online experience and seamlessly incorporating both channels would make the purchasing journey better for our customers,” said Cycle & Carriage Bintang CEO, Wilfrid Foo. “Our customers’ car-buying journeys can begin not just at our showroom, but at their fingertips. We hope that with a seamless offering, we can deliver on our promise of delivering Exceptional Journeys to our customers in ways that meet those needs.”

Immersive high-quality experience
Simulating a physical showroom, customers can virtually explore both the showroom and vehicles in an immersive experience. For now, there are nine Mercedes-Benz models on display. Visitors can select external and internal 360-degree views of the models, and customise them using the configurator.

There are also exclusive Cycle & Carriage Expert Review videos for more in-depth understanding, with detailed information also available just a click away. Once customers have previewed each vehicle and have an interest, they can also make an appointment for a test-drive at their preferred Cycle & Carriage Autohaus.

Meeting customers’ evolving needs
“We believe that to be a trusted dealer partner, we need to deliver on that promise of meeting our customers’ evolving needs. Our new virtual showroom is one of the many investments we are making to nurture the overall customer experience and together with our physical showrooms, our customers can begin their ownership journey with confidence,” added Mr. Foo.

Cycle & Carriage has been in existence since 1899, starting in Kuala Lumpur as a general goods store. It is today a leading regional automotive group in Southeast Asia that distributes, retails and provides aftersales services for passenger cars as well as commercial vehicles of various brands.

Listed on Bursa Malaysia, Cycle & Carriage Bintang is one of the leading dealer groups for Mercedes-Benz passenger and commercial vehicles, as well as a dealer group of FUSO commercial vehicles. It has 12 outlets across the country, with three Daimler AG-certified ‘Centre of Competence’ facilities.Cycle & Carriage Virtual Mercedes-Benz Showroom.

Mercedes-Benz EQC 4×4² proves e-mobility can go further off-road

With electric vehicles going to take over in coming years, will some segments disappear? Will the rugged 4×4 vehicles and pick-ups slowly fade away? Not likely if we look at what Mercedes-Benz is working on as its electrification program progresses.

The company has revealed a prototype which uses a drivable technology platform on the basis of an EQC 400 4MATIC that is now on sale. Known as the EQC 4×4², this SUV is able to go further on rough terrain using future-oriented technology.

Technology platform
With the EQC 4×4², Mercedes-Benz engineers will test the limits of the vehicle and show that e-mobility is not just urban but also conceivable off-road. The one-off prototype was developed by a cross-departmental team as a technology platform.

“Our aim is to combine modern luxury and sustainability with emotional appeal. The EQC 4×4² shows how enjoyable sustainable mobility can be. This is where electromobility high-tech and an intriguing customer experience are transferred to the mountains, thanks to MBUX and over-the-air updates. To put it succinctly, electric, progressive luxury goes off-road,” said Markus Schafer, member of the Board of Management of Daimler AG and Mercedes-Benz AG responsible for Daimler Group Research and Mercedes-Benz Cars COO.

“This drivable study clearly shows that, alongside a passion for e-mobility, we at Mercedes-Benz lay a strong claim to leadership in this sector and will heighten the emotional appeal of this even further in the future,” he declared.

The capabilities of the EQC 4×4² include driving through sand in desert regions and on beaches, on rocky terrain and through mountain streams. As well as great reliability and corresponding comfort, the mature genes of the standard model also allow trailer operation and installation of a roof-rack. A roof-tent and inflatable dinghy allow the remotest areas to be reached.

Very generous ground clearance
At 293 mm, the EQC 4×4² rides more than twice as high as a production EQC; even a G-Class is 58 mm lower. The fording depth is increased by 15 cm to 40 centimetres and, of course, all necessary measures are taken to protect the many electronic systems and battery pack.

The generous ground clearance is made possible by the conversion to portal axles. Unlike conventional axles, the wheels are not at the height of the axle centre but are instead situated much lower down on the axle hubs owing to the portal gears. Or conversely, the entire vehicle moves up.

The reprogrammed Off-Road drive programs take advantage of the high-performance logic of the current GLC models. For example, using targeted brake interventions, this enables an improved torque curve when starting on loose ground. In combination with the tyres (285/50R20), this results in very good traction.

Soundscape gives feedback to driver
Another highlight of the EQC 4×4² is the sound experience with its own ‘soundscape’. The acoustic production comprises sounds that give the driver feedback on system availability and vehicle parking. It is influenced by various parameters such as the position of the accelerator pedal, speed or energy recovery rate.

The technology uses intelligent sound design algorithms to calculate the sounds coming from the amplifier of the sound system in real time and the interior loudspeakers to reproduce them.

The production EQC uses the external noise generator (Acoustic Vehicle Alert System, AVAS) required by law to reproduce the sounds. The EQC 4×4² has a more powerful AVAS composed specifically for it and uses the headlamps as external speakers for this purpose. The reason for this is that the sound experts at Mercedes-Benz have made creative use of the available installation space in the headlamp housings – thus the ‘lampspeaker’ was born.

The EQC 4×4² is actually the third model of the 4×4² family from Mercedes-Benz. The G 500 4×4² has been around since September 2015, and in 2017, came the E 400 All-Terrain 4×4² study. For now, the EQC 4×4² remains a study, a vehicle for the engineers to test new technologies. However, if response from the public proves to be good and there is a business case, perhaps Mercedes-Benz will turn it into a production model in future.

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