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Mercedes-Benz

Mercedes-Benz has once again made history in the world of automotive auctions. A rare 1954 W196 Stromlinienwagen, bearing chassis number 00009/54, was recently sold for a staggering €51.2 million (approximately RM262 million), making it the second most expensive car ever auctioned. The sale was conducted by RM Sotheby’s at the Mercedes-Benz Museum in Stuttgart, with proceeds directed towards restoration efforts for the Indianapolis Motor Speedway Museum, which had owned the car since 1965.

This remarkable sale places the W196 Stromlinienwagen second only to another legendary Mercedes-Benz model—the 300 SLR Uhlenhaut Coupé—which fetched an unprecedented $143 million (around RM669 million) in 2022.

The W196 Stromlinienwagen was initially built in an open-wheel configuration and underwent its first tests in December 1954. It made its racing debut at a non-Formula 1 event in Argentina in January 1955, driven by none other than five-time world champion Juan Manuel Fangio. The car was powered by a 3.0-litre M196 engine, paired with a five-speed manual transmission.

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Mercedes-Benz dan Google Cloud telah memperluaskan kerjasama strategik mereka untuk meningkatkan Pembantu Maya MBUX dengan teknologi AI perbualan lanjutan. Dengan menggunakan Ejen AI Automotif Google Cloud, yang dibina pada model Gemini Google pada platform Vertex AI, teknologi ini menawarkan pengalaman navigasi pintar dan interaksi semula jadi yang direka khusus untuk sektor automotif.

Ciri Utama: Navigasi dan AI Perbualan yang Dipertingkatkan

Peningkatan pada Pembantu Maya MBUX kini membolehkan pemandu:

  • Mengajukan soalan semula jadi dan intuitif. Contohnya:
    • “Bolehkah anda cadangkan restoran mewah berdekatan untuk pengalaman unik?”
    • “Adakah restoran ini mempunyai ulasan baik?”
  • Menerima maklumat terkini dan diperibadikan mengenai lokasi, ulasan, dan cadangan, disampaikan melalui antara muka asli kenderaan.

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Mercedes-Benz and Google Cloud have announced an expanded strategic partnership aimed at elevating the MBUX Virtual Assistant through advanced conversational capabilities powered by Google Cloud’s Automotive AI Agent. Built on Gemini, Google’s state-of-the-art generative AI model on Vertex AI, the Automotive AI Agent is specifically designed for the automotive sector. By integrating Google Maps Platform, it offers personalised, real-time navigation and point-of-interest (POI) insights to Mercedes-Benz drivers.

Enhanced Navigation and Conversational AI

The upgraded MBUX Virtual Assistant will enable natural, intuitive conversations, allowing users to ask detailed questions about navigation or POIs. For example, drivers can say:

  • “Could you guide me to the nearest fine-dining restaurant for a unique culinary experience?”
  • Follow up with: “Does the restaurant have good reviews?” or “What is the chef’s signature dish?”

Responses will include accurate, up-to-date information, displayed seamlessly through the vehicle’s native interface. Google Maps Platform powers this feature, delivering real-time data updates across 250 million global locations, refreshed over 100 million times daily.

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Mercedes-Benz telah mencapai kemajuan penting dalam teknologi pemanduan autonomi dengan memperkenalkan kemas kini terbaru untuk sistem Drive Pilot. Kini diperakui oleh Pihak Berkuasa Pengangkutan Motor Persekutuan Jerman, Drive Pilot telah menjadi sistem pemanduan automatik bersyarat (SAE Tahap 3) terpantas yang tersedia dalam kenderaan pengeluaran standard. Ia dijadualkan memasuki pasaran pada awal 2025 melalui model S-Class dan EQS dengan harga permulaan €5,950 (sekitar RM27,620).

Ciri dan Ketersediaan

Pelanggan yang memiliki kenderaan dengan sistem Drive Pilot sedia ada boleh menerima kemas kini perisian ini secara percuma, sama ada over-the-air (OTA) atau di pusat servis sah, tanpa memerlukan pengubahsuaian perkakasan.

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Mercedes-Benz has achieved a significant milestone in autonomous driving with the latest update to its Drive Pilot system, now certified by Germany’s Federal Motor Transport Authority. This upgrade positions Drive Pilot as the fastest conditionally automated driving system (SAE Level 3) available in standard production vehicles. The feature is set to hit the market in early 2025, offered on the S-Class and EQS luxury saloons at a starting price of €5,950 (around RM27,620).

Existing vehicles equipped with Drive Pilot can receive the software update for free, either over-the-air or at authorized service centres, with no need for hardware modifications.

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Mercedes-Benz Vans telah mengumumkan platform Van Electric Architecture (VAN.EA), yang dijangka debut pada tahun 2026. Platform modular dan fleksibel ini menandakan langkah besar bagi jenama itu, memperkenalkan pendekatan baharu untuk kedua-dua van mewah persendirian dan kenderaan komersial premium.

Platform VAN.EA: Era Baru untuk Van Mercedes-Benz

Seni bina ini direka untuk membezakan dengan jelas antara van mewah peribadi dan kenderaan komersial berteknologi tinggi. Bagi segmen persendirian, VAN.EA bakal memenuhi keperluan pasaran premium dengan model seperti:

  • Van keluarga yang canggih,
  • Kenderaan ulang-alik VIP eksklusif, dan
  • Limosin luas dengan ciri mewah.

Mercedes-Benz Vans merancang untuk mencipta niche unik dalam segmen van, memberikan pengalaman eksklusif yang melangkaui jangkaan pelanggan berstatus tinggi.

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Mercedes-Benz Vans has announced the introduction of its groundbreaking Van Electric Architecture (VAN.EA), set to debut in 2026. This modular and scalable platform marks a significant shift for the brand, heralding a new era for both privately positioned and commercial vans.

The VAN.EA platform is designed to offer a clear distinction between luxury-focused private vans and premium commercial vehicles. In the private segment, the new architecture will cater to high-end markets with models ranging from elegant family vans to exclusive VIP shuttles and spacious limousines. By extending its portfolio, Mercedes-Benz Vans is carving out a unique luxury niche in the van segment, redefining the expectations of its sophisticated customer base.

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Mercedes-Benz kini memperkukuh kehadiran serantaunya di Asia-Pasifik dengan pelancaran Pusat Logistik Serantau Malaysia (RLCM) di Senai Airport City, Johor. Di bawah kendalian Mercedes-Benz Parts Logistics Asia Pacific Sdn. Bhd., pusat ini bertujuan untuk mengoptimumkan perkhidmatan logistik merentasi 20 negara, sekali gus meningkatkan perkhidmatan selepas jualan dan kecekapan logistik di seluruh rantau.

Menurut Ketua Pegawai Eksekutif Mercedes-Benz Parts Logistics Asia Pasifik, Jan Fischer, pelaburan ini mencerminkan komitmen Mercedes-Benz terhadap kepuasan pelanggan dan melihat Malaysia sebagai hab logistik yang strategik. Menteri Besar Johor, YAB Dato’ Onn Hafiz Ghazi, menyokong pandangan ini dengan menekankan manfaat pusat tersebut terhadap pertumbuhan ekonomi Johor serta peluang bagi bakat tempatan. Ketua Pegawai Eksekutif MIDA, Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid, turut memuji keputusan Mercedes-Benz memilih Malaysia, yang selari dengan aspirasi Hab Perkhidmatan Global Malaysia di bawah Rancangan Malaysia Kedua Belas (RMK12). Beliau juga menekankan bahawa projek ini akan menarik pelaburan berkualiti tinggi dan mencipta peluang pekerjaan berkemahiran tinggi bagi rakyat Malaysia.

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Mercedes-Benz has strengthened its presence in the Asia-Pacific with the inauguration of its Regional Logistics Center Malaysia (RLCM) in Senai Airport City. Managed by Mercedes-Benz Parts Logistics Asia Pacific Sdn. Bhd., this new facility will streamline logistics across 20 countries, enhancing after-sales service and logistics efficiency in the region.

Jan Fischer, CEO of Mercedes-Benz Parts Logistics Asia Pacific, emphasised the strategic significance of this investment for customer care and Malaysia’s role as a logistics hub, underlining its impact on operational efficiency and Malaysia’s skilled workforce. Johor Chief Minister, YAB Dato’ Onn Hafiz Ghazi, echoed these sentiments, highlighting the centre’s contribution to Johor’s economic growth and its role in developing local talent.

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Authorities have apprehended a 58-year-old man in Kampung Kok Keli, Tumpat, Kelantan, on suspicion of smuggling 15 illegal immigrants from Myanmar using a Mercedes-Benz luxury vehicle. The arrest, part of Op Taring, was conducted by the 8th Battalion of the General Operations Team (PGA) of the Southeast Brigade, according to Commander Nik Ros Azhan Nik Ab Hamid.

According to FMT, the operation led to a raid on a house based on intelligence about human smuggling activities. Upon arrival, two suspects attempted to flee; however, one was successfully apprehended. Authorities discovered 14 men and one woman, all believed to be Myanmar nationals, in a Mercedes-Benz and a Grand Livina parked outside the house. None could present valid identification documents.

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