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Mitsubishi Motors

Although the Mitsubishi Triton truck, XPANDER MPV and Outlander SUV have more ground clearance and can cross flooded stretches of road without much problem, the recent floods in many parts of the country have been extremely severe. In many areas, the water level has been so high that vehicles have been almost fully submerged. There’s no way that any vehicle can escape from damage in such an extreme condition and for owners, there will be an expensive repair bill.

To help ease this unexpected expense (especially at a time when many are facing financial challenges), Mitsubishi Motors Malaysia (MMM) has a flood relief program for Mitsubishi owners in Kuala Lumpur, Selangor, and Pahang who have suffered vehicle damage due to the floods.

Discounts on parts and labour
Under the program, Mitsubishi vehicle owners (who purchased their vehicles from authorised Mitsubishi Motors dealers) will be given a 30% discount on Mitsubishi genuine parts and a 50% discount on labour costs for all repair work done on flood-damaged vehicles at authorised Mitsubishi Motors service centres. This offer available until January 20, 2022.

Free or subsidised towing services
In addition, MMM will also support Mitsubishi owners by offering free towing services. All the owners need to do is to contact Mitsubishi Assist 24Hrs customer careline (MA24) at 1-800-88-2166 to request this service which will bring their vehicle to the nearest authorised Mitsubishi Motors service centre. In the event that they do not use MA24 and do not have insurance coverage for towing there vehicle to the nearest authorised service centre, they can still apply for rebates worth up to RM300. However, they are required to lodge a police report concerning the vehicle being caught n a flood.

“Our thoughts are with Malaysians impacted by the aftermath of the flash floods tragedy. All of our service staff and authorized dealers are ready to assist our Mitsubishi owners with their affected vehicles. We hope that this flood relief program will help ease the burden of our customers going through this difficult time,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia.

Although Mitsubishi vehicles have high ground clearance which enables them to cross flooded roads and rough terrain, the recent floods were severe and many vehicles were damaged by water reaching above the window level.

For further information on the flood relief program, call MMM’s Customer Careline at 1-800-18-8161. To locate an authorised Mitsubishi Motors dealership, click here: www.mitsubishi-motors.com.my/service-locator/ .

Mitsubishi Motors Malaysia improves functionality of MITSUBISHI CONNECT MY app

As mentioned in May, Mitsubishi Motors Corporation (MMC) is reviving Ralliart, the motorsport brand of the company. No details were given as to what the scope of the revival would be but an image of a Triton with Ralliart treatment was shown in a presentation on the carmaker’s FY2020 financial results that were made public.

At the 38th Thailand International Motor Expo in Bangkok this week, the first models of the revived Ralliart brand will be unveiled. These are the Triton Ralliart and the Pajero Sport Ralliart as special editions, based on the popular pick-up and SUV models made at the factory in Thailand.

Mitsubishi Ralliart Special Edition

No performance upgrades yet
For now, it appears that the special editions do not have any performance upgrades and are essentially differentiated from the standard models by Ralliart-themed cosmetics reminiscent of the historic cars in rallies.

Both models feature iconic side decals with red, silver and black stripes, and mud flaps with the Ralliart logo. The front grille and alloy wheels are painted black to differentiate from the standard trim. As for the interior, the floormats have the Ralliart logo and red-accent overlocks are specially fitted.

Mitsubishi Ralliart Special Edition

Exclusive accessories
The Triton Ralliart is based on the low-rider variant of the Triton Club Cab (Mega Cab) and Double Cab. For these two models, in addition to the common cosmetic features are front bumper garnish with a red accent and bedliner with the Ralliart logo. In addition, the two-tone model features black door mirrors, black door handles, black rear gate handle and black rear bumper.

The Pajero Sport Ralliart has front and rear under garnish with red accents and the Ralliart logo. Exclusive to the two-tone colour model are black fender arch moldings, black roof rails, black shark fin antenna and black tailgate spoiler. Two exterior colour options are available – a two-tone exterior with a White Diamond body and a black roof, and Jet Black Mica.

Mitsubishi Ralliart Special Edition

Mitsubishi Ralliart Special Edition

“We are truly honoured to bring back the Ralliart brand products to the fans of Mitsubishi Motors and Ralliart,” said Takao Kato, president and chief executive officer, MMC. “Starting from these Ralliart special editions in Thailand, we are planning to introduce more of the attractive items sequentially. We are also considering some exciting activities in the near future, so that the fans can feel and enjoy our Ralliart spirit. Please stay tuned with our revived Ralliart… there is more to come!”

Mitsubishi Ralliart Special Edition

The Ralliart special editions will be available from Mitsubishi Motors’ dealerships in Thailand but no word on whether other markets will get them. Quite likely, distributors in other countries like Mitsubishi Motors Malaysia may offer Ralliart accessories first and then progress to fully-equipped models at a later stage.

To know more about the Triton and to test-drive one, visit www.mitsubishi-motors.com.my for the location of an authorised dealer in Malaysia.

Mitsubishi Motors to revive Ralliart

Car-buyers and Mitsubishi owners in the Klang Valley, specifically the Kota Damansara area, now have a new Mitsubishi 3S centre to serve then. Authorized dealer Millennium Autohaus Sdn Bhd recently opened a new 3S Centre which will offer sales, aftersales services and spare parts in the growing township. The new outlet joins the Mitsubishi Motors network which now numbers 15 throughout Malaysia.

The facility, which is easily accessible via the NKVE Highway, has a built-up area of 12,370 square feet. As a 3S centre, all services are on one site, so it is convenient for both customers and owners. For those interested in buying a new Mitsubishi vehicle, there is a spacious showroom to view the latest models while, for owners, the fully-equipped service centre has 5 bays for efficient daily throughput.

“Congratulations to Millennium Autohaus for opening a Mitsubishi Motors showroom here in the Klang Valley. As business operations have restored nationwide, Mitsubishi Motors is placing a lot of emphasis on enhancing our network development such as establishing more dealerships and upgrading our facility, as well as digitally advancing our platforms to provide our customers with the best shopping experience,” said Shinya Ikeda, CEO  of Mitsubishi Motors Malaysia.

“MMM achieved a new record in October with 2,041 units of Mitsubishi Motors vehicles sold. We are appreciative of the government’s effort to extend the sales tax exemption until June 2022. This move will certainly help more Malaysians to purchase cars with extra savings and, at the same time, boost the nation’s economy through the automotive sector. We would also like to thank our customers for their great support and patience towards the Mitsubishi Motors brand. We will continue to enrich our customer’s touchpoints, providing them with more convenience and only the best,” he added.

The Triton pick-up and XPANDER MPV (below) are popular Mitsubishi models available at every authorised dealership.

Your new Mitsubishi vehicle can now be delivered right to your home

Although many companies have focussed their CSR (corporate social responsibility) efforts on providing help to those affected by the COVID-19 pandemic, there are still many sections of society which need help, especially the under-privileged urban poor.

Recently, Mitsubishi Motors Malaysia (MMM) offered such help in the form of a Mitsubishi Triton 4×4 truck to the Dignity Farm School in Bentong, Pahang which is a one-stop holistic and community learning centre.

It will be used for the farm’s daily operations, and to provide transport for the Orang Asli to schools where they are given transformative youth education programs grounded in community building, natural agriculture, and skills development.

Mitsubishi Motors Malaysia

Helping underprivileged and indigenous community
The Triton was handed over earlier this month by MMM’s Chief Executive Officer, Tomoyuki Shinnishi. Explaining the decision to help the Dignity Farm School, Mr. Shinnishi said: “In line with the Malaysian government’s efforts to reopen schools soon with tightened and updated standard operating procedures to adhere to, we at Mitsubishi Motors Malaysia feel it is a strategic time post-lockdown to relook into how we can do more for the underprivileged and indigenous community in terms of education and health.”

“We are happy to work with the Dignity Farm School a place where skills and knowledge are connected and taught from a wellspring of sources and experiences, combining practical skills and theory in a farm setting. This, in return, will also prepare the underprivileged children in the future to enter an agricultural and tourism workforce requiring both innovation and manpower,” he said.

“The school is located in a remote area of Bentong where a 4×4 like the Triton is required. It has passed many endurance tests and we hope that it will assist the Dignity Farm School well in many of their adventures to come, no matter what the terrain,” added Mr. Shinnishi.

Mitsubishi Motors Malaysia

Activities at the Dignity Farm School.

Mitsubishi Motors CSR vision
MMM’s initiative supports the Mitsubishi Motors CSR vision for 2021 which is ‘Inspiring Lives Today for a Greater Future’. Its mission is to implement CSR activities that provide aid to support underprivileged children, and to collaborate with NGOs in promoting a sustainable economy, society, and environment.

As part of the company’s various and ongoing COVID-19 aid efforts, MMM also donated a Box of Hope containing food necessities and a bag of rice to the B40 groups in Malaysia. This effort will benefit more than 150 families across the nation.

To know more about the Triton and other Mitsubishi models available in Malaysia, visit www.mitsubishi-motors.com.my.

Mitsubishi Motors Malaysia provides essential items needed by our hardworking frontliners

After the long period of inactivity due to the Movement Control Order (MCO) lockdowns for over 2 months, the auto industry is quickly revving up again. Customers are visiting showrooms and the backlog of orders is quickly being fulfilled. For Mitsubishi Motors Malaysia (MMM), there has been a steady surge which led to a historic sales achievement in the month of September 2021.

During the first full month of business since the government permitted businesses to resume in mid-August, MMM delivered 1,521 units of its most popular model, the Triton. This volume also gave it the highest market share of 34% within the pick-up segment for September.

Brand among top 3 in non-national segment
In comparison to 2020, the volume of Triton sales increased by 5.1% within the first half of company’s Financial Year 2021 (April – September 2021), while the overall sales volume saw positive growth with a total of 6,907 vehicles delivered. This raised Mitsubishi Motors market share from 1.7% (April – September 2020) to 3.9% (April-September 2021), maintaining the brand’s position among the top 3 non-national brands in Malaysia.

XPANDER MPV bookings close to 13,000
Besides the Triton, the XPANDER MPV has also been growing in popularity. It’s unfortunate that, like a number of the latest models, it was introduced during a period when the pandemic restricted movements. Now, as the situation eases, it is clear that the model has strong appeal as it is the best-selling non-national MPV with close to 13,000 bookings since launch in November 2020. To date, MMM has delivered 5,756 units of the model, assembled in Pahang, to new owners around the country.

The XPANDER is priced from RM92,263 in Peninsular Malaysia (without insurance). As it is assembled in Malaysia, it is given 100% exemption of sales tax until the end of 2021.

“After a few months of the challenging market situation due to the COVID-19 pandemic and lockdowns, the team at Mitsubishi Motors Malaysia is working with our best efforts to improve production, delivery timing, and to recover from backlog orders fulfilment for the XPANDER and Triton. We would also like to thank our customers who have shown us support and have been patient with us. As the nation moves towards the endemic era and with the resumption of the automotive supply chain and showrooms opening, we are confident for optimistic sales numbers over the second half of our Financial Year,” said Tomoyuki Shinnishi, CEO of Mitsubishi Moors Malaysia.

Home Delivery Service soon
“In addition, we are continuously looking to improve and introduce new digital services. Soon, we will be announcing a Home Delivery Service for customers who have purchased a Mitsubishi vehicle to have their brand new car delivered to their doorstep. This is to ease customer’s convenience in shopping using Mitsubishi Online Showroom. We are also working very closely with our dealerships to ensure full SOPs are in compliance and only fully vaccinated staff are allowed to be on duty and serve customers,” he added.

To know more about Mitsubishi Motors models available in Malaysia and to locate a showroom for viewing and test-drives, visit www.mitsubishu-motors.com.my.

Mitsubishi Triton Athlete takes over as flagship of range from Adventure X

As we gradually return to normalcy – but with a New Normal – activities in the auto industry are picking up again. Showrooms are resuming business and customers can visit them and even take test-drives (subject to the SOPs, of course). MN Wheels Sdn Bhd must be happy with the restrictions being lifted as it has been waiting to open its new 3S (sales, service and spare parts) outlet in Bukit Raja, Klang, Selangor.

Announcing the opening today, Mitsubishi Motors Malaysia (MMM) says it is the second Mitsubishi Motors showroom for the authorised dealership which has one more in Kuala Selangor. Both showrooms incorporate Mitsubishi Motors’ new corporate brand with the global tagline ‘Drive Your Ambition’. The corporate tagline underlines Mitsubishi Motors’ commitment to the values and aspirations of its drivers.

Latest models like the Outlander 7-seater SUV are available at the new Mitsubishi Motors dealership.

With a built-up area of close to 5,000 square feet, the new 3S Centre incorporates a comfortable customer lounge with wifi and displays of vehicles for visitors to view from any angle. As the ‘3S’ suggests, aftersales services are also available in the same location and there is a fully-equipped workshop with 3 service bays and trained technicians.

“Congratulations to MN Wheels for opening another Mitsubishi Motors showroom in Selangor. We have been in a very challenging business environment and despite that, MN Wheels have managed to complete the build-up of this impressive showroom with our new visual identity. This goes to show MN Wheels’ commitment to further strengthen Mitsubishi’s brand presence in Malaysia,” said Tomoyuki Shinnishi, CEO of Mitsubishi Motors Malaysia.

“With Mitsubishi Motors’ sales growing quickly and expected to increase over the coming years, we aim to open a new showroom in every quarter for Financial Year 2021 (ending March 2022),” he added. “This is part of our strategy that as we continue to grow, we put our customers at the forefront and as our utmost priority especially since we progressively work towards delivering the new XPANDER and Triton Athlete. We aim to serve our customers better in terms of sales and aftersales especially in the Klang Valley.”

SOPs for the protection of customers and staff will be followed in all areas of the dealership.

For more information about Mitsubishi vehicles in Malaysia and the locations of authorised dealers, visit www.mitsubishi-motors.com.my.

StayAtHome

‘Kei’ cars are vehicles in a category that was created in 1949 in Japan. The regulations limit their dimensions to a very small size, suited for the narrow roads of the country’s cities but also permitted for use on highways. They are very small – no more than 3.4 metres in length, 1.48 metres in width, and 2 metres in height – and even their engine sizes are limited to 660 cc (in Japan).

Having small engines, kei cars have obviously been very economical and as a segment, the amount of pollution from such vehicles would be lower than the other segments too. Due to the fuel efficiency of kei cars, the need to electrify them has not been as urgent as for larger cars but electrification is necessary in coming years.

To prepare for this new era, Nissan Motor has been having a joint project with Mitsubishi Motors Corporation (MMC) through an existing 50/50 joint venture known as NMKV Co., Ltd. It’s not known what ‘NMKV’ stands for though it could be ‘Nissan Mitsubishi Kei Vehicles’. The company handles  product planning and project management for minivehicles sold in the Japan market.

The NMKV Model
NMKV uses its unique ‘NMKV Model’ to create highly competitive products while dispersing risks of development costs. The source of the NMKV Model is the value-creation abilities through organically combining the resources, technology, and expertise of the two parent companies.

The NMKV model

Expertise in electric vehicles and kei cars
Nissan Motor and MMC each have their own strategies for kei cars. One aims to display a significant presence as an automobile company in the segment while the other wants to fully utilize the high level of development capability of such vehicles that it has built up to this point. With NMKV, corporate lines can be crossed to share the automobile development expertise that has accumulated inside each company.

MMC, for example, has built up expertise in electric kei cars, having introduced the first one in Japan in 2009. This was the i-MiEV and it was also the world’s first mass-produced electric car. Nissan too has a long history of making electric cars, with its corporate history including an electric model known as the TAMA which was produced way back in 1947.

Although the LEAF, introduced 10 years ago, put Nissan in a very prominent position in the EV segment, its corporate history includes an electric vehicle called the TAMA which was produced in 1947.
Mitsubishi i-MiEV
Mitsubishi i-MiEV was the world’s first mass-produced electric car. Some units were also available in Malaysia during the period when the government exempted EVs and hybrids from all import taxes.

“We are a highly unique company of a type never before seen in Japan. We inherit the genes of both companies, and fuse together the experience and knowledge that both have cultivated. Our mission is to serve as a catalyst for both companies to make ‘1 + 1 = 3’, or even ’1 + 1 = 5’, and accomplish things that were not possible for the companies to accomplish individually in the past,” said Junichi Endo, President & CEO of NMKV.

New electric minivehicle in 2022
NMKV is developing a new electric minivehicle to be launched by Nissan in the second quarter of 2022 which is said to redefine the popular car category in Japan (it accounts for about 30% of new vehicle sales). With a nominal battery capacity of 20 kWh, it will have strong acceleration with smooth driving and cabin quietness that are key characteristics of electric vehicles. It will be available with a variety of advanced technologies, including driver assistance technologies.

Nissan iMK concept shown at the Tokyo Motorshow in 2019 could provide ideas for the new electric minivehicle.

The range will be sufficient to cover daily usage in Japan and in any case, the charging network in the country is already quite extensive. In addition to its mobility uses, the vehicle will be able to provide electricity from its battery to a home and, in emergencies, act as a mobile power source.

At 3395 mm long, 1475 mm wide, and 1655 mm high, the minivehicle would qualify for kei car incentives and the purchase prices are forecast to start at approximately 2 million yen (about RM76,400).

To locate a showroom to view or purchase the latest Nissan LEAF EV in Malaysia, visit www.nissan.com.my.

Nissan to invest £1 billion in establishing Electric Vehicle (EV) Hub as a world-first EV manufacturing ecosystem

StayAtHome

In these pandemic times, close contact is discouraged to avoid the risk of spreading the coronavirus. It’s a serious matter, which is why measures such as use of facemasks (double is better) and even face shields are recommended to be used whenever leaving the home. This new situation, which has been with us for about 18 months, means that many of the things we have been doing need to change in some ways.

When sending a car to a service centre for maintenance or repairs, it used to be that you could just drive in (though an appointment has always been recommended) and be served. Now, an appointment is necessary so that the service centre can be prepared to receive a customer and comply with the Standard Operating Procedures.

MITSUBISHI CONNECT MY app

Timely introduction of app
Thus when Mitsubishi Motors Malaysia (MMM) introduced their MITSUBISHI CONNECT MY mobile application in June 2020, it was very timely and contributed to helping vehicle owners communicate in a safer as well as more convenient manner with their dealership.

“The pandemic has created great demands on us as a society and despite the challenges; it also allowed us to be more resilient and agile in this new digital technology environment. Besides technology on improving customer’s convenience, the safety of our customers and staff is also our utmost priority,” said Tomoyuki Shinnishi, CEO of Mitsubishi Motors Malaysia.

MITSUBISHI CONNECT MY app

MITSUBISHI CONNECT MY app

Additional features
With kaizen (constant improvement) very much a part of MMM, the MITSUBISHI CONNECT MY app has received enhancements after a year. The mobile app already enables Mitsubishi owners to book a service appointment, receive service appointment reminders and check service histories.

Now it also enables owners to be aware of the progress of work on their vehicle after they have sent it to the service centre. Through the app, they will receive status notifications and be informed when they can collect their vehicle.

Mitsubishi Motors Melak
With the MITSUBISHI CONNECT app, owners can communicate with the authorised dealers easily, minimising direct contact.

Keeping track of the vehicle’s service cost and warranty details is another one of the useful functions. Owner can be informed about their upcoming service cost with an estimation and warranty details for ease of planning. In addition, roadtax and insurance renewal reminders will also be sent through the app.

When help is needed
Additionally, Mitsubishi owners can request roadside assistance service in a breakdown or accident using the SOS Trace & Track feature. By tapping on the ‘SOS’ function on the app, the user’s location can be tracked accurately using a GPS locator and its details will be verified by customer service personnel from Mitsubishi Motors Malaysia who will send help immediately.

MITSUBISHI CONNECT MY app

Other useful functions of the MITSUBISHI CONNECT MY app include staying in touch with the Mitsubishi Assist 24Hrs customer careline and contacting a 24-Hour breakdown assistance service throughout Malaysia as well as emergency services, should the situation arise. And, of course, the locations of all authorised Mitsubishi Motors dealers in Malaysia can be found in the app database.

“With the enhancements of the MITSUBISHI CONNECT MY mobile app together with the Mitsubishi Online Showroom, we want to assure our customers that we are engaging with them through a seamless journey from purchase to ownership in a safe environment,” said Mr. Shinnishi.

Visit www.mitsubishi-motors.com.my to know more about Mitsubishi vehicles and services in Malaysia, and the locations of authorised dealerships.

Mitsubishi Motors Malaysia’s Online Showroom open for business

Vaccination does not make you immune to COVID-19 infection. You can still get infected and you may not show symptoms but can spread the coronavirus. Do not stop taking protective measures such as wearing a facemask, washing hands frequently and social distancing.

StayAtHome

The Mitsubishi Triton has always been among the more stylish pick-ups around, combining a good-looking design with the rugged qualities that such vehicles must have. The current generation has been in the market since early 2019 and has built up its own following. Malaysian sales from April 2020- March 2021 totalled 7,598 units, a 32% increase in sales as compared to same period in the previous Financial Year of the company.

For 2021, Mitsubishi Motors Malaysia (MMM) is introducing the new Triton Athlete which will be flagship model of the range, replacing the Triton Adventure X. The ‘Athlete’ name is not new, having been used in 2018 for the previous generation.

2021 Mitsubishi Triton Athlete

2021 Mitsubishi Triton Athlete

Black theme
For the 2021 version, it has a black theme with a choice of three body colours- Sun Flare Orange Pearl, White Diamond and Jet Black Mica. Besides a gloss black front under garnish and ‘Dynamic Shield’ front design incorporating a glossy black radiator grille, the black theme also encompasses the side mirrors, door handles, aero type window deflectors, 18-inch gloss black rims and side-steps.

2021 Mitsubishi Triton Athlete

The double cab is appointed appropriately as the flagship version and has orange-stitching for the leather-wrapped steering wheel, gear knob and also comes with LED illuminated scuff plates on the door sills. Other useful features include an All-Round Monitor, Driving Video Recorder and 7-Inch Touchscreen Audio system with Apple Carplay and Android Auto as standard. The upgrades are offered by MMM authorized dealers at all Mitsubishi Motors showroom nationwide. For rear occupant comfort, there is also a rear air circulator.

2021 Mitsubishi Triton Athlete

2021 Mitsubishi Triton Athlete

Proven drivetrain with MIVEC engine
The Triton Athlete continues with a proven 2.4-litre MIVEC turbodiesel engine with variable valve timing which produces 181 ps/430 Nm. The Super Select 4WD II system, which can be used without having to stop the vehicle, has an off-road mode for optimum traction and handling characteristics in any terrain. There is also Hill Descent Control which helps the driver go down a slope safely, with the computer managing the speed and all the driver has to do is steer and look out for obstacles.

Pick-ups these days have similar safety systems as passenger cars and the Triton Athlete is a good example. It comes with standard Forward Collision Mitigation, Blind Spot Warning with Lane Change Assist, Rear Cross-Traffic Alert, Ultrasonic Misacceleration Mitigation System, Auto High Beam and 7 airbags.

2021 Mitsubishi Triton Athlete

2021 Mitsubishi Triton Athlete

5-year warranty
Priced from RM141,500 (without insurance in Peninsular Malaysia), the new Triton Athlete comes with a factory warranty of 5 years, or maximum of 200,000 kms after registration.

Besides the Triton Athlete, MMM also imports from Thailand five other variants which range in price from RM79,890 to RM121,000 (excluding insurance) with varying specifications to suit different requirements and budgets.

Visit www.mitsubishi-motors.com.my to know more about Triton and other Mitsubishi vehicles in Malaysia.

MITSUBISHI CONNECT adds convenience to the ownership experience for Mitsubishi owners

In the more advanced markets, businesses have become established online for many years and  their e-commerce processes have advanced greatly. Malaysia has also been going along the same path towards digitisation but the pace accelerated in the past year with the pandemic making physical interactions less advisable. This has meant that the traditional processes whereby customers visit showrooms when they are shopping for new cars has had to change, and the industry has quickly made the transition to online showrooms.

Mitsubishi Motors Malaysia (MMM) is among the companies that has ‘opened shop’ online and its first online showroom is designed to provide a digitally enhanced experience for customers to do research on various models available, and then to make a purchase if they wish to do so.

Mitsubishi Motors Malaysia service centre
The physical authorised dealerships still exist but customers now have the convenient option of conducting most of the car-buying processes online at the Mitsubishi Online Showroom.

In developing the Mitsubishi Online Showroom, MMM looked for ways to improve the customer’s purchasing journey by examining the various stages from the time there is interest in the product to the completion of the purchasing process. The Mitsubishi online showroom has narrowed-down the fundamental processes from the traditional one to a digital car-purchasing journey, leveraging on technology enhancement.

“In the past year, we’ve seen an unpredictable level of change, because of the new normal and the need to maintain social distancing. The launch of Mitsubishi Online Showroom is a strong example of MMM’s commitment to deliver a more human-centric experience by encompassing a holistic approach across three key organizational pillars: people, process and technology,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

“We have always believed in creating a walk-through experience and this Online Showroom is an extension from getting to know the product, test-drive at customer’s convenience, and communication with the dealer to finalize the purchase journey. We want to offer our customers a safe purchase of their Mitsubishi model without the need of leaving their home,” he said.

360’ Virtual Showroom
One of the features of the Mitsubishi Online Showroom is the 360-degree views available of each model’s  exterior and interior. Thanks to today’s advanced software, it is possible to zoom in and out for a closer look at details and learn about the many features in Mitsubishi vehicles.

Each of the Mitsubishi models on display has a clickable interactive button to instantly show more information and its key features. Besides the 360-degree views, there are also static images in a gallery with different angles and environments.

 Test Drive 2U
The TEST DRIVE 2U online service was actually launched in May 2020 and it allows customers to experience a Mitsubishi model without having to visit the showroom. Customers who require a test-drive can now submit their request via the Online Showroom as well. It takes just a few simple steps and an authorized Mitsubishi dealer will be notified who will bring the selected model car to the customer’s preferred location.

Booking Assist
With so much information available online, many customers get a lot of insights into the model they are keen to buy and want to make a booking. However, concerns about the coronavirus understandably may make them hesitant to go to the showroom. If so, they can still book a vehicle online by submitting a booking request form on the Online Showroom’s website. Thereafter, the authorised dealer will contact the customer to assist further with the booking process and other matters such as loan and insurance application. With email and electronic banking, most documents and payments can be done without having to physically meet.

Trade-in Assist
MMM collaborates with MyTukar, an online used car marketplace in Malaysia, to offer a special trade-in promotion for Mitsubishi customers who wish to trade-in their vehicle via the Mitsubishi Online Showroom.

Customer can submit a trade-in assist form online and then select the option to request for the vehicle inspection, handover, transfer of ownership and collection of the sold vehicle to be done at any of the customer’s preferred locations.

MITSUBISHI CONNECT
MMM has also introduced the MITSUBISHI CONNECT mobile application as an extension of aftersales service through a digital platform. The mobile app has a range of vehicle-related digital services, giving Mitsubishi owners the convenience of scheduling a service appointment with their preferred MMM service centres, keep track of vehicle maintenance history, and get reminders for their next car service.

For more information on Mitsubishi Motors vehicles and services in Malaysia, visit www.mitsubishi-motors.com.my.

New warehouse in Shah Alam, Selangor, will improve parts operations for Mitsubishi Motors Malaysia

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