Marking its official entry into the Malaysian market, iCAUR, a new off-road New Energy Vehicle (NEV) brand, has launched at the Malaysia Autoshow 2025, becoming the first ASEAN country to welcome the brand following its global unveiling at Auto Shanghai last month.
A product of collaboration between Chery and SmartMi Tech, iCAUR aims to redefine the off-road electric SUV landscape with a brand ethos centred around innovation, connectivity, and youthful dynamism. The company is targeting adventurous drivers and urban trendsetters, promoting its vehicles as more than just modes of transportation—positioning them instead as extensions of personal identity and lifestyle.
iCAUR Malaysia’s Vice President, Emily Lek, stated that the company had established a strong presence in the country and would continue expanding by leveraging its expertise in next-generation mobility solutions and new energy technologies.
At the centre of iCAUR’s local introduction is the preview of three fully electric SUVs: the 03, 03T, and V23. These left-hand drive (LHD) units, currently bearing iCAR branding, were showcased ahead of their right-hand drive market launch. Leading the initial wave is the iCAUR 03, scheduled for release in Malaysia by the third quarter of 2025.