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Perodua Myvi

Tindakan pantas pihak polis berjaya menggagalkan cubaan seorang lelaki melarikan kenderaan curi dalam insiden dramatik di Jertih, Terengganu, pada 1 Disember lalu. Kejadian melibatkan pengejaran sejauh 40 kilometer ini membawa kepada penahanan suspek berusia 42 tahun, yang turut terlibat dalam kes pecah rumah di Kampung Padang Luas, menurut Harian Metro.

Pemangku Ketua Polis Daerah Besut, Deputi Superintendan Md Sani Md Saleh, memaklumkan bahawa laporan mengenai kes pecah rumah pertama kali diterima pada jam 3:44 petang. Dalam kejadian itu, sebuah Perodua Myvi telah dilarikan.

“Berdasarkan maklumat risikan, anggota polis mengesan kenderaan curi tersebut di kawasan Jertih. Bagaimanapun, suspek cuba melarikan diri apabila menyedari kehadiran polis, memaksa kami mengejar sejauh 40 kilometer sebelum berjaya menahannya,” ujar Md Sani.

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A dramatic police pursuit of a stolen vehicle ended successfully in Jertih, Terengganu, after a 40km chase on December 1, according to Harian Metro.

Deputy Superintendent Md Sani Md Saleh, Acting Besut District Police Chief, reported that the arrest followed a housebreaking case in Kampung Padang Luas, where a Perodua Myvi was stolen. The incident was first reported at 3:44 PM.

“Based on intelligence and information, our officers located the stolen vehicle in Jertih. Upon spotting the police, the suspect, a 42-year-old man, attempted to evade arrest, prompting the 40-kilometre chase,” Md Sani explained.

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Pada tahun ini di Autoshow Malaysia 2024, Perodua telah melancarkan prototaip kenderaan elektrik (EV) pertamanya, yang dikenali sebagai Myvi Conversion, berdasarkan konsep Electric Motion Online (EMO) yang diperkenalkan tahun lepas. Prototaip ini mewakili langkah awal Perodua dalam membangunkan teknologi elektrifikasi masa hadapan.

Ciri-ciri dan Spesifikasi Prototaip Myvi EV:

Reka Bentuk dan Pembinaan:
– Prototaip EV ini direka dan dibina sepenuhnya di Malaysia, kecuali teknologi penukaran kuasa yang dibangunkan oleh syarikat Australia, EV North.
– Reka bentuk Myvi EV ini terdiri daripada tiga bahagian utama: kuasa, penukaran kuasa, serta penggayaan dan reka bentuk keseluruhan.

Kerjasama dan Pembangunan:
– Perodua bekerjasama dengan lebih 60 vendor tempatan untuk membekalkan peralatan yang diperlukan.
– Tiga universiti tempatan turut terlibat dalam membantu Perodua memahami seni bina sistem BEV, terutama pada komponen HV dan powertrain.
– Dua belas jurutera Perodua, dengan latar belakang dalam bidang elektrik, elektronik, dan kejuruteraan mekanikal, terlibat dalam projek ini dengan bajet sebanyak RM2 juta.

Prestasi dan Spesifikasi:
– Myvi EV ini dilengkapi dengan motor elektrik tunggal yang menghasilkan 160hp dan 220Nm tork.
– Pecutan 0-100km/j dicapai dalam masa 7 saat dengan kelajuan tertinggi melebihi 150km/j.
– Bateri lithium-ion NMC dengan kapasiti 55.7 kWh memberikan jarak pemanduan antara 350km hingga 400km.
– Masa pengecasan adalah kira-kira lima jam untuk pengecasan penuh dengan pengecasan AC 11kW, manakala pengecasan DC 50kW mengambil masa lebih satu jam.

Harga dan Prospek Masa Depan:
– Perodua menjangka harga Myvi EV ini akan berada di antara RM50k dan RM100k.
– Projek ini adalah “Episod 1” dengan lebih banyak episod yang akan datang sebelum produk akhir dipasarkan.

Inovasi dan Kemampanan:
– Myvi EV ini adalah tanda komitmen Perodua terhadap inovasi dan kemampanan dalam industri automotif Malaysia.
– Dengan penglibatan universiti tempatan dan vendor tempatan, projek ini juga bertujuan untuk membina kapasiti industri automotif tempatan.

Peluang Pendidikan dan Industri:
– Melalui kerjasama dengan universiti tempatan, projek ini memberikan peluang pendidikan dan pendedahan teknikal kepada minda muda Malaysia.
– Diharapkan projek ini akan merancakkan pembangunan teknologi EV di Malaysia dan memberikan asas yang kukuh untuk kenderaan elektrik yang mampu milik.

Penilaian Awal:
– Walaupun Myvi EV ini masih dalam peringkat prototaip, ia menunjukkan potensi besar untuk masa depan kenderaan elektrik di Malaysia.
– Perodua mengambil langkah berhati-hati tetapi proaktif dalam memastikan mereka bersedia untuk masa depan yang lebih hijau dan lestari.

Last year, Perodua provided a glimpse of how its all-electric path might develop in the future by showcasing that vision through its Electric Motion Online (EMO) concept.

This year, building on that, Perodua unveiled its first working electric vehicle (EV) prototype – the Myvi Conversion – and would be the foundation on which the compact car maker builds its electrification technology.

The EV prototype, which consists of three main parts, the power bench, the power converter and overall styling and design was made in Malaysia, with only the power conversion technology development done by an Australian company called EV North.

According to Perodua, this is “Episode 1” of a few episodes toward the end product. Perodua stated that they have more than 60 local vendors to supply the needed equipment. Perodua also noted that they are not collaborating with Toyota or Daihatsu because neither of them has an “affordable EV.”

For this project, Perodua has collaborated with three local universities. They assist Perodua in understanding BEV system architecture with a clear focus on HV components and powertrain. The reason behind this is to boost and build the automotive industry in Malaysia by giving the young minds behind the project more exposure towards the technicality behind building an electric vehicle.

Twelve engineers from Perodua were selected for their backgrounds in electrical, electronics and mechanical engineering and a budget of RM2 million was allocated for this programme.

However, the EV Myvi that you see here will not be the final product. It will have an all-new look. This EMO-1 (EV Myvi) is a fully functioning prototype to carry out test such as a 0-100km/h timing, which resulted in a 7 second benchmark. It runs on a single electric motor producing 160hp and 220Nm of torque and power is sent to the front wheels. The targeted top speed is slightly above 150km/h.

Electric driving range wise, Perodua states that the EMO-1 has a NMC lithium-ion battery with 55.7 kWh and is targeted to do 350km to 400km. Charging wise, it takes around five hours full charge up with an 11kW AC charging 50kW DC takes over an hour to do so.

As for the pricing, Perodua stated that it would be somewhere above RM50k but below RM100k. We are eagerly waiting for the second phase to commence to see this astonishing project develope further.

The introduction of the Perodua Ativa has been significant for the Malaysian automotive market, offering consumers a modern and technologically advanced option in the compact SUV segment.

The Ativa is Perodua’s first model in the Transformation 3.0 era which is named Perodua Smart Build. What is Perodua Smart Build? It aims to elevate Perodua into a global player but not only as a company, but also to globalise the entire Malaysian automotive industry – including suppliers and dealers. 

The Ativa is a shared model with the Daihatsu Rocky, which explains the uncanny resemblance between the two. However, there is a touch of Perodua in it. Which is why some consider it to be a bigger version of the Myvi. 

With that in mind, we were intrigued to find out what a daily Myvi driver would think of the Ativa. So, we gave the Ativa to a member of our team who owns a third-generation facelift Myvi. 

The main difference, the most obvious one, is that the Ativa is a compact SUV which translates to a bulkier body and more interior space. Exterior-wise, the Ativa looks like a Myvi that has been hitting the gym and is on steroids. 

So, what was our Myvi driver’s first impression when getting into the Ativa? There wasn’t much difference between the Myvi and the Ativa besides the size. The steering wheel is the same, the interaction with the buttons is the same and the overall feel of driving a new car was just not there. Well, there are minor differences but nothing too major that we would think that we were sitting in a different car. However, this is just a first impression. We then used the Ativa as a daily, swapping away the Myvi for some time and noticed several likes and dislikes.

First of all, what do you get for the RM73,400 Ativa? Well, the infotainment system is slightly bigger than the Myvi. The Ativa has a huge 9.0-inch “floating” touchscreen in the middle while the Myvi has a 6.9-inch touchscreen. However, the one in the Ativa did not feel as smooth. Although Android phone owners can connect their devices to the screen using SmartLink phone mirroring (an HDMI connector), Apple CarPlay and Android Auto are not available (something we are never happy to hear).

Anyways, the excellent safety system that comes with the Myvi is also featured in the Ativa. Ever since the launch of the third generation of the Myvi, Perodua has been adding ever-more sophisticated safety features to its models. A lot of these are combined to form the Advanced Safety Assist (ASA) system, which aids in preventing collisions for drivers. The third iteration of the Ativa system can now detect two-wheeled vehicles and operate at night. It can operate at higher speeds of up to 120km/h for cars and 60km/h for pedestrians.

Pre-Collision Warning with Automatic Braking, Front Departure Alert, and Pedal Misoperation Control are the components of ASA 3.0. To monitor and evaluate the road ahead, ASA employs a camera at the top of the windscreen. 

The driver will be alerted in the case of an imminent collision, and the brakes will engage automatically if no action is taken by the driver to slow down. In addition to preventing the need for a costly repair, proactive braking would have slowed down the speed and force of the vehicle if a collision was unavoidable, aiding to keep all occupants safe and keeping injuries to a minimum, or none at all.

However, the facelift Myvi has level two autonomy for under RM60,000. The driver was not impressed by this as it did not play a major role in the experience, which is a good thing at the end of the day.

The Ativa also comes with the annoying eco idle auto start-stop, which Perodua has been offering since the Bezza and is something we turn off every single time we get in.

The main issue faced by the driver is the one feature that the Myvi has that was not carried on to the Ativa and that is the SmartTag reader, which is what got us scratching our heads as to why it was not offered. But it makes sense considering that the Smart Tag system will eventually give way to RFID.

You must be thinking, just wind down the window and use the Touch N Go card. Not that hard right? But having the Myvi as a daily driver for almost a year now, the convenience has always been there. We could easily check the amount left on the card and did not have to roll down the window and stretch out nor have to worry about replacing batteries in the SmartTag device. 

Moving on, the Ativa has a unique feature called air conditioning memory which we very much liked. The AC memory, which functions similarly to seat position memory, is controlled via the M1 and M2 buttons located on the dash. For example, you can programme one for chilly days and another for hot days which is convenient as we do not have to manually adjust the temperature.

The Ativa measures 4,065mm in length, 1,710mm in width, and 1,635mm in height, and has a wheelbase of 2,525mm. Not that much of a difference compared to the Myvi which measures 3,895 mm in length, 1735mm in width and 1515mm in height and has a wheelbase of 2500mm. We are not small or short people and we fit comfortably in the Myvi so the Ativa was just as comfortable with slightly more room to move around. 

What we did enjoy is the armrest that comes with the Ativa. A minor detail with a major comfort impact. 

Now, the Myvi has cupholders placed below the AC controls which we consider to be a convenient storage space. And if you do not have a phone holder, you could place it there too. In the Ativa, those cupholders are replaced with a small flat platform with just enough space to place your phone horizontally. The cupholders? Well, the Ativa has a feature that we are not sure is a clever idea. The cupholders are placed in front of the vents on either side of the dashboard and slide out whenever needed. While this keeps your drinks cool, it blocks the cool air from reaching you. But what if you have a hot drink? You will need to either turn off the AC or set it to the lowest speed. Not very convenient is it? 

It may not seem like a big deal but as journalists, we are always on the go and sometimes only have time for a quick drive-through to get our morning coffee which we prefer to be hot and not iced. So sometimes we found ourselves driving with the windows down just to keep our drinks warm. Dramatic, but some of us would do anything for a hot cup of coffee. 

Moving on to the performance. The Ativa features a 1.0 litre turbocharged three-cylinder petrol engine which produces 98PS and 140Nm of torque connected to a D-CVT with seven virtual ratios that send power to the front wheels . It was also the first Perodua to ride on the Daihatsu New Global Architecture (DNGA) platform.

The Myvi on the other hand, has a naturally aspirated 2NR-VE 1.5 litre engine which puts out 102hp and 136Nm of torque. The gearbox is the same as the Ativa, but the Myvi is better in terms of fuel economy. 

This was a game changer for us as the turbocharged Ativa showed a significant amount of difference in performance though not so much on paper. The Myvi at times can be draggy when going uphill. But this was no issue for the Ativa. We did not feel it struggling to climb up steep hills and just like the Myvi, there is a “PWR” button on the steering wheel which when activated, gives a sharper throttle response. We tested it out although we did not have to use this feature and it added to the “amazed” experience we were having. 

Another minor detail we noticed is that the cabin in the Ativa is much quieter compared to the Myvi. The road, engine and aerodynamic drag sounds were slightly muted when speeding so that gave us some peace of mind during long travels. 

With all that power play, what was the fuel consumption like? The fuel consumption for the Ativa is around 7.5L/100km. You can reduce it by using the eco-idle function but that is a personal preference. Compared to the Myvi, which has a 4.7L/100km fuel consumption, it is still not enough to burn a hole through your pocket for refuelling, so we did not have to worry about that. 

We think that the Perodua Ativa stands out as a well-rounded compact SUV, compared to the RM107,000 Honda WR-V, but if we were to upgrade from a Myvi, we would not go for an Ativa because of how convenient the Myvi is. 

The Ativa can seat five to six adults, and so can the Myvi. The only difference is that the Ativa’s boot space of 369 litres beats the Myvi’s 277 litres. Yes, the Ativa is slightly more powerful, but if it’s power you’re looking for, then you are in the wrong market. 

So, if you have a family of five to six, or less than that and you’re in the market for a compact SUV, the Ativa shines the brightest here and it will not break your bank account. But the question here is, would a Myvi driver trade up to an Ativa? Not this Myvi driver, not because the Ativa is not good, but it is too similar to the Myvi, which is already a great car in every sense of the word. 

 

Ativa Specifications:

Engine: 1.0, 3-cylinder, turbocharged

Power: 95hp @ 6000rpm

Torque: 140Nm @ 2400rpm

Transmission: D-CVT

Suspension: MacPherson Strut (Front) H-Shape Torsion Beam (Rear)

 

We like: Build quality, features

We don’t like: Too similar to the Myvi

Perodua baru-baru ini mengumumkan angka jualan dan pengeluaran bagi suku ketiga 2023. Benda nampak baik untuk raja pasaran automotive negara. Jualan suku ketiga meningkat sebanyak 28.3% berbanding tahun sebelumnya dan jualan untuk sembilan bulan pertama tahun 2023 naik sebanyak 18.8%.

Yang menarik, dalam laporan itu, adalah Bezza menjadi hero baru. 

Perodua Bezza 4

Jualan secara keseluruhan Perodua melonjak 28.3% berbanding tahun sebelumnya bagi sembilan bulan pertama tahun 2023, dan Perodua berpotensi mencapai sasaran 314,000 kereta pada tahun ini.

Tetapi, yang mengejutkan, bukan Myvi atau Alza yang menjadi pilihan utama, tetapi justru Bezza.

Perodua Bezza 3

Perodua telah menjual 65,158 unit pada Q3 tahun ini, menjadikan Bezza kereta paling laris di Malaysia pada semua segmen.

Model kedua paling laris Perodua adalah Alza, manakala Myvi pula mengejutkan dengan kedudukan ketiga. Jualan Bezza meningkat sebanyak 41.3% berbanding tahun sebelumnya, dengan hanya tiga bulan lagi sebelum tahun berakhir.

Bezza akan mengambil alih takhta pilihan raja jualan daripada Myvi, yang mengejutkan kerana Myvi adalah kereta paling laris Perodua pada tahun 2022 dan 2021.

2019 Perodua Bezza Limited Edition Malaysia Motorshow 16

Yang lebih mengejutkan lagi, Bezza juga adalah model paling lama dalam jajaran Perodua. Ia sudah wujud sejak tahun 2016 dan masih dalam generasi pertama dengan facelift pertamanya pada tahun 2020.

Untuk menangani permintaan yang tinggi, Perodua terpaksa mengurangkan masa yang diperlukan untuk membuat Bezza demi memenuhi permintaan pasaran. Ini efektif nutuk meningkatkan pengeluaran dan memenuhi permintaan pasaran.

Kebanyakan model Perodua telah beralih ke platform DNGA kecuali Bezza, tetapi memandangkan prestasi baiknya, nampaknya Perodua tidak perlu mengemas kini kereta ini dalam masa terdekat.

Perodua has reported a remarkable 28.3% increase in sales for the third quarter of 2023, compared to the same period in 2022. In this quarter, Perodua sold 88,537 units, a substantial growth from the 69,011 units sold during the third quarter of 2022.

This surge in sales can be attributed to Perodua’s efforts to enhance production operational efficiency. In the third quarter of 2023, Perodua manufactured a total of 91,528 units, marking an impressive increase of 21.7% when compared to the 75,196 units produced during the same period in 2022.

The third quarter of 2023 marked the beginning of an initiative to boost the company’s monthly production to over 30,000 units per month. This became possible as supplies of raw materials and parts could finally meet the rising demand.

For the year-to-date figures, Perodua has produced 245,341 units as of September 2023. This represents a substantial 18.6% increase from the 206,837 units produced during the same period in the previous year. This growth showcases the potential of the Malaysian automotive ecosystem, as it continues to enhance economies of scale without compromising quality and cost efficiency.

2020 Perodua Bezza

In terms of year-to-date registrations, Perodua reported 233,227 units for the first nine months of 2023, compared to 196,354 units for the same period in the previous year. Among these registered units, the most popular Perodua model during this period was the Perodua Bezza, followed by the Perodua Axia and the Perodua Myvi.

Perodua is on track to achieve its registration target of 314,000 units for this year. In September 2023, the company registered 28,995 units, marking a 17.7% increase compared to the same month in 2022. In terms of production, Perodua manufactured 31,447 cars in September 2023, reflecting a 8.2% increase from the 29,077 units produced in September 2022.

Perodua has been on a sales rampage of sorts. In comparison to the 131,641 cars produced in the same period of 2022, Perodua produced 153,813 cars in the first half of 2023, which is a 17% increase.

In the first half of 2023 (1H23), registrations increased by 13.6% to 144,690 vehicles from 127,343 units sold during the same time in the previous year as a result of this manufacturing achievement.

With a total of 40,555 units sold between January and June, the Perodua Bezza has been the brand’s best-selling model thus far this year. The Perodua Myvi and Perodua Axia have each sold 32,319 and 28,199 units, respectively.

Perodua also stated that it will continue to increase its operational efficiencies, and as a result, is on track to fulfil its 330,000 production and 314,000 registration targets.

When comparing quarter to quarter, Perodua produced 69,013 automobiles in 2Q23, up 1% from 68,316 at the same time last year.

According to Perodua, one of the significant advancements it has made is a reduction in the tact time (the amount of time it takes to build a vehicle) at the Perodua Global Manufacturing plant (PGMSB) from 1.35 minutes to 1.25 minutes.

The recently launched Axia E was well received and the ready stock of 2,500 vehicles were completely distributed within 48 hours.

In addition to that, Bank Negara Malaysia kept its overnight policy rate steady at 3% which helped ease the financial cost of Perodua’s lower income earning customers.

In spite of the challenging conditions during the first quarter of 2022, some of which were carried over from the floods of December 2021, Perodua was able to steadily build up its volume again over the three months.

The Malaysian carmaker reports that it ended the quarter with 61,624 vehicles delivered to customers nationwide. This was an increase of 6.4% compared to the same period in 2021.

On a month-on-month comparison, 26,759 vehicles were delivered in March 2022, a 9.5% increase from the 24,433 units reported in March 2021. Its February sales volume was 17,421 units, almost the same as in January, with the two months being unusually low as the carmaker’s production was affected by parts supply issues.

Production data for March 2022 not available at time of publishing.

According to Perodua’s President & CEO, Dato’ Zainal Abidin Ahmad, the impact of COVID-19 and component supply issues are still present. However, the company has been able to work with its suppliers and dealers to lessen their impact.

“Our focus is now to expedite the vehicles delivery to our customers before the sales tax exemption deadline ends on June 30, 2022. That being said, Perodua also echoes the Malaysian Automotive Association’s request to further extend the sales tax exemption as factors such as the global semiconductor supply disruption and COVID-19 cases are still impacting the industry,” he added.

Dato’ Zainal said that the automotive industry, including its local ecosystem, thanks the government for the initiative (in the form of the sales tax exemption) as it was able to keep demand high and sustain the industry throughout the worst of the pandemic.

“Right now, the local automotive ecosystem is starting to recover and an extension in the sales tax exemption is what the industry needs for sustained growth during this recovery period,” he said.

New transmissions at a supplier’s factory in Negeri Sembilan ready for delivery to Perodua’s factory.

“Moving forward, we foresee the second quarter of 2022 to be the highlight for the automotive industry as brands will deliver as many vehicles as they can within that 3-month period. While semiconductor chip supply and COVID-19 would still influence production, we expect that production and registration will continue to improve,” said Dato’ Zainal

He added that the company does not foresee other factors such as the conflict between Russia and Ukraine to have a major impact on the company’s production moving forward. Based on these factors, Perodua is maintaining its 247,000 sales target for 2022.

After two difficult years with disruptions caused by the COVID-19 pandemic, and then the global semiconductor shortage which started last year, Perodua is looking towards a stronger recovery in 2022. The Malaysian carmaker delivered 190,291 vehicles in 2021 – 13.6% lower than the volume reported in 2020 – but has set a target of 247,800 units for this year.

Speaking to the media during the annual press conference today, Perodua’s President & CEO, Dato’ Zainal Abidin Ahmad, said that this volume would amount to around 40.6% market share, based on Perodua’s own forecast of 610,000 units which is a bit higher than the 600,000 units forecast for 2022 by the Malaysian Automotive Association (MAA) recently. In 2021, Perodua, as market leader again, had a 37.4% market share.

Perodua President & CEO, Dato’ Zainal Abidin Ahmad.

Production target of 265,900 vehicles
With the target set at 247,800 units, Perodua plans to produce 265,900 vehicles during the year, which is 37.5% higher compared to 193,400 vehicles produced in 2021. The number is higher as the company produces extra as ‘buffer stock’ in case there are disruptions in production. The increase in production would also result in an increase in locally-sourced automotive parts by 41.5% to RM7.5 billion as compared with the RM5.3 billion purchased in 2021.

Commenting on the performance of 2021, Dato’ Zainal said the year was challenging as the country and its main industries had to cope with various crises throughout the year. “Demand remained strong for all our models with the Myvi leading the list with 47,525 units, followed by the Axia with 43,080 units, Bezza with 42,698 units, Ativa with 26,847 units, Aruz with 15,313 units and the Alza with 14,828 units,” he said.

The Myvi continued to be the bestselling model for Perodua and also the bestselling car in Malaysia in 2021.

Dato’ Zainal explained that the sales tax exemption initiative introduced by the government is still an excellent incentive for the consumer to purchase new cars. It was extended until June 30, 2022 and Perodua is hopeful that it might be extended again, which would have a positive effect on sales.

“Our order book for new vehicles is still quite healthy with the guarantee that the production will go uninterrupted will mean that we could fulfil the outstanding orders in a timely manner,” he said, adding that assurances by the government that the measures of containing the pandemic is showing success that another lockdown would not happen.

“With that being said, we have learnt a lot from this situation and have incorporated effective counter-measures to ensure that we will be able to face them better if they re-occur,” he said.

Over RM1 billion investment
During 2022, Perodua’s investments will go pass the 1 billion ringgit mark to RM1.326 billion. The development of a new model will take the biggest chunk of RM529.1 million, with improvements to manufacturing facilities and processes taking RM321.3 million.

It’s almost certain that much of the RM529.1 million allocated for new model development will be for the next generation of the Alza which has been around since 2009. It’s still a popular MPV, with almost 15,000 units sold last year.

Perodua will also spend RM46.6 million on digitalization which it sees as being very important in view of trends that show consumers making more use of online and digital services. This will encompass the entire company as well as its dealers and vendors and for customers, the initiative will be seen in the development of a Connected Vehicle as well as e-Manuals and more extensive use of online communications.

The digitalization move will also see the retail network being changed. Just as the banking industry has seen a steady reduction in branches over the past 10 years, Perodua’s outlets will also be adjusted accordingly. Nevertheless, physical showrooms will still exist even though online channels have been made available for communications and sales enquiries.

Upgrading dealerships
Additionally, the existing 1S/2S outlets will be upgraded to 3S outlets that provide a full range of sales and aftersales services to customers. Perodua is encouraging the small dealers to have a more entrepreneurial attitude and develop their businesses further so they can enjoy greater success. In fact, there is a special programme for this which 56 dealers are participating in to learn entrepreneurial skills, knowledge and business survival.

Exports over the past two years have been minimal due to the pandemic and as some of the overseas markets remain closed, no vehicles have been sent. However, some shipments have been made to Singapore, Brunei and Indonesia though they have been small in number. The company is interested in exports but not as a primary business. It also wants to ensure that wherever it exports to, it will have a proper understanding of market conditions and customer requirements to ensure that the products are right and can be well accepted.

Perodua hopes to eventually be given the role of a regional hub for Daihatsu’s R&D activities for the ASEAN region. Since the 2000s, it has built up its capabilities and can now handle full upper body development on its own.

Aiming to be regional production hub
While Proton has stated its aim to be a strong regional player in time to come, Perodua is aiming to become a regional hub, not in vehicle sales but in R&D. Since it started in 1993, it has been steadily building up its R&D capability which accelerated when the 2000s began. Its involvement in the development of the first Myvi, which was jointly developed with Daihatsu and Toyota, was a great opportunity to learn and today, Perodua has full capability for upper body development.

It has been given increasing responsibilities by Daihatsu in development work for ASEAN products and Perodua personnel have even been assisting Daihatsu in Indonesia in some product development work. Dato’ Zainal said that it is possible Perodua could eventually become the R&D hub in ASEAN for Daihatsu. This would be something like Toyota having moved its R&D activities for the Hilux out of Japan to Thailand (although in that move, it was to its own subsidiary).

If Perodua offers electric vehicles, it will make sure they are affordable as its mission has always been to provide Malaysians with affordable mobility.

Perodua EVs?
On the move towards electric vehicles, Dato’ Zainal sounded positive towards the aims of the government to shift towards electrified vehicles in the effort to address climate change. However, Perodua is still studying the matter to determine what approach to take and is having discussions with Daihatsu as well. “What is important is that if we offer electric vehicles, they must be affordable for Malaysians as that is what Perodua has always strived to do,” he said.

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