In a decisive move to promote road safety and sustainable mobility, Proton has officially launched the Proton Xchange Programme, an initiative encouraging owners of old and unroadworthy vehicles to trade them in for brand-new Proton models, including the highly popular Proton e.MAS 7.
The launch, held at the Proton Centre of Excellence in Subang Jaya, was officiated by the Minister of Transport, YB Anthony Loke Siew Fook, with key Proton figures including Chairman Tan Sri Syed Faisal Albar and Chief Executive Officer Dr Li Chunrong present. The event also welcomed representatives from Car Medic Sdn Bhd, the Road Transport Department Malaysia (JPJ), the Malaysian Institute of Road Safety Research (MIROS), and the Malaysian Automotive Robotics and IoT Institute (MARii).
As part of the initiative, Proton is working in collaboration with Car Medic Sdn Bhd, a Department of Environment (DOE)-certified and JPJ-appointed authorised automotive treatment facility (AATF), to manage the safe deregistration and environmentally responsible disposal of old vehicles. The programme is open to all car brands, not just Proton owners.
To make the programme viable and attractive, Proton has allocated RM4.8 million for the pilot phase, which runs until the end of December 2025. Eligible participants will receive RM2,000 in overtrade support towards the purchase of a new Proton vehicle. This includes the Proton e.MAS 7, which currently holds the title of Malaysia’s best-selling electric vehicle. Loke also stated that eligible participants will receive a one-year free road tax as a contribution from the government towards this initiative.