Awal pagi tadi, pihak Proton telah melaksanakan sesi pratonton kedua kepada pihak media atas kenderaan SUV pertama keluaran mereka iaitu Proton X70. Pratonton kedua ini dijalankan untuk memperkenalkan sistem interaktif yang bernama GKUI atau Sistem Maklumat Kokpit Bersepadu. (more…)
As promised, slightly over a month after showing their new SUV to the Malaysian media at a static preview, PROTON have released more details about the Proton X70 through a second more in-depth media preview today! This second round of previews for the first co-developed vehicle by Geely and PROTON concentrated exclusively on the Integrated Cockpit Information System (GKUI), which will offer owners multiple user functions via apps as well as the option to stay connected to the car via their mobile device. Here’s our first impression following the first viewing of the static launch model today!
(NB: NO photography or any recording whatsoever was allowed during this media preview, so these are just my first-impression thoughts on the Proton X70 – Chris Wee, Editor Piston.my)
Additional Points: Proton X70 is equipped with a 1.8-litre engine producing 135kW (184bhp), Hill Start Assist, Hill Descent Control, Adaptive Cruise Control, Collision Warning Assist, Blind-Spot Warning, Lane-Departure Warning, 360-deg All-Round camera, Rear View Camera, High-Beam Assist (automatically dips the high-beam if an oncoming car is detected), Park Distance Assist w/Guide Lines & Audible Warning. Claimed Combined Fuel Consumption 8.0L /100km.
Hosting the media exclusive event was Dr Li Chunrong, Chief Executive Officer PROTON, Dato’ Radzaif Mohamed, Deputy Chief Executive Officer PROTON, and senior management members of PROTON who explained the features of the GKUI and answered queries relating to the highly anticipated SUV.
A car that connects users to the world…
Featuring an embedded eSIM card, the GKUI in the Proton X70 is preloaded with five apps offering services such as online radio, online music, navigation, weather forecasts and voice recognition. Access to the apps and other car functions is via an 8-inch Android based touchscreen interface featuring a 1280 x 720 full colour display with 16GB of internal memory space. The system also has Wi-Fi connectivity so the X70 can be used as a mobile hotspot.
To fully exploit the connectivity capabilities, owners can pair their cars with their personal mobile device via Proton Link and use an individual ID that is assigned to every buyer. They can then create a profile of their driving thanks to the on board telematics that will record data such as distance travelled, fuel economy, journey times and even keep track of service intervals. There is also a ‘find my car’ function that will be particularly useful when parking in huge and unfamiliar parking complexes.
“The GKUI system in the Proton X70 allows owners to stay almost constantly connected to their car. It’s an active two-way system that allows for multiple options to fit the preferences of individual owners. In the future, the ability to download additional apps will also be offered and just like mobile devices, it means no two cars will be exactly alike,” said Abdul Rashid Musa, Chief Executive Officer of Proton Edar.
Because it runs on an Android operating system, the GKUI offers Android mobile device users full mirroring capabilities. That means apps owners have on their device can be accessed on the Proton X70’s touchscreen thus offering yet more connectivity possibilities. Apple OS user won’t be able to do the same though they will be able to connect to the X70 via Bluetooth to access telephone and contact list functions.
Voice recognition allows true hands free operation…
True hands free operation of a number of functions on the Proton X70 is now possible thanks to advanced voice recognition software that allows the use of spoken commands. Access to the system is granted when an owner utters the phrase ‘Hi Proton’ which opens up a variety of choices that can be controlled simply by speaking a command. This includes operating the windows and air conditioning system and even accessing the navigation app to look for places to eat nearby.
“The Proton X70 is the first Proton model to use voice recognition technology, which is something we think our owners will appreciate. Hundreds of voice samples were recorded for each phrase to ensure the system would have a high degree of accuracy even when you take dialects into account. For ease of use, the GKUI will also type out each spoken phrase on the screen to confirm each command. Currently, the GKUI offers voice recognition for English phrases only as there are software limitations but we have ensured the phrases it recognises are easy to use even for owners who are not fluent speakers of the language,” added Abdul Rashid.
Online bookings for X70 to begin soon…
In line with the high technology image of its first SUV, PROTON will be activating an online booking function on its website on 17 October 2018. Customers who are interested to place a booking for the Proton X70 will be able to book and pay a deposit for their order online, thus making it incredibly convenient for those who don’t have the time to physically visit a PROTON 3S and 4S outlet.
“We want to make it as easy as possible for Malaysians to book a Proton X70 so we think this is a step in that direction. To promote our new channel, we will run a promotion for three days from the date the function goes live, where those who place a booking for the Proton X70 will also receive special gifts,” said Abdul Rashid.
For the Proton X70 Colour Options, click to download this: ProtonX70Variant_ColourOptions
After months of building anticipation, the first-ever PROTON SUV – the Proton X70 – has finally had its public debut as PROTON Edar Sdn Bhd kicked-off its programme of exclusive customer previews in Petaling Jaya, from 19 – 23 September 2018. Customers, C-level executives from prominent corporations as well as potential corporate buyers were invited to see the interior and exterior design of the SUV, which is the first PROTON product to enter the rapidly growing market segment. Such a product is deserving of a luxury themed event, which is why the Company decided to present the X70 in a modern, sophisticated yet luxurious setting. (See more of the X70 here)
“Since bookings were opened on 8 September, the response from our customers has been overwhelming. The Proton X70 scales new heights for the Company with its modern and sophisticated design so we are organising previews to allow customers to get a closer look to understand the level of engineering and feel the premium materials we have used in this SUV. It goes without saying PROTON is very excited about our new model and we hope, after the preview, customers will feel the same way too,” said Abdul Rashid Musa, Chief Executive Officer, PROTON Edar.
An exciting design story…
As was the case with the media preview, attendees to the X70 preview are treated to a comprehensive presentation on the exterior and interior design elements of the first model to come from the collaboration between PROTON and Geely. Drawing inspiration from the feline form, the exterior is sculpted with explosive energetic lines that references the family of big cats, especially the Malayan Tiger, which is why it conveys a sense of explosive forward momentum. The link to the majestic animal is further strengthened by the headlamps, featuring daytime running lights (DRL) that create a distinctive pair of ‘eyes’, making the SUV recognisable in any driving environment.
Further Malaysian inspired touches can be found in the grille that features a shape inspired by a bow to deliver an identifiable presence that also captures a sense of agility, speed and lightness. Proudly displayed in the middle of the distinctive grille is a large PROTON badge, framed by three black horizontal bars. Closer inspection reveal the bars have distinctive repeating patterns called the ‘Infinite Weave’ that is inspired by Malaysian craftsmanship and our rich natural heritage.
The same Infinite Weave pattern is carried over to the interior and presented in strategic locations that don’t stand out but subtly remind buyers of the Malaysian heritage contained in the X70. Luxurious nappa leather seat covers, high tech user interface systems and metallic accents combine to create an inviting and modern space that stylistically, is soothing to the senses.
Customer opinions and first impressions…
During the preview, customers shared their experiences and opinions on the Proton X70. The general consensus is, this is the best Proton model yet with many impressed by the design and features for the estimated price range. Mr Darren Ho, General Manager of Hong Leong Bank Berhad said, “I think the car is simply amazing and impressive, from the whole design development as a Malaysian car and also a car that will represent Malaysia to the world, I think it’s really great. Great looking inside out and the features are impressive too.”
“The best of PROTON that I have seen. Well done to the team in PROTON. I think this is the best car that PROTON has ever produced so far with the best design so it is going to be a hit in the market,” said En. Marizan Nor Basiran, Chief Technical Officer of WZ Satu Berhad. “The car is very impressive and it’s one of the new models introduced by PROTON that can be sold globally,” said En. Makhzan Hussein, Assistant General Manager of Bank Islam Malaysia Berhad.
“Outstanding! To be honest, I have never been a big fan of PROTON but after this preview, the X70 is really an eye opener; the design, the safety and other features are really impressive,” said engineer, Shaun Lin Jern Ming Adding to this statement, Shaun estimated the price range to be around RM140,000 – RM170,000 though he hoped it would be lower than that.
Previews across Malaysia…
The exclusive customer preview sessions that kicked off on 19 September are the first in a series of events spanning seven Malaysian cities that will run until 4 November. The sessions began in the Central with events in Penang, Johor Bahru, Kuching, Kuantan, Ipoh and Kota Kinabalu to follow.
“We plan to reach nearly 6,000 potential buyers through the preview sessions and while that’s a small portion of the potential buyers we are targeting, it gives those who are considering the X70 a chance to view the SUV so that they can make a decision. Spaces are limited so anybody who wants to attend should visit the PROTON outlet closest to them and speak to the sales team there,” added Rashid.
Setelah sekian lama, Proton buat pertama kalinya telah membuat pratonton kepada semua ahli media Malaysia. Seperti yang tertera di atas, nama bagi model SUV pertama dari Proton adalah Proton X70. Majlis pratonton kepada para media telah diadakan di Pusar Reka Bentuk Proton di Subang Jaya, Selangor. (more…)
With a RM1,000 booking fee come 8th September 2018, you may be one of the first few to get your hands on the all-new, first-ever Sport Utility Vehicle from our first national carmaker Proton called the X70, which was previewed in the metal to the media today.
At first glance the new X70 does indeed seem to be keeping with the times, boasting LED DRL (daytime running lights), clean and yet “energetic lines”, and a new ‘Ethereal Bow’ front grille design, which “captures a sense of agility, speed and lightness” via an ‘Infinite Weave’ that embraces unique elements Malaysia has to offer and infusing them into the design… wow, all that for a grille.
Over on the inside, occupants will be cocooned in Nappa Leather, brushed alloy inserts in the dashboard and a new “technologically advanced interface” a.k.a. a multi-media centre display.
About the name… X70 was chosen by Proton as it would be more acceptable in Asean and other international markets, rather than an actual ‘name’ per se. (I was hoping they’d name it ‘Bayu’ – Ed.) It also allows the possibility for bigger or smaller SUV’s from Proton in the future with little change to the name i.e. X40, X50, X90, etc.
Where to view it… The new X70 will be the star of 7 major events happening throughout the country, including Kuching and KK, from 19th September to 4th November. Stay tuned for more details coming soon! In the meantime, check out our previous coverage on the Proton SUV here.
Download the FULL press release and fact sheet here:
FACT SHEET – PROTON’S FIRST SUV (X70) – MEDIA PREVIEW
NEWS RELEASE – PROTON PREVIEWS ITS SUV TO MALAYSIAN MEDIA
X70 Photo Gallery (photos courtesy of Proton, as usual NO photography was allowed in the preview area)…
So we received these photos, and just in case you haven’t seen them, this is what could be the the new Proton SUV set to debut in October this year. What do you think?
Not too shabby eh? From what we’ve heard, the new Proton SUV will have “CR-V size and specs but a HR-V price”, which means its introductory level variant will be priced below RM100,000. We shall have to wait and see!
It was only last month when we were invited to compete in the third round of 2018 Proton 1-Tank Adventure challenge in Kota Kinabalu, Sabah. The goal is to cover the planned route whilst driving as economically as one can and we (together with our co-driver from Autobuzz.my, Adrian Chia) triumphed in the media category for the Proton Saga category. (more…)
PROTON kicked-off the second half of 2018 by posting its strongest sales numbers for the last 30 months. Sales grew by 31% over the previous month as 8,102 Proton cars were sold to local car buyers and export customers. While Malaysian sales were driven by customers looking to take advantage of the zero rating for GST and before the implementation of SST in September, the resumption of export activities by the Company was what delivered a boost to the overall numbers.
Approximately 11.7% market share as Saga and Persona continue to be the most popular models… PROTON experienced a third consecutive month of market share growth with an estimated 11.7% of Total Industry Volume (TIV) for the month. This compares to the 9.6% market share it garnered in June according to numbers published by the Malaysian Automotive Association (MAA).
The Saga and Persona continue to lead sales, with the former breaking through the 3,000 unit barrier for the first time in 2018… The Persona also achieved a new high point for the year as more than 2,221 sales were recorded, marking the first instance it breached the 2,000 unit barrier since May 2017.
The continued popularity of the Saga is attributed to its class leading affordability, spaciousness and handling as well as the ‘Best Saga deal in 10-years’ promotion where a brand new Saga could be bought for less than RM30,000 in June and July this year.
As for the Persona, its internationally recognized ASEAN NCAP 5 star rating, extensive safety feature list that includes Electronic Stability Control (ESC), Traction Control (TC) and 6 airbags as well as its spacious interior, 510L boot and long equipment list were key factors to attracting buyers.
“July was a very good month for PROTON as we had achieved our highest volume not just for 2018 but also for the last 30 months. We know that a big factor in boosting sales is the current tax holiday period with zero-rated GST prior to the implementation of SST in September but the numbers also prove that Malaysians are opening their eyes to the attractive buying proposition offered by the current range of Proton cars. We are therefore hopeful of carrying over this momentum even after SST has been introduced as we gear up for the launch of our first SUV later in the year,” said Abdul Rashid Musa, Chief Executive Officer of PROTON Edar.
In other news… Exports resume for the first time since collaboration with Geely
One of the main pillars outlined for the long term growth of PROTON is export sales, which kicked off in 2018 with 517 cars shipped in July. With more shipments due before the end of the year, the Company is confident of achieving its export sales target for 2018, which will act as a springboard to selling even more cars internationally over the coming years.
Currently, the most popular export market for Proton cars is the Middle East with countries like Jordan, Iraq and Iran being the main destination. Sales in Egypt are set to resume over the final quarter of the year as the country recovers from the currency crises that had hampered their car industry over the last few years.
While it gears-up for the impending launch of its first-ever SUV, Proton decided to take a breather from the feverish planning and invite the media to find out for themselves just how fuel-efficient Proton cars are. Sep Irran the Editor of MotoMalaya.net files this report…
The GIST…
There are a lot of factors when it comes to buying the perfect car. From performance, design, specifications, and many more, the majority of the public will look into one very important aspect; fuel economy. For Proton, they’re currently organising a very special event just to show how fuel-efficient their cars really are when driving in the real world.
Dubbed the 2018 Proton 1-Tank Adventure, a series of fuel economy drives are held within a span of two days. Five rounds are currently on-going and we were fortunate enough to be invited for the recently-concluded third leg in East Malaysia. Starting from Kota Kinabalu all the way up to Kundasang and back, the challenge covers around 420km with a variety of road conditions.
From single lane mountain roads and twisties up to 2,000metres above sea level, our two-day trip on the 24 to 25 July 2018 was presented with a variety of challenging driving scenarios from unpaved roads, steep hill climbs, potential landslides, and unpredictable traffic congestions. Our goal was to cover all of this with only one tank of fuel.
There were 16 teams who took part in the third round of the 2018 Proton 1-Tank Adventure and I was teamed up with Adrian Chia from Autobuzz and we set out for one of the most memorable journeys of our lives. As part of the motoring media family here in Malaysia, we have no issues driving fast and furious but our biggest challenge is driving economically. We have no doubt that it can be done but we tried our very best to see how good the Proton Saga really is when it comes to fuel economy.
Three different Proton models took parts in the 2018 Proton 1-Tank Adventure which are the Saga, Iriz, and Persona. We took off from the Proton showroom in Inanam and made our way to five different checkpoints which were spread out within 260km.
We filled up our fuel tanks to the brim at the nearby Petronas before having the fuel cap sealed off by the event organisers before setting off to some iconic places like the Tuaran Clock Tower, Serinsim Sub-Station Kinabalu Park, Sabah Tea plantation, and finally, the Nabalu Kundasang Lodge which sits at around 1,800metres above sea level.
Both Adrian and I took turns in driving as economically as we can and with the Proton Saga 1.3 CVT, it was quite easy to do so thanks to its Eco Drive Assist indicator sitting neatly in the meter panel. We knew that the average fuel consumption for the Saga sits between 5.6 litres to 6.17 litres for every 100km but since it’s a challenge, we try to achieve the best number possible.
Upon stopping at our hotel in Kundasang, we noticed that our Proton Saga only used around half of the fuel based on the fuel indicator. With a fuel tank capacity of 40 litres, we calculated that we managed to reach around 7.69 litres/100km which was reasonable considering all twisting roads and hill climbs getting up to Kundasang.
The night continued with dinner and a very interesting talk on Proton’s latest safety specifications built into their latest models which are a combination of Anti-Lock Braking System (ABS), Traction Control (TC), and Vehicle Stability Control (VSC). We had a chance to test what these are all about in Day 2 of our drive back to Kota Kinabalu.
The next morning, we took off with half a tank of fuel left and were told to take the route filled with multiple check points (cows, lorries, heavy traffic, landslides, and unpaved roads included!) at the very beautiful Kuala Abai Beach and Likas Stadium. This is where we took part in the Dynamic Driving Activity where we tested the handling of both the Proton Persona and Iriz on a series of tests involving slaloms, emergency braking, braking avoidance, and lane changes.
Embedded with the DNA of Lotus, we experienced first-hand on how beautiful these Protons handled in tricky driving conditions. This is where we could understand more on the cars’ safety features and dynamic handling available in reasonably-priced vehicles, which were surprisingly excellent.
For our final stop, we headed back to the Petronas petrol station located in Inanam where we first filled up in Day 1 to determined how much fuel each of us have used in the past couple of days. All 16 cars made it back after 420km of driving up, down, and all around Kota Kinabalu with some space fuel left in the tank.
Back at the Proton showroom, the winners were announced and RM24,000 worth of prizes were given out the most economical drivers of Round 3 of the 2018 Proton 1-Tank Adventure. The winners clocked in some very impressive numbers which can be seen, below:
Best fuel consumption results:
With these outstanding figures, the Saga theoretically can travel up to 736km, 694km for the Iriz, and 686km for the Persona! With that being said, we did cover a series of challenging routes up and down Kundasang and around Mount Kinabalu.
Fortunately for us, we will be joining the final round of the 2018 Proton 1-Tank Adventure in August where finalists of each leg will make their one-tank journey from Johor Bahru, Johor all the way up to Seberang Perai, Penang! Will we be able to make it? Stay tuned to Piston.my for more exciting updates!
Apabila kita memilih sebuah kereta yang ingin dimiliki, terdapat pelbagai faktor yang memainkan peranan dalam pemilihannya. Dari prestasi, reka bentuk, spesifikasi dan yang lain-lain lagi, ada satu faktor penting yang akan menjadi penentu bagi kebanyakan pengguna; kecekapan bahanapi. Menyedari betapa pentingnya aspek ini, Proton telah menganjurkan satu acara istimewa bagi memperagakan kepada dunia betapa cekap bahanapinya model keluaran mereka dalam pemanduan dunia sebenar. (more…)
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