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Proton

In this day and age, its difficult to find a decent econobox that is enjoyable to drive but offer decent fuel consumption figures. These two traits are considered mutually exclusive and as a result, will never be offered in the same car.

This is the general consensus for the vehicles of today and most often than not, that seems to lend credence to the notion that you can’t eat your cake and have it at the same time. I was a firm believer of that, until I came across a little upstart from Proton called, the Iriz.

Granted, this isn’t a performance vehicle, not by a long shot. Instead, its one that ticks all the right boxes of a frugal and simple supermini, yet still allow you the ability to throw it around narrow corners without having to worry about much understeer or instability.

See, Proton’s acquisition of niche sports car maker, Lotus, was one of the savviest engineering decisions the automaker has ever made. The British automaker, since the glory days of Colin Chapman’s F1 winning feats, concentrated more on handling than outright performance. At Lotus, the rule of law is that handling takes precedence over power.

He proved that a vehicle that had a power deficit compared to its rivals would be able to overcome this disadvantage by having a well balanced chassis and suspension. This recipe for success was proven time and time again by the Lotus team in F1 and other Motorsport categories.

This wealth of knowledge has allowed Lotus to create some of the most agile vehicles the automotive world has ever seen. And it is this same expertise that Proton has incorporated into the development of suspensions of cars like the Satria GTi, Iriz and Preve.

Granted, these vehicles aren’t in the same league as Lotus’ cars in terms of handling, but that isn’t the point we are trying to convey here. The Iriz, has a supple ride quality, is agile enough to react to sudden changes in steering input and stable enough to offer some decent driving enjoyment. It’s an affordable super mini that doesn’t mind being manhandled on occasion.

The ride isn’t that comfortable though, its supple enough for daily commutes but not enough to make long journeys relaxing. It’s leaps and bounds better than its predecessors but not enough to make it the ‘go-to’ car for road trips. Though stable at high speeds, the rather skinny tyres don’t invoke the necessary confidence needed to take the vehicle to its limit.

Equipped with electric power steering, the Iriz is able to whiz around city back lanes with relative ease, making parallel parking a one-handed affair on most occasions. But that in itself is a problem because feedback that you would get, is mild at best, which isn’t very reassuring especially when throwing the vehicle around certain roads.

When it comes to stopping power, the Iriz is more than capable of holding its own regardless of the situation. The feedback from the pedal is consistent and stopping power more is more than adquate as long as you keep to city speeds. This isn’t a performance car, and it needs to be treated as such. If not, and you venture outside the Iriz’s comfort zone, things may get a little bothersome for you.

That said, the charm of the Iriz is due to its slick shifting manual transmission. Though it may not be the best shifter in the world, but it gets the job done just as easily. The clutch is relatively light and predictable, the gears slot home effortlessly and the overall feel is relatively positive.

Driving the Iriz with a stick shift would have been more enjoyable had we received the 1.6-litre car instead of the basic 1.3-litre four pot. But latter is more than adequate at handling the Iriz’s power requirements. Its peppy at the low end but tends to run out of steam as the revs start to climb towards the top end.

The only major drawbacks with this particular variant is the lack of tech and creature comforts. Unlike the top end car, you have to do without the touchscreen infotainment system, comfortable leather seats as well as the convenient and user friendly switch gear. Though not a deal breaker, their absence does reduce the appeal somewhat.

Fit and finish isn’t that great either, because some interior trim pieces don’t seem to line up exactly right and certain imperfections are visible in a few different places. Proton needs to buckle down more on QC in this area and things should look a whole lot better.

Apart from the few minor gripes that I have, there isn’t much to fault with this Iriz. It’s an affordable runabout that is easy to maneuver, has decent power, offers excellent fuel consumption, seats four comfortably, supports your latest media devices and is able to charge them too.

If I were a college student or a young working adult looking for a new ride, the Iriz would be at the top of my list. Proton has come along way since its rather humble beginnings and the Iriz is a testament to that. The 5 Star ASEAN NCAP safety rating, ABS and Traction Control, and decent build quality make it one of the most sensible choices at its price point.

Piston Review Rating: 7/10
Proton Iriz 1.3L Specifications
Engine: 1.3L (4 Cylinder DOHC 16V VVT)
Transmission: 5-Speed Manual
Horsepower: 94bhp
Torque: 120Nm

Lotus is beefing up its customer experience programmes with the introduction of the new Lotus Driving Academy, which is slated for launch in August 2017. It is aimed at drivers looking to experience the latest of the manufacturer’s sports cars as well as hone their driving skills on track.

There are various tiers of the programme ranging from the entry level experience through to the intensive ‘Gold’ course. Prices of each vary depending of the depth of involvement, and as a whole, this driving academy is catered to suit those looking to have a fun filled day on track to those eager for a more involving experience and informative track sessions. This will then help enable them to become better drivers/racers.

These ‘experience’ levels are classified into license categories that include ‘Scare Yourself Sensible’, Bronze, Silver, Gold and the top of the range Lotus License. During the course of the training, drivers are taught skills as such power oversteer, heel and toe, a personal evaluation and are given exclusive merchandise to remind themselves of their day.

Speaking of the new school, Jean-Marc Gales, Chief Executive Officer of Group Lotus plc, said, “Lotus Driving Academies around the world are hugely popular, giving hundreds of people the opportunity to enjoy the pure driving experience of a Lotus sports car in a high octane environment.”

He went on to say, “This popularity has meant that we already have official Lotus Driving Academies in Malaysia, the USA and France and now a new one at Hethel, the home of Lotus. Only with the Lotus Driving Academy will you get an unbeatable experience on a challenging track in some of the best giant slaying sports cars you can drive.”

Lotus offers a fleet of Exige Sport 350 and Elise Sport 220 sports cars for participants of this new programme. There are even left-hand-drive versions for those who prefer to drive from the wrong side of the car.

All license participants get to to see the Lotus factory, tour the classic Team Lotus facility that houses some of the most memorable vehicles in the company’s history as well as experience a high-speed, on-the-limit ‘demonstration lap’ with one of the instructors.

All driving instructors of the programme have a fair bit of racing experience with a number of them having participated in GT and BTCC racing divisions as well as one from Formula One, which is Martin Donnelly.

Lotus hopes that with this new driving academy, participants get to sharpen their car control skills as well as experience the best that the Hethel based manufacturer has to offer them both on and off track.

DRB-HICOM Berhad has officially signed an agreement with China’s Zhejiang Geely Holding Group (ZGH) for the latter to take 49.9% equity in Proton Holdings Berhad. At the same time, it also sold its stake in Lotus Advance Technology Sdn Bhd to ZGH and Etika Automotive Sdn Bhd.

The signing was presided over by Prime Minister YAB Dato’ Sri Mohd Najib Tun Abdul Razak, along with DRB-HICOM Chairman, Brig. Gen. (K) Tan Sri Dato’ Sri Haji Mohd Khamil Jamil and ZGH Chairman, Li Shufu. DRB-HICOM Group Managing Director, Dato’ Sri Syed Faisal Albar signed on behalf of the Group while An Conghui, President and CEO of Geely Auto Group did the honours for ZGH.

Speaking of the signing, DRB-HICOM Group Managing Director, Dato’ Sri Syed Faisal Albar, said, “ZGH, which also owns Sweden’s Volvo Cars, The London Taxi Company and the Geely car brand, is the right partner for PROTON. Their success with Volvo and The London Taxi Company, and of course their own Geely marque shows their capability both as a bona-fide carmaker and as a partner. With ZGH on board, PROTON can now eye the huge ASEAN passenger car market with renewed confidence.”

Geely, has big plans for Proton because it plans to make the national automaker its ASEAN manufacturing hub for right-hand-drive cars. This will allow Proton access to areas it found difficult to penetrate before as well as enable it to have a better investment for R&D purposes.

Geely is also the parent company of Volvo, which it acquired in 2010 much to the surprise of many. After a significant investment in the ailing automaker’s business, Geely helped turn the Swedish marque’s fortunes around. In 2016, Volvo recorded an operating profit of $1.25 billion (RM5.36 billion), the highest it has ever since it first started operating in 1927.

Despite the Chinese automaker’s significant stake in Proton, DRB-HICOM is still the majority shareholder and is confident that Proton’s future as a national automaker is secure and that we can expect things to improve further with Geely’s help.
Whether Volvo’s success rubs off on Proton remains to be seen, but we hope that platform and technology sharing does take place, which will enable Proton to offer its next generation of vehicles with Volvo engineered technology.

Proton recently picked up the Compact Sedan of the Year award for its latest generation Proton Saga. The acolade was awarded to the manufacturer by Drive Safe & Fast and Allianz General Insurance Company (Malaysia) Berhad.

Speaking of the award, Chief Executive Officer of Proton, Dato’ Ahmad Fuaad Kenali said, “We are truly humbled and very pleased with this recognition. The new Saga has come a long way since its introduction in 1985 as a lot of improvements, enhancements and refinements have gone into the making of the new Saga. The new Saga now has a quieter cabin due to the reduction of noise, vibration and harshness (NVH), a more stylish design, practicality, safety, convenience and comfort. It is a culmination of the tireless efforts by our team in Proton to give the best value to our customers.”

Prices for the latest Saga range from RM36,800 for the base model car and goes up to RM45,800 for the top of the range Premium 1.3L. When in full spec trim, the Saga comes equipped with advanced safety features such as the ESC, ABS, EBD, traction control, brake assist, hill-hold assist, airbags, ISOFIX and top-tether as well as with all-round sensors.

Apart from this honour, the Saga picked up two other awards in 2016, which are The Rising Star by ASEAN NCAP and Value for Money Car Award by Malaysia Car of the Year.

For those of you who are in the market for a new Proton, the month of May should be the best time to buy one. This month Proton is carrying out its 5 Value Campaign which offers new owners 5-year Free Service, 5-year warranty or 150,000km and RM500 festive bonus with the purchase of a new car. Existing Proton owners also have something to look forward to this month because Proton is giving away a “Loyalty Bonus” of RM1,000 on top of the current promotion for the purchase of a new Proton. Existing owners and their immediate family members will be eligible to receive this Loyalty bonus.

Only for this month, nurses and teachers can expect a special RM500 bonus, and new parents will be able to get a RM1,000 worth child seat for just RM299 with the purchase of any Proton car.

If you would like to know more, visit the automaker’s local website, call Proton customer care at 1800-888-398 or visit Proton’s Facebook page.

The Proton Perdana has won the Malaysian Good Design Mark award by the Malaysian Design Council (MDC). It was given to the Perdana for the Public Areas and Transportation Products category. The award was presented by YB Datuk Wira Dr Abu Bakar Mohamad Diah, Deputy Minister of Science, Technology & Innovation to PROTON Deputy Chief Executive Officer, YBhg Dato’ Radzaif Mohamed at the event in the Shah Alam Convention Centre.

The award is a design recognition proagmme by the Malaysian government under the MDC. The objective is to recognize local industries that excel at providing quality and innovative products through research and development. The car was chosen for the award due to its overall design and capabilities which were developed and manufactured in Malaysia.

“We are encouraged to receive the recognition from the Malaysia Design Council for the Perdana. A great deal of effort has been put into developing the car and I dedicate this recognition to those talented men and women who had invested their “talent” into the Perdana project. Proton still has a lot of areas that it can improve on and this award will provide further impetus for Proton to work harder to provide better designed and engineered cars to its customers,” said Dato’ Ahmad Fuaad Kenali, Chief Executive Officer of Proton.

Based on the eighth generation Honda Accord, the Perdana which was launched on 14th June 2016 is Proton’s D-segment offering for the Malaysian market. It features the same powertrain and suspension setup as it’s Honda equivalent but has a redesigned exterior and interior.

This isn’t Proton’s first time winning such an award, the Satria Neo and Persona won similar awards by MDC in 2007 and the Iriz did the same in 2014. So, if you are interested to know more about Proton’s current offerings, visit the automaker’s website or your nearest showroom.

Proton Holdings Berhad has launched a new contest aimed at attracting potential buyers with attractive petrol and cash prizes. Called the “Experience the Drive Contest”, participating in it is easy, all you have to do is test drive any Proton model, then write a short creative caption or description of the test drive in no more than 20 words to be eligible to win weekly and monthly prizes.

The contest form will be provided to participants at any Proton Showroom or Proton roadshow. The winners will be announced on a weekly basis, following the end of each contest week. Weekly winners will receive a petrol card worth RM500 and monthly ones will receive a cash prize worth RM3,000. Two weekly prizes will be given away each week and one monthly prize each month. That’s a total of RM7,000 to be won each month from the starting date of the contest which was 1 March 2017 till the end, which is 31 December 2017.

Proton, for convenience sake, has asked that participants book their test drive through the MyProton mobile app for a more pleasant test drive experience. Through this contest, Proton wants participants to feel the time and effort the automaker has put in to improve on the safety and driving dynamics of the current crop of vehicles compared with their predecessors.

The contest seems to have been well received because during the first week, the company said that it has received over 200 entries and 2 weekly winners have already been confirmed. The winners were Mohamad Darulhisham bin Mohd Rashid and Saliza binti Ahmad from Kedah and Melacca respectively.

So, if you are interested in participating, visit your nearest Proton dealership or use the MyProton app to book your test drive.

National carmaker Proton gears itself up for upcoming Chinese New Year festivities with special safety campaign. (more…)

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