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Proton

The Proton X50 was launched in 2020 and since then has remained largely unchanged. Proton seems to have stuck to the age-old adage of “if it is not broken, don’t fix it”. But that doesn’t help a car maker sell cars or remain relevant.

Despite its age, the Proton X50 has remained hugely popular. However, the competition is heating up and while previously the X50 enjoyed a considerable advantage over its competitors, they have now caught up and are breathing down Proton’s neck, and our national car maker is starting to feel the heat.

To ensure that it keeps its edge over the rest, Proton has introduced a number of updates for the X50, but they do not warrant calling the update a “facelift” in the traditional sense. That is because from the outside, the new X50 looks identical to the previous models, there is literally no update as far as the exterior goes.

The update then is most around the interior and some of the creature comforts. The updates are:

1. Powered tailgate:
While previously the powered tailgate was reserved for the top end models only, now all variants of the X50 get an automatic tailgate.

2. Improved NVH levels:
We have driven the new X50 around Proton’s test track, and while Proton says the new X50 has more than 20 improvements to the NVH levels, a test track is not the best place to try that out. But the car did feel refined and wind noise was barely audible even at well over 100km/h.

3. Updated Infotainment Head Unit
No unfortunately fans of Apple CarPlay and Android Auto will still have to wait a while as Proton says it is still finalizing licensing with the two automotive software providers. But there is a Spotify music app though for music fans. Besides that the system comes with a new dual quad-core processing unit with 2GB of RAM and 64GB of storage capacity.

Proton says that this update results in 3.3 times faster computing performance, 33% faster boot up speed and 55% faster loading time.

4. Updated 360 Camera
Malaysia is a unique country where a 360 camera can actually make or break a sale. When all things are equal, a good quality 360 camera is undeniably important, and Proton knows that. Hence why the company has updated its surround view camera that gives crystal clear images in low light conditions. They did it by adding 3.3 times more pixels that allows the driver to monitor blind spots with 3D live feed when switching lanes. We tried it and it works brilliantly. Check out our video below to believe it.

5. Proton Link App

Allows the user to remotely start the engine to keep it cool before driving off and also control the locking and unlocking functions.

The updates may not seem all that great, but they are designed to make owning and operating the X50 a more pleasant experience.

The pricing of the 2024 Proton X50 is as follows:

X50 Standard: RM86,300
X50 Executive: RM93,300
X50 Premium: RM101,800
X50 Flagship: RM113,300

Besides that, everything remains the same for the Proton X50 and it comes with a 5-year warranty with unlimited mileage, 6-times free labour service, 5-year data package with 1GB/month, financing interest rates from 2.28%pa and Proton insurance programme.

The first 5,000 bookings (registration by 31 July 2024), will enjoy a cash discount of RM7,000, trade in overtrade support of RM1,500 and value added features worth RM6,000, bringing the total savings to RM14,500.

Proton telah melancarkan initiatif penarafan 5 bintang untuk meningkatkan lagi tahap perkhidmatan selepas jualan untuk pelanggan di cawangannya di seluruh negara. Inisiatif baharu ini mengiktiraf pengedar Proton yang telah mencapai tahap cemerlang bagi perkhidmatan selepas jualan dan ia merupakan lanjutan daripada inisiatif Proton Operational Excellence (POE) syarikat yang telah dimulakan pada 6 Mac 2023.

Pengiktirafan baharu ini akan diberikan berdasarkan skor POE dan kualiti perkhidmatan bagi menggalakkan semua cawangan untuk mencapai dan mengekalkan tahap perkhidmatan dan kepuasan pelanggan yang tinggi. Kualiti perkhidmatan dinilai dalam dua kategori iaitu kelajuan dan pematuhan SOP dan ini kemudiannya dinilai dalam 6 bidang tumpuan. Matlamat akhir adalah untuk menguruskan keprihatinan pelanggan di cawangan dengan berkesan dan untuk memberikan pengalaman pelanggan yang terbaik.

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Proton has initiated a new 5-Star Rating program aimed at elevating after-sales service across its nationwide outlets. This initiative recognises Proton dealers who excel in after-sales service, building on the company’s Proton Operational Excellence (POE) initiative that began on March 6, 2023.

The new rating system awards dealers based on their POE score and service quality, which is evaluated in two main categories: Speed and Compliance. These categories are measured across six focus areas, with the ultimate goal of effectively managing customer concerns and delivering an exceptional customer experience.

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Proton akan melancarkan kereta lumba Proton S70 R3  yang dibangunkan oleh R3 Motorsports di Malaysia Autoshow 2024 yang diadakan di Taman Ekspo Pertanian  Malaysia Serdang (MAEPS). Proton S70 R3 merupakan kereta lumba serba baharu pertama Proton R3 sejak  Proton Saga R3 pada tahun 2019, menandakan kembalinya jenama tersebut ke perlumbaan S1K sejak tahun itu.  Setakat hari ini, Proton R3 mempunyai lima kemenangan di tangannya, lebih banyak daripada pasukan yang lain,  termasuk meraih kemenangan selama tiga tahun berturut-turut dari 2017 hingga 2019. 

Mesin lumba serba baharu ini adalah terusan dari legasi perlumbaan Proton, yang bermula dari era sebelum  R3 apabila syarikat bersaing dalam rally dan perlumbaan litar dengan Proton Saga. Masih lagi dalam  pembangunan, kereta yang dipamerkan menampilkan evolusi terbaru pakej aerodinamik yang disesuaikan untuk  kereta lumba ini. Dua unit kereta baharu ini bakal diperjuangkan oleh pasukan pada perlumbaan Sepang 1,000km  tahun ini. 

Sebagai kereta lumba yang menandakan Proton kembali ke Perlumbaan Endurance 1000km Sepang (S1K), anda boleh menjangkakan ia sangat berbeza daripada kereta jalan raya. Bahagian dalamannya akan tiada sebarang keselesaan seperti aircond dan sebarang bentuk hiburan. Sebagai gantinya, anda boleh mengharapkan bahan keselamatan seperti tempat duduk bucket sport ringan, harnesses perlumbaan penuh dan sistem kalis api, antara lain.

Walau bagaimanapun, perubahan terbesar ialah enjin. Berdasarkan pemahaman kami tentang peraturan S1K, peraturan tidak membenarkan penggunaan enjin tiga silinder. Jadi sebagai gantinya mungkin enjin empat silinder yang dibina oleh Geely.

Kami akan mendapat maklumat lanjut dan pengesahan serta gambar sebaik sahaja kami melihat kereta itu esok.

Tawaran menarik dari PROTON di Malaysia Autoshow 2024 

Pembeli dan pengunjung dapat meningkatkan pengalaman mereka di Malaysia Autoshow 2024 dengan promosi  eksklusif dan ganjaran dari Proton sepanjang acara tersebut. Pengunjung yang terus membuat tempahan  model Proton akan menerima hadiah eksklusif seperti pelindung matahari, pembaca tol, dan pengecas tanpa  wayar untuk model terpilih. Promosi istimewa juga ditawarkan khusus untuk tempahan yang dibuat di Malaysia  Autoshow dengan pendaftaran sebelum 30 Jun 2024. Ini termasuk penyelenggaraan percuma selama dua tahun  untuk model X50, X70, dan X90 serta baucar tunai RM500 untuk model Proton S70, Saga, dan Persona.  Terdapat juga Test Drive Lucky Spin di mana peserta dapat memutar roda bertuah untuk memenangi barangan  eksklusif Proton setelah memandu uji model Proton.

Proton is set to showcase its latest motorsport innovation, the Proton S70 R3, at the 2024 Malaysia Autoshow held at the Malaysia Agro Exposition Park Selangor (MAEPS). This new racing car marks a significant milestone for Proton R3, the brand’s motorsport division, as it returns to the Sepang 1,000km (S1K) endurance race for the first time since 2019.

Proton’s Motorsport Legacy

Proton R3’s latest creation continues the company’s storied history in motorsports. The legacy began with the original Proton Saga in rally and circuit competitions and has grown through the years with multiple successful models. Proton R3 has an impressive track record, boasting five victories at the S1K race, including a remarkable streak of three consecutive wins from 2017 to 2019.

Roslan Abdullah, Deputy Chief Executive Officer of Proton, highlighted this heritage, stating, “Proton has a long history in motorsports, starting with the original Proton Saga. Our involvement ramped up with the inception of Proton R3 in 2003. We have competed and won in various competitions up to a global level with models as varied as the Proton Satria, Waja, Suprima S, Iriz, and the latest version of the Saga. Now, with the Proton S70 R3, we are adding another milestone to our legacy, marking not only the return of the Proton name to the S1K event but also the first racing car based on a model jointly developed by Proton and Geely.”

The All-New PROTON S70 R3

The Proton S70 R3 represents the latest in racing car technology and design from Proton R3. The show car displayed at the Malaysia Autoshow features the newest aerodynamic package tailored specifically for racing. The S70 R3 is currently in development and is expected to compete fiercely in the upcoming S1K endurance race, with Proton set to campaign two units of this new model.

Being a race car that marks Proton’s return to the Sepang 1000km Endurance Race (S1K), you can expect it to be very different from the road going car. The interior will be devoid of any comforts such as air-conditioning and any forms of entertainment. In its place you can expect light weight racing and safety materials such as lightweight sports bucket seats, full racing harnasses and a fire retardant system, among others.

However, the biggest change will be the engine. Based on our understanding of the rules of S1K, the regulations do not allow the use of a three-cylinder engine. So in its place might be a Geely built four-cylinder engine instead.

We will get more information and confirmation and photos once we see the car tomorrow.

Exclusive Promotions at the Malaysia Autoshow 2024

In addition to the unveiling of the Proton S70 R3, Proton is offering exciting promotions and rewards for attendees at the Malaysia Autoshow 2024:

  • Exclusive Gifts: Attendees who book a Proton model on the spot will receive gifts such as sunshades, toll readers, and wireless chargers for selected models.
  • Special Promo: A special promotion is available for bookings made at the Autoshow, with registration by June 30, 2024. This includes two years of free service maintenance for the X50, X70, and X90 models, and a RM500 cash voucher for the Proton S70, Saga, and Persona.
  • Test Drive Lucky Spin: Participants who test drive a Proton model will have the chance to spin a lucky wheel and win exclusive Proton merchandise.

With the return to the S1K race and exclusive promotions for Autoshow attendees, Proton continues to strengthen its presence in the automotive and motorsports industries.

Proton bersama anak syarikatnya PRO-NET, meraikan  pencapaian luar biasa pada majlis Anugerah Allianz DSF.my Vehicle Of The Year (VOTY) 2024 dengan merangkul dua anugerah berprestij untuk model terbaharunya. Peneraju pasaran sedan segmen C, Proton S70 Flagship X  menerima pengiktirafan pertama apabila memenangi kategori Sedan of The Year, walaupun di pasaran kurang  daripada enam bulan.

Sementara itu, smart #1 BRABUS yang dilancarkan pada November 2023 dan diedarkan  secara eksklusif di Malaysia oleh PRO-NET, menewaskan pesaing-pesaing yang kuat untuk memenangi  Anugerah Electric Crossover of The Year

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Proton received two awards for its latest models at the Allianz DSF.my Vehicle Of The Year (VOTY) 2024 awards ceremony. The Proton S70 Flagship X, the company’s market-leading C-segment sedan, won the Sedan of The Year category, despite being on sale for less than six months. Additionally, the smart #1 Brabus, distributed by Proton subsidiary PRO-NET, won the Electric Crossover of The Year award.

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PRO-NET has announced the expansion of its charging infrastructure network in response to the increasing demand for New Energy Vehicles (NEVs) in Malaysia. With a commitment to accelerating adoption and facilitating convenient travel for EV owners, our organisation is dedicated to providing seamless access to fast and efficient charging solutions across the country.

Since the introduction of the Proton DC Charger at its headquarters last October, PRO-NET has been proactively expanding the charging infrastructure at its Proton Edar Dealerships. In collaboration with partner Gentari, we have successfully deployed six (6) DC Chargers, totalling twelve (12) charging bays, each equipped with two nozzles. This rollout includes a variety of charger types, including 50 kW, 60 kW, 100 kW, and 120 kW DC chargers.

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Proton, mencatatkan kadar pertumbuhan sebanyak  17.1% berbanding bulan yang sama pada tahun 2023, dengan 11,025 unit (domestik dan eksport) terjual berbanding 9,415 unit pada April tahun lalu. Jualan bagi empat bulan pertama tahun 2024 juga meningkat kepada  50,175 unit, lebih tinggi daripada 49,702 unit yang terjual dari Januari hingga April 2023. Jumlah Keseluruhan  Industri (TIV) bagi pasaran automotif Malaysia pula juga meningkat kepada anggaran 59,100 unit untuk tempoh  yang sama, dengan jumlah kumulatif sebanyak 261,345 unit bagi tahun ini. 

Pegangan pasaran Proton dianggarkan pada 18.7% pada bulan April, manakala pegangan pasaran dalam  tahun ini dijangka pada 19.2%, mengekalkan kedudukan kedua dalam tangga jualan automotive negara. Jualan  eksport khususnya, memainkan peranan penting dalam prestasi syarikat, melonjak sebanyak 38.5% dari 603 unit  kepada 835 unit sejak awal tahun hingga bulan April. 

Proton X50, SUV kegemaran Malaysia selama tiga tahun yang lepas, mendahului semula jualan SUV segmen-B walaupun menghadapi persaingan yang semakin sengit, ia mencapai jualan 1,642 unit pada bulan April.  Sementara itu, Proton S70 telah mendahului jualan sedan segmen-C sejak awal tahun dan berterusan dengan  1,635 unit terjual pada bulan April. Bagi tahun 2024, ia telah mencapai jualan kumulatif sebanyak 7,463 unit.  

Para pembeli di Malaysia menunjukkan minat yang besar terhadap model sedan terkini ini yang menampilkan  reka bentuk yang menepati cita rasa generasi muda, ketersambungan, keselesaan dalaman, dan enjin turbo. Ia  juga dilengkapi dengan ciri-ciri keselamatan yang komprehensif yang memberi keutamaan kepada kebajikan  pemandu dan penumpang, terbukti dengan penarafan ASEAN NCAP 5 bintangnya. 

Model terlaris Proton, Proton Saga, mencatatkan 5,031 unit pada bulan April dengan jualan awal tahun  sehingga kini meningkat 8.8% kepada 23,278 unit, mengekalkannya sebagai pilihan utama bagi pembeli kereta  dengan gabungan ciri, kemudahan pemanduan, dan nilai. Bagi model Proton yang lain, jualan untuk Proton  X70 mencapai 552 unit, manakala sedan segmen-B Proton Persona, dan SUV perdana syarikat, Proton X90, mencatatkan jualan sebanyak 1,429 unit dan 312 unit masing-masing. Proton Iriz, kenderaan hatchback segmen B, menambah 424 unit kepada jumlah jualan April, membawa jumlah jualan awal tahun sehingga kini kepada  1,958 unit. 

Sejak awal tahun, jualan eksport Proton telah meningkat sebanyak 38.5% kepada 835 unit berbanding 603 unit  yang didaftarkan dalam tempoh yang sama tahun lalu. Proton Saga telah mendahului jualan eksport dengan 427  unit terjual sejak awal tahun. Proton X50 pula menduduki tempat kedua dengan 176 unit terjual, manakala Proton  S70 merekodkan 89 unit dalam pasaran eksport tunggalnya, Brunei, untuk empat bulan pertama tahun ini. 

Proton continues to show robust growth in sales, posting a 17.1% increase in April 2024 compared to the same month in 2023, with 11,025 units sold domestically and for export. This growth trend has also extended to the first four months of 2024, with total sales reaching 50,175 units, surpassing the 49,702 units sold during the same period in 2023.

The Malaysian automotive market as a whole has seen growth, with an estimated total industry volume (TIV) of 59,100 units for the same period and a cumulative total of 261,345 units for the year.

Proton has maintained its position as the second-highest seller in the overall national automotive sales ranking, with an estimated market share of 18.7% in April and a year-to-date market share forecasted at 19.2%.

Export sales have played a significant role in Proton’s performance, experiencing a remarkable 38.5% increase from 603 units to 835 units year-to-date in April.

Notably, Proton’s models have performed well in their respective segments. The Proton X50 regained its position as the top-selling B-segment SUV in Malaysia, with 1,642 units sold in April. The Proton S70 has led sales for C-segment sedans since the beginning of the year, with 1,635 units sold in April and a cumulative total of 7,463 units for 2024.

The latest addition to Proton’s lineup, featuring a youthful design, seamless connectivity, and advanced safety features, has garnered significant interest among Malaysian buyers, contributing to the brand’s overall success.

The Proton Saga remains Proton’s best-selling model, with 5,031 units sold in April and year-to-date sales up by 8.8% to 23,278 units. Other models, including the Proton X70, Proton Persona, Proton X90, and Proton Iriz, have also contributed to Proton’s sales volume.

In terms of exports, the Proton Saga leads the pack with 427 units sold year-to-date, followed by the Proton X50 and Proton S70. Overall, export sales have seen substantial growth, reflecting Proton’s expanding presence in international markets.

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