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All-New Proton X50 Becomes Malaysia’s Top SUV, Boosted by East Malaysia Demand

The all-new Proton X50 has officially taken the crown as Malaysia’s number one SUV. Launched on 24 July, the B-segment SUV impressed with its sharp design, modern features, and improved interior. In August alone, more than 4,000 units were sold, making it a clear leader in its class. A lot of interest has come from younger buyers, both online and in showrooms.

East Malaysia has played a big role in this success. Demand there is strong, and Proton has been preparing its after-sales support to keep up. The Regional Parts Centre in Kuching, Sarawak is now a key hub, ensuring parts reach dealers quickly — sometimes in just two days. The warehouse has expanded to 28,000 square feet, three times bigger than before, and can store stock for up to three and a half months. It also receives direct shipments from overseas, helping to keep supplies steady.

East Malaysia contributed 20.6% of Proton’s total sales in 2025, with market share growing to 19.5% from 19% last year. While the X50 is off to a strong start, the Proton Saga remains the best-seller in the region, with 13,619 units sold so far this year. The Persona and X50 follow behind.

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Proton Mencatat Jualan Tertinggi Dalam 36 Bulan Dan Lepasi 100,000 Unit Bagi 2025

Proton mencatat prestasi jualan terbaik dalam tempoh 36 bulan apabila berjaya menjual sebanyak 15,228 unit (Domestik + Eksport) pada bulan Ogos 2025. Pencapaian ini turut melonjakkan jumlah jualan keseluruhan tahun ini kepada 100,902 unit, sekali gus mengukuhkan kedudukan Proton di tempat kedua dalam carta jualan industri automotif. Bulan Ogos juga menyaksikan jumlah keseluruhan industri (TIV) dianggarkan sebanyak 73,890 unit, iaitu paras tertinggi bagi tahun ini.

Seiring dengan peningkatan jualan, anggaran pegangan pasaran Proton bagi bulan Ogos turut meningkat kepada 20.6%, menyamai pencapaian pada bulan April dan naik 1.3% berbanding Julai. Secara keseluruhan, pegangan pasaran Proton kini dianggarkan 19.5% bagi tahun 2025.

Model baharu Proton X50 terus mengekalkan momentum daripada bulan Julai, apabila 999 unit berjaya diserahkan hanya dalam masa tujuh hari selepas pelancarannya. Dengan tempoh sebulan, jualan melonjak sebanyak 107.3% kepada 4,287 unit, sekali gus menjadikan Proton X50 sebagai peneraju segmen B-SUV dan SUV paling popular di Malaysia. Secara keseluruhan, lebih 5,000 unit telah berada di tangan pelanggan hanya dalam 38 hari selepas pelancaran rasmi.

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Proton Hits 15,228 Sales in August, Crosses 100,000 Mark for 2025

Proton recorded its best monthly sales in three years, moving 15,228 cars in August 2025. This helped the company cross the 100,000 sales mark for the year, keeping it as Malaysia’s second-best-selling car brand. The strong month gave Proton a 20.6% market share, one of its highest this year.

The new Proton X50 was the star of the month. After a strong debut in July, sales shot up to 4,287 units in August, making it Malaysia’s top-selling SUV and B-segment leader. In just 38 days, over 5,000 X50s have been sold. Proton said the success came from careful planning, with production and marketing campaigns ready even before launch.

The Proton Saga, fresh from its 40th anniversary, continued to shine. With 6,331 units sold in August, it remains Proton’s best-selling model, reaching 44,676 units this year.

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Proton Opens Malaysia’s First Dedicated EV Assembly Plant at Tanjung Malim

Malaysia marked a major milestone in its automotive history with the launch of the nation’s first assembly plant dedicated exclusively to electric vehicle (EV) production. Prime Minister YAB Dato’ Seri Anwar Ibrahim officiated the opening at Proton’s Tanjung Malim facility, located within the Automotive High Tech Valley (AHTV). Full-scale production begins this month, just seven months after the groundbreaking ceremony held on 7 February.

The Proton e.MAS 7, introduced in December last year and now regarded as Malaysia’s best-selling EV, will be the first model to be completely knocked down (CKD) and assembled at the plant. It will soon be followed by Proton’s second EV, the e.MAS 5. As part of Proton’s collaboration with Zhejiang Geely Holding Group, the facility will also assemble other premium marques under Geely’s portfolio, including Zeekr.

The event was attended by several key figures, including YAB Dato’ Seri Saarani bin Mohamad, Menteri Besar of Perak, Minister of Investment, Trade and Industry YB Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Transport Minister YB Loke Siew Fook, and Minister of Science, Technology and Innovation YB Chang Lih Kang. Also present were Tan Sri Syed Faisal Albar, Group Managing Director of DRB-HICOM and Chairman of Proton, Li Shufu, Chairman of Geely Holding Group, and Proton Chief Executive Officer, Dr Li Chunrong.

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Kempen Electrify Your Life Tamat di Shah Alam, Pemenang Utama Membawa Pulang Proton e.MAS 5

PRO-NET, anak syarikat milik Proton, menutup tirai Jelajah Electrify Your Life hujung minggu lalu di Central i-City, Shah Alam. Acara kemuncak ini sekaligus menandakan berakhirnya kempen tiga bulan yang membawa kereta elektrik nasional pertama, Proton e.MAS 7, lebih dekat dengan komuniti di seluruh negara.

Sejak pelancarannya pada bulan Mei yang lalu, kempen Electrify Your Life telah mendekati puluhan ribu rakyat Malaysia di Kuala Lumpur, Pulau Pinang, Melaka, Johor Bahru dan Shah Alam. Sepanjang jelajah ini, pengunjung berpeluang merasai pengalaman EV secara lebih dekat melalui zon gaya hidup, pandu uji interaktif serta sesi perkongsian ilmu bersama personaliti automotif. Antara tarikan utama kempen ini ialah Peraduan Electrify Your Life, yang mengajak rakyat Malaysia berkongsi slogan kreatif untuk berpeluang merebut hadiah-hadiah eksklusif.

Peraduan ini menerima lebih 31,000 penyertaan melalui platform dalam talian, siri jelajah seluruh negara dan juga dari rangkaian pengedar. Jumlah besar ini jelas membuktikan semangat tinggi serta kesediaan rakyat Malaysia untuk melangkah ke era mobiliti elektrik bersama barisan Proton e.MAS.

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PRO-NET Concludes Electrify Your Life Roadshow With Grand Prize Winner Driving Away in Proton e.MAS 5

PRO-NET, a wholly-owned subsidiary of Proton, has brought its Electrify Your Life Nationwide Roadshow to a successful close at Central i-City, Shah Alam, following a three-month tour across the country that introduced Malaysians to the brand’s first national electric vehicle, the Proton e.MAS 7.

Launched in May, the campaign has travelled through Kuala Lumpur, Penang, Melaka, Johor Bahru, and Shah Alam, engaging tens of thousands of visitors along the way. Attendees were able to immerse themselves in lifestyle zones, take part in interactive test drives, and gain insights into electric mobility through educational sessions hosted by motoring personalities.

One of the major attractions of the campaign was the Electrify Your Life Contest, which encouraged Malaysians to submit creative slogans. The contest received more than 31,000 entries from roadshow visitors, online participants, and dealership engagements, underlining the strong enthusiasm for Proton’s e.MAS line-up and the growing acceptance of EVs in Malaysia.

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Proton Mengukuhkan Masa Depan Automotif Malaysia Melalui Program Bakat Muda

Proton ditubuhkan pada tahun 1983 dengan misi utama: membangunkan kereta nasional dan memacu peralihan ekonomi Malaysia daripada berasaskan sumber kepada sektor perkilangan. Lebih daripada itu, Proton berperanan penting dalam menjayakan mobiliti peribadi, sekaligus memacu pergerakan masyarakat, kemahiran, dan pelaburan ke seluruh pelosok negara. Empat puluh dua tahun kemudian, Proton kekal komited pada misi asalnya, terus menjadi peneraju dalam pembangunan bakat untuk industri automotif.

Pada masa sama, Proton sedar bahawa industri automotif sedang mengalami transformasi yang belum pernah terjadi, beralih daripada persepsi tradisional kepada era yang didorong oleh teknologi canggih dan perkongsian global strategik, terutamanya dengan usaha ke hadapan dalam membangunkan kenderaan elektrik (EV).

Menteri Sains, Teknologi dan Inovasi Malaysia, YB Chang Lih Kang, menekankan bahawa negara kini menghadapi kekurangan bakat mahir dalam bidang utama seperti Artificial Intelligence (AI), kemahiran digital, dan teknologi hijau, walaupun terdapat peningkatan sebanyak 10% dalam enrolmen STEM. Usaha Proton untuk menjadi platform latihan bagi generasi pekerja mahir seterusnya dilihat sebagai langkah strategik yang berpotensi membawa kesan meluas dalam industri automotif.

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Proton’s Young Talent Programme Driving Malaysia’s Automotive Future

When Proton was founded in 1983, it was tasked with more than just producing a national car. The company was entrusted with the responsibility of driving Malaysia’s economic transformation from a resource-based economy into one focused on manufacturing. In the process, Proton also reshaped personal mobility, putting cars within reach of the rakyat while spreading skills, investments and industrialisation across the nation.

Forty-two years later, the national carmaker continues to play a pivotal role — not just in building cars, but in developing people. As the automotive industry undergoes its most profound transformation in history, Proton recognises that success no longer rests solely on manufacturing capability but on advanced technologies, global partnerships and the cultivation of a new generation of talent ready for electrification and beyond.

Malaysia, however, faces a challenge. Despite a 10 per cent increase in STEM enrolment over the past five years, there remains a shortage of skilled workers in critical areas such as Artificial Intelligence, digital literacy and green technologies. Proton sees this gap not as a hindrance but as an opportunity, positioning itself as a training ground for the next wave of industry leaders.

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Proton Lancar Pertandingan Fotografi “Lens of Proton: Beauty in Every Detail”

Proton telah mengumumkan pelancaran pertandingan fotografi peringkat kebangsaan yang bertujuan merakam semangat, kebanggaan dan kisah harian rakyat Malaysia bersama kenderaan Proton mereka. Pertandingan ini berlangsung dari 18 Ogos hingga 30 September 2025 dengan tema “Lens of Proton: Beauty in Every Detail”, mengajak peserta menonjolkan bagaimana Proton menjadi sebahagian daripada kehidupan mereka, lebih daripada sekadar jenama pengeluar kereta.

Inisiatif yang membawa tagline “More Than Cars – Show Us Your Proton Story” ini memberi ruang kepada rakyat Malaysia untuk berkarya secara kreatif dan mengekspresikan pengalaman peribadi mereka. Setiap penyertaan boleh menampilkan foto Proton dalam pelbagai situasi bermakna, sama ada di jalan raya, ketika momen kekeluargaan yang indah, atau melalui sudut seni yang menggambarkan kedudukan Proton dalam budaya tempatan.

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Proton Launches Nationwide Photography Contest Celebrating the Spirit of Proton

Proton has announced the launch of a nationwide photography contest designed to capture the passion, pride, and everyday stories of Malaysians with their Proton vehicles. Running from 18 August to 30 September 2025, the competition carries the theme “Lens of Proton: Beauty in Every Detail”, and invites participants to showcase how Proton plays a role in their lives, going beyond its image as just a car manufacturer.

The initiative, themed “More Than Cars – Show Us Your Proton Story”, encourages creativity and personal expression. Entrants can submit photographs that portray their Proton in meaningful contexts, whether on the open road, during cherished family moments, or through artistic perspectives that highlight the brand’s place in Malaysian culture.

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