Sime Darby Auto Connexion Archives

Sime Darby Auto ConneXion participates in 14th Ford Global Caring Month

Big corporations continue to be successful because of the support and business the communities they operate in give them. Never forgetting this, companies like Ford Motor Company have a Global Caring Month where thousands of its employees around the world participate in community projects to reciprocate and to create positive impact in people’s lives

For the 14^th year of the Global Caring Month, Ford together with its sole distributor, Sime Darby Auto ConneXion (SDAC), organised a full-day activity for the elderly at the Sincere Care Home to help improve their living conditions as well as to provide emotional support. During the full-day visit, SDAC-Ford volunteers offered help with housekeeping and meals preparation and entertaining the senior folks. Apart from food and games, a spa corner offering manicure, pedicure, facial and haircut services were also set up by the talent volunteers to help groom the residents of the nursing home.

Sincere Care Home is a nursing home dedicated at looking after senior citizens who were found living on the streets, sent by families who are less able and referred to by the hospital. To help reduce the financial burden of its daily operation, the volunteers also made contributions in kind and in cash.

Enhancing quality of life
“Ford Global Caring Month programme is a great platform and we are proud to be a part of it. Each year, we get to contribute to a different cause and make a difference in people’s lives. Together with Ford, we are committed to enhancing the quality of life for people in our communities where we live and work” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto ConneXion.

Ford Global Caring Month is a signature annual event of the Ford Volunteer Corps. Since its launch in 2005 by Executive Chairman Bill Ford, Ford Volunteer Corps members have contributed more than 1.5 million hours of community service in 50 countries, representing more than US$40 million of in-kind community investments. During the month, the Ford Volunteer Corps tackled hundreds of projects in cities, towns and villages in six continents. Ford Fund is contributing more than US$675,000 in grants to purchase tools and supplies for many of the global projects.

“Ford volunteers are improving access to clean water, feeding the hungry, building homes, renovating schools and providing opportunities to help make people’s lives better all over the world,” said Todd Nissen, director, Ford Volunteer Corps. “Each Ford volunteer is making a valued contribution to stronger communities and a better world.”

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Sime Darby Auto ConneXion offers free Ranger Raptor Deep Dive Workshop for owners

So you bought a Ford Ranger Raptor and you enjoy the feeling of ‘invincibility’ as you drive around. But are you completely familiar with the vehicle and its considerable capabilities? For those who are keen to gain more in-depth knowledge of the pick-up truck, Sime Darby Auto Connexion (SDAC) is offering a Ranger Raptor Deep Dive Workshop free-of-charge. The initiative is to provide to new and existing customers on the Ranger Raptor’s functionality and capability.

Leearn more about cutting-edge tech features
Conducted by experienced motoring experts, attendees will learn how to maximise the usage of the multitude of high-tech features and functions that come with the truck. This includes when and how to use the Terrain Management System (TMS), a cutting-edge system that offers 6 pre-set driving modes to conquer any terrain at a turn of a dial. Having the system is like having an invisible co-driver who is an off-road professional choosing the best settings!

Attendees will also understand the engineering aspects of the first and only performance pick-up in the market, and how that is translated to the overall driving dynamics – wider track, lifted height, flared fenders, race-bred FOX Racing Shox suspensions, bigger and wider tyres and a huge underbody protection bash plate.

“The workshops are aimed at offering new and existing customers an experience that creates immediate value. The topics covered by experienced motoring experts will also allow attendees to appreciate and understand in depth the first and only high-speed off-road performance truck in the market,” said Syed Ahmad Muzri bin Syed Faiz, MD of Sime Darby Auto ConneXion.

Small groups for more effective workshop
To ensure an effective workshop, the size of the group will be not more than 10 participants. However, owners are encouraged to invite friends to attend the workshop to benefit from the ‘refer-a-friend’ promotion. With this, there will be a reward with a petrol card worth RM500 if the friend purchases either a Ranger WildTrak or a Ranger Raptor. Customers with children need not worry, as a children’s corner will be made available so parents can focus on the workshop discussions and activities.

Dates and locations of the nine Ranger Raptor Deep Dive Workshops are as follow:

Registrations are now accepted and interested parties can call to sign up at their preferred Ford showroom as seats are limited. Click here for contact details of the showrooms listed.

Ford organises Driving Skills for Life to promote safety

Ford together with Sime Darby Auto ConneXion (SDAC) organised the brand’s global Driving Skills for Life (DSFL) programme as part of their ongoing effort to promote safe driving behaviour as well as road safety awareness here in Malaysia.

Over 30 drivers from SDAC’s corporate partners from telecommunications to utilities participated in the half-day workshop located at the Malaysia Agro Exposition Park Serdang (MAEPS) near Putrajaya. (more…)

SDAC-Ford’s way of celebrating Merdeka/Malaysia Day gives customers extra

Sime Darby Auto ConneXion (SDAC) doesn’t let a year go by without making the Merdeka/Malaysia Day celebrations special for its customers. This year, the company’s sales promotion focusses on its Ranger model line with extras for those who buy and register a new vehicle during the promotion period.

The extras for 2019
From August 1 to September 30 2019, customers who purchase either the Ranger WildTrak or Ranger Raptor will enjoy free scheduled maintenance for the first 2 years. Additionally, they will receive a complimentary PETRONAS Gift Card pre-loaded with RM1,000 for purchases at PETRONAS stations nationwide.

Customers who prefer the Ranger WildTrak and become owners during this promotional period will receive a rebate of RM3,000, reducing the H-P loan they take and therefore lowering the monthly instalments.

“We are constantly looking for meaningful ways to appreciate our customers. This new deal offers customers more peace of mind and value-add with free maintenance and attractive rewards in conjunction with the upcoming celebrations,” said Syed Ahmad Muzri Syed Faiz, Managing Director of SDAC.

SDAC’s Motor Insurance Package
With their vehicle purchase, they can also opt for the Sime Darby Auto Connexion Motor Insurance Package which offers additional benefits and privileges for greater peace of mind.

For example, besides 24-hour emergency towing and roadside repair, approval for estimation on repair works below RM20,000 can be obtained within 24 hours (terms and conditions apply). You have the option either to get full compensation for theft or total loss based on agreed value for the first 10 years (T&C apply).

Both variants, as with the rest of the Ranger line-up, come with a full manufacturer’s warranty of 3 years or maximum of 100,000 kms.

*Since its introduction in the 1990s, the Ranger has been a benchmark for pick-up trucks, especially with its ‘Built Ford Tough’ reputation.*

A benchmark for pick-up models
Since being introduced in the ASEAN region first – and then globally – in the 1990s, the Ranger has proven in many ways to be the industry benchmark in the pick-up truck segment. Various generations have received awards in Malaysia and other markets for product excellence.

The popularity of the Ranger continues in 2018 as SDAC reported that its sales performance gained 1.7 percentage points from the same period last year to 17.2% in the pick-up segment.

“The ‘Built Ford Tough’ Ranger continues to earn the favour of customers across the country and build on its growing success in the market,” said Truong Kim Phong, MD, Asia Pacific Emerging Markets, Ford Motor Company.

Visit www.sdac-ford.com.my to locate a showroom in Malaysia where you can view, test or purchase a Ranger.

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Ford Donates RM33,000 to Montfort Boys Town

Ford Motor Company together with Sime Darby Auto ConneXion (SDAC) awarded the Montfort Boys Town a grant worth US$8,000 or RM33,000 as part of the Ford Education Grant program here in Malaysia. This generous deed was done to help support the local automotive industry with training to develop qualified technicians. (more…)

2019 Ford Ranger Raptor – Now in Absolute Black & Arctic White!

From 3-7 April 2019, the folks from Sime Darby Auto Connexion (SDAC) will be taking part in the Carsifu Auto Show 2019 that will take place at Mid Valley Megamall where they will feature their award-winning Ford Ranger Raptor and Ranger Wildtrak. (more…)

SDAC Announces Ford Ranger “Explore & Experience” Roadshow With Great Deals & Fun Family Activities For The Weekend

Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, has announced the ‘Ford Ranger Explore & Experience Roadshow’ which will run in February until March.

Held at participating Ford showrooms, visitors will be able to explore and experience the Ranger’s smart and safe technologies which has helped the Ranger continue to set industry benchmarks and win multiple accolades, such as being awarded Pickup Truck of the Year in 2018. Opportunity on exciting promotions on selected Ford models will also be made available.

The roadshow also comprises various family-friendly activities such as plinko, rubber duck and a kids colouring corner to keep children entertained. Those who perform a test drive during the roadshow will stand a chance to enter the Ford wind tunnel to win attractive and exclusive Ford merchandise.

Available in Malaysia in nine variants – including the high-speed, off-road performance Ranger Raptor, the high-series Ranger Wildtrak, XLT+, XLT and XL, the line-up features Ford’s latest generation 2.0-litre Bi-Turbo diesel engine which is mated to a 10-speed automatic transmission on selected variants to deliver incredible performance, unchallenged responsiveness and improved fuel efficiency.

Dates and locations of the ‘Ford Ranger Explore & Experience Roadshow’ are as follows:

Dates	Location

22-23 February 2019	Tesco Kota Bharu
9-10 March 2019	Auto Lumina Showroom Lot 51699, Jalan Persisiran Perling 2, Bukit Indah 81200 Johor Bahru
22-23 March 2019	SDAC Juru Showroom 1679-G2, Highway Auto City, North – South Highway Juru Interchange, 13600 Prai, Penang

For the latest roadshow updates, visit https://www.sdacford.com.my/whats-new/events-news/ford-ranger-explore-and-experience-roadshow

Ford’s Driving Skills For Life Programme Equips Drivers In Malaysia With Training To Stay Safe

Ford and its local distribution partner, Sime Darby Auto Connexion (SDAC), recently hosted its third safe driver training this year to corporate partners and members of the public through Ford’s global Driving Skills for Life (DSFL) programme. The training sessions were hosted at the Malaysia Agro Exposition Park Serdang (MAEPS) where more than 60 licensed drivers – including corporate partners and Ford customers participated in two half-day workshops.

The Ford Driving Skills for Life programme aims to educate licensed drivers of all ages on how to drive safely through practical, hands on experiences which is provided free-or-charge, helping them become safer, more aware drivers. The DSFL workshops address various driver risks, such as dealing with unexpected scenarios, speed and space management, as well as raise awareness on distracted driving caused by mobile phone use or drowsiness.

“Ford is committed to helping raise awareness of road safety and educating drivers on safe driving practices and techniques. We are proud to continue this very practical programme in Malaysia to help raise public awareness on safe driving and driver safety,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion (below). An emphasis on the dangers of driving under the influence of alcohol or medication was also incorporated in every training session. This included having participants wear specially designed goggles that help simulate the experience of driving while movement, coordination and alertness are impaired.

In Asia, Ford DSFL is in its eleventh successful year of training licensed drivers of all ages. In addition to Malaysia, DSFL training is provided in China, Cambodia, India, Myanmar, Taiwan, Thailand, Vietnam and the Philippines.

Ford Continues “Driving Skills for Life” in Malaysia, Expanding Programme to Corporate Partners

Ford and its local distribution partner, Sime Darby Auto Connexion (SDAC), once again hosted a safe driver training programme to corporate partners and members of the public through the long-standing Ford Global Driving Skills for Life (DSFL) programme. The training sessions were held at the Malaysia Agro Exposition Park Serdang (MAEPS) where more than 50 licensed drivers – including corporate partners, participated in two half-day workshops.

According to the Malaysian Institute of Road Safety Research (MIROS), nearly 81 percent of road accidents in Malaysia are caused by driver error, such as unsuitable speed management or impaired driving. Therefore, the Ford Driving Skills for Life programme aims to educate licensed drivers of all ages how to drive safely through practical, hands on experiences, provided free-or-charge, helping them become safer, more aware drivers.

The DSFL workshops addresses various driver risks, such as dealing with unexpected scenarios, speed and space management as well as raises awareness on distracted driving caused by mobile phone use or drowsiness. Family safety tips, such as the importance of ensuring child seats are securely fastened or driving tips for expectant mothers, were also highlighted in both classroom and practical sessions.

“Road safety is a very serious issue and a top priority for us at Ford and SDAC. Apart from ensuring that our vehicles continue to comply with and exceed safety standards, we also consider it our responsibility to implement public awareness initiatives to promote safety. We are proud to be part of this programme and continue to help reinforce best practices for safe driving among Malaysian motorists,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion.

An emphasis on the dangers of driving under the influence of alcohol or medication was also incorporated in each training session. This included having participants wear specially designed goggles that help simulate the experience of driving while movement, coordination and alertness are impaired. The DSFL safety training workshop has successfully reached over 100 Malaysian licensed drivers this year alone, with scheduled workshops taking place since August. Participants comprised inexperienced young drivers and professional drivers from various private companies.

Ford Ranger & Focus Favoured By Malaysians @ Carlist.my “People’s Choice” Awards 2018

Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, recently claimed a double win for its Ford Ranger and Ford Focus at the Carlist.my People’s Choice Awards & Editors’ Choice Award 2018. The multiple-award winning Ford Ranger reaffirmed its popularity amongst Malaysians, winning a Gold for ‘Pick-up Truck of the Year’ while the dynamic Ford Focus was voted a second favourite, taking home Silver in the ‘Mid-Range Hatch’ category.

“We are elated that the Ranger continues to be a top favourite and that the Focus nameplate still holds a special spot in the hearts of Malaysians. We wish to extend our utmost gratitude to all Malaysians for their support as we continue to enhance the ownership experience for our customers in every way possible,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion (below, at a different COTY event)

“With its ‘Built Ford Tough’ credentials, the Ranger is designed and engineered to handle the most extreme terrain with ease. At the same time, it delivers a level of refinement that offers customers the option of owning not just an adventure or commercial-ready truck, but also a lifestyle and family vehicle. Meanwhile, the Ford Focus significantly raises the bar in its mid-range hatch category by delivering a class-leading combination of smart technologies, innovative design and safety as well as exceptional fuel efficiency” – SDAC Malaysia.

2018 marks the second year that winners of Carlist.my’s awards were purely chosen by Malaysians. This year, a total of 7,000 people voted for their favourite cars over a four-week period in 18 categories.

For more information, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot available in three languages – English, Bahasa Malaysia and Simplified Chinese.

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