Ford’s annual Chairman’s Award programme – launched regionally in 2016 – saw its 2019 winners announced recently, with those distributors deemed at the top of their Customer Satisfaction game honoured.
“These awards are not only the ranking of a survey result: they are a measure of leadership, of commitment, and of hard work,” said Randy Krieger, President Ford Direct Markets. “These are the crucial characteristics of high-performing organisations; organisations such as this year’s winners who deliver outstanding performance to their customers, employees, and shareholders.”
Recognising hard work in promoting Ford
The Chairman’s Award has continually evolved, ensuring the Sales and Services Customer View Point (CVP) is of paramount importance, and an integral part of core criteria in deciding annual winners. New Vehicle Sales, Parts Purchases Sales, and Ford Standards Financial Reporting also play a crucial role in recognising the hard work of distributors in promoting the Ford brand.
Complementing the Chairman’s Award, for the second year running, Ford presented the President’s Award for managers in the Middle East, North Africa, and Sub-Saharan Africa, crowning some of the Best Sales Director/Manager for CVP, Best Service Director/Manager for CVP, and Best Parts Director/Manager for Part Sales with top honours.
In all, across Ford’s vast Direct Markets business unit, a total of 14 winners were announced, hailing from Angola, Egypt, Kuwait, Malaysia, Mongolia, Morocco, New Caledonia, Oman, Papua New Guinea, Qatar, Saudi Arabia, Seychelles, United Arab Emirates (UAE), and Western Samoa.
Though there were 18 President’s awards titles going, and six coveted Chairman’s winners, Al Tayer Motors in the UAE, Oceanic Motors in the Seychelles, and Sime Darby Auto ConneXion in Malaysia top-scored in both prestigious categories and were honoured with at least one trophy from each, while SCAMA in Morocco continued its storied history of exceptional customer service, winning a Chairman’s Award for an incredible ninth time.
The Ford Mustang has been sold all over the world although in earlier years, its availability only in lefthand drive limited it to specific markets where cars drove on the right side of the road. Although there were people who converted to righthand drive, it was only with the current sixth generation launched in 2015 that an official factory-built RHD version became available.
As a result, it could be officially sold in Malaysia and Sime Darby Auto ConneXion (SDAC) wasted no time in ordering a batch soon after the model was launched. With its head-turning looks, it’s no surprise that the Mustang population in this country has grown and recently, 137 owners got together to set a new record in the Malaysia Book of Records.
137 owners from Mustang Club Malaysia
Organised by Mustang Club Malaysia, it was the largest gathering of Ford Mustangs in Malaysia. The get-together was held at Pavilion Kuala Lumpur where the certificate of recognition was presented to the Club’s President, Alfred C.K. Joseph, by the Malaysia Book of Records’ Chief Operating Officer, Christopher Wong.
“We are delighted to have earned a spot in the Malaysia Book of Records for having the title of biggest gathering of Ford Mustang vehicles in the country. Our aim is to show unity and harmony by bringing all walks of life together in our multiracial community through our passion and love for cars,” said Mr. Joseph.
Mustang Club Malaysia was formed in 2018 and has 245 members currently. The club was created for the purpose of sharing information on the latest Mustang as well as to promote safe and responsible driving habits. It also provides a platform for Mustang enthusiasts to embrace and build comradeship through a common interest.
“Kudos to Mustang Club Malaysia for spearheading this event and setting a new record in the country. It is a tremendous feat to organise and mobilise 137 Mustang vehicles and club members. We are incredibly proud of their efforts,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion.
“We continue to be committed in maintaining close relations with the network of various Ford owners’ clubs and supporting their activities to foster deeper mutual understanding and camaraderie,” he added.
Two versions for Malaysian market SDAC has been selling the Mustang with a choice of two powertrains – 5-litre 460 ps V8 and 2.3-litre 310 ps EcoBoost. Both engines are mated to a 10-speed SelectShift automatic transmission.
Now in its 56th year of production, the Mustang has been the best-selling sportscar in the world for five consecutive years. The range now includes an electrically-powered model – the Mustang Mach E – which made its global debut last year.
The latest Ford Ranger XLT Plus Facelift is now available in Malaysia. Enhanced features include new high-performance Bi-LED headlamps that deliver 17% stronger lighting while the new body-coloured bumper design finished with a silver bumper lip replicates the front exterior of the Ranger WildTrak. The new Ranger XLT Plus also comes with an exclusive new chrome grille.
“We are delighted to introduce the New Ford Ranger XLT Plus facelift that now comes with added premium features that are seen in the Ranger WildTrak and Raptor. The Ranger XLT Plus variant, which was introduced in Malaysia in 2018, has proven to be a popular variant for customers looking for a pickup that is suitable for both work and play with premium touches,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion (SDAC).
Function and convenience
Interior features that come standard are an 8-inch touchscreen display and SYNC multimedia system with a reverse camera. The Ranger XLT Plus also comes with convenience features such as keyless entry with pushstart button. The Easy Lift Tailgate that makes opening and closing the tailgate effortless. Ford MyKey is also provided to allow owners to program the key to limit certain functions of certain features if the vehicle is loaned to another person.
420 Nm turbodiesel, 10-speed transmission
Under the bonnet is a proven 2.0-litre turbocharged diesel engine (108 ps/420 Nm) mated to 10-speed automatic transmission. The transmission is the first and still only one in its class. The 4×4 drivetrain can be switched between High and Low ranges, as well as 2WD and 4WD, while on the move using a rotary knob.
The power assistance for the steering system is provided by an electric motor so that no power is drawn from the engine, helping to improve fuel efficiency. A Limited Slip Differential provides stability, grip and can help in difficult conditions.
Safety features like a passenger car
The Ranger has had a strong reputation for safety from the first generation and with the current one, there are dual airbags, ABS with Emergency Brake Assist and Electronic Brake Force Distribution, ISOFIX childseat mounts, Electronic Stability Control with Traction Control, Rollover Mitigation, Trailer Sway Control, Adaptive Load Control, Daytime running lights and even rain-sensing wipers.
Hill Descent Control and Hill Launch Assist also provide the driver with confidence on slopes and allow stable and safe movement.
The new Ranger XLT Plus, imported from Thailand, is priced from RM129,888 (on-the-road, without insurance, for Peninsular Malaysia) and comes with 5 colour options – Aluminium Metallic, Arctic White, Lightning Blue, Meteor Grey and Absolute Black.
As with the entire Ranger line-up, it is covered with a full manufacturer’s warranty of 3 years or up to 100,000 kms, whichever comes first.
Latest Ford promotion
SDAC has also announced its latest promotion which offers 4 free vehicle service and cash rebate options (terms and conditions apply) with the purchase of selected Ranger variants, The promotion, which runs until December 31, 2020, is intended to offer customers more savings and reduce cost of ownership. The free vehicle services are equivalent to 2 years of free maintenance (or up to 40,000 kms, whichever comes first). Alternatively, customers can opt for a RM2,000 cash rebate.
For selected Ranger XL variants, customers can enjoy up to RM7,000 cash rebate, while a RM7,000 cash rebate will be offered on selected Ranger XLT variants.
“We are pleased to announce greater saving options for our customers, with the choice of enjoying 4 free vehicle service or cash rebate options on our Ranger vehicles. With these saving options, we hope this would allow customers more flexibility in their spending,” said Tuan Syed Muzri.
Customers who have a purchase enquiry can WhatsApp the Ford Digital Salesperson at +6019-204 1200 (9 am – 4 pm, Monday – Friday, excluding public holidays). Through this dedicated channel, customers can be linked with an authorised Ford salesperson at a dealership located nearest to them. This will allow customers to transact at their own convenience and pay the deposit for their vehicle wherever they are.
For more information about the latest Ford promotions as well as information on the range of Ford vehicle available and location of showrooms in Malaysia, visit www.sdacford.com.my .
In 2020, virtually everyone has experienced some effects of their personal financial situation as a result of the COVID-19 pandemic. The government has done its best to help in various ways and companies, though also impacted by a business slowdown, has also tried doing its part.
Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, is helping Ford owners with money-saving initiatives and has announced its ‘Service Reward’ promotion which is on for 2 days. On September 1 and 2, 2020, 1,000 Service Reward vouchers will be on sale and these vouchers get up to 30% discount on after-warranty service costs.
Authorised Ford sales and service centre in Kota Kinabalu, Sabah
Valid for 18 months
Each Service Reward voucher costs just RM5 and is valid at all authorised Ford service centres for 18 months from the date of purchase. The Service Reward voucher can be purchased at any Ford Authorised Service Centres, while stocks last.
“We are always looking for ways to support our customers and reward them for their loyalty. In these uncertain times, as people resume their day-to-day activities, we hope these savings will help lighten their load while keeping them safe on the roads,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion.
Savings when servicing
With the purchase of the ‘Service Reward’ voucher, customers can save 10% on engine oil on their first vehicle service, 20% on their second vehicle service and 30% on their third vehicle service.
During all 3 service intervals, customers will also get a 10% discount on the oil filter, air filter, fuel filter, battery and wiper blades as well as a 10% discount on labour. Only OEM (original equipment manufacturer) parts are used quality and reliability are assured.
As an extra benefit for safe motoring and peace of mind, SDAC will also provide owners with the Service Reward voucher a free 27-point vehicle inspection. This inspection will be conducted by Ford-certified technicians who will check to ensure their vehicles are in tip-top condition.
Book a service online
Ford owners can book a vehicle service appointment online by visiting www.sdacford.com.my and clicking the ‘Book a Service’ tab in the Owner section. They can specify the state they are located in and select their preferred service centre. Upon submission with their contact details and vehicle registration number, a confirmation email of the appointment will be sent.
In addition, the real-time e-Service Appointment booking is currently available at 7 Ford Authorised Service Centres in Peninsular Malaysia, Sabah and Sarawak. The locations are Ford Ara Damansara, Ford Petaling Jaya 2, Ford Juru, Ford Butterworth, Ford Kuching, Ford Kota Kinabalu and Ford Tawau. Owners can schedule a service appointment up to 1 month in advance. To make a real-time e-Service Appointment booking, visit www.sdacford.com.my/book-a-service-form.
In addition to booking a service appointment online, owners can also schedule their service appointments by calling an authorised Ford Service Centre directly.
For more information on the 2-day ‘Service Reward’ promotion or Ford services from SDAC, visit www.sdacford.com.my.
When the government announced PENJANA (Pelan Jana Semula Ekonomi Negara), the RM35 billion short-term economic recovery plan, exemption of sales tax for new motor vehicles was among the incentives. However, to the disappointment of those who thought of buying a pick-up truck, the exemption did not cover such vehicles as they are classified as commercial vehicles. Perhaps because the government is giving other incentives to the commercial sector, they are making the exclusion.
Therefore, while passenger vehicles now have reduced prices with sales tax exempted (partial for imported CBU models) and the exemption will be maintained till the end of the year, pick-up truck prices have not changed.
However, if you buy a Ford Ranger, you can still save money at this time because Sime Darby Auto ConneXion (SDAC) is offering rebates for popular pick-up truck. The offer is for three variants of the WildTrak, with rebates of up to RM7,188.
Those who choose the WildTrak and Ranger XL will receive cash rebates of up to RM7,000, while those who pick the Ranger XLT Plus can enjoy savings of RM7,188 (while stocks last).
“The Ford Ranger line-up continues to appeal to a wide range of customers with its reputation as a capable and versatile pickup that is suited for any purpose, be it work, play or both. By offering these savings, we hope to lighten the financial load for customers who wish to be a proud owner of a tough and versatile Ford Ranger,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion.
Three choices
The Ranger WildTrak is equipped with the proven 2.0-litre Bi-Turbo diesel engine mated to a 10-speed automatic transmission. This powertrain delivers 213 ps/500 Nm, enabling the Ranger to overcome challenging conditions while also being able to cruise effortlessly at high speeds.
With an extensive suite of smart technologies, many of which are first and only in-class, the WildTrak is safe and capable with a level of refinement that is above average for the typical pick-up truck.
The Ranger XLT Plus is powered by a 2-litre Single-Turbo diesel engine that produces 180 ps/420 Nm, plenty for hauling heavy cargo. It comes with convenience features such as keyless entry with pushstart ignition and the innovative Easy Lift Tailgate which takes away the heaviness of the tailgate.
Those who are looking for a reliable and tough workhorse will find the Ranger XL well suited to many tasks. It can haul up to 1,000 kgs and tow a load of up to 3,500 kgs. The Ranger XL is ‘Built Ford Tough’, which also applies to every Ranger model.
Test-drive from your doorstep
Find out what driving a Ranger is like at your convenience by requesting for a test drive vehicle at home or at the office (within 10 kms radius of an authorised Ford dealership). The request can be made either contacting the dealership directly, submitting an online test drive request via the SDAC-Ford website or by sending a message to the Ford Digital Salesperson on the WhatsApp sales line at 019 204 1200.
The ‘Digital Salesperson’ will also be able to address all customer queries relating to vehicle purchase including stock availability, loan financing options, roadtax and vehicle registration fees as well as insurance options.
Ever since Malaysia had a Movement Control Order (MCO) which was necessitated by the COVID-19 pandemic, life has changed. With Standard Operating Procedures (SOPs) to be followed so as to prevent spread of the coronavirus, companies have had to quickly formulate new procedures for customer interaction.
At service centres, for example, appointments have to be made in advance to ensure that the number of vehicles and customers is not excessive and affect social distancing. Customers are also required to undergo temperature checks and provide contact details when they visit the facilities, as well as use contactless payments if possible.
(File picture taken before MCO)
Besides adhering to all the SOPs, Sime Darby Auto ConneXion (SDAC) has also been looking at ways to make things more convenient for its Ford customers. In another step towards delivering a seamless customer service experience, has digitised its vehicle service appointments by expanding its online booking tool to be capable of managing and confirming service appointments in real-time
Real-time e-Service appointment booking, via the SDAC-Ford website, is currently available at 7 authorised Ford Service Centres – Ford Ara Damansara, Ford Petaling Jaya 2, Ford Juru, Ford Butterworth, Ford Kuching, Ford Kota Kinabalu and Ford Tawau.
“The expansion of the implementation for the real-time e-Service appointment booking will enable customers to immediately know the available vehicle service time slots at their chosen dealership. Delivering this added convenience is yet another demonstration of our commitment to providing a more seamless and digitised experience for our customers,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion.
“In the months to come, we will be looking at fully establishing this real-time e-Service appointment booking for our network of over 40 dealerships nationwide,” added Tuan Syed Muzri.
Booking a service appointment online is simple. Customers just need to visit www.sdacford.com.my and click the ‘Book a Service’ tab. They then select their vehicle model, choose the state in which they are located in, and select their preferred service centre from a drop-down list.
The available date and time slots will then be shown, and customers can schedule a service appointment up to 1 month in advance. Once completed, a confirmation email of the appointment will be sent.
In addition to booking a service appointment online, customers can also schedule their service appointments by calling an authorised Ford Service Centre directly. Booking an appointment is good for both the vehicle owner, who can choose a suitable time and day, as well as SDAC which can manage its operations more efficiently.
Incidentally, if you service your vehicle this month at an authorised Ford service centre, you can save up to 20% on parts and service, plus get a free 27-point vehicle inspection. It’s one way SDAC is helping Ford owners in this difficult times.
For a long time now, it’s been a ‘buyers’ market’ rather than a ‘sellers’ market’ and car companies have been trying different ways to draw customers to their brand and products. Sales and aftersales services and facilities have been raised in quality and customers who visit showrooms may be pampered with food and drink, besides a very comfortable environment.
However, in this time of reduced showroom traffic, the car companies are going further in reaching out to customers. For example, Sime Darby Auto ConneXion (SDAC) is enhancing its customer services by offering to bring new models to the customer’s home or office for a test-drive.
Added convenience for interested customers
The Home or Office Delivery Test Drive provides convenience to customers who may be busy or just don’t wish to travel to the showroom. The service is available within a 10-km radius of the customer’s chosen dealership.
To arrange for the test drive delivery, customers can either contact a Ford dealership nearest to them, submit an online test drive request via the SDAC-Ford website, or send a message to the Ford Digital Salesperson on the WhatsApp sales line at 019 204 1200.
“During this period, we understand that customers are in search of additional services for added convenience. That is why we are providing an additional option of delivering our test drive vehicles to our customers home or office to show our commitment of continuously enhancing our customer support and service,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion.
Precautionary safety measures will be practiced by the sales consultant upon delivering the test drive vehicle. This includes the use of a face mask, recording of body temperature and sanitising the vehicle. The sales consultant will also be seated at the back to adhere to the current social distancing practices.
Showroom visitors welcome too
“Of course, customers are still welcome at our showrooms. For those who prefer to visit a Ford dealership, they can be assured that the necessary safety precautions to ensure health and safety are being practiced. This includes social distancing, temperature checks upon entering the premises, hand sanitiser dispensers located in the showrooms and frequent sanitising of high frequency touchpoints,” added Tuan Syed Ahmad Muzri.
Other existing touchpoints to assist customers in getting in touch with SDAC include the website chatbot to assist users on website navigation, Customer Care and Road Assist service line which is available 24/7 at 1300 38 3181, online book a service appointment, and submission of enquiries and feedback via the SDAC-Ford website.
Visit www.sdacford.com.my to know more about the Ford models available in Malaysia and the locations of dealerships throughout the country.
Sime Darby Auto ConneXion (SDAC) has started a ‘Service Relief Promotion’ with savings on Ford vehicle service charges and parts. The promotion will run from today (June 10) until July 30, 2020.
During this promotion period, owners will enjoy more savings when they send their vehicles for servicing at authorised Ford service centres. Additionally, for peace of mind, a free 27-point vehicle inspection will be conducted by Ford-certified technicians to ensure their vehicles are in tip-top condition. This is particularly important for vehicles that may have been idle for the long period of the MCO.
“We always aim to deliver value-added benefits and services to our customers. People still need to go about their day-to-day activities in this time of uncertainties and we hope these savings will help lighten their load,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion.
Up to 20% savings
Up to 20% Savings are offered on selected parts, all of which are genuine and original items approved by Ford, assuring quality and reliability. There’s also a 20% discount on brake and timing belt packages, up to 20% discount on lubricant packages, on top of the 10% discount on labour for the said packages (terms and conditions apply).
Commenting on the promotion, Jeffrey Gan, MD for Retail and Distribution, Malaysia, Sime Darby Motors, said: “We welcome customers who wish to come in-person to any of the Ford showrooms located nationwide, including Ford’s latest flagship showroom at Sime Darby Motors City, Ara Damansara. Ford’s latest flagship is the largest in Malaysia and is built on the 10.1-acre automotive complex of Sime Darby Motors City which comprise the latest Ford Signature brand retail design.”
“We would like to assure our customers that we have taken the necessary precautions to ensure the health and safety of our staff and visitors which includes, practicing social distancing. At certain showrooms, we require all visitors to perform temperatures checks upon entering the premise, in addition to supplying hand sanitiser dispensers located in the showrooms.” he added.
If you missed a required service because of the MCO restriction, your warranty will not be affected but you must schedule the service by June 30, 2020.
Safeguarding vehicle warranty
During the Movement Control Order period, customers may have been prevented from making a warranty service appointment before their warranties reached the expiry date or mileage limit. However, SDAC understands this was unavoidable and the warranty will not expire yet if they schedule their warranty service appointment before June 30, 2020.
Appointment needed for servicing
Owners are required to book an appointment prior if they wish to have their vehicle serviced. This is to ensure that there is no over-crowding at the service centres which will prevent social distancing. The Standard Operating Procedures specified by the authorities require social distancing and various measures to ensure hygienic conditions for the safety of customers and staff. These include the use of hand sanitizers, body temperature checks and facemasks.
Until the Ford Ranger came along in the 1990s, the pick-up truck was viewed as just a workhorse machine with minimal safety features. Then Ford decided that, rather than develop an ‘Asian Car’ based on a passenger car, it would instead make a truck its ‘Asian Car’. After all, it had decades of experience making trucks, especially for the US market, the home of pick-up trucks.
The carmaker built a huge new factory in Thailand with an investment of US$500 million to make the Ranger, primarily for the ASEAN market but with a longer term plan of becoming a global production hub for the model. In fact, by the beginning of the 2000s, the Ranger was being exported to over 100 countries and becoming a popular choice.
That it won awards in regions as different as Europe and ASEAN showed that it was a product which could meet a broad spectrum of customers’ needs, whether for personal transport or for business and heavy-duty work. And last year, the Ranger was also introduced in the US market as well.
Game-changer in truck segment ‘Built Ford Tough’ has been a strong point of the Ranger but the other reason for its popularity has been that it has been a stylish pick-up. In fact, the first Ranger was a ‘game-changer’ and influenced other carmakers to make their equivalent products more comfortable and more stylish. And Ford also made safety a high priority, introducing increasingly advanced safety systems with smart technology to protect the occupants.
The current range in Malaysia is perhaps the widest ever, with a choice of engines and variants to suit just about every requirement. At the top is the Ranger Raptor, a muscular-looking truck with performance that matches its looks. Today, Sime Darby Auto ConneXion (SDAC) has added a brand new variant – the Ranger FX4 – which is the first pick-up truck to be launched online in Malaysia.
“The New Ford Ranger FX4 is designed for customers who are looking for a truck with a lot more attitude, and those who take their truck on adventures while making use of its best-in-class towing and payload capabilities,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion. “It truly is an uncompromised truck for the adventure seeker, and its addition to our line-up of nine variants in Malaysia further reinforces the Ranger’s versatility as a vehicle to suit every lifestyle.”
“Given the current COVID-19 situation, this online launch of the New Ford Ranger FX4 is appropriate in ensuring the continued social distancing guidelines outlined by the government,” added Tuan Syed Ahmad Muzri. “In an increasingly digital age, it is also in line with our strategy to innovate on ways to bring new experiences to consumers online. We are proud to be the first pick-up truck brand in the country to launch a new model digitally on two live platforms.”
While maintaining the tough and rugged image of all Rangers, the FX4 gains its own identity too with styling features based on a black theme. There’s a new ebony black mesh front grille and the 18-inch alloy rims are also finished in gloss black. The sports bar is also finished in matte black and if you are one of the first 150 buyers, it is provided free of charge.
Three colour choices are available and if the dark shades of Meteor Grey and Absolute Black don’t appeal to you, there’s also Arctic White which has a strong contrast between the black elements and the white bodywork.
Muscular engine with VGT
Powering the FX4 is a Ford 2.2-litre 4-cylinder diesel engine with a Variable Geometry Turbocharger (VGT). The VGT enhances the engine’s efficiency by varying boost according to conditions so that optimum output is available all the time. At peak, there’s 160 ps available with 385 Nm of torque continuously available from 1,600 rpm to 2,600 rpm. That means strong pulling power from standstill with the ability to also sustain high cruising speeds.
The power flows through a 6-speed automatic transmission with High and Low ranges to maximise the off-road capabilities of the FX4 while also giving smooth and economical running on highways. In the older trucks, it was necessary to stop the vehicle when switching ranges but with the Ranger, this can be done without stopping. Even better, you only need to rotate a dial instead of struggle with a second lever to engage.
The FX4 also comes with a Limited Slip Differential (LSD) on the rear axle. With this, there’s better stability on slippery terrain. Whenever one wheel spins as it loses grip, the LSD will immediately divert torque to the other wheel so that grip is not totally lost.
Premium ambience in car-like cabin
The passenger-car like interior of the Ranger was one of its original selling points, persuading many to switch from their sedans or hatchbacks to a pick-up truck – which also introduced them to a new lifestyle. For the FX4, a dark theme is used within, mirroring the exterior theme. The leather-accented seats have embossed FX4 logos on the backrests, while red stitching has been applied to the gear selector, centre console, instrument panel, centre console, door trims, handbrake and steering wheel. Special FX4-branded carpet mats also add to the exclusivity and complement the premium ambience of the cabin.
For entertainment on the move, there’s an infotainment system with an 8-inch touchscreen and it comes with Apple CarPlay and Android Auto so there’s easy connectivity with smartphones. Bluetooth is also available for other devices and Voice Recognition helps to keep the hands on the steering wheel and eyes on the road. SYNC is like a ‘control centre’ for many functions, some of which can be managed by just saying commands in simple language.
Needless to say, with everyone having one or more electronic devices these days, being able to recharge on the move is useful. In the FX4, there is a 12V socket (which you can plug a USB adapter into) as well as a USB port for charging.
Protecting occupants well
With its ‘Built Ford Tough’ credentials, the Ranger FX4 already has a robust bodyshell and chassis that can offer good passive protection. Additionally, there are airbag systems and ISOFIX childseat connectors in the cabin. But as it always better to prevent an accident from occurring in the first place, Ford has worked hard to add smart technologies that assist the driver to avoid or recover from a potential accident.
These driver assistance systems include ABS, Emergency Brake Assist, Electronic Brakeforce Distribution, Electronic Stability Control with Traction Control, Rollover Mitigation (valuable for tall vehicles like trucks), Trailer Sway Control and Adaptive Load Control.
Additionally, standard features like rain-sensing wipers allow the driver to concentrate on driving more, while Hill Descent and Hill Launch controls make it safer going uphill or downhill. There’s also cruise control to help reduce fatigue on long highway journeys as the vehicle can be set to run at a desired speed.
The display screen on the dashboard also switches to a rear view of the FX4 when reverse gear is engaged. The bright and clear image from the camera mounted on the rear cargo panel gives a wide view so obstacles or even small children can be spotted while reversing. Together with parking sensors in the bumper, it certainly helps when parking the vehicle in tight spots!
Priced from RM126,888 (on-the-road, without insurance), the new Ranger FX4 comes with a manufacturer’s warranty of 3 years or up to 100,000 kms. It’s imported as a completely built-up model (CBU) from Thailand.
For the very first 150 customers nationwide who purchase the new Ranger FX4, SDAC will give complimentary accessories worth RM5,398. These are the matte black sports bar and executive window tinting, as well as a built-in Digital Video Recorder (DVR) with a range of smart and safety functions including high-definition (HD) recording, wide-angle viewing, night view recording and Mobile App connect via Hotspot. It also comes with 8GB memory card.
Ford Digital Salesperson ready to assist
Besides visiting a showroom, customers can also WhatsApp the Ford Digital Salesperson at +6019-204 1200 from 9am – 4pm, Monday – Friday, excluding public holidays. Through this dedicated channel, they will be connected with an authorized Ford salesperson at a dealership located nearest to them. This will initiate discussions on the purchase process and customers can transact at their own convenience to pay the deposit for their vehicle from wherever they are.
Visit www.sdacford.com.my to know more about the new Ranger FX4 and where the nearest Ford showrooms is.
Malaysians throughout the country are invited to the launch of the new Ford Ranger FX4 scheduled on this June 3 at 11 am. Of course, with the restriction on gatherings due to the Conditional Movement Control Order (CMCO), a public event is not possible at this time so Sime Darby Auto ConneXion, the sole distributor of Ford in Malaysia, will unveil the new model online.
“The Ranger FX4 will be the first pick-up truck in the country to be launched simultaneously online via YouTube and Facebook,” said Syed Ahmad Muzri Syed Faiz, MD of Sime Darby Auto ConneXion. “As we embrace the new normal, we also embrace in new ways to bring excitement to our customers.”
The Ford Ranger family in Malaysia will soon get a new member.
While retaining the tough and bold exterior, the new Ranger FX4 has a host of new and unique features which are apparent from first glance. Additionally, it has the Smart Technologies seen in various current Ranger versions. These include 4X4 Shift-On-The-Fly (no need to stop to engage 4×4), Limited Slip Differential, rain-sensing wipers, Electric Power Assisted Steering and Daytime running lights.
Safety systems include SRS airbags, Hill Descent Control, Hill Launch Assist, ABS with Emergency Brake Assist and Electronic Brake Force Distribution, ISOFIX child seat mounts, Electronic Stability Control with Traction Control, Rollover Mitigation, Trailer Sway Control and Adaptive Load Control.
To celebrate the launch, the first 150 customers who purchase the Ranger FX4 will receive complimentary accessories worth RM5,398. These are a matte black sports bar and executive tinting, along with a built-in Digital Video Recorder with an 8GB memory card.
If you already know about the Ranger and that it’s ‘Built Ford Tough’, and want to be among the first owners of the new FX4 version, you can place a booking ahead of the launch to take advantage of the free accessories offer.
To do so, contact the Ford Digital Salesperson at +6019-204 1200 from 9 am – 4 pm, Monday – Friday (excluding public holidays) and through this dedicated WhatsApp channel, customers can be linked with an authorised Ford salesperson at a dealership located nearest to them. This would allow customers to transact at their own convenience and pay the deposit for their vehicle from wherever they are.
“For customers visiting our showrooms and service centres nationwide, we would like to welcome and assure you that the necessary precautions are in place to ensure the health and safety of our visitors and staff as outlined by the government. This includes the practice of social distancing, temperature checks upon entering the premise, and hand sanitiser dispensers located at common areas. In addition, there is frequent sanitising of high contact points throughout the premises, including service and display vehicles,” said Jeffrey Gan, MD for Retail and Distribution, Malaysia, Sime Darby Motors.
For more information on Ford vehicles or to locate a showroom in Malaysia, visit www. sdacford.com.my.
