The smart brand is among the younger automotive brands in the world, with its original concept of a compact city car having been conceived in the early 1990s. And it wasn’t just a basic car with compact dimensions; the brainchild of Nicolas Hayek, the man who created the Swatch watch, it was to be cheap, trendy and practical for almost anyone – like the watches.
Hayek believed there was a market for such a car, especially with the congestion in cities. But he also realised that he knew a lot about making watches… but little about making cars. So he knocked on the doors of Renault and VW, but they were not interested. Little did he know then that Mercedes-Benz had noticed his idea in 1993 and it matched their idea of a city car which they had been exploring for many years.
With the car market continuing its steady recovery, helped by two festive seasons that will occur during the first quarter of the year, sales for Proton have been booming. Compared to the same month in 2022, the February sales volume this year was 52% higher with 14,033 units (domestic and export) delivered.
The volume was 20.1% higher than January while for the first two months of the year, the year-to-date volume has increased to 88% to 25,714 units. Where market share is concerned, it was estimated to be 22.7% as the official market data has not been released by the Malaysian Automotive Association (MAA) yet.
Though seemingly a good idea at the start in the 1990s, the original low-cost concept of Nicolas Hayek, creator of the Smart watches, never worked once Mercedes-Benz took over. The engineering costs bumped up the price and it became a niche product that had difficulty meeting ambitious sales targets.
After trying various approaches in the USA, a market it hoped would take to the little car, Mercedes-Benz ended sales there in 2019. It continued to sell the car in Europe and then Geely came into the picture to form a joint-venture and the brand gained a ‘second wind’.
Very quickly, a brand new product was developed with the involvement of Mercedes-Benz design teams who used the Geely’s SEA architecture dedicated to electric vehicles. By 2020, a concept car called the Concept #1 was revealed and this week, the production model has been presented to the world.
smart concept #1
This isn’t smart’s first EV as the brand went fully electric after 2019 but it is an entirely new product, simply called smart #1. While the crossover has blurred the lines between a hatchback and SUV, the smart #1 is presented as a SUV with an overall length of 4270 mm and a width of 1822 mm with a wheelbase that is 2750 mm. That makes it larger than the Proton Iriz and almost the same length as a Saga.
Although there have been smart concept cars that proposed a SUV design, the brand has never sold one so this would be its first SUV. It is, however, considered a city car as well because of its proportions although its weight of 1,820 kgs is certainly much more than city cars of the same size.
The weight largely comes from the NCM (nickel-cobalt-manganese) battery pack which also uses lithium-ion chemistries to store electricity up to a maximum capacity of 66 kWh. The charging system can accept fast-charging up to 150 kW and if that is used, charging time can be 30 minutes (from 10% to 80%), it is claimed. With a more common 22 kW supply, the time needed would be around 3 hours.
The battery pack powers a single rear-mounted electric motor with an output of 200 kW (272 ps) and maximum torque of 343 Nm, available almost from the moment the car moves off. The top speed is claimed to be 180 km/h, pretty fast for a car in this class.
The styling of the #1 is pretty much like that of the concept car with Matrix LEDs under the triangular shapes of each headlight. The headlights form a unique visual signature at the front which stretches right across, and the same feature is also present at the back.
To remove that tiny bit of drag-inducing turbulence that door handles cause, those on the #1 are flush when the car is on the move, extending only when needed to open the doors. It’s a feature usually found in higher-end cars, reflecting the premium positioning of the #1.
Thanks to a high footprint-to-space ratio with the long wheelbase, the interior is more spacious than would be expected with the compact exterior. The floating centre console provides better space efficiency with a reduction of elements creating a more open environment. To enhance this sense of spaciousness is a panoramic halo glass roof, one of the features on the concept car. The rear seats have a variable position over 13 cm and behind them is a variable boot space.
As with many of the latest cars, the displays are digi-graphic with a 9.2-inch panel in front of the driver (supplemented by a head-up display), and a 12.8-inch touchscreen on the dashboard. The ambient lighting can be customized with mix of 64 colours and 20 illumination levels, setting just the right mood for a drive.
The premium audio system has Beats high-end sound technology and consists of an amplifier module and 13 speakers (including a sub-woofer). The driver can enable digital key sharing through the smart app which also allows for remote engine starting.
There will be a ‘Launch Edition’ of the car with exclusive trim. Production will be at a joint-venture factory in China, starting in the second half of 2022. Exports are expected to start towards the end of the year so Proton Edar, which has been appointed distributor for Malaysia and Thailand, should be launching the car in early 2023. As it is a joint development between Geely and Mercedes-Benz, it is unlikely that it will become a Proton-badged model but by selling it, Proton would gain insights and experience into EVs which it will be producing and selling towards the end of this decade.
With the renewal of its brand, product and business model, smart has entered a new era of development. The company, which has a history going back to 1994, had struggled to get a strong footing but lack of profitability hindered its development. By 2020, Daimler AG established a joint-venture with Geely which would give the brand a new lease of life.
The joint-venture company will produce the new generation of cars in China and the first of these was revealed in 2021 as a concept car referred to as Concept #1. While the pandemic has slowed down development, the production program has been able to continue between the Mercedes-Benz global design team and smart’s R&D team.
Concept #1 shown in 2021.
Concept #1
The Concept #1, painted glossy white, has smart elements but also shows that its design language will evolve for the new generation of New Energy Vehicles (NEVs). “The new sporty Concept #1 is a redefinition of the smart brand in a very cool grown-up way,” said Gorden Wagener, Chief Design Officer Daimler Group. “We have created a completely new design DNA that has the potential to establish smart as the leading design brand.”
Balanced proportions, a powerful sculpture, the usual short overhangs at the front and rear and a progressive design language characterise the concept vehicle which is in the form of a compact SUV. One of the central design features is the large panoramic glass roof with a striking ring of light. The seamless transition to the windscreen and to the window surfaces of the frameless doors makes the roof appear to float above the body – an impression further enhanced by the atmospheric roof lighting.
In contrast to this visual lightness, striking design elements in anthracite and black in the lower body area emphasise the robustness of the sport utility vehicle. This is further accentuated by the distinctive 21-inch wheels with their unique design.
A first hint of the new dimension of digitalisation of future smart vehicles is provided by the concealed door handles, which are merely indicated by light elements. The rear doors of the smart Concept #1 are hinged at the back and open in the opposite direction from the front doors. This portal door concept makes it particularly easy to get in and out of the car. Plus, the absence of a B-pillar facilitates an unobstructed view of the generously dimensioned interior when the doors are open.
The LED headlights and taillights, with their striking signatures, make a significant contribution to the unique and emotional appearance of the smart Concept #1. At the same time, they are fundamental components of an attention-grabbing light display around the vehicle. In this sophisticated orchestration of the exterior and interior lighting in harmony with specially arranged sound elements, the front light strip divides into small triangles which flicker in rhythm. Starting from the illuminated radiator grille, light effects also move in time to the music along the sides of the vehicle to the rear diffuser.
Of course, many of the features seen on the Concept #1 will not be adopted for the production car. However, recent pictures of the car, albeit camouflaged, show that the concealed door handles will be present although those ‘suicide doors’ which open in opposite directions will not. Such doors often appear in concept cars but rarely continue into production models.
Prototypes undergoing testing in winter conditions in China.
Final testing of prototypes
Prototypes have been undergoing endurance testing in winter conditions and aerodynamic work was done at the China Automotive Engineering Research Institute in Chongqing. Testing in the facility’s wind tunnel showed the smart #1, as the new model will be known, to have a drag coefficient performance of 0.29 Cd. This is thanks to the features like the flush door handles as well as an Active Grille Shutter (AGS) to lower wind resistance.
Win tunnel testing has shown the cd to be 0.29, important for an EV especially which needs low wind resistance to go further.
The smart #1, which will be the brand’s first all-new production car as a purely electric brand, will be unveiled on April 7, 2022 at STATION-Berlin, a historic landmark and disused train station in the German capital.
Coming to Malaysia too Proton Edar has been appointed distributor for Malaysia and Thailand so we should be seeing the smart #1 on Malaysian roads in future. They are unlikely to be associated with the Proton brand and would be an additional business venture for the subsidiary which handles sales and marketing in the Proton Holdings Group. Proton’s own electrification program would likely start off with hybrids and then move to fully electric vehicles, perhaps towards the end of the decade.
