How plastic bottles provide Audi with seat upholstery for the new A3

Use of recycled materials in car parts has gone on for a long time as carmakers have tried to contribute to sustainable manufacturing processes. However, cost has also to be considered and with new technologies, recycling processes have been cost-effective enough to use. Many disused items are recycled – from old jeans to coffee beans […]

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Audi designs first animated virtual car for movie

Audi has had a long and successful career in the movie franchise with some of the biggest names in cinematic history, especially in the Marvel Cinematic Universe (MCU). Now, they’ve teamed up with Twentieth Century Fox and Blue Sky Studios to create the first-ever Audi animated virtual concept car for the latest animated film, Spies […]

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2020 Audi e-tron Sportback unveiled – all electric, all-wheel-drive, all awesome (w/VIDEO)

Audi’s future of electric is now further expanded with the launch of their second e-tron model line-up in the form of the 2020 Audi e-tron Sportback. Combining a dynamic SUV coupe with Audi’s signature electrification, the new Audi e-tron Sportback promises great clean range together with state-of-the-art features.

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Audi has virtual PC robots working for them

What does it feel like to work with a virtual robot? Well, the employees over at Audi know the experience as they’re currently working hand in hand with virtual PC robots at their workstations. Their job is pretty simple but crucial to get it right every time; entering countless data and creating standardised reports faster […]

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2019 Audi Q3 Gen 2

New Audi Q3 arrives in Malaysia, priced from RM269,900

Following the introduction of the four new Q models earlier in the year, Audi has added the all-new Q3 to represent the brand in the hotly-contested compact premium SUV segment. Now in its second generation, the new Q3 offers more roominess and versatility plus a digital operating and display concept and extensive infotainment solutions. Sportier […]

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Audi AI:TRAIL quattro

Audi AI:TRAIL Quattro brings autonomous driving to off-road travels

Audi has completed its quartet of visionary vehicles with an electric off-roader for the future of road transport with the AI:TRAIL quattro. The 4-seater concept car, which combines automated driving capability with competent off-road capabilities, joins the Aicon, AI:ME, AI:RACE concepts shown earlier. With the AI:TRAIL, Audi is now opening up the potential applications for […]

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