Social distancing is important during this COVID-19 pandemic. By being at least 1-metre (more more) apart from each other, the possibility of the transmission of the virus can be reduced. It’s a difficult thing to do but it is something we have to learn to do automatically if we are to defeat COVID-19.
To help spread the message, Volkswagen and Audi have modified their logos to show ‘distancing’. The move is being done through animations and images on social media channels and other media.
In the case of Volkswagen, the logo which has the smaller ‘V’ right over the ‘W’, the revised logo now has the ‘V’ moved further up, creating a bigger gap. The simple message is that we need to keep our social distance.
The German carmaker adds that ‘at Volkswagen, we traditionally stand together in all crises and support each other. We are convinced that together we will find new ways and solutions that will enable us to overcome this crisis. Right now, it is particularly important that we follow the rules of conduct and hygiene with a lot of discipline’.
Audi’s logo consisting of the familiar four rings, which has its origins going back to 1932, likewise depicts separation by having the rings set apart. In their usual configuration, they are interlinked, like the logo of the Olympics which, incidentally, have been postponed to 2021.
In Thailand, Isuzu has also used a similar idea to create awareness of social distancing.
Social distancing is one of the measures that can help to break the chain of virus transmission. Once this can be achieved, the virus will not be able to infect more people and eventually, its threat will be reduced. That’s the reason why the government has the Movement Control Order which now extends until April 14, 2020. It aims to limit the gathering of people so that the virus cannot spread.
Use of recycled materials in car parts has gone on for a long time as carmakers have tried to contribute to sustainable manufacturing processes. However, cost has also to be considered and with new technologies, recycling processes have been cost-effective enough to use.
Many disused items are recycled – from old jeans to coffee beans to coffee bean skins – and PET (commonly abbreviated from Polyethylene tErephThalate) bottles are popular for such use. In fact, the fashion industry produces jewelry, clothes and bags from PET bottles.
Audi is also using recycled material for its new fourth generation A3 for the first time as it continues to follow the corporate strategy of sustainability. The A3’s seat upholstery is made from secondary raw materials are being and up to 89% of the textile used comes from recycled PET bottles.
From old to new
In Germany, there are machines which accept PET bottles from the public, for which they get 0.25 euro (around RM1.20) per bottle. The bottles are then compressed for truck transport in order to save space. Once they have arrived at the recycling plant, they are sorted by colour, size and quality. Foreign matter such as the caps are separated.
A mill then crushes the bottles into flakes, which are washed, dried and melted down. Nozzles shape continuous plastic strands out of the mass. Once they have dried, a machine chops them into small pieces. This results in granulate, otherwise known as recyclate, and this undergoes extrusion to create threads. Wound onto coils, these are used in the final stage to manufacture materials.
In Audi’s case, they are transformed into yarn for the seat fabrics. The company says that in terms of look and feel, the quality standards are the same as conventional textile upholstery.
More than 100 PET bottles in a single A3
Up to 45 PET bottles with a capacity of 1.5 litres are used per seating system. On top of this, an additional 62 PET bottles are recycled for the carpet in the new A3. Other components in the interior are also increasingly made of secondary raw materials, eg insulating materials and absorbers, the side panel trims of the luggage compartment, the loading floor and the mats.
At present, the seat upholstery is not yet made completely of recyclable material. “The lower layer of woven material, which is connected to the upper material with adhesive, is what poses the challenge. We are working on replacing this with recyclable polyester,” says Ute Gronheim, who is in charge of material development in the textiles division at Audi. “It is our goal to make the seat upholstery completely from unmixed material so that it can be recycled again. We are no longer very far away from this.”
The latest 4th generation Audi A3
In the long term, all seat upholstery across all model series will be made of recycled material. The goal is clear: the percentage of recycled material in the Audi fleet is to rise considerably in the coming years.
An all-new Audi A3 will make its world debut at next month’s Geneva Motor Show and to give selected media a preview of its dynamic capabilities, the carmaker held a test-drive in the Azores islands in the Atlantic Ocean. It’s a place where volcanoes once created a whole chain of islands and where there is a high level of volcanic activity,
Although the island location presents less of a challenge to keeping the new model out of general public view before the unveiling, Audi nevertheless had it camouflaged. The tight winding roads and varied mountain and valley stretches around the island were perfect for showing off the highlight of the new A3 and core of Audi’s DNA: quattro drive.
The all-wheel drive system fittingly makes its first appearance in one of the most emotive versions of the fourth generation A3, and represents the latest stage in the evolution of this successful technology, which in Audi models with transverse engine installations is based around an electro-hydraulic multi‑plate clutch.
Intelligent regulation
Managed by precisely tuned software and supported by the adaptive suspension and the progressive steering, the system not only maximises stability, grip, and driving pleasure, but is also extremely efficient. The clutch is located at the end of the propshaft, in front of the rear axle differential – a position that benefits the axle load distribution in particular. Inside is a package of plates that operate in an oil bath. Its metal friction rings are arranged behind one another in pairs – one ring of each pair is rigidly meshed with the clutch housing, which rotates with the prop shaft; the other ring is meshed with the short output shaft to the rear axle differential.
Tailored electronic torque distribution
Audi tailored the electronic torque distribution control specifically to suit the new A3 and integrated it in the Audi drive select dynamic handling system. It takes the data of the suspension sensors into account and detects not only the driving conditions and road properties but also the driving style. The control unit uses this data as a basis to calculate a torque distribution that provides optimum efficiency and passes the value on to the clutch.
The all-wheel drive distributes the torque with full variability between the front and rear axles. During normal driving operation, most of the engine’s power is transmitted to the front wheels. When driving off or when the front axle has little traction, the clutch diverts the torque at lightning speed. In this case, an electric axial-piston pump is activated, which applies up to 44 bar of hydraulic pressure to the clutch plates. The more the clutch plates are pressed together by this pump, the more drive torque is transmitted to the rear axle – the maximum is 100%.
The clutch can already transmit part of the torque to the rear axle when the driver begins to make quicker turns of the steering wheel during more challenging driving. As soon as the driver accelerates, the torque presses the A3 into the corner. During load changes, the distribution of torque allows precise turning into the bend, which further increases driving dynamics.
Full control ESC
The wheel-selective torque control, a software function of the Electronic Stabilization Control (ESC), perfectly complements the latest quattro system. When the new A3 negotiates a corner at high speed, the program applies the brakes slightly to the two wheels on the inside of the bend. The difference in drive forces on both axles turns the car into the bend, allowing it to follow the steering angle precisely. This makes the handling even more agile, fluid, and safe.
New damper technology
Comfortably soft or sporty and taut? Both are possible with the suspension with adaptive damper control which will be available for selected models in the new A3. Three damper settings ensure that the driver can experience the spread of the driving characteristics and enjoy particularly agile handling. Sensors measure the vertical acceleration of the body structure and the relative movement of the individual wheels in relation to it.
The dampers include electromagnetically actuated valves that can be regulated extremely quickly and in a highly energy-efficient way. Depending on their position, they allow the hydraulic fluid to flow faster or slower, which changes the characteristics of the dampers between a soft setting for long distance ride pliancy and a firmer footing for faster A and B-road driving.
Audi has had a long and successful career in the movie franchise with some of the biggest names in cinematic history, especially in the Marvel Cinematic Universe (MCU). Now, they’ve teamed up with Twentieth Century Fox and Blue Sky Studios to create the first-ever Audi animated virtual concept car for the latest animated film, Spies in Disguise. (more…)
Audi’s future of electric is now further expanded with the launch of their second e-tron model line-up in the form of the 2020 Audi e-tron Sportback. Combining a dynamic SUV coupe with Audi’s signature electrification, the new Audi e-tron Sportback promises great clean range together with state-of-the-art features. (more…)
If you’re looking for something super classy but at the same time, produces muscle car-like power and torque, then the new 2020 Audi S8 might just be the perfect candidate for you. The latest generation S8 promises a combination of ‘progressive luxury with dynamic athleticism’. (more…)
What does it feel like to work with a virtual robot? Well, the employees over at Audi know the experience as they’re currently working hand in hand with virtual PC robots at their workstations. Their job is pretty simple but crucial to get it right every time; entering countless data and creating standardised reports faster and more efficiently without any errors. (more…)
Following the introduction of the four new Q models earlier in the year, Audi has added the all-new Q3 to represent the brand in the hotly-contested compact premium SUV segment. Now in its second generation, the new Q3 offers more roominess and versatility plus a digital operating and display concept and extensive infotainment solutions.
Sportier styling for new generation
The styling has gained sportiness, thanks to the striking Singleframe in octagon design which is divided up by vertical bars, along with the large air inlets. They characterize the masculine front-end with its intensive play of light and shadow. The narrow headlights run inwards with their wedge shape. For Malaysia, the headlights are full LED items, accentuating the dynamic design. The LED rear light clusters also feature dynamic indicators.
The side view epitomizes the balance of the exterior design with the symmetrical lighting graphics of the headlights and rear lights. The shoulder line formally connects them and, with strong muscles above the wheel wells, ensures an athletic overall impression.
The contours draw their inspiration from Audi’s quattro DNA and make the SUV seem even wider; the colour-contrasting wheel arch trims emphasize the off-road look. Supported by a long roof edge spoiler, which also flanks the rear window at the side, the steeply raked D pillars of the body line also create an appearance of forward thrust.
Driver-oriented interior
The interior mirrors the design cues of the exterior and also echoes, in various ways, the brand’s full-size models. Taut lines, three-dimensionally styled elements in the architecture harmonize perfectly with the new operating concept. Its central element is the MMI touch display with its high-gloss black glass-look surround. Together with the air conditioning controls underneath, it is tilted 10 degrees toward the driver.
Compared with its predecessor, the new Q3 has grown in virtually all dimensions with adoption of the Volkswagen Group MQB platform. It is 4484 mm long, 1849 mm wide and 1585 mm high (1616 mm with roof antenna). The wheelbase has been stretched by 77 mm, providing additional space for rear occupants who can move their seats fore/aft by 150 mm.
Their three-way split backrests in the ratio 40:20:40 can be tilted in 7 stages. Depending on the position of the rear seats and backrests, the luggage compartment capacity is between 530 and 1,525 litres. The loading floor can be adjusted in up to 3 levels and the parcel shelf can be stowed underneath the floor if not needed. The powered tailgate, which can be opened and closed with a kicking motion below the bumper, is standard for Malaysia.
Instrument panel fully digitalised
The operating and display concept no longer uses analogue instruments and takes reference from the brand’s top-most models like the A8 and Q8. Fitted as standard in Malaysia is the Audi virtual cockpit plus. The 12.3-inch screen is a further development of the innovative digital display concept that first debuted in the latest Audi TT. It offers more customization possibilities including two further views that the driver can set in the MMI (Multi Media Interface).
Also standard for the market is the top-of-the-line equipment MMI navigation plus. This features a 10.1-inch touch display in the middle of the dashboard. The intuitive operating concept with its flat menu structure is supplemented by natural-language voice control. It also understands freely structured wording. The ingenious dialog manager asks questions if necessary, allows corrections, offers choices and defers to the speaker when interrupted.
Intelligently connected
The infotainment system in the Q3 takes inspiration from the higher segments in Audi. The navigation system recognizes the driver’s preferences based on previous journeys, allowing it to generate suitable route suggestions. The Audi connect portfolio ideally supplements navigation guidance with traffic information online, the point-of-interest search and information on parking spaces and filling stations appearing directly in the navigation map.
The Audi smartphone interface links customers’ iOS and Android cellphones and places their Apple Car Play or Android Auto environment on the MMI display.
Agility on and off-road
The Q3 sold in Malaysia has one engine choice – a 1.4 TFSI petrol engine (150 bhp/250 Nm) and a fast-shifting 6-speed S tronic transmission as standard. Claimed 0 – 100 km/h time is 8.9 seconds with a top speed of 207 km/h. Even with the spirited performance, the fuel consumption is claimed to be up to 13.9 kms/litre.
As with other models, the driver can vary the characteristics of the Q3 depending on the driving situation, road conditions or personal preference using the Audi drive select dynamic handling system. Varying profiles adjust the performance from markedly comfortable through to extremely sporty.
Lucky draw for customers in November
The Q3 is priced from RM269,900 (without insurance) and if you buy one (or any other new Audi model from an authorized dealer) November 2 and 10 2019, you will qualify for an exclusive lucky draw with the following prizes – Exclusive Audi Driving Experience in Germany valued at RM40,000 (1st prize); shopping voucher for Audi Genuine Accessories valued at RM5,000 (2ne prize); and a Front Genuine Universal Traffic Recorder valued at RM2,500 (3rd prize).
There’s a new Audi Centre in town and it is located in Setia Alam, Selangor. Catering to the ever-growing Audi owners here in the central region, the new Audi 4S facility focuses on everything from sales, services, spare parts, body and paint shop for all of your Audi needs. (more…)
Audi has completed its quartet of visionary vehicles with an electric off-roader for the future of road transport with the AI:TRAIL quattro. The 4-seater concept car, which combines automated driving capability with competent off-road capabilities, joins the Aicon, AI:ME, AI:RACE concepts shown earlier.
With the AI:TRAIL, Audi is now opening up the potential applications for its visionary vehicles to include off-road terrain. The car is equipped with 4 electric motors, systems for assisted and automated driving and, of course, quattro permanent all-wheel drive.
There’s more than just the concept of sustainable drive systems and a body line that will run far into the future. The car also embodies an entirely new mobility concept for Audi. Unlike the cars of the present, such vehicles will no longer have to compromise between a wide range of uses and scenarios. Instead, it will be possible to design tomorrow’s cars for much more specific use cases. In the future, customers will be able to order any of these specialist Audi models from an Audi on demand vehicle pool to suit their personal preferences and requirements and to lease them for a limited period.
Technology that’s plain to see
With an exterior length of 4.15 metres and a width of 2.15 metres, the AI:TRAIL’s potential away from paved roads is immediately apparent. The roof height of 1.67 metres and the enormous 22-inch wheels with 850 mm tyres already hint at its superior off-road capabilities. With a ground clearance of an impressive 340 mm, it can drive across water more than half a metre deep.
The cabin itself is an extensively glazed space surrounded by polygonal shapes, with room for up to 4 people. With the electric drive system arranged around the axles and the battery in the floor, there is no need for overhanging sections or separate attachments for the motor or batteries.
Light weight and maximum body stiffness are, of course, important technical objectives for off-roaders in particular. That is why the body of the AI:TRAIL is made of a mixture of high-tech steel, aluminium and carbonfibre. As a result, it weighs just 1,750 kgs despite carrying a high-capacity battery.
Helicopter-style all-round visibility
The windshield wraps around the front of the vehicle like the cockpit of a helicopter. Passengers have an unobstructed view of the road or trail both in front and to the sides. Nor is it just the front and sides that are transparent and covered in glass. Almost the entire roof, from the top of the windshield to the rear spoiler, allows a clear view of the sky and the landscape. Even the vertical Singleframe is glazed, with only the four rings of the badge sitting in their customary position in what is otherwise a glass octagon.
Mobility and multifunctionality are features of the AI:TRAIL’s light sources as well. Instead of conventional headlights, self-contained light sources sit below the A-pillars and can shine both outward and inward. These LED elements are dimmable and adjustable and can be used as interior lighting as well as for lighting the vehicle’s path.
Audi Light Pathfinders
Instead of conventional low beams and high beams, the Audi AI:TRAIL is equipped with a total of five rotorless, triangular, electrically operated drones with integrated matrix LED elements. They are capable of landing on a roof rack or directly on the roof of the vehicle and docking onto the inductive charging elements.
The flying objects are Audi Light Pathfinders, which generate their lift in the same way as bladeless fans produce their air flow. Thanks to their markedly lightweight design, they can fly ahead of the AI:TRAIL, consuming comparably little energy in the process, and illuminate the path ahead, thereby replacing headlights entirely. If desired, the on-board cameras generate a video image that can be transmitted to the display in front of the driver via wifi, turning the Pathfinders into eyes in the sky.
“With the AI:TRAIL, we are showing an off-road concept with an emissions-free electric drive for an innovative driving experience away from paved roads. Consistent with this, we designed a monolithic basic vehicle body with maximum glazing to create an intense connection to the surroundings. A concept for sustainable mobility on demand,” said Marc Lichte, Audi’s Head of Design.
