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BMW

At the Malaysia Autoshow 2023, BMW Malaysia unveiled the first-ever BMW i4 M50.

The first all-electric BMW M was first previewed in conjunction with BMW’s famous motorsports division’s 50th anniversary last year, is destined to increase the benchmark for purely electric driving performance in Malaysia.

Exterior

The BMW M 50 Years Emblems will be standard on the first-ever BMW i4 M50. The car’s athletic personality is underlined by standard equipment elements such as the M Aerodynamics package, M rear spoiler in body colour, and black rear diffuser insert.

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BMW Malaysia today presented the First-Ever BMW iX1, which combines the athletic flair of a BMW SAV with an all-electric motor intended to explore. The new all-electric edition of the best-selling BMW X1 will be available exclusively in M Sport trim.

Exterior

The First-Ever BMW iX1 has an expressive design with an upright front that exudes confidence. The road ahead is illuminated by slim wrap-around adaptive LED headlights with high beam help and new daytime running lights. The rear gets 3D taillights in a stylised L-shape with full-LED technology.

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Apart from the quality and image of the product, owners of premium models also expect their experience to be equally premium… especially considering that they pay a lot for their vehicle. The premium brands spare no effort to ensure that the ownership experience is a premium one and in the case of BMW Group Malaysia, there are also initiatives to go further.

To enhance the ownership experience for those ith older models, BMW and MINI authorised dealers throughout Malaysia are now having a Value Service Campaign which comprises a series of service and repair packages. These packages, which include BMW and MINI Genuine Parts & Accessories are offered at attractive all-inclusive prices.

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The i5 will be the sixth BMW model to carry the i badging when it is officially introduced later this year, but it is just as important as any other BMW.

The i5 is launching in conjunction with combustion-engined variants of the new 5 Series, with PHEVs to follow, and is arguably the biggest step for the 5 Series in more than fifty years. The 5 Series is an iconic nameplate with a rich and extensive history, with BMW having sold more than 10 million units over seven generations.

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Digital Key Plus is now also available for smartphones with Android operating systems making it a fully-fledged vehicle key. Customers with compatible devices from Samsung or Google can use it to unlock and lock their BMW and start the engine without even getting their phone out of their pocket.

Since 2021, Digital Key Plus has been available on Apple devices. When approached or receded, the vehicle reacts automatically, just like a traditional vehicle key with comfort entry functionality. Depending on the vehicle equipment, the choreographed light play of the front and rear lights in conjunction with the light carpet acts similarly to the physical key.

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The i7, the BMW’s first fully electric 7 series, has been unveiled with a range of over 483 km and top-of-the-line luxury features such as an incredible 31-inch “theatre screen,” massaging seats, and a panoramic sunroof.

The BMW Group (including MINI) doubled EV sales (+112.4%) again after delivering approximately 65,000 fully electric vehicles in the first three months of 2023, while several EV manufacturers have struggled.

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Sime Darby Motors, a unit of Sime Darby Berhad, is one of the major players in the automotive business in the Asia Pacific region. Its involvement over the past 40 years has covered retail, distribution and assembly in nine markets.

It now adds Indonesia to the list with the establishment of a joint venture between its subsidiary Sime Singapore Ltd. and Galeon Group. The joint venture company, known as PT Performance Motors Indonesia, will handle the BMW Group brands, BMW and MINI.

PT Performance Motors Indonesia is Sime Darby Motors’ first venture in Indonesia. It will start off in Jakarta and Medan with two dealerships representing BMW and MINI. Moving forward, it will expand into other provinces in Java and Sumatra to grow the BMW Group’s network in Indonesia.

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BMW had recently launched the XM, the first standalone M car since the M1. Whether you love it or hate it, the BMW XM is a crucial model for the performance section of the German manufacturer.

The “regular” XM already seemed impressive to us but for a car that was made to celebrate 50 years of the M division, it was actually slower than the gas-powered X6M.

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BMW Malaysia has made its first fully electric SUV, the BMW iX1 available for registration of interest (ROI). This was revealed on BMW Malaysia’s website just yesterday.

The iX1 made its debut in June 2022 and is available in Malaysia in the xDrive30 form.

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BMW has submitted more than 40 applications to register the names for its upcoming cars, including the names of its i118 to the iX760, and M350 as trademarks.

The 48 trademark applications combine names beginning with I “X,” “iX,” or “M,” followed by a number, into four-letter or number-defined categories. It’s likely that “I” stands for electric vehicles, such as the i7, “X” for crossovers and SAVs, and “iX” for an electric SAV, like the one in the current market.

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