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CRS

Child rights activists, parents, and officials are calling for stricter actions against parents who do not ensure their children are belted up in cars or seated in appropriate child car seats. This demand follows the circulation of a viral video showing a man driving without a seatbelt while a child was not in a car seat.

According to MalaysiaKini, Dr. Hartini Zainudin, a child activist, stresses the need to issue fines against negligent parents to promote responsible behaviour and ensure compliance with traffic laws and safety regulations.

Transport Minister Anthony Loke previously mandated the usage of child restraint systems (CRS) in private vehicles in 2020. Despite an initial period of public education, activists now advocate for enforcement, including fines, under the Road Transport Act 1987.

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BMW Group Malaysia has been among the more supportive car companies with regard to the introduction of childseats by car-owners. As far back as 2019, the company was already running a subsidy programme to help parents in the B40 income group to purchase childseats required when the mandatory requirement came into effect in 2020.

Now it has announced the NEXTStep Subsidy Programme in collaboration with long-term partner Safe ‘n Sound, to provide fully subsidised childseats to parents in the B40 income group. This programme is part of the BMW Safety 360° initiative. It follows on from the successful subsidy programme that saw over 300 childseats delivered to parents across Malaysia since the end of 2019.

The new subsidy programme will provide parents with childseats for children of up to 36 kgs with donations previously made by BMW Group Financial Services Malaysia.

Over the past 2 years, BMW Group Malaysia has provided subsidies for parents in the B40 income to purchase childseats.

“For over eight years, the BMW Safety 360° initiative has focused on raising awareness and encouraging action amongst families for more responsible road and car safety practices in Malaysia. Although we have placed a strong emphasis on child carseats in recent years with our many programmes and partnerships to advocate for the use of these seats, we recognise that the issue of low uptake must be tackled beyond verbal advocacy and partial subsidies, especially within communities that are in need in a time like this. With the NEXTStep Subsidy Programme, we aim to continue making child safety seats even more accessible to parents who can use a helping hand, ” said Hans de Visser, Managing Director of BMW Group Malaysia.

How to apply
The NEXTStep Subsidy Programme is applicable for families expecting a newborn or with a child up to 36 kgs, and whose monthly household income is below RM3,500. Parents can register at the Safe ‘n Sound website from now until May 22, 2022. Eligible applicants will be notified by Safe ‘n Sound via a WhatsApp to the contact number they provide.

Selected parents from outside the Klang Valley will be notified on the delivery status, while parents within the Klang Valley will be informed of a date, time and place to pick-up their new childseat. A suitable seat will be selected for the recipient according to their child’s respective weight and height, as well as vehicle requirement.

The range of fully subsidised childseats and prices (including shipping fees to recipients outside the Klang Valley) are shown below:

“For those still traveling back from their hometowns with their children, we would urge parents to think of their children’s safety by ensuring the right child car seats are used while on the road,” Mr. de Visser added.

https://www.piston.my/2021/02/10/bmw-group-financial-services-malaysia-contributes-over-rm200000-to-bmw-safety-360-subsidy-programme/

If you have a chance to watch a video of what happens to the occupants during a severe frontal collision, you will see how a child at the back who is not retrained will fly through the air, forward into the front seat or up onto the ceiling. They use dummies in crash tests but imagine if it is a real child…serious injuries and even death could occur.

For this reason, authorities in many countries have made use of childseats a mandatory requirement and in Malaysia, the same applies. While carmakers are not in the business of making childseats, some do try to help their customers by offering such items – referred to as Child Restraint Systems (CRS) – as accessories.

Lower-priced models from Perodua
Perodua has been offering childseats for many years now and recently introduced its Care Seat, a lower-priced new childseat suitable for both infants and toddlers. Priced at RM680 in Peninsular Malaysia and RM695 in East Malaysia, the Care Seat is suitable for children of all ages up to 12 (or weighing up to 36 kgs), replacing Perodua’s previous GearUp Infant and Toddler seats, which cost RM785 and RM975, respectively.

Even when restrained in a childseat, the child can be subjected to violent forces during an accident (above) and if unrestrained, can literally fly about the cabin (below). Pictures from crash tests by EuroNCAP.

“The Perodua Care Seat forms part of our continuous drive for higher road safety as a caring, People First company, in line with the government’s aspirations,” said Perodua President & CEO, Dato’ Zainal Abidin Ahmad.

“It bears repeating that all children should be properly secured in child seats in moving vehicles for their safety. In encouraging this, Perodua is bringing out a product that is durable, adaptable, comfortable, affordable and meets safety standards,” he added.

Meets international safety standards
The Care Seat complies with ECE R44/04 standards and can be rotated to face forward or backward (backwards is recommended by safety experts). It has 6 recline angles as well as a harness that self-adjusts according to headrest position.

It also has ISOFIX connectors which make it easy to install the seat and ensure it is secure. ISOFIX points are provided in the back seat area of all Perodua models.

ISOFIX points are usually indicated by a tab or label on the rear seat. All Perodua models have ISOFIX points provided, including the Axia (below).

“The Perodua Care Seat is more cost-effective as the same seat can be used for the child throughout, without needing to change from an infant to a toddler seat as the child gets older,” said Dato’ Zainal.

“Perodua will continue to spread awareness, educate and advocate the use of child seats amongst our customers. We hope the use of childseats in Malaysia will become commonplace one day – this would go a long way in reducing road injuries and fatalities, especially of our precious young ones,” he added.

Cost can be included H-P loan
Available in grey or blue, the Perodua Care Seat comes with a 1-year warranty which is double the warranty period of the outgoing GearUp Infant and Toddler seats. Parents who buy the Care Seat when purchasing their new Perodua vehicle can include it in the Hire-Purchase loan as it is an official accessory from the manufacturer.

Alternatively, if they wish to buy one separately, it is available at all authorised Perodua outlets nationwide. To locate an outlet near you, visit www.perodua.com.my.

‘Perodua Smart Build’ launched as carmaker’s first sustainable blueprint

BMW Group Financial Services Malaysia today committed, on behalf of their customers, to a RM100 donation to the BMW Safety 360° subsidy programme. The donation will come from every contract funded through BMW Engage, its online financing platform. By spending only 15 minutes to submit their applications through BMW Engage, customers can indirectly contribute to this good cause via BMW Group Financial Services.

BMW Child Safety

25,000 applications for subsidised childseats
The BMW Safety 360° initiative subsidy programme was first introduced in December 2019 with Safe ‘n Sound and Childline Foundation. For that inaugural initiative, 150 units of infant carrier carseats were made available at a subsidised price of RM100 each. The initiative drew over 25,000 registrations from parents in the B40 income group. The second phase of the subsidy programme focused on equipping the remaining registrants from the first phase with a range of child safety seats for newborns to children of up to 36 kgs.

“Although the government has postponed the enforcement of the use of Child Restraint System (CRS) until the end of the year, we hope parents recognise the need for CRS to keep their children safe while on the road – no matter how short the driving distance. However, we recognise that advocating for child safety seats is a shared responsibility, and with BMW Safety 360° and its respective partners, we are also taking ownership to ensure more child safety seats are accessible to those in the B40 income group,” said Tobias Eismann, MD of BMW Group Financial Services Malaysia.

More supporters invited
Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia, notes that the support from BMW Group Financial Services Malaysia’s has come at just the right time. “We are continuing to equip even more parents with child safety seats before the end of the year. Once again, we want to continue to urge individuals, partners and companies who have the means to support – be it through raising greater awareness on the topic through education, making child safety seats more accessible or reaching out to us for collaborations – to make child safety seats instinctive for parents moving forward,” he said.

BMW Engage is a first-of-its-kind online financing platform introduced by BMW Group Financial Services Malaysia which makes applying for financing for a BMW or MINI vehicle purchase easier. The process can be done from home or office, thereby supporting the government’s call to practice social distancing as much as possible so as to prevent spread of COVID-19.

It also supports the BMW Group’s overall contribution to sustainable environment by reducing the use of paper through digitised processes.

BMW Group Malaysia invites other companies to join in childseat subsidy initiative

 

With the compulsory use of Child Restraint Systems (CRS), typically childseats, having been imposed at the beginning of this year, parents have to buy such seats if they want to bring their small children out in the car. However, for those in the lower income group, it may be tough to purchase this item. To help this group, BMW Malaysia, Safe ‘n Sound and Childline Foundation have announced the second phase of the child safety seat subsidy programme.

Helping the B40 group
The programme, aimed at the B40 group, will be supported by Shopee as its exclusive E-Commerce Partner alongside baby and children goods brands – KU.KU Duckbill and Otomo, educational toys and games distributor – Mideer, food storage sealing solutions provider – Ankou, and car performance parts and accessories provider – Kakimotor.

As part of the BMW Safety 360° initiative, the subsidy programme was first introduced in December 2019 with Safe ‘n Sound and Childline Foundation where 150 units of infant carrier car seats were made available at a subsidised price of RM100 each. The initiative drew over 25,000 registrations from parents in the B40 income group.

Childseat

“Our aim with this initiative has always been to make the use of child safety car seats instinctively mandatory; a basic practice as parents to ensure that children are always safe in cars. We are very pleased that these brands have come in to help us to not only advocate the importance of child safety seats but also to make more child safety seats accessible to those in the B40 income group. We hope more partners will continue to join us in taking ownership of this shared responsibility as we move towards collectively affecting change,” said Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia.

Second phase
The second phase of the subsidy programme will focus on equipping the remaining registrants from the first phase with a range of child safety seats for newborns to children of up to 36 kgs. This includes the snskidz Ace infant carrier car seat (for newborn to 13 kgs), the snskidz Sport car seat (for newborn to 18 kgs) and the snskidz Proto (for 2 year-olds to 36 kgs).  All snskidz child safety seats carry the ECE R44-04 certification.

Childseats

Each of the snskidz child safety seats will be made available with the RM50 in subsidy amount, on top of a discounted price from Safe ‘n Sound that is exclusive for recipients of the subsidy programme. The snskidz Ace will be available at a subsidised price of RM99 (normally RM199) while the snskidz Sport and snskidz Proto will be priced at RM169 (RM269) and RM249 (RM349), respectively.

Recipients of the subsidy programme will receive a unique Shopee voucher worth RM113 which can be applied upon check-out at a dedicated microsite.

Raising additional funds
In hopes of accelerating the delivery of child safety seats amongst the first 25,000 registrants, BMW Malaysia, Safe ‘n Sound and Childline Foundation are also initiating a public fund-raiser on the microsite. There is no minimum amount of contributions required from individuals. All funds raised will be channelled to Childline Foundation to subsidise as many child safety seats as possible for the remaining registrants.

“The new partners coming in to help us with this programme could not arrive at a better time, especially in light of the upcoming Hari Raya Aidilfitri celebrations. We want to continue to urge individuals, partners and companies who have the means to help subsidise these child safety seats to come together and take part in this movement to make child safety seats the first thing parents think about when they have their children in vehicles – whether by raising greater awareness on the topic through education, making child safety seats more accessible, or reaching out to us to be a part of the subsidy programme. We do hope to further accelerate delivery with the help and support from all Malaysians nationwide,” said Mr. Ambi.

BMW Group Malaysia invites other companies to join in childseat subsidy initiative

Stay in your state

PISTON.MY

Your little ones deserve the best protection when they are travelling with you in the car, and that means having them securely seated in a Child Restraint System (CRS), typically a childseat. Until this year, there was no compulsion for drivers to use CRS but the fatalities involving small children has been high and the authorities therefore decided that if people won’t use their common sense, then they need to be forced to do so by law.

A child in a car with a proper CRS has a lower risk of getting injured compared to an unrestrained child, in the event of a road accident. As pointed out by the World Health Organisation, a major problem today is child injuries, disabilities and even fatalities caused by road accidents. The Malaysian Institute of Road Safety (MIROS) found that only 30% of car drivers use child carseats.

As part of their initiative to support the call in enforcing the mandatory use of child carseats, Shell is giving away 138 child carseats. The campaign is on until April 12,2020 at 136 Shell stations in the Kuala Lumpur and Negeri Sembilan regions. Up to 17 customers will stand a chance to win a child carseat every week since the campaign began last month.

Child carseat

Naturally, the winners are delighted to get a free carseat and in the case of Lim Yen Wei, it means that they won’t have to swap the seat between his car and his wife’s car as each one can have its own installed all the time.

Another winner, Mohd Faizal Abdul said: “My 3-year-old niece used to travel without a child carseat. Now, she gets to travel on the road safely.  I am very glad that Shell is promoting road safety by rewarding customers with child car seats! This is a good initiative by Shell.”

Shell stations
Click on the image above for the full list of participating stations.

As of this week, 70 lucky parents have already won child carseats. To win one, it takes only two simple steps: No.1 – customers need to spend a minimum of RM40 in a single receipt at participating Shell stations in Kuala Lumpur and Negeri Sembilan; No. 2 – customers need to submit their details via a contest form at the station. Upon completion of these two steps, customers will stand a chance to win a child carseat that is given each week.

“At Shell, we always want to make life’s journey better for our customers. This is a gesture from some of our stations to promote the use of child carseats. Often, many parents do not know how important it is to have suitable Child Restraint Systems. By rewarding customers with child carseats, we hope we can educate parents to protect their children when travelling on the road,” said the MD of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd, Shairan Huzani Husain.

No more 50 sen charge for TnG reloads at Shell Stations along PLUS Expressways (NKVE and ELITE) and East-Coast Expressways

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BHPetrol RON95 Euro4M

Many Malaysians who follow social media will not have missed the shocking video of a small child being ejected from a car onto a busy highway – very fortunately not being run over although the possibility was very high. The public was quick to condemn the driver for not having the child restrained in a childseat – in spite of the law already making it compulsory since January 2020.

At the same time, there are still those who say it is costly for them to buy childseats, especially if they have many children. This issue is understandable although the life of a child must be given a high priority. Companies like BMW Group Malaysia have offered childseats at a subsidized price to qualified families and there’s a call for more companies in the private sector to help.

CRS
There are different types of childseats for different ages, starting from infant. Prices range from RM100 to RM1,600 or more. What’s important is to ensure that the childseat is certified in accordance with Malaysian law.

TAU Trading Malaysia Sdn Bhd, a subsidiary of TAU Corporation Japan, has responded to that call by offering sponsorship to help lower income families get a subsidy for buying a crash-tested safety-approved child safety seat (or child restraint system, CRS). A mock cheque was presented by TAU Corporation Japan’s CEO, Akitaka Miyamoto, to Jchanet Tan, Director of Child Passenger Safety Malaysia (CPSM), an organization dedicated to child traffic safety.

As a start, the sponsorship amount of RM6,400 will be used for a contest where participants have to answer a question and complete a slogan before submitting their answers. It is one approach to further increase understanding on the needs of using CRS for children in moving vehicles. Winners will be presented with cash vouchers valued at RM100 that can be used at any of the retail outlets or brands collaborating with CPSM. The program runs until February 29, 2020.

CPSM
CPSM’s mission is to help the public have a better understanding of child safety in moving vehicles.

“It is our hope that once a program like this is launched, more corporations will be called to action and consider participating or supporting our Road Safety Campaigns. Road safety is everyone’s responsibility. We can all make a difference if we put our hearts and head together,” said Ms Tan.

Ms Tan noted that there are many in the lower income group who care about the safety of their children but lack the knowledge and capability to do something about it as many of them are struggling financially to provide for their family. “We understand that having a child safety seat will mean an extra expenditure, even for that 1-time cost for 6 years of protection and peace of mind,” she said.

CPSM

The current CRS regulation came into effect on January 1, 2020 and makes it compulsory for children below 135 cm or less than 12 years old to be properly harnessed in a CRS in private vehicles. CPSM has been a strong advocate of CRS as far back as 2016 but due to lack of funding, its initiatives were limited. Support from both the government and private sectors will enable them to do more.

TAU Corporation, established in 1996, is the leader in damaged car business in japan. The company buys vehicles damaged by accidents, wind, or floods in Japan and sells them to customers in more than 110 countries worldwide. Their vision is that road safety is everyone’s responsibility. Together with this initiative, they hope that children in Malaysia can travel safer in a crashworthy safety seat driven in a safe car by their caregivers.

For more information, visit the Child Passenger Safety Malaysia Facebook Page.

150 units of infant carrier carseats available at a subsidised price with BMW Malaysia’s support

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On January 1, 2020, the new law on compulsory usage of child restraint systems (CRS) comes into effect. This complements an earlier law requiring all occupants in the vehicle to use the seatbelts and now, small children who cannot use such restraint systems must be placed in childseats.

There are grumbles about the cost of getting childseats, especially for those with many children – not uncommon in Malaysia. The government is looking into solutions for such cases but stands by its position that the law will still be implemented even though it may be an unpopular move. The benefits in reducing deaths is significant enough that the government is willing to ‘take the heat’.

Installation of childseats should be in the rear; placing them at the front passenger’s seat should be only be done if really necessary. And apart from ensuring that they are installed securely (the ISOFIX points in most modern vehicles ensure this), having them facing rearwards is better.

Childseats

Fact: small children highly vulnerable in car accidents
To understand why the rearward-facing position is better, we need to look back at the history of childseats. For a long time, it had been observed by automobile safety researchers that small children were highly vulnerable in car accidents. Although 3-point seatbelts were available, they were not suitable because of the smaller size of children.

In 1964, using the same idea that protected astronauts from the effects of the tremendous g-forces experienced during a rocket’s lift-off into space, Professor Bertil Aldman in Sweden designed a rearward-facing childseat.

Childseat

The purpose of this seat was to distribute the forces of a frontal collision over a large part of the child’s body, ie the entire back, neck and head, and also to provide support to the spine during the course of an accident.

The way the seat was constructed and installed was particularly important for small children as a conventional forward-facing restraint system would not provide sufficient support to the child’s unproportionally large head and a neck that was still fairly weak compared to an adult’s.

ISOFIX

ISOFIX
ISOFIX points (left) are usually found in the rear seats and enable the childseats to be easily and securely installed.

Strict regulations
By the end of the 1960s, the first rearward-facing child seat became available and was intended for children between 9 months and 4 years old. In 1973, new regulations were introduced in Sweden pertaining to the approval of CRS and were so stringent that only those with a rearward-facing design could be approved by the authorities.

Researchers at Volvo began compiling data on the way children (of up to 4 years old) were restrained in cars and there was some evidence of benefits. However, up till the end of the 1970s, awareness of the value of CRS was still not great so statistics were insufficient.

The 1980s, however, seen a rapid rise in childseat usage and virtually all small children travelling in cars in Sweden were properly restrained. Part of the reason for the increased usage by parents was also due to the campaigns to make people aware of the importance of restraint systems for adults and children, something which the authorities in Malaysia have been carrying out.

Improper usage of childseats
Studies have shown that there are two major ways that parents have misused CRS, both of which are dangerous. The child may not be restrained properly or be in a seat that is not the right type for his or her age or worse, the child seat is not mounted correctly, or the child is not restrained in the seat at all.

If a child is not restrained properly in a child seat, the forces during an accident can send him or her flyting around the cabin and sustain serious injuries. In an extreme situation – and there have been cases reported – the child may even be ejected through the window.

A correctly-used child seat can help to reduce the risk of fatal injuries by approximately 70% but for a partially-misused child seat (eg wrong size), the reduction is approximately 40% only.

From Volvo’s own investigations of thousands of accidents involving its own vehicles with children in them, the most common type of misuse was found to be that the seat was not fitted according to the instructions. In two cases, the child seat was wrongly fitted facing forward and one of these two cases saw the child sustaining fatal head injuries when the roof intruded into the compartment where the child was seated (but it is not clear whether the child was restrained or not).

Various other studies at the time did not provide reliable conclusions regarding the difference in outcomes between rearward-facing childseats but there was a feeling that they were more ‘positive’ than the corresponding number of forward-facing seats. Over time, as more data was collected, it was increasingly obvious that children in rearward-facing childseats have had the lowest risk of injury (from slight to serious injuries).

An examination of the types of injuries sustained showed that only 5% those in rearward-facing child seats had head injuries whereas 18% of the unrestrained children suffered such injuries. In every case, the highest percentage of injuries was experienced by children without any form of restraint. They are also likely to have injuries to their limbs.

Booster seats
When the children get bigger and taller, they require booster seats that raise their body so it will put them in the correct position to use the seatbelts.

It is interesting to note, however, that those on the booster cushion/seat had relatively high rates of neck and chest injuries, which suggests that the wrong positioning of the seatbelt could have been the cause.

How do the children feel?
In promoting the use of rearward-facing child seats, it is also important to understand how the little users feel. However, the studies undertaken have shown adult attitudes which might not accurately reflect the real experiences of the children.

In one study, observations were made regarding how adults and children travelled. It showed that 66% of all children — but only 25% of all adults — preferred to sit with their backs against the direction of travel. Adults seemed to have a resistance towards travelling backwards so there is a possibility that they may have a misconception regarding the experience of the child.

BMW childseat

Various studies suggest that the greatest problem in connection with the use of the childseat is that the child does not like it preventing him or her from moving around, especially during long trips. This is not peculiar to rearward-facing seats as a similar problem, with the same magnitude, would also be the case with forward-facing seats. To overcome this, it is suggested that the child be allowed to see and communicate with others in the car; if the driver is alone, the seat can be installed in the front seat where the child can see another person.

Rearward-facing or forward-facing, investigations of many accidents all over the world have shown the importance of proper CRS in preventing a child from being ejected from the car if it should roll over or tumble down the side of a slope.

Child car seat: No summonses for first six months of 2020

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The Federation of Malaysian Consumers Associations (FOMCA) and Child Passenger Safety Malaysia (CPSM) have raised several issues pertaining to the recently launched child restraint system (CRS) guidelines by the Malaysian Institute of Road Safety Research (MIROS).

The two organisations say the guidelines are confusing to the consumers with regard to a MIROS QR Code being present on approved childseats sold in Malaysia. Upon checking by FOMCA with the Road Transport Department (JPJ), it was found that a component type approval (CTA) by the JPJ is enough to show that a child safety seat is approved as per safety standard. This leads to the question of the necessity of the QR code.

ECE LABELS and MIROS QR LABEL
Childseats permitted for use under the new law which comes into effect in 2020 must meet UN ECE regulations and have the labels shown on the left side. On the right is the MIROS QR code that is mentioned in the MIROS guidelines.

Parents hesitant about making purchases
There are currently no known child safety seats sold in Malaysia that come with the QR code and this is making parents hesitate about making purchases. “It is a counter-intuitive measure to introduce the QR code now when Malaysia is still at its early stage of introducing this new law and promoting the use of child safety seats,” a statement issued by CPSM said.

FOMCA

Nur Asyikin Aminuddin, a Senior Manager from FOMCA (above), deemed the guideline as misleading as it does not portray the views from stakeholders including independent bodies as well as the consumers. “MIROS, as a research body, is not a certification body. I hope that Standard Users will intervene with this issue as they are the national accreditation body,” she explained.

She added that JPJ and Ministry of Transport (MOT) should be the responsible bodies to endorse and make any guidelines and official announcement related to child safety seats. They should also publish the list of approved brands and models on their website that succeeded in getting the JPJ’s CTA and thus meet the required safety standards.

The MIROS collaboration with Lazada Malaysia
Another issue raised by FOMCA at a press conference yesterday was the collaboration of MIROS in the LAZADA Car Seat Assurance Program. FOMCA says that the collaboration is violating the Competition Act 2010 as it breached the rights of consumers, which is the right to choose. The program is restricting the market when it should be an open market. Crash-worthy child safety seats should be made available not only through one online platform.

MIROS-Lazada Malaysia

The press conference was held after the graduation ceremony of 19 new certified Child Passenger Safety Technicians (CPST) yesterday. This number brings the total CPSTs to 66 in Malaysia, with the majority of them from retailers and distributors. The certification program, which started in 2018, is an annual training program with Safekids Worldwide as the certification body and CPSM as the co-organiser.

Creating greater awareness of CRS
The aim for the program is to increase the number of skilled and knowledgeable persons who will become the resource centres in their communities to relay updated and correct information with regards to selection and usage of child restraint systems.

CPSM

Malaysia is in dire need of more personnel certified by a proper certifying body to cater for the growing awareness among the public. With that being laid out, competency of the agency in conducting any certification such as the Child Occupancy Safety Advisor (COSA) program was also being asked as the proper channel should be directed at utilising readily available resources such as Safekids Malaysia which is also in partnership with Universiti Putra Malaysia (UPM).

CPSM, in agreement with FOMCA’s concerns, are both supportive of the new law. However, MOT was urged to provide clear direction and roles for its agencies in order to execute the law efficiently.

MIROS and Lazada Malaysia to work together on Child Restraint System Awareness

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The Malaysian Institute of Road Safety Research (MIROS) and Lazada Malaysia today signed a Memorandum of Understanding (MoU) to work together to raise awareness on the importance of child restraint systems (CRS) in reducing road fatalities. As part of the initiatives under the MoU, Lazada Malaysia has launched its Car Seat Assurance programme – a curation of CRS products on LazMall – which currently offers over 40 product models from 6 local and international brands.

Prices range from  RM100 to RM1,599 and Lazada gives assurance that each childseat bearing the Car Seat Assurance icon are sold by companies which have submitted to Lazada copies of UNR44 or UNR129 certificates (which are strict and comprehensive sets of child carseat safety regulations by the UN) as well as crash test reports. This product documentation has also been submitted to MIROS for further evaluation as part of an ongoing process to ensure that product safety is not compromised.

Compulsory use of child restraint systems, ie childseats, will come into effect from January 1, 2020. All childseats must meet the United Nations’ ECE R44/04 and ECE R129 specifications.

Childseats
The Lazada Car Seat Assurance icon on the lower right corner is for products which are confirmed to meet the regulations that are based on UN standards. MIROS also reviews the documentation to ensure that product safety is not compromised.

“We are delighted to have Lazada on board to carry out this initiative which will contribute to the government’s objectives to reduce serious road traffic injuries and fatalities. Through the Lazada Car Seat Assurance programme, we hope to educate more parents on the importance of CRS use and choosing the appropriate CRS for their children which meets the requirements detailed in the Guidelines for Child Restraint System in Malaysia,” said Dr. Siti Zaharah Ishak, Director-General of MIROS.

“We also need to change the perception that regulation-compliant childseats are unaffordable and make it easier for Malaysians to purchase childseats from wherever they may be and accessible throughout Malaysia,” Dr. Siti added.

MIROS GUIDELINES
Visit www.miros.gov.my to download a free copy of the MIROS guidelines on childseats.

During the first 6 months of 2020 when the law is in effect, summonses will not be issued to motorists who do not place their small children in childseats. Enforcement officers will give warnings and advice instead. The firm decision to introduce the law comes from the fact that less than 30% of motorists have been found to provide childseats, while a MIROS study found that 31 out of 53 (58 per cent) children and infants died due to road accidents.

(more…)

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