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The Maserati MC20 Coupe Set a 318km/h New Autonomous World Speed Record

The Indy Autonomous Challenge (IAC), in collaboration with Politecnico di Milano—Italy’s largest scientific-technological university—has partnered with Maserati and the 1000 Miglia Experience Florida to embark on a groundbreaking high-tech initiative during the renowned competition’s stop in Cape Canaveral, Florida. This project is part of MOST, Italy’s National Center for Sustainable Mobility, which focuses on advancing research, innovation, and infrastructure for scalable, eco-friendly transportation solutions.

Returning to the Space Florida Launch and Landing Facility (LLF) at NASA’s Kennedy Space Center, the Indy Autonomous Challenge aimed to push the limits of autonomous technology. The LLF, famed for NASA’s Space Shuttle landings, boasts one of the world’s longest runways at 15,000 feet, now serving as a vital hub for aerospace and autonomous innovation.

The PoliMOVE-MSU team, part of the AIDA (Artificial Intelligence Driving Autonomous) division of Politecnico di Milano, developed the cutting-edge AI driver software that powered the autonomous Maserati MC20 Coupé. Guided entirely by artificial intelligence and without a human behind the wheel, the MC20 achieved a record-breaking 318km/h, surpassing the previous world record of 310km/h, also set by the same team in 2022 with an IAC AV-21 racecar.

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Kebangkitan Maserati Terjejas, Stellantis Tangguh Pelaburan dan Tinjau Semula Masa Depan Jenama

Kebangkitan semula Maserati yang penuh aspirasi — ditandai dengan pelancaran supercar MC20, GranTurismo generasi baharu, dan SUV Grecale — kini menghadapi cabaran besar selepas Stellantis mengambil langkah menilai semula masa depan jenama itu. Dalam laporan pendapatan suku akhir tahun kewangan 2024, Ketua Pegawai Kewangan Stellantis, Doug Ostermann, mengesahkan syarikat telah mengurangkan pelaburan sebanyak AS$1.59 bilion dalam Maserati, termasuk pembatalan beberapa projek penting yang dirancang untuk pelancaran.

Menurut Ostermann, keputusan ini berpunca daripada penilaian semula strategi elektrifikasi Maserati, khususnya selepas prestasi lemah jenama itu di China. Stellantis sebelum ini menjangkakan peralihan pesat ke arah kenderaan elektrik (EV) dalam pasaran mewah China, namun apabila jangkaan tersebut meleset, unjuran kewangan Maserati turut diselaraskan semula, sekaligus membawa kepada penyusunan semula pelaburan syarikat terhadap jenama ikonik Itali itu.

Keputusan ini hadir selepas tempoh sukar buat Maserati, yang menyaksikan jualan globalnya merosot 58 peratus — daripada sekitar 26,600 unit kepada hanya 11,300 unit. Penurunan mendadak ini meningkatkan tekanan terhadap kelangsungan jangka panjang Maserati dalam kumpulan Stellantis. Malah, pada pertengahan 2024, bekas Ketua Pegawai Eksekutif Stellantis, Carlos Tavares, telah memberi amaran bahawa jenama-jenama berprestasi rendah berdepan risiko penamatan sekiranya gagal mencapai keuntungan. Tegas beliau, Stellantis tidak akan terus menanggung jenama yang tidak memberi pulangan kewangan, memperkukuh fokus kumpulan terhadap kecekapan dan keuntungan.

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Stellantis Cancels Maserati Projects Following $1.59 Billion Write-Down Amid Sales Slump

Maserati’s ambitious resurgence, marked by the launch of the MC20 supercar, the new-generation GranTurismo, and the Grecale SUV, has been abruptly slowed as Stellantis reassesses the brand’s future. In an earnings call for the final quarter of the 2024 financial year, Stellantis Chief Financial Officer Doug Ostermann confirmed that the company had written down a $1.59 billion investment in Maserati. This figure includes the cancellation of several projects that were scheduled for launch, as noted in the company’s investor briefing.

Ostermann attributed the decision to a reassessment of Maserati’s electrification strategy, particularly concerning the brand’s performance in China. Stellantis had initially expected the Chinese luxury market to transition rapidly to electric vehicles. However, as these expectations were adjusted, so too were the financial forecasts for Maserati, prompting Stellantis to recalibrate its investment plans for the historic marque.

The announcement follows a challenging year for Maserati, which saw global sales plummet by 58 percent, falling from approximately 26,600 units to just 11,300. The sales decline has intensified scrutiny over Maserati’s long-term viability within Stellantis. In mid-2024, former Stellantis CEO Carlos Tavares warned that underperforming brands faced the threat of closure if they failed to generate profits. Tavares emphasized that Stellantis could not afford to support brands that did not contribute financially, reinforcing the company’s strict focus on profitability.

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Stellantis Menyalahkan Pemasaran Tidak Berkesan untuk Jualan Maserati Yang Teruk

Maserati kini menghadapi cabaran besar dengan penurunan mendadak dalam jualan, seperti yang dilaporkan dalam laporan setengah tahun Stellantis 2024. Penghantaran kepada pelanggan menurun daripada 15,300 unit pada separuh pertama 2023 kepada hanya 6,500 unit pada Jun 2024. Carlos Tavares, Ketua Pegawai Eksekutif Stellantis, menyifatkan masalah ini sebagai kesilapan pemasaran yang tidak berkesan, bukan disebabkan kelemahan produk atau harga Maserati.

Penurunan ini memberi tekanan kepada jenama ikonik tersebut, terutamanya dengan kenyataan Tavares sebelum ini bahawa jenama yang gagal menjana keuntungan boleh berdepan penutupan. Walaupun Maserati tidak disebut secara langsung, ia menghadapi risiko yang sama seperti jenama lain dalam kumpulan Stellantis yang berprestasi rendah.

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Stellantis Blames Ineffective Marketing for Bad Maserati Sales

Maserati’s recent struggles, as highlighted in Stellantis’ half-year report, point to a sharp decline in sales, with customer deliveries plummeting from 15,300 units in the first half of 2023 to just 6,500 by June 2024. Carlos Tavares, CEO of Stellantis, attributed this worrying sales drop to ineffective marketing rather than issues with Maserati’s products or pricing.

This decline is particularly concerning given Tavares’ past statements, where he warned that underperforming brands within the Stellantis group could face shutdown if they fail to generate profit. While Maserati wasn’t explicitly singled out, the warning applied to all brands under the Stellantis umbrella.

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Stellantis Tidak Akan Menjual Maserati

Maserati menghadapi cabaran besar pada tahun 2024, dengan penurunan jualan yang ketara dan kerugian operasi yang signifikan. Berikut adalah ringkasan situasi semasa dan langkah-langkah yang diambil oleh Stellantis:

Penurunan Jualan: Jualan Maserati menurun lebih 50% pada separuh pertama tahun ini, hanya mencapai 6,500 unit. Ini adalah penurunan yang ketara berbanding tempoh yang sama tahun lepas, mencerminkan cabaran yang dihadapi oleh jenama Itali mewah ini.
Kerugian Operasi: Maserati melaporkan kerugian operasi diselaraskan sebanyak €82 juta. Kerugian ini menonjolkan masalah kewangan yang sedang dihadapi oleh jenama tersebut.

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Maserati Faces Sales Slump but Stellantis Reaffirms Commitment

Maserati has had a challenging start to 2024, with sales dropping by over 50% in the first half of the year compared to the same period last year, totalling just 6,500 units. The luxury Italian brand also reported an adjusted operating loss of €82 million, highlighting a significant financial struggle.

Despite these setbacks, Stellantis, the parent company of Maserati, has reaffirmed its commitment to the brand. On July 30, Stellantis emphasised that it remains dedicated to Maserati’s future, rejecting speculation that the brand might be at risk of being sold or shut down.

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Maserati Set to Unveil New Super Sports Car at The Quail, A Motorsports Gathering

Maserati is gearing up for a grand reveal of its latest super sports car at one of the most prestigious automotive events of the year, “The Quail, A Motorsports Gathering,” on Friday, August 16, 2024. The event, part of the renowned Monterey Car Week, will showcase Maserati’s newest creation against the backdrop of California’s exclusive car culture festival, running from August 14 to 19.

This new Maserati super sports car promises to blend exceptional performance with cutting-edge technology and aerodynamic efficiency, drawing on the Trident’s extensive track experience. Designed for those who demand high performance without compromise, the car will feature innovative solutions and a striking design inspired by the world of racing.

The vehicle builds on the legacy of the Maserati GT2, renowned for its racing prowess, and represents an evolution of the MC20, Maserati’s flagship model equipped with the distinctive V6 Nettuno engine. The MC20 project, a testament to Maserati’s commitment to performance, has been developed with a dual focus on both track and road versions, showcasing the brand’s technical expertise and synergy.

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Stellantis Menilai Langkah Penjimatan Kos: Masa Depan Maserati Dipertaruhkan

Stellantis kini sedang menilai langkah-langkah penjimatan kos yang mungkin termasuk penamatan jenama yang berprestasi rendah, dengan Maserati sebagai calon utama yang menghadapi cabaran besar baru-baru ini. Berikut adalah pecahan mengenai situasi semasa dan pertimbangan strategik berkaitan Maserati:

Keadaan Semasa

Penurunan Jualan: Jualan global Maserati telah menjunam sebanyak 50% dari tahun ke tahun, berkurang dari 15,300 unit pada separuh pertama 2023 kepada hanya 6,500 unit dalam tempoh yang sama pada 2024.
Kerugian Kewangan: Jenama tersebut melaporkan kerugian operasi sebanyak $88.6 juta untuk tahun 2024. Kerugian ini disebabkan oleh pemberhentian model utama seperti sedan Ghibli dan Quattroporte serta SUV Levante, disamping jualan lembap model baharu seperti SUV GranTurismo dan Grecale.
Jualan Supercar MC20: Hanya 97 unit kereta super MC20 terjual di Eropah tahun lalu, menunjukkan isu berterusan dengan tawaran mewah Maserati.

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Stellantis Eyes Major Decisions as Maserati Struggles

Stellantis, the multinational automotive conglomerate, is evaluating cost-cutting measures that could include the discontinuation of underperforming brands. This is especially relevant for Maserati, which has faced significant challenges recently. Here’s a detailed breakdown:

Current Situation

Sales Decline: Maserati’s global sales have plummeted by 50% year-over-year, dropping from 15,300 units in the first half of 2023 to just 6,500 units in the same period of 2024.
Financial Losses: The brand has reported an operating loss of $88.6 million for 2024. The losses are attributed to the discontinuation of key models like the Ghibli and Quattroporte sedans and the Levante SUV, along with sluggish sales of newer models like the GranTurismo and Grecale SUV.
MC20 Supercar Sales: Only 97 units of the MC20 supercar were sold in Europe last year, highlighting ongoing issues with the brand’s high-end offerings.

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