Answering the call for greater financial flexibility, automotive financing innovator, Mercedes-Benz Services Malaysia Sdn Bhd (Mercedes-Benz Services Malaysia), recently introduced AgilityPlus. The latest end-to-end solution by the company now gives new customers greater freedom to customise a package that best finances, protects and maintains their prized Mercedes-Benz vehicle.
“Our passion is in enabling the lifestyle of our customers. To do that, Mercedes-Benz Services Malaysia is breaking the barriers of conventional financing. The strategy behind our growing portfolio of over RM2.3 billion, is first understanding our customers and what they need. AgilityPlus is perfectly tailored for the individual who seeks value, unrivalled benefits and of course, peace of mind,” said Mercedes-Benz Services Malaysia, Managing Director, Mike Ponnaz (above).
With the AgilityPlus package, customers will enjoy the benefits of its signature Agility Financing plan, namely its flexible end of agreement options to settle or extend their contracts, or return their Mercedes-Benz vehicles. The Guaranteed Future Value is another key feature which protects customers against depreciation, while enjoying lower monthly instalments.
Complementing these signature features, AgilityPlus offers customers the option to equip their Agility Financing plan with value add-ons. Customers have the freedom to choose one, or a combination of add-ons, comprising the Mercedes-Benz Comprehensive Motor Insurance, Tyre and Rim Insurance, Return to Invoice (RTI) Insurance as well as the Mercedes-Benz Service Package (Compact or Compact Plus). The service contract from Mercedes-Benz gives customers peace of mind at the wheel, without having to worry about unexpected repairs and costs.
“Customers enjoy greater cash flow flexibility with AgilityPlus because payments are structured into instalments. We designed the package to replace the lump-sum payment requirement so customers can now enjoy savings with upfront purchases. With the inclusion of the Mercedes-Benz Service Package, customers are assured their Mercedes-Benz vehicles are cared for by trained and experienced technicians, equipped with the latest diagnostic tools and guaranteed use of genuine parts. Our presence at touch-points throughout our extensive network further guarantees convenience for our customers nationwide,” explained Ponnaz.
Setting itself apart, AgilityPlus groups key solutions under one roof for added convenience and value-added benefits, enhancing the customer’s journey with the brand. Additionally, customers benefit from savings as a result of being protected against the fluctuations of volatile market prices through the Guarantee Future Value and Mercedes-Benz Service Package.
Customers also have the freedom to adjust the tenure of each financing and insurance solution. The tenure options for Agility Financing, RTI and Mercedes-Benz Service Package (Compact) is between one to five years, while the tenure for Comprehensive Motor Insurance and Tyre and Rim is one year (renewal basis). The Mercedes-Benz Service Package (Compact Plus) is a one-off add-on.
Customers who choose to finance their Mercedes-Benz GLC 200 with the Drive360+ option for five years (20,000km per annum), with a five year RTI, one year Comprehensive Motor Insurance and Tyre and Rim and Service Package (Compact Plus) will only pay RM 4,715 per month.
More recently, MBSM also introduced the EQ Agility Care campaign, which runs until 30 June 2018, to compliment the newly launched EQ Power products. Through the EQ Agility Care campaign, customers who are also eligible to add on AgilityPlus solutions, will receive scheduled vehicle maintenance and servicing, along with an EQ Power charging wallbox packaged with their new EQ Power C350 e or E350 e for an ownership tenure of one to five years.
Through AgilityPlus, MBSM is also running the Performance Agility Care campaign from 25 April to 30 June. The campaign offers Agility Financing for all Mercedes-Benz AMG 43 and 45 models for an ownership tenure of one to five years, complemented by a service package and exclusive AMG merchandise.
For more information on AgilityPlus, visit www.mercedes-benz.com.my/AgilityPlus, call the Mercedes-Benz Services Malaysia finance and insurance customer service centre at 1-800-88-1133, or visit any Mercedes-Benz authorised dealer.
Mercedes-Benz Malaysia, together with its newest dealer partner, Auto Commerz Sdn Bhd, are further enhancing customer services with the unveiling of the interim Mercedes-Benz Auto Commerz 2S Service Centre located in Setapak. Complementing the interim Mercedes-Benz Auto Commerz Autohaus launched in September 2017, the new service centre kicks Auto Commerz’s strategy into high gear, to deliver a unique and individualised customer experience for Mercedes-Benz customers.
“On behalf of Mercedes-Benz Malaysia, I congratulate our ninth dealer group, Auto Commerz, on the launch of their new service centre. We believe the partnership we share with Auto Commerz reflects our common passion and care for our customers and their needs. With the widest premium automotive dealer coverage in Malaysia, we are focused on ensuring that the quality of service offered throughout the customer journey embodies the Best Customer Experience,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner (below, left).
The Mercedes-Benz Auto Commerz 2S Service Centre, located just 950m away from the Mercedes-Benz Auto Commerz Autohaus in Setapak, has a land area of 13,866 sq ft and built-up area of 9,200 sq ft. Built to serve the expanding Mercedes-Benz customer base, the service centre is equipped with state-of-the art Mercedes Benz approved diagnostic tools and equipment, and operated by professionally trained Mercedes Benz Certified Service Specialists.
“As the latest dealer group to join the Mercedes-Benz network in Malaysia, we are proud to add customer services to our repertoire. With this update, we now deliver a complete end-to-end customer experience and we welcome all Mercedes-Benz owners to our new service centre for the best aftersales care that the Auto Commerz team can offer,” said Auto Commerz Dealer Principal, Eric Khoo.
The interim Mercedes-Benz Auto Commerz 2S Service Centre sports the sleek Mercedes-Benz Presentation System II (MPS II), in line with the Three-Pointed Star’s brand identity customers have come to recognise. Its optimally functioning work bays have the capacity to service up to 200 vehicles per month.
The interim Mercedes-Benz Auto Commerz 2S Service Centre is located at No. 14, Jalan Usahawan 5, Kawasan Perusahaan PKNS, Setapak 53300 Kuala Lumpur. For more information please contact tel: 03- 4144 5500.
Mercedes-Benz Service Clinics – My Specialist. My Service.
In line with its commitment to provide superior customer services and to elevate the customer experience to greater heights, Mercedes-Benz Malaysia and select partner dealerships will be hosting exclusive Mercedes-Benz Service Clinics between May and September 2018. Dates and locations are as follows:
| Date | Venue | Contact number |
| 14th – 18th May | NZ Wheels Klang
Lot 1385, Jalan Kapar, Wisma Naza, Batu 2, Kawasan 19, 41400 Klang, Selangor |
03-3342 3333 |
| 25th – 29th June | Hap Seng Star Iskandar
No. 7, Jalan SILC ¼, Taman Perindustrian SILC, 79200 Iskandar Puteri, Johor |
07-509 9019 |
| 3rd – 7th September | Auto Commerz
No. 14, Jalan Usahawan 5, Kawasan Perusahaan PKNS, Setapak 53300 Kuala Lumpur |
03-4144 5500 |
The service clinics cater to Mercedes-Benz cars, aged 48 months old and over. Customers who wish to have their vehicles undergo a full safety check conducted by a Mercedes-Benz Service Expert from Daimler, popularly known as a ‘Flying Doctor’, are urged to book their appointments in advance to secure their slot. The initiative allows customers a first-hand look at the comprehensive expertise and service that go into maintaining masterpieces bearing the Three-Pointed Star.
“Our customers are always at the centre of our activities. This is why we go to great lengths to ensure our customers enjoy the Best Customer Experience in every encounter with the Mercedes-Benz brand along the customer journey,” Mercedes-Benz Malaysia, President and CEO, Dr Claus Weidner.
During the Mercedes-Benz Service Clinics, Mercedes-Benz cars are given a full safety check conducted by the ‘Flying Doctor’. Each car is then followed up by assigned teams for the relevant service or repairs recommended.
“A Mercedes-Benz car is a masterpiece that is maintained by craftsmen with an intricate understanding of vehicles bearing the Three-pointed Star. Being passioante fans of the brand, we understand our customers carry much sentimental value with their Mercedes-Benz cars. The Mercedes-Benz Service Clinics demonstrate the strong support our dealer network receives from Mercedes-Benz Service Experts from Daimler in order to care for our customers’ prized Mercerdes-Benz cars,” added Mercedes-Benz Malaysia, Vice President, Customer Services MBC, Passenger Cars, Heinrich Schromm.
In addition to providing valuable peace of mind to customers, the service clinics also present opportunities for talent development. As a result of assisting the ‘Flying Doctor’ during the service clinics, Mercedes-Benz Malaysia’s local customer services teams gain valuable experience and knowledge which exemplifies the Mercedes-Benz philosophy of ‘lifelong learning’.
To-date, Mercedes-Benz Malaysia has 33 dedicated dealerships nationwide delivering the Best Products and the Best Customer Experience throughout customers’ entire journey, maintaining Mercedes-Benz Malaysia as the largest premium automotive dealer network in the country.
In brief…
As the inventor of the automobile, Mercedes-Benz has now reinvented the automotive industry with the EQ brand, pioneering the direction for future mobility – setting the stage with the Concept EQ…
“The EQ brand from Mercedes-Benz stands for Electric Intelligence, and is derived from the brand values of emotion and intelligence. It encompasses all major aspects of customer- oriented electric mobility, and goes beyond the vehicle itself. As such, EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. As the premium market leader, we are committed to remaing an industry pioneer with state-of-the-art products and innovations. In short, we are boldly flipping the switch – creating tomorrow today by developing the needs for the coming mobility landscape,” said Dr Claus Weidner, President and CEO, Mercedes-Benz Malaysia (below, left).
“The Concept EQ is a cornerstone of our new electric mobility brand, EQ. It presents an innovative product approach as part of a holistic and comprehensive ecosystem for future mobility. In every way, this vehicle proudly manifests its claim of being a technology leader – meeting the demands of sustainable and future-driven motoring. We are delighted to be able to showcase the Mercedes-Benz Concept EQ here in Malaysia, marking the beginning of a pure-electric product offensive which will wear the EQ badge,” said Mark Raine, Vice President, Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia (above, right).
For the FULL details on the Mercedes-Benz Concept EQ, click this: Press Information – Mercedes-Benz Concept EQ in Malaysia
https://www.youtube.com/watch?v=QzFRQfNB1Qg
If you want to have a look at the Concept EQ, it will be on display from 4th to 7th May at The Waterfront, Desa ParkCity (below).
Mercedes-Benz Concept EQ Photo Gallery (Close-up, Details and Interior shots by Tanes “TJ” Jitsawart)
CKD AMG? OMG.
No, your eyes don’t deceive you, and you read that right; Mercedes-Benz Malaysia has indeed chalked-up yet another milestone for local-assembly (CKD) with the Mercedes-AMG C 43 and Mercedes-AMG GLC 43 which were both launched at the Sepang International Circuit last night.
Priced at RM408,888 and RM468,888 for the C43 AMG and GLC43 AMG respectively, these “Pure Driving Performance” machines will offer ‘undeniable luxury appeal combined with AMG racing pedigree that the Mercedes-AMG 43 series is renowned for’. Here’s the launch gambit last night, right there at the front straight of SIC (skip to the 2min mark for the cars’ appearance)
“We are ecstatic to announce the launch of the first locally-assembled luxury performance cars in Malaysia – the Mercedes-AMG C 43 and Mercedes-AMG GLC 43. With the introduction of these models, we expand the range of vehicles assembled at our Pekan production plant adding to our existing elegant limousines and premium SUV, the GLCs. With superior power, dynamic handling, aggressive design and luxurious appointment, this incredible AMG 43 pair of automobiles now come with irresistible value to the passionate Mercedes-AMG driver,” said an obviously elated Mark Raine, Vice President Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia (below).
More on the Mercedes-AMG C 43 4MATIC – The racetrack limousine:
The 43-series models from Mercedes-AMG provide the brand’s hallmark emotive appeal and exciting Driving Performance for everyday use. Even at first glance, the characteristic AMG body styling leaves no doubt that this model is part of the Mercedes-AMG model family. The Mercedes-AMG C 43 4MATIC makes it possible for an even broader target audience to experience sports car technology and motorsports flair. The design is based on the AMG Line exterior, augmented by design elements specific to the Mercedes-AMG C 43 4MATIC in high-gloss black and silver chrome plus the “BITURBO 4MATIC” badge on the front wings.
AMG-specific: the 3.0-litre V6 biturbo engine
The 3.0-litre V6 biturbo engine features technical advances including a modified boost pressure allowing AMG engineers to increase the engine’s power output and torque as well as its dynamism and flexibility to typical AMG levels. With 270 kW (367 hp) and 520 Nm, the V6 engine sets new standards in its segment. The NANOSLIDE® coating of the cylinder liners is also used in the Formula One engines of MERCEDES-AMG PETRONAS. Especially tough and, therefore, wear-resistant, this coating also reduces friction, thereby contributing to higher efficiency. The AMG powerplant can be identified by the red aluminium insert in the engine cover.
The Mercedes-AMG C 43 4MATIC at a glance:
| Mercedes-AMG C 43 4MATIC | |
| Displacement | 2996 cc |
| Output | 270 kW (367 hp) at 5,500 – 6,000 rpm |
| Peak torque | 520 Nm at 2000-4200 rpm |
| Fuel consumption NEDC combined |
8.0-7.8 l/100 km |
| CO2 emissions | 183 – 178 g/km |
| Acceleration 0-100 km/h |
4.7 s |
| Top speed | 250 km/h*** |
| Price (OTR without Insurance)
*price is inclusive of GST |
RM 408,888
|
More on the Mercedes-AMG GLC 43 4MATIC – A Sports SUV:
The 3.0-litre V6 biturbo engine is used in numerous AMG performance models. It delivers 270 kW (367 hp) maximum output plus a maximum torque of 520Nm. The GLC 43 4MATIC sprints from rest to 100 km/h in 4.9 seconds and its speed is electronically governed at 250 km/h. The newly developed front axle, the taut elastokinematics and the highly precise AMG speed-sensitive sports steering make a substantial contribution to the agile driving experience.
High on power, low on consumption: the AMG 3.0-litre V6 biturbo engine: The AMG 3.0-litre V6 biturbo engine is capable of producing a powerful output with low consumption and emissions. Installed close to the engine, the two turbochargers are especially spontaneous in their response.
The NANOSLIDE® coating on the cylinder liners was also enhanced in the Mercedes-Benz Formula 1 V6 hybrid turbo engines. Especially tough and, therefore, wear-resistant, this coating also reduces friction, thereby contributing to higher efficiency. The same applies to the spray-guided multiple injection with up to 200 bar fuel pressure. The AMG powerplant can be identified by the red aluminium insert on the engine cover.
The Mercedes-AMG GLC 43 4MATIC at a glance:
| Mercedes-AMG GLC 43 4MATIC | |
| Number of cylinders/arrangement | V6 biturbo |
| Displacement | 2996 cc |
| Output | 270 kW (367 hp) at 5500-6000 rpm |
| Peak torque | 520 Nm at 2500-4500 rpm |
| NEDC fuel consumption urban/extra-urban/combined | 8.7 – 8.3 l/100 km |
| CO2 emissions | 199 – 189 g/km |
| Acceleration 0-100 km/h |
4.9 s |
| Top speed | 250 km/h*** |
| Price (OTR without Insurance)
*price is inclusive of GST |
RM468,888
|
For more details the full press release of the Mercedes-AMG C43 & GLC 43, click here: Press Information_The New 43s CKD_FINAL
Nabil Jeffri becomes the ‘face’ of Mercedes-AMG Malaysia…
Nabil Jeffri (above, right) has become Malaysia’s first “face” of the AMG brand in conjunction with the launch of the locally-produced Mercedes-AMG C 43 and GLC 43. With his racing capabilities, Nabil Jeffri is the optimal partner for AMG as he embodies the performance brands’ values and characteristics. With his local and international recognition, the vehicle of choice is the sporty and agile Mercedes-AMG C 43. He is well-known in the motorsport world, having driven in the GP2 series, won second place in the German Formula Three Championship and this year driving in the legendary race of Le Mans. He also has the honour of being the youngest F1 test-driver.
Mercedes-AMG C43 & GLC43 Launch Photo Gallery…
“Automotive excellence goes beyond the vehicle, it encompasses the entire customer experience” and towards that end, Mercedes-Benz Malaysia recently held its inaugural Dealer of The Year awards aimed at identifying the best and brightest among its 33 dedicated dealerships nationwide, and recognising excellence in five key performance measurements during 2017.
Mercedes-Benz Malaysia presented a total of six awards for Best Performance in Financial Services, Best Performance in Business Excellence, Best Performance in After-Sales, Best Performance in Sales, Best Performance in Customer Satisfaction Index (CSI) and Customer Loyalty Index (CLI), and the ultimate award – The Dealer of the Year 2017.
Speaking at the award presentation ceremony, Mercedes-Benz Malaysia, President and CEO, Dr Claus Weidner (above, 2nd from right) said, “As the leading premium automotive brand in Malaysia, we have been setting the benchmark in defining automotive excellence – especially in crafting a unique and unrivalled customer experience. To this end, we are continuously enhancing customer touch-points, and currently offer the largest network coverage in the premium segment.”
Asbenz Motors Sdn Bhd emerged victorious for Best Performance in Sales, while Cycle & Carriage Bintang Bhd (Johor Bahru) won for Best Performance in After-Sales. Best Performance in CSI and CLI was awarded to Cycle & Carriage Bintang (Northern) Sdn Bhd (Juru & Bukit Tengah), and Hap Seng Star Sdn Bhd (Kinrara) earned the Best Performance in Business Excellence. Hap Seng Star Sdn Bhd (Jalan Ipoh) picked up the award for Best Performance in Financial Services.
The most coveted award, the Mercedes-Benz Malaysia Dealer of the Year 2017, was presented to Hap Seng Star Sdn Bhd Balakong dealership – achieving the overall highest scores in all aspects of sales, after-sales, customer satisfaction index, customer loyalty index, business excellence and financial services.
“We are honoured and pleased to receive the inaugural Dealer of the Year award from Mercedes-Benz Malaysia. Our Mercedes-Benz Hap Seng Star Balakong Autohaus is truly deserving of this accolade, having committed to delivering exceptional standards in all aspects of the business. Hap Seng Star is, and has always been, dedicated to putting the customer at the centre of our activities and we commend our colleagues at Hap Seng Star Balakong for their combined efforts in achieving this award,” said Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Consolidated Berhad Automotive Division, Harald Behrend.
“With these awards, we recognise the commitment, dedication and passion of our dealer partners to support our promise of delivering the Best Products and the Best Customer Experience. On behalf of Mercedes-Benz Malaysia, I congratulate all our dealer partners for their commitment in living up to the three-pointed star’s The Best or Nothing motto. And a special congratulations to all award recipients on their remarkable achievements in 2017,” concluded Dr Weidner.
To-date, Mercedes-Benz Malaysia has 33 dedicated dealerships nationwide delivering the best products and the best customer experience throughout customers’ entire journey, maintaining Mercedes-Benz Malaysia as the largest premium automotive dealer network in the country. The latest Mercedes-Benz ‘Autohaus’ (above) was also just opened in Klang recently, and you can read about that here.
Mercedes-Benz Malaysia together with authorised dealer, NZ Wheels, recently launched the Mercedes-Benz NZ Wheels Klang Autohaus. Mercedes-Benz NZ Wheels Klang also features the first separate facility for a Mercedes-Benz Proven Exclusivity centre in Malaysia, a dedicated space for customers to view and test drive an extensive range of certified pre-owned Mercedes-Benz cars located adjacent to the Autohaus.
“We congratulate our dealer partner NZ Wheels on the official launch of the Mercedes-Benz NZ Wheels Klang Autohaus. This latest Autohaus demonstrates our continuous commitment to the Malaysian market, our customers and our fans. As we remain focused on providing our customers with the Best Products and Best Customer Experience, we will also continue expanding customer touchpoints nationwide, investing in developing key areas including talent, technology, production and services,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.
A total of RM6 million was invested in upgrading the Mercedes-Benz NZ Wheels Klang Autohaus to now be compliant with the Mercedes-Benz Presentation System II (MPS II) autohaus concept, the global Autohaus benchmark of customer experience, complete with the new Mercedes-Benz Corporate Identity (CI). The new Mercedes-Benz CI goes beyond merely serving as a design concept, it also improves orientation to the customer, supports consulting discussions and naturally underlines the values of the Mercedes-Benz brand as the No. 1 premium automotive brand in the world.
With a total land area of 320,000 sq. ft. supporting a built-up area of 32,000 sq. ft., the NZ Wheels Klang Autohaus has a total display capacity of 17 vehicles — three of which are Mercedes-AMG cars at the AMG Performance Centre. NZ Wheels Klang is managed by around 70 personnel across sales, technical services and spare parts functions. A full-fledged 3S centre, the Autohaus is equipped with 30 work bays, capable of servicing up to approximately 650 vehicles a month, providing general and specialised repair solutions.
Speaking at the official launch event, NZ Wheels Sdn Bhd Group Chief Executive Officer, Automotive Group, Dato’ Samson Anand George, said, “With the update of the NZ Wheels Klang Autohaus to the highest Mercedes-Benz standards and latest corporate identity, NZ Wheels reaffirms its presence as a steadfast and passionate Mercedes-Benz dealer. Having upgraded our sales and service facilities, we are confident that our customers in Klang and nearby areas will receive no less than the best care that is synonymous with the Mercedes-Benz three-pointed star.”
With customer comfort in mind, the i-Showroom in Mercedes-Benz NZ Wheels Klang Autohaus includes digital touch screens for customers to gain a better understanding of Mercedes-Benz product features and sales processes. The Mercedes-Benz NZ Wheels Klang Autohaus is also equipped with a private Star Lounge for a personalised and premium atmosphere. In addition, the latest upgrade now features Service Differentiation – an exclusive range of personalised after-sales services that offers flexibility and convenience which includes pick-up/drop-off of customer vehicles, after-hours drop-off and fast-lane service.
The Mercedes-Benz NZ Wheels Klang Autohaus is one of seven authorised Mercedes-Benz Autohauses in Selangor, to support the increasing need for premium service and experience among Mercedes-Benz customers.
To date, Mercedes-Benz Malaysia has 33 dedicated dealerships nationwide delivering the Best Products and the Best Customer Experience throughout the entire customer journey, maintaining the German marque’s position as the largest premium automotive dealer network in the country.
Established in 1994, NZ Wheels is the third largest Mercedes-Benz authorised dealership in the country. The Mercedes-Benz NZ Wheels Klang Autohaus is located at Lot 1385, Wisma NAZA, Jalan Kapar, Batu 2, Kawasan 19, 41400 Klang, Selangor Darul Ehsan. For more information, call +603 – 3343 9270.
Mercedes-Benz NZ Wheels Klang Photo Gallery…
Mercedes-Benz Malaysia Commercial Vehicles (MBM CV) delivered a strong performance last year, recording a total of 2,469 vehicles sold in 2017, comprising FUSO light-duty and heavy-duty trucks as well as Mercedes-Benz trucks and vans. Despite the dip of 7.9% in Total Industry Volume (TIV) for 2017, MBM CV continues to be a strong supporter of the transport and haulage industry, attributing its robust performance in 2017 to its strategy of placing customers at the centre of its initiatives.
“Part of Daimler Trucks, MBM CV represents first-class product quality and service excellence in the Malaysian market. In everything that we do, our focus is on our customers. Safety, reliability and economic efficiency are our topmost priority. With the commitment of our dealer partners and the trust of the market, 2017 proved to be a positive year in many aspects. As a new year begins, we remain as committed as ever to deliver vehicles and solutions of the highest quality – Trucks you can trust,” said Mercedes-Benz Malaysia Commercial Vehicles, Vice President, Mr Albert Yee (above, main image).
In 2017, the famed Mercedes-Benz Actros proved to be a top choice among hauliers recording an impressive total of 268 units sold, maintaining a double digit growth of 24.1%. Contributing 32.1% sales, the Mercedes-Benz Actros 2644LS 6×2 (L-cab) remains the most popular model. Meanwhile, FUSO trucks recorded 2,170 units sold. As a result of securing fleet contracts from new small and medium operators during the year, MBM CV was able to achieve a market penetration 13.06% for Mercedes-Benz commercial vehicles in 2017, a new record for the company.
Throughout 2017, MBM CV and its network dealers continued to raise the bar with best-in-class commercial vehicles and service quality for the haulage industry. Product enhancements included the new TD Canter facelift and ensuring that MBM CV’s entire product portfolio complies with the United Nations Economic Commission for Europe (UNECE) safety regulations set by Jabatan Pengangkutan Jalan (JPJ). These measures improve vehicle safety and ensure customers’ peace-of-mind.
2017 was the fourth consecutive record year for Mercedes-Benz Malaysia (MBM), achieving an all-time high sales record of 12,045 vehicles sold in 2017. This translates into an overall 2.3 per cent growth compared to 2016. The three-pointed star is well ahead of the pack in the premium segment, maintaining a 2.3 per cent market share*.
“Mercedes-Benz Malaysia enjoyed a remarkable year in 2017 as a result of our customer centric strategy. We’re very proud of our achievements in 2017. It is the result of great teamwork from everyone in the Mercedes-Benz Malaysia team including our dealer partners. We understand our customers’ requirements and target to fulfill their expectations. To deliver the Best Products, we launched 17 new models…” (cont’d)
“To offer the Best Customer Experience, we launched nine new and upgraded dealerships, including a brand new dealer group, Auto Commerz Sdn Bhd. As a result, we successfully achieved a record-breaking year, our best ever performance in the history of Mercedes-Benz Malaysia. Moving into 2018, we are confident of the growth potential in the Malaysian automotive market and will continue to invest substantially in developing key areas including talent, technology, production and service. This is the strategy behind maintaining our position as the No. 1 premium brand in Malaysia,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner (above, second from right).
“We are delighted to have delivered a record-breaking 12,045 Mercedes-Benz Cars to customers in Malaysia and by this confirming our position as the leading premium brand. Our locally produced vehicles, especially the new E-Class and the GLC have been our growth drivers. We are thankful that our customers have put their confidence in our premium products. With our innovative mobility solutions, digitalisation initiatives as well as upcoming product highlights, we are confident of continuing on this success path,” said Mercedes-Benz Malaysia, Sales & Marketing, Vice President, Mark Raine (above).
For FY2017, MBM’s sales was driven by the locally produced limousines which recorded 7,041 units sold. This was followed closely by the Mercedes-Benz SUVs with 2,599 units sold, spurred by the introduction of the locally produced Mercedes-Benz GLC 200 and GLC 250. Growth within this segment is expected to continue. The Mercedes-Benz compact cars recorded a total of 2,031 units sold, while the aspirational Mercedes-Benz Dream Cars, also known as the brand shapers, recorded a total of 374 units sold.
MBM marked the the year by launching six new 43 series models namely, the Mercedes-Benz E 43 4MATIC (above), SLC 43, C 43 4MATIC (below), C 43 4MATIC Coupe, GLC 43 4MATIC, GLC 43 4MATIC Coupe and later, the AMG GT R.
Complementing its line-up of Best Products, MBM invested in initiatives that demonstrated its signature Best Customer Experience by organising various customer engagement activities focusing on the different interests of its target audience. These included the Ultra Singapore 2017, Urban Hunting movement, and Hungry for Adventure in East Malaysia.
In addition, MBM also launched a Mercedes-Benz branded charging station in Bangsar Shopping Centre (BSC) and hosted the Mike Horn X Hungry for Adventure event, featuring the greatest explorer of all time who is currently on a two-year journey – Pole2Pole mission.
Moving even closer to its fans and customers, MBM continued to innovate exciting platforms to enhance customer touch points in 2017. These included mobile roadshows, the Mercedes-Benz Gallery, Customer Care Centre, and Test Drive Booking System. MBM also introduced experiencing cars in Virtual Reality, Digital Signage, Product Experts, Online Service Booking, Mercedes-Benz Financial Calculator and also a one-stop integrated state-of-the-art web platform which facilitates the needs of both new and existing customers known as OneWeb.
In regards to its dealer network, MBM introduced SalesTouch, a mobile sales tool which enables product experts and sales consultants to provide customers with real time information. The feature complements its existing features which are the Service Differentiation and Product Experts.
Always in touch with customers’ needs, MBM launched a new campaign in late 2017 in partnership with its sister company, Mercedes-Benz Services Malaysia (MBSM). The campaign, in anticipation for the Chinese New Year celebration in 2018, offers personalised and flexible financing packages to give Mercedes-Benz fans total peace of mind to finance their dream Mercedes-Benz cars based on their respective financing commitments.
Mercedes-Benz Malaysia has 33 dedicated dealerships nationwide delivering the Best Products and Best Customer Service throughout the entire customer journey. To date, Mercedes-Benz has the largest premium dealer network in the country.
In FY2017, Mercedes-Benz achieved a total investment of over RM 1 billion in the Malaysian market. One-third of this investment was made in its Pekan Production Plant and MBM Training Academy in Puchong, Selangor. This strategy demonstrates the leading premium German marque’s commitment in supporting the nation’s ambition of becoming an EEV hub.
*As of YTD November 2017
NB: The numbers for 2017 are unaudited and subject to change.
Mercedes Benz has refreshed its crossover, the GLA, bringing it up to date with the most recent tech and cutting-edge styling that the German automaker could muster. There are three versions that you can buy right now, the GLA 200 Urban Line, GLA 250 4MATIC AMG Line and the AMG version of the GLA 45 4MATIC. All variants have extensive exterior and interior upgrades, which set them apart from the previous gen vehicle.
Compared to its predecessor, the new GLA gets reworked bumpers, light alloy wheels and a new body colour called “Canyon Beige” . A newly developed off-road suspensions is fitted to the GLA 200 Urban Line and GLA 250 4MATIC AMG Line, which should improve off-road capabilities and overall handling.
The GLA 200 Urban Line gets 19-inch 5-spoke light alloy wheels with a matte black finish, and if you opt for the Night Package, certain trim panels will be painted black which include the two louvres in the radiator grille, wing mirrors, rims and simulated under guard.
Going up the range, the GLA 250 4MATIC AMG Line gets more sporty features which include an AMG bodykit, a radiator grille with two louvres painted in silver and chrome inserts and twin-pipe sports exhaust system with chrome-plated tailpipe trim elements integrated into the bumper. Apart from that, there’s also the 19-inch AMG alloy rims, perforated brake disks at the front with brake calipers with the automaker’s named painted on.
At the top of the range, sits the Mercedes-AMG GLA 45 4MATIC. It gets sharper front styling with new air intake grilles and a front splitter. The twin louvre on the AMG Twin Blade radiator grille inserts and the side sill panels have a silver chrome finish. At the rear, there’s a new diffuser insert in the apron, a new spoiler lip on the roof and certain trim panels are painted in high gloss black. Unlike the lower spec variants, this, gets 20-inch AMG multi-spoke light-alloy wheels, which makes it a little more special than the AMG Line one.
Inside, all variants of the GLA get a cabin that’s built from high quality materials, new seat covers and trim parts as well as chrome plated switchgear. The signature 8-inch media display sits at the top of the dash with the usual controls for the infotainment system elegantly placed just like with its predecessor.
Fitted as standard is the Active Brake Assist system that warns and assists in braking during emergency situations. It helps ensure that drivers have all the information and coverage as and when needed. The GLA also comes with Attention Assist, which is a system that continually monitors the driver for signs of drowsiness through steering input and warns him/her as and when necessary.
The vehicle also has a Dynamic Select button that alters the engine, transmission, steering and suspension behaviour to match the needs of the driver. The system also offers 5 different transmission modes that include Comfort, Sport, Eco, Indivivudla and off-raod (4MATIC variants only).
The most powerful of the 2.0-litre turbo engines fitted in the three variants is in teh AMG GLA 45 4MATIC. It develops 381bhp and 475Nm of torque, which allows the vehicle to sprint from 0-100km.h in just 4.4 seconds. Power is transferred to the wheels through the AMG Speedshift DCT 7-speed transmission. It is said to offer optimised response and shift times thanks to the closer ratios between gears.
All three variants are available for purchase with the base GLA 200 priced at RM239,888, the GLA 250 4MATIC at RM269,888 and GLA 45 4MATIC at RM408,888. All three figures represent on the road prices, inclusive of GST but without insurance factored in them. Visit the local Mercedes-Benz website to learn more about the vehicle.
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