To Ford, the lives of the occupants of a pick-up truck like the Ranger are no less valuable than those in a passenger car, and require the maximum level of protection that can be provided. For this reason, the next-gen Ford Ranger pick-up truck comes with some of the latest in crash protection features and driver assistance technologies.
Passive Safety systems and features include the tough vehicle structure, SRS airbags, and 3-point seatbelts while Active Safety systems include driver assistance technologies (XLT Plus and Wildtrak) to alert the driver and help him avoid accidents.
During the development phase, numerous computer-aided engineering (CAE) models were built to test various accident scenarios. These included full-frontal, frontal offset, pole test, rear offset crash tests, pedestrian impacts, roof crush tests, and more. Additionally, the team conducted hundreds of physical tests to ensure vehicle safety performance was met and to validate the CAE modelling.
As safety technology keeps advancing all the time, this new generation of the Ranger gets some of the latest systems that make motoring even safer. Here are some of the new safety technologies:
Post-Collision Braking [Available on Ranger WildTrak/XLT Plus] In the immediate moments following a collision, the vehicle may be headed in an unpredictable direction. It could hit another object – a lamp post or another vehicle. To reduce this risk, the next-gen Ranger has Ford’s post-collision braking system which automatically applies the brakes after a collision. The system automatically engages with moderate brake pressure when an initial collision has occurred, so the vehicle will come to a standstill and avoid a secondary collision.
Pre-Collision Assist [Available on Ranger WildTrak/XLT Plus] Pre-collision Assist uses both the new, wide-view windscreen-mounted camera and radar located near the front bumper to scan the road ahead to detect a potential collision with another vehicle, pedestrian, or cyclist directly in front of the vehicle. If an imminent collision is detected, the system emits an audible and visual warning. If the driver’s response is not sufficient, the Automatic Emergency Braking (AEB) system will activate automatically.
The AEB system has been enhanced with cyclist and pedestrian detection capability as well as the ability to provide AEB support at an intersection in some instances, thanks to the addition of the new, wider camera coverage. Whenever a possible collision is detected and the fails to take corrective action, the vehicle will apply the brakes automatically.
Before the AEB activates, the driver will get a Forward Collision Warning, an audible tone which will be very evident because the audio system (if on) will be muted. If the driver does not respond correctly, ie slow down or brake, then AEB will activate.
Evasive Steer Assist [Available on Ranger WildTrak] A segment-first feature in the next-gen Ranger is Evasive Steer Assist which also helps prevent potential collisions. In the event a vehicle in front is too slow or has stopped, the Ranger driver can get additional assistance in the steering to steer around the hazard. This will be valuable when braking alone cannot fully avoid the collision. The advanced system is designed to operate at both urban and highway speeds and employs the same camera and radar used with the Pre-collision Assist feature.
Reverse Brake Assist [Standard on Ranger WildTrak] Reverse Brake Assist helps the driver to avoid or mitigate potential collisions while reversing. The system may detect moving vehicles or stationary pedestrians and objects behind the Ranger. While some other systems may only alert the driver, the system in the next-gen Ranger will automatically apply the brakes to briefly stop the vehicle, should the driver not react in time.
Cross Traffic Alert [Available on Ranger WildTrak] Tricky reversing situations are a little less stressful with the next-gen Ford Ranger’s Cross Traffic Alert system. When the driver shifts into Reverse, the system is active, and will alert the driver of a vehicle approaching from the sides, when reversing out of a driveway onto a street, or even from a busy supermarket parking spot.
Adaptive Cruise Control with Stop-and-Go [Available on Ranger WildTrak] Adaptive cruise control with stop-and-go is more advanced than just cruise control. It is an intelligent feature that maintains a safe gap with a vehicle ahead whatever the cruising speed is set at. This is done by scanning the road ahead with the camera and radar and if there is a vehicle, the speed will be adjusted.
The system in the next-gen Ranger is even more advanced that many Adaptive Cruise Control systems as it operates down to standstill. With other systems, the cruise control will deactivate below a certain speed. The Ford system can slow the vehicle right down to standstill when necessary, and then resume forward movement when the vehicle ahead moves on.
BLIS Available in many passenger cars today, this system is like having another ‘set of eyes’ when performing a lane change or joining a highway. If a faster-moving vehicle enters the Ranger’s blind spot zone, BLIS will alert the driver via a small light on the side mirror (left or right), so they know not to change lanes.
Next-Gen Ranger In East Malaysia After journeying around Peninsular Malaysia on a series of previews before it has its official showroom launch, the next-gen Ranger will cross the South China Sea to East Malaysia.
Sime Darby Auto ConneXion (SDAC) will hold previews at Vivacity Megamall in Kuching, on September 7 – 11, and at Suria Sabah Shopping Centre in Kota Kinabalu on October 5 – 9, 2022.
If you would like to attend either of these two events, sign up here for an exclusive invitation. Alternatively, you can visit www.sdacford.com.my for more information about the next-gen Ranger, or follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channels.
Before the SUV segment began to grow rapidly, interest in alternatives to passenger cars was focussed on pick-up trucks and with Malaysia regulations having been changed to allow registration of such vehicles for private use, the segment expanded rapidly. From being a mere workhorse with basic features, pick-up trucks were transformed into vehicles that could also be used for motoring on weekdays and adventures on weekends.
Isuzu was among the manufacturers that responded to this new demand and with its experience in such vehicles, it came up with the D-MAX which had all the capabilities of a 4×4 truck and the comfort and convenience of a passenger car.
The D-MAX is today in its third generation which was launched in Malaysia last year and redefined the look, feel and performance of pick-up trucks. From its workhorse Single Cab model to the sophisticated and feature-packed top-of-the-line X-Terrain variant, Isuzu has an ideal vehicle for virtually every type of customer and budget.
143% growth this year
From the time it was launched, its sales kept growing and set a new sales record for Isuzu Malaysia. With 4,237 new registrations recorded from January to June this year, the company has seen an impressive 143% growth in D-MAX sales over the same period in 2021. Significantly, the volume in the first half of this year almost matches the total achieved for the entire 2021. This puts the brand in third spot in the pick-up truck segment.
“Since the introduction of the all-new Isuzu D-Max, we have seen a growing interest in pick-up truck usage, particularly from first-time buyers and upgraders who have been impressed by the way the new D-MAX has blurred the lines between a tough and capable pick-up truck and the comfort and sophistication of a family saloon,” said Shunsuke Okazoe, CEO of Isuzu Malaysia.
Blue Power is popular
With flexible engine performance, exemplary fuel efficiency, reliability, the 1.9-litre Blue Power variants have undoubtedly been the most popular choice among Malaysians, making up close to 80% of the total sales. And they also have another benefit for owners – the lowest road tax in the truck segment.
The flagship X-Terrain variant has also positioned Isuzu at a level which it has not been strongly represented before. 10% of the sales volume this year has been of this variant which has been a highly attractive proposition in the lifestyle segment. Besides offering premium comfort, refinement and style, it also has a host of top-notch safety features that are comparable to passenger cars.
“The X-Terrain has gained a strong following, particularly among urban users. Many have found the vehicle to be the ideal extension of their lifestyle activities offering the ideal balance of space, capability, comfort and safety,” said Kenkichi Sogo, COO of Isuzu Malaysia. “With the recent updates made to the flagship variant such as new colours, welcome light, scuff plates, wireless Qi charger and Around View Monitor, it is an even more desirable vehicle that allows owners to do more without boundaries.”
8 variants for different needs
The D-MAX range has 8 variants to suit different needs, whether for personal use or business purposes – or both. Most variants have 4×4 capability and can tackle any sort of terrain. There is also a 4×2 automatic variant available to provide long-distance travellers and urban users the flexibility and versatility while enjoying lower running costs.
The advanced 1.9-litre RZ4E-TC engine has proven its fuel-saving capabilities in the DuraMiles Challenge. A D-MAX powered by the engine and with a 1-ton payload on board travelled by a lengthy route from Pekan in Pahang (where Isuzu has its assembly plant) to Shah Alam, Selangor and its average fuel consumption was 13.7 kms/litre over 1,145 kms. You can read more about that achievement here.
Visit pickuptruck.isuzu.net.my to know more about the D-MAX and to locate a dealership in Malaysia where it can be experienced and purchased.
Although Daihatsu is better known by Malaysians for its involvement with Perodua, the company also has its own business activities which are carried out through its own subsidiary, Daihatsu Malaysia Sdn Bhd (DMSB) which was established in the early 1980s.
Just as Mitsubishi Motors withdrew from marketing passenger cars when it tied up with Proton, Daihatsu also stopped selling its popular cars when it became Perodua’s technical partner. DMSB focussed on light commercial vehicles and built up a strong business in the segment, especially among the pasar malam traders.
The Gran Max is available as a panel van (above) and pick-up (below). DMSB can also provide engineering services for custom bodywork to suit specific business needs.
It currently sells the Gran Max which has been in the market for over 10 years and has been constantly improved. This year sees a minor update to the model with added features for the convenience of the occupants. The updates are power windows, a multimedia system, reverse camera and 12V/24V Fast Charging USB port.
Pricing starts from RM73,888 and DMSB accepts bookings online at its website. The company also provides engineering services for the bodywork and accessories required by customers for their type of business.
“Daihatsu Malaysia aims to provide an overall driving experience in providing comfort, reliability, safety and above all convenience and practicality in every drive.” said Arman Mahadi, Managing Director of DMSB. “Convenience and practicality are one of the strongest consideration aspects for commercial vehicle usage. Thus, the concept behind the Gran Max Minor Change (MC) is to honour the hardworking workforce behind every successful business, particularly the men and women behind the wheel of the Gran Max”.
The power windows are on both doors and for the convenience of the driver, the passenger’s side window can also be operated from the right door. Part of the reason DMSB has decided to p[provide power windows is also to improve safety: the driver needs almost no effort to raise or lower the windows and can give more attention to driving.
Some vehicle operators spend long hours on the road and would appreciate having some music for their journey. With the multimedia system installed in the Gran Max, they will have infotainment and connectivity that will help the hours pass by faster. With touch controls, the driver can easily manage functions for entertainment or other features.
The multimedia system used the Android 10.0 operating system which has an interface familiar to most people as it is similar to what is on many portable devices. It has a double-DIN head unit player with tuner and can also obtain media from other sources using the AUX jack and USB port.
The multimedia system also has Bluetooth which allows pairing with mobile devices, specifically smartphones. It can enable driving mode for mobile phonebook syncing on calls and music playback, and can accept or end calls, even while driving.
Additionally, there’s Android and iOS PhoneLink for use with cable mirroring. This allows smartphone displays to be transferred onto the display of the infotainment system. This means that GPS route navigation systems can now be viewed on the larger screen, another benefit to motoring.
The multimedia system is linked to the reverse camera which displays its images on the 7-inch display. The availability of a reverse camera will certainly improve safety. Even though the Gran Max is compactly sized (for a commercial vehicle), there are still areas behind the vehicle which the driver cannot see. With the camera, parking and reversing can be done more easily and confidently in tight spaces.
Back in earlier years, car companies had only to worry about professional spy photographers capturing images of their next model. The occasions when ordinary members of the public happened to spot and know what they were seeing were few and usually, they saw but could not record anything. The cameraphone changed all that and with it also came social media which had an image up within seconds and seen around the world within minutes.
Furthermore, with sophisticated editing software, it was also possible to ‘strip away’ simple camouflage like the black tape that was commonly used. Even in earlier days, some of the pros would try to remove camouflage and then sell their pictures to magazines as ‘scoop pictures’.
More sophisticated camouflage created
So for the carmakers, especially those in the R&D department which had to conduct tests in public areas, camouflaging prototypes required even more sophisticated approaches. Working with the design studio, they have come up with wraps with mind-bending patterns, squiggles, and swirls which cover almost every part of the vehicle except things like the front and rear lights which must be visible to other road-users for safety reasons.
The aim of these patterns is to confuse the eye and prevent industry spies from being able to focus on the vehicle’s features. While a general idea of the shape may be discernible even with the camouflage, some key elements like the design of the grille or the actual shape of side windows are still hidden.
Ford’s latest camouflage, inspired by the block pattern on the Bronco R Baja racer as well as mountain ranges, uses hundreds of blue, black, and white blocks in a pixelated pattern to break up the appearance of the underlying shape of the vehicle while it’s still under development.
Optical illusion
The camouflage is being used on the next generation of the Ford Ranger at the moment. Designed by a team at Ford’s Design Centre in Melbourne, Australia, this camouflage pattern creates an optical illusion that makes it difficult to pick out exterior features in sunlight, while a reflective element helps hide the vehicle’s shape at night.
“We were asked to develop a camouflage that allowed you to clearly see that this is the new Ranger but not see it at the same time,” said Leigh Cosentino, Design Manager at Ford Australia. “The inspiration originally came from the Baja livery Ford has been using; as I’m a huge fan of motorsport it’s hard for me not to be obsessed with machinery like that,” added Lee Imrie, the Ford Australia designer who developed the successful pattern.
Not usual type of camouflage
According to Cosentino, the project was about more than just disguising key features in the sheet metal. “We wanted the design to be dynamic and exciting and build anticipation towards the reveal of next Ranger without looking like a derivative of military camouflage,” he said.
The design is dense at the bottom and then the pattern becomes scattered towards the roof. It ends up being a good camouflage, is visually exciting but also gives the pattern a sense of movement. It’s not the usual static type of camouflage.
“There’s no linework on this camo that aligns with anything on the exterior and that means you can’t see volume or shape or lines in the vehicle,” added Imrie. “My intention with this design was to scatter your eye so that you can’t focus on a specific line; and the colour patching adds to that effect.”
But there’s more to the pattern than just scattering your eye. While Imrie said he based the pattern on the Bronco R racer, he also took inspiration from the Next-Generation Ranger itself. “I started with squares rotated at 45 degrees, and scattered them throughout the page, attempting to make a reoccurring silhouette of a mountain top landscape which echoed the lifestyle orientation of the Next-Generation Ranger. When you stand back, it has a clear connection to a digitised military camouflage but with a connection to nature,” Imrie said.
The digitised pattern took the team 2 months to develop and test. It’s printed onto vinyl and applied in 2 stages taking up to two days to apply. The full-vehicle base layer contains the blue, black, and white blocks and is applied in the same way a regular wrap is. The second, reflective ‘layer’ consists of up to one hundred individual reflective elements hand placed on the vehicle.
If you’re wondering when the new Ranger will be seen without all the camouflage, Ford has confirmed that it will be this coming November 24.
In the early 1990s, various manufacturers considered what the ‘Asian Car’ should be. With the ASEAN Free Trade Area (AFTA) created, there was a need to choose a product which would be suitable for the different markets in the region. While Toyota and Honda decided on a low-cost sedan, Ford chose a pick-up truck which it felt would be a suitable alternative to sedans. And with its long history and experience in making pick-ups, it could certainly come up with a very good world-class product.
The new model was called the Ranger and it was built in Thailand at a brand new US$500 million factory Ford set up to be a production hub. Apart from attractive investment incentives offered by the government, the choice of Thailand was also because it was the second largest pick-up truck market in the world after the USA.
The Ranger would be sold mainly around the region (but also exported worldwide), imported tax-freewith the privileges offered by the AFTA Agreement. Ford had gone further with the development of the new model, making it more like a passenger car in comfort and convenience as well as safety.
When it appeared in the late 1990s, the Ranger built and shaped the pick-up truck market, introducing Malaysians to a more active lifestyle outdoors and also encouraging them to be more adventurous.
Leading and shaping the market
In countries like Malaysia, where the regulations were changed to allow private use of trucks, the introduction of the Ranger was timely. In its launch year, the Ranger was only on sale in the last quarter of the year and yet achieved a 21% share. The following year, sales crept up quickly as it became the pick-up that everyone wanted. By the early 2000s, it was the market leader with a share of around 50% of the pick-up segment. The Ranger certainly helped to develop pick-up popularity and started a new segment of ‘lifestyle machines’.
Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, has now adopted a new brand positioning – Live the Ranger Life – which celebrates the Ranger’s evolution into the modern lifestyle truck that it is today. The new brand essence encapsulates the values and persona of the Ranger, which has transformed over the years beyond being just a truck for work to one that can be used as an alternative to the car, supporting the lifestyle choices of a diverse range of customers.
“’Live the Ranger Life’ is spot-on in personifying how the Ranger is more than a purely utilitarian workhorse. It is now leading the pack as a versatile and premium truck that is increasingly purchased for lifestyle reasons that people aspire to own. Customers are choosing to purchase a Ranger not just for work, but also for play and family, thanks to its renowned strength, engineering capabilities, smart technologies, luxurious cabin and passenger vehicle features,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion.
Bringing the brand essence to life
Five core tenets fuel the guiding principles for fully expressing the ‘Live the Ranger Life’ spirit and way of life which was gathered through a global customer survey which was conducted by Ford across its markets: “We Make Our Own Fun” (fun in driving and in living), “Up and Over” (tackling challenges), “Bring Others Along the Journey” (family and friends), “Can’t Help but Help” (assistance to others), and “Carve Our Own Path” (being bold and fearless in life).
“These five values reflect the way that Ranger owners and those aspiring to own one go about their lives. They are always open to new experiences. They are fearless in tackling challenges not just on or off road but also in life. They form kinships with each other and enjoy having their own fun adventures. They are also always finding ways to give back the community and support others in need. And in everything they do, they make a point to go over and above,” said Encik Zuhair.
More lifestyle options
To enhance the lifestyle focus, SDAC will soon have a Lifestyle Ford Merchandise store on its e-commerce enabled website. Here, customers can browse for the available merchandise and make their purchases which can be delivered to an address they specify.
Encik Zuhair added that other exciting programmes targeted at the pick-up segment will also announced in the coming months.
If you want to ‘Live the Ranger Life’, visit www.sdacford.com.my to know more about the wide range of Ranger models available and where to experience them.
In spite of powerful electrically-powered vehicles appearing with greater frequency now, some companies are still developing more powerful vehicles with good old fashioned internal combustion engines.
One of them is Hennessey Performance Engineering (HPE), the well known Texas-based hypercar manufacturer and high-performance vehicle builder, which has started production of the world’s most powerful pick-up truck, the MAMMOTH 1000 TRX.
6.2-litre engine boosted to 1,012 bhp/1,313 Nm
Based on the Dodge Ram 1500 TRX pick-up truck, the MAMMOTH 1000 TRX will have a 0 – 60 mph (0 – 96 km/h) time claimed to be just 3.2 seconds – making it the quickest truck in the world. The lightning-quick time is achieved by boosting output from the supercharged 6.2-litre V8 engine.
Modifications include a high-flow 2.65-litre supercharger, fuel injectors and high-flow induction system alongside performance-boosting calibration raise output to 1012 bhp and torque to 1,313 Nm.
Measuring 5.81 metres long, 2.09 metres wide and 1.97 metres high, the imposing hypertruck makes an enormous statement on the road. Besides carrying 6 adults, it can carry a payload exceeding 1,045 kgs and towing more than 3,500 kgs.
“Because we can!”
“The new MAMMOTH 1000 TRX is the most powerful pick-up truck that Hennessey Performance has ever offered. The Ram TRX already boasts the highest horsepower of any vehicle manufacturer’s pick-up, so our performance, styling and off-road enhancements make this the most formidable new truck you can buy. We’ve already sold more than 100 trucks, with each answering one big question – why have a 1,000-horsepower pick-up truck? Because we can!” said John Hennessey, Company Founder and CEO.
HEP expects the majority of customers will take a highly specified standard model and add the MAMMOTH 1000 package and the Stage 2 off-road enhancements. The popular Stage 2 package adds custom bumpers, LED lights, a front levelling kit, 37-inch off road tyres and upgraded electronic fold-out steps.
Heavily modified but still comes with warranty
Including buying a standard TRX truck, customers will typically pay in the region of US$150,000 (about RM623,400) for the modification, with a 2-year/24,000-mile (38,650 kms) warranty. HEP will ensure exclusivity for its customers by limiting production volumes to 200 units produced during 2021.
It’s not surprising that Ford will start selling an electrically-powered truck from early 2022, the new version of the F-150 range which is to be called the Lightning. After all, it’s been making pick-up trucks since 1917 and over more than 100 years of making such vehicles, it has built up vast experience. Now, it is using all that experience plus new EV technology to continue the journey forward.
“For both Ford and the American auto industry, F-150 Lightning represents a defining moment as we progress toward a zero-emissions, digitally connected future,” said Bill Ford, Executive Chairman of Ford Motor Company. “F-Series is America’s best-selling truck for 44 years, the backbone of work across the country, and a trusted icon for generations of customers. Now we are revolutionizing it for a new generation.”
The F-150 Lightning is one of the outcomes from the company’s more than US$22 billion global electric vehicle plan to lead electrification in areas of strength. Other fully electrified models developed in recent times have been the Mustang and Transit.
Pricing for the new electric truck will start from US$39,974 (about RM165,550) before any incentives (in the USA) and can rise to US$52,974 (about RM220,000) in versions equipped with the extensive range of features, technology and accessories.
Most aerodynamic F-150
The F-150 Lightning is the most aerodynamic F-150 ever developed. While it started from the current F-150, it has improvements like newly shaped running boards, a sculpted bonnet to reduce drag, and grilles that replace air intake holes with a smoother, textured surface. Even more functional design delivers optional enhanced 360-degree Zone Lighting, which can light up a specific zone or the entire area around the vehicle.
The electric platform unlocks new capabilities as well – such as being a mobile power generation that can supply electricity to power an entire home. Besides providing electrical power when camping, it can also be valuable when in disaster-struck area where emergency power supplies are needed. The added advantage is that the F-150 Lightning will also have the capability to travel through all kinds of terrain, just like other Ford trucks.
The powertrain has dual in-board motors expected to generate the equivalent of 563 hp with up to 1,050 Nm of torque available from almost standstill. That’s more torque than any F-150 have ever offered and will give a claimed 0 – 60 mph (96 km/h) time in the mid 4-second range.
Two battery pack choices
There will be two choices of next-generation lithium-ion battery packs for the F-150 Lightning: a standard-range pack targeting 370 kms and an extended-range pack 480 kms. As with other EVs, charging time depends on the type of charging equipment used. Ford is the only automaker to offer an 80A charge station as standard equipment, allowing owners to recharge easily at home. This system takes advantage of the only dual onboard charging system on an electric truck in the industry for even faster home charging.
With this approach, the F-150 Lightning adds an average range of about 50 kms per charging hour, fully charging an extended-range pack from 15% to 100% in about 8 hours. With a 150-kW DC fast-charger, up to 87 kms of range can be available in 10 minutes and from 15% to 80% will take about 41 minutes, it is claimed.
Considering the sort of conditions that the aluminium-bodied F-150 Lightning will be used in, ‘Built Ford Tough’ has never been more important as the battery pack cannot be damaged. Rugged underbody protection keeps it safe, with metal skid plates shielding both the battery pack and inboard motors from. The battery pack itself is secured inside waterproof casing surrounded by crash-absorption protection and has been tested at temperatures as extreme as -40 degrees Fahrenheit.
Huge front storage area
Just as front-wheel drive with transverse engine orientation liberated space that could be allocated to the cabin, the electric powertrain allows for a versatile, high-tech mega power dedicated storage space that’s secure, lockable and easily accessible by a powered open and close system. This spacious area under the bonnet will have 400 litres of volume and can take 180 kgs of payload. It is water-resistant and has 4 electrical outlets, 2 USB chargers and a drainable floor that can double as a food and beverage container. With 2.4 kW of power, there’s enough capability to plug in power tools, TVs, laptops, speakers, crockpots and more.
Talking of payload, a feature called Onboard Scales uses the front boot space sensors to estimate payload and tell customers how much they’re hauling. And since payload can impact range, Onboard Scales is integrated with Intelligent Range to help ensure an accurate estimate.
Smart and connected
Like the Ranger, the F-150 Lightning is packed with intelligent features, combining advanced digital technologies with proven engineering know-how. As part of the optional Ford Co-Pilot360 technology, BlueCruise allows for true hands-free driving on more than 160,000 kms of pre-qualified divided highways in North America, – with more Hands-Free Blue Zones to come in the future.
Owners will find that, like their smartphone, the software running certain systems can be updated without going to the service centre. Ford Power-Up software updates will come over the air and improve performance, update existing features or even add all-new functions and capabilities. The majority of updates will be completed in under 2 minutes and whenever the owner chooses.
SYNC gets more advanced
Making its truck debut on F-150 Lightning is SYNC 4A – the latest version of Ford’s interface supported by a 15.5-inch touchscreen and designed to adapt to driver behaviour. SYNC 4A employs natural voice control, cloud-connected navigation and wireless access to favourite services with connectivity that includes Apple CarPlay and Android Auto.
“It really is the smartest F-150 we’ve ever made,” said Darren Palmer, General Manager, Battery Electric Vehicles, Ford Motor Company. “F-150 Lightning offers an immersive touchscreen, giving our customers all the info they want in an instant – a real-time view of where they’re going, what they’re hauling or how much real-world range they’ve got banked. And with Ford Power-Up software updates, the experience is only going to get better.”
The Ford F-Series pick-up truck has been America’s best-selling vehicle since the 1970s, and though it is hardly seen outside North America, it has also been among the bestselling vehicles in the world due to the sheer numbers with over 1 million sold in 2018.
The success of the F-Series can be attributed to many decades of experience in making such vehicles. As far back as 1917, Henry Ford produced the Model TT which would be the first pick-up truck although it was essentially a Model T with a truck bed attached behind.
1917 Model TT was the granddaddy of today’s Ford pick-up trucks like the F-Series and Ranger.
‘Serious capable, purpose-built tool’
Just over a hundred years later, as the electric era dawns, Ford will offer a fully-electric F-Series model which it says ‘will be a seriously capable, purpose-built tool for serious truck customers. Besides new technology, the electric F-150 Lightning (as it will be known) will also be able to serve as a mobile power generator. It will be able to supply electricity at campsites or construction sites, or even disaster-struck areas.
Prototypes have been undergoing tens of thousands of hours of torture testing and targeting millions of kilometres of driving – simulated, laboratory and real-world. The dual electric motor powertrain will deliver more horsepower and torque than any F-150 available today, which means faster acceleration than what F-Series owners have been used to.
Lower operating and running costs
F-Series truck powertrains typically have large displacements – even the smallest has been 2.7 litres – and that has obviously meant high fuel consumption. With the F-150 Lighting which offers higher performance, including strong towing capability, there will be no such consumption penalty at all. Furthermore, Ford claims that it will have the lowest expected lifetime total cost of operation among F-Series trucks with less maintenance than a typical petrol engine.
“Every so often, a new vehicle comes along that disrupts the status quo and changes the game… Model T, Mustang, Prius, Model 3. Now comes the F-150 Lightning,” said Ford President & CEO, Jim Farley. “America’s favourite vehicle for nearly half a century is going digital and fully electric. F-150 Lightning can power your home during an outage; it’s even quicker than the original F-150 Lightning performance truck; and it will constantly improve through over-the-air updates.”
The new F-150 Lightning will be unveiled at Ford World Headquarters in Dearborn on the night of May 19 (morning of May 20 in Malaysia) and the event will be broadcast live online.
An earlier Ford pick-up EV
While the F-150 Lightning is a significant new development, it is not Ford’s first electric pick-up. Back in the late 1990s, when the company had brief burst of EV activity, it engineered a Ranger to be powered by electric motors. The battery packs were initially heavy lead-acid types and then switched to nickel-metal hydride, and factory testing showed that a range of up to 132 kms was possible.
Between 1998 and 2002, Ford produced a Ranger EV which was leased for fleet customers.
The Ranger EV was produced between 1998 and 2002 and was leased instead of sold. As interest in EVs faded, Ford didn’t make plans to follow up on the Ranger EV and instead focussed on developing EcoBoost technology for combustion engines.
Ever since the 1990s, Malaysians have come to appreciate the usefulness of the pick-up truck, a vehicle that is fine for town use, for weekend adventures off-road as well as workhorse duties. There have been many choices and among the popular ones today is the Isuzu D-MAX which officially goes into its third generation in the Malaysian market today.
To suit different budgets and requirements, there are no less than seven variants to choose – with double cab or single cab bodystyles, and two engine sizes. It’s all-new from the tyres up, incorporating new technologies for greater strength, reliability, efficiency and longevity… all the qualities that have made the D-MAX so popular.
“Isuzu engineers set out to create a stronger, more able and durable machine with this new model. They invested years in development and over 4 million kilometres in testing the new model to achieve the best Isuzu D-Max they have ever created. They then added the soft touches and high-tech features to satisfy the discerning owners who desire comfort and sophistication in their modern-day vehicles,” said the CEO of Isuzu Malaysia, Koji Nakamura.
Isuzu Dynamic Drive Platform
Built on a new Isuzu Dynamic Drive Platform, the all-new Isuzu D-Max employs a new ladder frame that offers improved stiffness and strength to ensure and durability. The integration of the body structure, chassis, powertrain and suspension is balanced to work together as one for better handling. The new suspension configuration and a longer wheelbase allows the engine mass to be located further behind the front wheels, resulting in more dynamic handling and a comfortable ride.
All variants have a new distinctively bold and sporty outlook that has a more SUV appeal. The stylish appearance is functional too as aerodynamic efficiency – not usually talked about with such vehicles – is improved for the new D-MAX.
X-Terrain – the flagship
For those who want the most stylish pick-up truck, the new D-MAX X-Terrain variant will be the one to get. It stands out from the rest of the range with the Valencia Orange or Sapphire Blue body colour.
This new flagship variant comes with a revised 3-litre engine that has been re-engineered and refined with numerous advancements to improve performance and engine response while reducing noise and vibration. The engine produces 190 ps/450 Nm, with peak torque starting from as low as 1,600 rpm and available up to 2,600 rpm. The revised torque curve, together with a new 6-speed automatic transmission, optimises power delivery for any condition and demand.
Exclusive features with the X-Terrain include remote engine start, rear differential lock, wet wiper system, brown leather upholstery for the seats (which have 8-way electronic adjustment including lumbar support), and a 9-inch infotainment touchscreen panel with Android Auto/wireless Apple Carplay for easy smartphone connectivity.
Advanced Driver Assist Systems
The D-MAX X-Terrain also has Advanced Driver Assist Systems (ADAS) to make driving safer and less tiring. The active systems installed are similar to those found in the latest passenger cars. These include Forward Collision Warning, Autonomous Emergency Braking, Lane Departure Warning, Turn Assist, Pedal Misapplication Mitigation, Blind Spot Monitor, Rear Cross Traffic Alert, Manual Speed Limiter, and a Multi-Collision Brake system that applies the brakes should any of the seven airbags be deployed.
Adaptive Cruise Control maintains a safe gap with the vehicle ahead.
For less driving fatigue on long distances or at night, there’s also Adaptive Cruise Control with stop & go function and Automatic High Beams. The Adaptive Cruise Control maintains a safe gap with other vehicles ahead and can function down to standstill, reactivating when the vehicle ahead moves off. Automatic High Beams will automatically switch to low beams when there is an oncoming vehicle to avoid dazzling the driver, so the driver of the D-MAX does not need to think about it.
Two engine choices
Customers can have style and comfort without sacrificing the proven qualities of the D-MAX which is now not only quieter and more comfortable but also a tougher, more capable and dependable as well. The Premium 4×4 Auto variants – available with either a 1.9-litre Blue Power turbodiesel or the 3-litre turbodiesel – are ideal for those who spend significant hours behind the wheel. The new comfort features and safety equipment in the cabin will ensure that even if there are many hours of motoring, it will be fatigue-free.
Two turbodiesel engine choices for the new D-MAX – 1.9 litres or 3.0 litres, both tuned to run efficiently and reliably on Malaysian B7 or B10 biodiesel.
For workhorse duties
For the price conscious, the two Standard models offer lower running costs with their good operating efficiency. Powered by the capable 1.9-litre turbodiesel engine with 150 ps/350 Nm and a choice of 6-speed manual or 6-speed automatic transmissions, these variants will be highly effective workhorses in any business.
Also available are two Single Cab variants for those who have significant load-carrying requirements and want a go-anywhere, do-anything truck. There are two engine options – 1.9-litres or 3.0-litres – and like the rest of the range, safety is assured as the latest D-MAX has qualified for ASEAN NCAP’s 5-star rating.
All D-Max variants come with a 5-year/150,000 km warranty (whichever comes first) but for the X-Terrain, Isuzu Malaysia is giving an additional 2 years – and no limit on mileage travelled after registration. This class-leading warranty shows that there is great confidence in the long-term durability of the vehicle.
“This all-new Isuzu D-Max has found many new fans in all the markets it has been launched. It appears to be the case here too in Malaysia where we have received over 1,000 bookings – even before its official launch today. With the strong interest in the all-new Isuzu D-Max, I believe that our target of 6,400 units this year will be achievable,” said the COO, Light Commercial Vehicle Division of Isuzu Malaysia, Masayuki Suzuki.
Prices shown are for private registration in Peninsular Malaysia. Insurance is not included.
Experience the all-new D-MAX
Until May 31, 2021, all authorized Isuzu dealerships will be having ‘The all-new Isuzu D-Max Breaking Boundaries Test Drive’ campaign. This is a great opportunity to experience the vehicle and during the campaign period, there will be exclusive Isuzu merchandise giveaways and a chance to win cash prizes. To locate a showroom in Malaysia, visit pickuptruck.isuzu.net.my/.
Although there are a number of choices, the Toyota Hilux has been dominant in the regional pick-up truck market for many years. However, in some markets like Thailand (the second largest truck market in the world), it faces a strong challenge from the Isuzu D-MAX. The numbers can be close in some months, which has encouraged Isuzu to try harder and offer a better product to win more customers.
It has done this with the new third generation and Malaysia is the fifth country to launch this latest generation which made its debut in Thailand. We understand that its arrival in Malaysia is earlier than what was expected. The Chief Operating Officer of Isuzu Malaysia’s Light Commercial Division, Masayuki Suzuki, said that the fast-tracked launch of the all-new D-MAX was made possible through the support of Isuzu Motors Ltd that views Malaysia as a strategic market.
“We are extremely thrilled that this impressive all-new Isuzu D-MAX has been made available in Malaysia much earlier than expected. It stands as testament to the strong commitment from Isuzu Motors towards ensuring that the Malaysian market enjoys the latest selection of choice Isuzu vehicles,” he said.
Powertrain choices – 1.9 litres or 3.0 litres
It is available in single or double cab bodystyles and powered with a choice of two turbodiesel 4-cylinder commonrail engines – the award-winning RZ-4E 1.9-litre powerplant or a revised 4JJ-3TCX 3-litre engine. Pricing of the seven variants available is between RM88,599 to RM141,938 (excluding insurance).
Prices shown are for private registration in Peninsular Malaysia. Insurance is not included.
Strong road presence with sportiness
While undergoing a full model change, the overall appearance of the new D-MAX retains many of the styling elements that identify it as an Isuzu product. Developed on a design theme of bold and sporty, it continues to have a strong road presence while presenting a more athletic and dynamic stance.
The large unitary bumper design improves airflow and minimizes the coefficient of friction, thanks to the lessons learned in the same wind tunnel that shaped Japan’s famed Shinkansen bullet trains. To further improve aerodynamics and also improve wet-weather visibility, aerofoil wipers are fitted in the X-Terrain model. These wipers can be manually or automatically operated and feature the washer nozzle integrated into the wiper arm, providing a smoother and cleaner wash.
The overall dimensions have been increased with a 30 mm longer wheelbase and to further achieve the sleek silhouette, the bonnet height has been raised 15 mm while the door sill has also been raised 20 mm. The roof line has been lowered by 10 mm giving the vehicle its sporty profile. With the increased wheelbase, cabin access is easier through the larger rear door opening that has been increased by 25 mm.
Cabin spaciousness is improved in almost every aspect with better seating comfort for the rear passengers. They also get cool air delivered to them through dedicated vents and can recharge their devices with a USB port rated at 2.1A for quicker charging.
Improved interior with latest features
Since the first generation, the D-MAX interior has had a passenger car-like feel and the latest generation enhances this in design and functions. The dashboard has trim edges with an accentuated stitching effect to give a sense of craftsmanship while many of the interior trim accents are finished in satin chrome for a clean, classy look.
The interior designers revised the driving position to be more sporty (with a smaller steering wheel and 8-way power adjustment) and the driver can now reach the centre console more easily as its surface is higher and it is also wider. The automatic transmission selector has been shortened with reduced travel and the selector itself features a lighted gear indicator, the first in its class to boast this premium feature.
Using a large 4.2-inch high-definition TFT-LCD display flanked by the speedometer and tachometer, the Multi Information Display (MID) presents vital information on the vehicle functions. In the D-MAX X-Terrain, it also highlights the various driving situations, particularly the Advanced Driver Assist Systems (ADAS) functions and warnings.
Complementing the MID is the new infotainment display in the central console. Featuring a 7-inch WXGA display in the Premium variant and a 9-inch display in the X-Terrain, the system has Apple Carplay and Android Auto as well as Bluetooth connectivity and voice commands can also be used for handsfree operation.
In the past, things like the audio system were very basic in pick-ups but not today. The system in the new D-MAX has 8 speakers with ceiling-mounted tweeters, dash-top tweeters and new 6x9s mounted in the front doors. The good sound quality would certainly make motoring more enjoyable.
The seats in the D-MAX have been completely redesigned to not only provide better comfort and support but also give greater whiplash protection. The backrest springs use a new design that disperses body pressure more evenly while the cushion has dual density padding with a softer centre section and stiffer bolsters, giving better support without sacrificing comfort. The seat cushion pads also feature Anti Vibration Elastic Comfort foam that can absorb vibrations more quickly than conventional cushion material.
The tailgate is a heavy panel that is partly that way because it is sometimes used to support a heavy load. To lessen the opening and closing effort, there is a Tailgate Assist feature (in the X-Terrain) that uses dampers to soften the opening action and also assist in closing. The sliding cargo tray that has appreciated by many owners is now standard.
Two powertrain choices
The 1.9-litre Blue Power turbodiesel engine made its appearance in the previous D-MAX and has already proven that downsizing is not a disadvantage at all. In fact, it has even better performance, thanks to advanced technologies. But the Isuzu engineers have not stopped making it better and the latest version in the new D-MAX has a new turbocharger to give better response and improved top-end performance.
As for the 4JJ3-TCX engine which has a 3-litre displacement, this has also been improved to deliver extra power but run more efficiently and quietly. It is also said to have greater durability compared to the previous generation engine. The air intake has now been moved from the fender to below the bonnet allowing for ram-air effect and to allow the engine to draw cooler and more dense air.
Both Isuzu turbodiesel engines are fully compatible and tuned to run on the latest Euro5 B7 and B10 fuels.
Customers can choose either a 6-speed manual or automatic transmission, depending on the variant. New ratios offer better delivery of power to the ground, capitalizing on the new power characteristics of the engines. The new manual transmissions now feature a ring detent on the gear lever to prevent accidental engagement of reverse gear.
New too is the Terrain Command dial, now positioned on the dashboard for quicker access. Its operation is said to be one of the quickest in the market with switching between 2H and 4H taking only 0.61 seconds (vs 1.94 seconds previously). The X-Terrain also benefits from having a differential lock as standard. Actuation is via a button next to the gear selector and the solenoid activates a dog clutch that locks the rear differential in 4L, sending power equally to its 265/60 R18 rear tyres for added traction. The system automatically disengages when the vehicle exceeds 30 km/h to prevent damage to the drivetrain.
Adding to its off-roading prowess, the D-MAX can easily cross water up to 800 mm deep, which is almost double its previous wading capability. The underside of the vehicle is also better protected with a 1.5 mm steel skidplate up front where the vehicle is most susceptible to damage, a 6 mm steel sump guard to protect the engine and gearbox, and a 5 mm reinforced resin wind deflector for a final layer of protection. These and the ground clearance of 240 mm (for models with 18-inch wheels) contribute to the all-terrain capabilities of the D-MAX.
A better chassis and structure
In areas that cannot be seen, much engineering work has been done to improve the durability and go-anywhere capability of the D-MAX. The tougher chassis is the largest in the 1-ton pick-up segment while the 8 crossmembers – the most among its competitors – help improve torsional rigidity by 20% and longitudinal rigidity by 26%. Greater rigidity is better for driving dynamics and as the structure does not shake so much, the vehicle’s overall durability is improved.
If comparing to the previous D-MAX, drivers will notice it corners with minimal body roll. This is something that is inherent in trucks but the Isuzu engineers have made adjustments to the suspension settings that result in a more dynamic feel that will give confidence during fast cornering.
With the extension of the wheelbase, the engine is positioned further back in the chassis. Not only does this provide more room for the crumple zone, it also places more weight behind the front wheels for better handling. The further benefit is a shorter linkage to the gearbox allowing for more precise and quicker shifts.
To improve durability, the propeller shaft is now made of aluminium which not only saves 4 kgs but also has less inertia, thereby reducing torque lash resulting in longer life for the drivetrain. To further reduce unsprung weight, the rear suspension now has 3 leafsprings instead of the previous four. The ride has also improved with increased travel, newly-designed springs and the repositioning of the shock absorber top mount.
Top-class safety
With a maximum 5-star safety rating from ASEAN NCAP, the new D-Max offers superior protection to the occupants as well as other road users. Advanced Driver Assist Systems (ADAS) are available in selected variants and these use a stereo camera and radar to scan the road ahead. Other sensors detect the presence of vehicles in the blind spot, and help the driver to remain aware of possible dangers that can result in an accident.
Besides autonomous emergency braking when necessary (if the driver does not act to prevent a collision), the D-MAX can also offer some degree of autonomous motoring. This is possible by the Adaptive Control which keeps a safe distance from a vehicle in front and can operate right down to standstill, and restart automatically. However, the driver still needs to pay attention and be ready to act when necessary.
Incidentally, the brakes have been upgraded with larger 320 mm diameter and 30 mm thick disc rotors up front while the rear drums have increased swept area to provide better all-round performance, improved heat dissipation for longer service life and quieter performance.
The length of a pick-up truck can be daunting for many people, especially those new to using such vehicles. Isuzu makes it less stressful when parking with not only a rearview camera but there is also Rear Cross Traffic Alert to help when reversing out of a parking bay. If a vehicle is approaching from either side, the driver will be alerted.
Remote Start used to be a feature that, in movies, was for the owner to start the engine from a distance in case there was a bomb under the car. However, in the real world, such a feature is used for something much less fatal. In the D-MAX, it can be used to start the engine and by doing so, the air-conditioner can also be activated to cool down the cabin. So when you get in, things should be cooler and more comfortable. In the event the owner forgets the engine has been started, it will automatically shut down after 10 minutes. Of course, while it is running, the doors remain locked unless the owner (with the remote control key fob) opens the doors.
“The all-new Isuzu D-Max has made scores of new fans in the markets it has been introduced in and I believe that the same will happen here in Malaysia. This new model evokes a new level of interest in owning and driving a pick-up truck and I am confident that those who take delivery of this new D-MAX will be very satisfied,” said Mr. Suzuki.
For more information on the new D-MAX visit www.isuzu.net.my or any authorised dealership in Malaysia.
