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Porsche

When Porsche debuted the Taycan, it redefined electric vehicles (EVs), setting records and reshaping perceptions of what EVs could achieve. However, public sentiment surrounding EVs has cooled, and changing market dynamics have led Porsche to reconsider its ambitious plans for a predominantly electric fleet.

EV Plans on Hold Amid Falling Taycan Sales

In July 2024, Porsche openly acknowledged challenges in its EV strategy. Initially targeting an 80% EV lineup by 2030, the automaker scaled back those goals following disappointing Taycan sales. In the first nine months of 2024, Taycan sales plummeted by 50% year-over-year, with only 14,000 units sold by September.

Meanwhile, Porsche’s internal combustion engine (ICE) models like the 718 Cayman and Boxster are enjoying a resurgence. These mid-engine sports cars, set to transition to all-electric models after 2025, have seen a 10% increase in global sales in 2024, even as they were discontinued in several European markets due to cybersecurity regulations.

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Pada 15 Disember 2024, Das Treffen 9, perhimpunan terbesar peminat Porsche di Asia Tenggara, berlangsung dengan penuh gemilang di litar karting Impact Speed Park, Muang Thong Thani, Bangkok. Acara ini, yang diasaskan oleh Sihabutr Xoomsai atau Tenn, bermula sebagai pertemuan kecil tetapi telah berkembang menjadi festival yang meriah, meraikan warisan, inovasi, dan semangat komuniti Porsche.

Kehadiran Rekod dan Tema Eksklusiviti

Edisi tahun ini mencatat sejarah dengan kehadiran 3,050 peminat dan paparan 627 kereta Porsche dari seluruh rantau, termasuk pengunjung dari Singapura dan Vietnam. Tema “Edisi Terhad” memberikan sentuhan eksklusif, menampilkan model langka seperti Carrera GT (hanya 1,270 unit dihasilkan) dan 911 GT3 RS 4.0 generasi 997 (terhad kepada 600 unit). Kereta vintaj dan moden ini menjadi daya tarikan utama di tengah-tengah pameran.

Memupuk Komuniti Porsche yang Aktif

Pengasas acara, Tenn, menyatakan rasa bangganya atas sambutan luar biasa itu, dengan berkata, “Kehadiran rekod di Das Treffen 9 membuktikan bahawa komuniti Porsche di Asia Tenggara adalah antara yang paling bersemangat di dunia.”

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On December 15, 2024, the ninth edition of Das Treffen—the ultimate gathering for Porsche enthusiasts—brought the karting circuit at Impact Speed Park in Muang Thong Thani, Bangkok, to life. What began as an intimate meet-up among friends with a shared love for Porsche, envisioned by founder Sihabutr Xoomsai (fondly called Tenn), has grown into a full-fledged festival celebrating the legacy, innovation, and community spirit of the Porsche brand.

Record-Breaking Turnout and a Theme of Exclusivity

Das Treffen 9 broke records this year, attracting 3,050 attendees and showcasing more than 627 Porsche sports cars. Enthusiasts travelled from as far as Singapore and Vietnam to be part of this vibrant celebration. The event’s theme, “Limited Edition,” added an extra touch of exclusivity.

A highlight was the showcase of rare Porsche models, affectionately referred to as “unicorns,” which included iconic creations like the Carrera GT (limited to 1,270 units) and the 911 GT3 RS 4.0 from the 997 generation (only 600 units produced). These vintage and modern masterpieces stood proudly in the heart of the circuit, drawing admiration from fans and collectors alike.

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Porsche telah mengumumkan penstrukturan semula rangkaian pengedarnya di China, mengurangkan jumlah Pusat Porsche daripada 138 kepada sekitar 100 menjelang akhir 2026. Langkah yang disebut sebagai “pengoptimuman” ini adalah tindak balas kepada penurunan jualan di pasaran yang sebelum ini menjadi teras penting untuk jenama mewah Jerman tersebut.

Kemerosotan Jualan di China

Jualan Porsche di China telah merosot secara konsisten sejak dua tahun kebelakangan ini. Pada 2023, jualan menurun sebanyak 15%, dengan hanya 79,283 unit dijual. Trend negatif ini berlanjutan pada 2024, di mana jualan merosot lagi sebanyak 29% dalam tempoh sembilan bulan pertama. Dahulu dianggap sebagai pasaran terbesar Porsche selama lapan tahun berturut-turut, yang menyumbang lebih 30% daripada jualan globalnya, China kini menjadi cabaran besar akibat persaingan yang meningkat dan perubahan dinamik pasaran.

Cabaran di Pasaran China

Pasaran automotif China yang berkembang pesat kini dikuasai oleh pengeluar tempatan, khususnya dalam segmen kenderaan tenaga baharu (NEV), seperti EV dan hibrid plug-in. Persaingan sengit ini, bersama perang harga yang agresif, telah memberi tekanan besar kepada jenama asing seperti Porsche. Diskaun sehingga 35% dilaporkan ditawarkan pada model tertentu, menunjukkan tekanan untuk mengekalkan daya saing.

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Porsche has announced restructuring its dealership network in China, reducing the number of Porsche Centers from 138 to about 100 by the end of 2026. This move, described by the company as an “optimisation,” comes as the German luxury carmaker grapples with declining sales in what was once its most important market.

Sales figures for Porsche in China have been on a steady decline over the past two years. In 2023, the company reported a 15% drop in sales, with a total of 79,283 vehicles sold. The situation worsened in 2024, as sales plummeted by 29% in the first nine months of the year. Once regarded as Porsche’s largest market for eight consecutive years, accounting for more than 30% of its global sales, China has become a challenging landscape for the brand amid shifting market dynamics and intensifying competition.

Struggles in the Chinese Market

China’s evolving automotive market has presented significant challenges for foreign brands like Porsche. The rise of local electric vehicle (EV) manufacturers, coupled with a growing consumer preference for new energy vehicles (NEVs), including battery electric and plug-in hybrid models, has reshaped the industry. Meanwhile, an ongoing price war has put further pressure on luxury automakers, with reports suggesting that some Porsche models have seen discounts of up to 35% at dealerships.

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Manthey Racing, pasukan perlumbaan Jerman yang dimiliki 51% oleh Porsche, telah memperkenalkan kit naik taraf aerodinamik untuk Porsche 911 GT3 RS semasa, memberikan peningkatan prestasi yang ketara. Kit ini mengekalkan jaminan kenderaan, menjadikannya pilihan menarik untuk pemilik yang ingin memaksimumkan potensi kereta mereka.

Inovasi Aerodinamik

Peningkatan aerodinamik Manthey Racing dirancang untuk mengoptimumkan aliran udara dan meningkatkan daya turun, termasuk:

  • Panel Gentian Karbon Baharu: Tingkap belakang diganti dengan panel gentian karbon ringan, mengurangkan berat sebanyak 25%. Panel ini menampilkan antena sirip jerung, diinspirasikan oleh kereta lumba Porsche 963, bersama enam sirip bumbung kecil untuk aliran udara lebih cekap.
  • Sayap Belakang Diperbaharui: Sayap karbon baharu dengan plat hujung yang diubah suai meningkatkan daya turun, sementara peresap belakang yang lebih besar menambah kestabilan.
  • Penutup Roda Aerodisk Gentian Karbon: Mengurangkan rintangan udara untuk meningkatkan kelajuan dan pengendalian.

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Ahead of the much-anticipated reveal of the updated Porsche 911 GT3 RS, Manthey Racing, a German auto racing team, has introduced a factory-approved aerodynamic upgrade kit for the outgoing model. Backed by Porsche, which owns a 51% stake in Manthey, the package offers significant performance enhancements while maintaining the vehicle’s warranty.

The most noticeable change is the replacement of the rear window with a lightweight carbon fibre panel, which is 25% lighter than the original. The new panel integrates a shark fin antenna, inspired by the Porsche 963 endurance racer, and works in tandem with six smaller fins mounted on the roof. These fins direct hot air from the front radiators away from the rear intakes, allowing for cooler and more efficient airflow.

In the rear, the 911 GT3 RS is equipped with a redesigned carbon rear wing featuring modified endplates to boost downforce. A larger diffuser enhances stability, while carbon fibre aerodisc wheel covers reduce air resistance. These combined modifications enable the car to generate over 1,000kg of downforce at speeds of 284km/h.

Beyond its aerodynamic tweaks, the Manthey kit also includes mechanical upgrades. The front axle receives a 30% increase in spring rates, while the rear benefits from a 15% improvement. Additional components include new shock absorbers and racing brake pads, specifically designed for models equipped with ceramic-composite brakes. The package also features aesthetic touches such as carbon fiber decals, illuminated door sill guards, LED door projectors, and a towing eye for track use only.

Manthey’s engineers spent two years developing the kit, subjecting it to extensive testing across European racetracks. The company has hinted at plans to showcase its performance with a timed lap at the Nürburgring. The goal is to improve upon the stock GT3 RS’s lap time of 6 minutes and 49.32 seconds, set in October 2022, and approach the 6:43.30 record achieved by a previous-generation GT2 RS fitted with Manthey components in 2021.

For GT3 RS owners eager to upgrade, the new kit is already available for order. It will be delivered to European Union markets starting in January 2025, with availability in non-EU regions following in March. The price for this specific kit has not been disclosed.

With this latest offering, Manthey reaffirms its commitment to pushing the boundaries of Porsche’s engineering excellence, ensuring that the 911 GT3 RS remains at the forefront of track performance.

Porsche baru-baru ini meraikan penghujung pengeluaran model 911 Dakar dengan menyerahkan unit terakhir kepada seorang pengumpul kereta sport dari Itali. Majlis tersebut diadakan di Muzium Porsche, di mana edisi Sonderwunsch yang ditempah khas ini menandakan tamatnya siri pengeluaran terhad sebanyak 2,500 unit bagi kereta sport berkemampuan luar jalan yang unik ini.

Kereta sport unik untuk prestasi dalam dan luar jalan

Porsche 911 Dakar pertama kali diperkenalkan pada November 2022 dengan reka bentuk yang mengutamakan prestasi cemerlang di kedua-dua jalan raya dan off-road. Dilengkapi dengan penggantungan sport yang lebih tinggi sekitar 50mm berbanding 911 Carrera, model ini menawarkan pelepasan tanah yang lebih besar, menjadikannya lebih serba boleh di kawasan berceranggah. Reka bentuk luar jalannya diperkuatkan dengan lubang kecil pemulihan aluminium palsu berwarna merah di hadapan dan belakang, bersama dengan gerbang roda yang lebih lebar.

Di bawah hud, 911 Dakar dikuasakan oleh enjin enam silinder twin-turbo 3.0 liter, yang mampu menghasilkan 480PS dan tork puncak 570Nm, memastikan prestasi dinamik yang menakjubkan dengan bunyi enjin boxer yang terkenal.

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Porsche has celebrated the conclusion of its 911 Dakar production run by delivering a bespoke Sonderwunsch edition to an Italian sports car collector. The ceremony took place at the Porsche Museum, where the final unit of the 2,500 limited-production series was handed over, marking the end of the line for this distinctive off-road-capable sports car.

A Unique Sports Car for On- and Off-Road Performance

Introduced in November 2022, the 911 Dakar was designed to perform equally well on rugged terrains and country roads. The model stands approximately 50mm taller than the 911 Carrera with sports suspension, offering increased ground clearance. Its off-road credentials are further bolstered by red, forged aluminium recovery eyelets at the front and rear, along with widened wheel arches and sills.

Under the hood, the 911 Dakar features a 3.0-litre twin-turbo six-cylinder engine that delivers 480PS and a peak torque of 570Nm. This robust powertrain ensures dynamic performance, complemented by the unmistakable sound of a boxer engine.

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Porsche telah melancarkan model baharu 911 Carrera T, disasarkan untuk pemandu tegar yang menghargai ketangkasan, pengurangan berat, dan pengalaman bunyi yang mendalam. Model ini menyempurnakan aspek penting dalam prestasi pemanduan, dengan pilihan transmisi manual enam kelajuan, serta boleh didapati dalam versi coupé dan cabriolet buat pertama kalinya.

Dikuasakan oleh enjin 3.0 liter enam silinder twin-turbo boxer, 911 Carrera T menghasilkan 394PS dan 450Nm tork. Dilengkapi dengan Pakej Sport Chrono sebagai ciri standard, ia mampu memecut dari 0-100 km/j dalam masa 4.5 saat (4.7 saat bagi cabriolet) dan mencapai kelajuan maksimum 295 km/j (293 km/j untuk cabriolet). Dengan pengurangan berat sebanyak 40 kg berbanding 911 Carrera standard, berat keseluruhan kini hanya 1,478kg, dibantu oleh penebat yang dikurangkan dan tempat duduk baldi penuh.

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