Bermaz Motor has launched the Mazda CX-30, its third locally assembled model after the CX-5 and CX-8. The CX-30 is the final model that was in the plan announced four years ago relating to new investments and local assembly by the company as it moved forward. It was the next step for Mazda Malaysia, the joint venture between Mazda and Bermaz formed in 2012 to oversee local production, distribution and exports to other ASEAN countries.
In 2019, Mazda upgraded the ‘plant within a plant’ at Inokom in Kedah with an investment of RM200 million, which raised production capacity from 30,000 to 50,000 units. Mazda production at Inokom shares some of the facilities but also has a dedicated area (including its own paintshop) for assembly of its own products, hence the ‘plant within a plant’ description.
The roll-out of the CX-30 was actually scheduled a bit earlier but the global COVID-19 pandemic impacted all industries and time-frames had to be revised due to extended periods of lockdown. However, the CBU (completely built-up) version was already being sold since 2020.
Bermaz Motor is accepting bookings for the latest Core variants of the Mazda CX-3 with a choice of two SKYACTIV-G petrol engines – 1.5 litres and 2.0 litres. The model is imported from the Auto Alliance factory in Rayong, Thailand, with the engines also being manufactured at the nearby Mazda Powertrain Manufacturing Thailand plant.
Prices (without Insurance) for the 2 versions are RM107,870 for the CX-3 1.5 and RM118,159 for the CX-3 2.0. Both SUVs have 6-speed SKYACTIV-Drive automatic transmissions. Only front-wheel drive is available.
The company has officially opened its first flagship 3S Centre in the Temasya Industrial Park at Glenmarie, Shah Alam, Selangor. It provides the full range of services, ie sales, service and sale of spare parts, at one location for the convenience of customers and owners.
The flagship outlet features Kia’s new brand identity which was introduced last year as part of its brand transformation to a new image. The new brand identity aims to shift the customers’ mindset and provide them with a meaningful experience with Kia. Dinamikjaya Motors, like the other subsidiaries in the Bermaz Automotive Group, is committed in providing the best ownership experience to customers.
Kia Store concept
Adopting the Kia Store concept, the spaces in the showroom are separated by red loop across the store that connects the display area and customer area. The wood tone radiates an earthy coziness with a minimalistic and natural sensibility that gives the customer a warm space. The point of this space initiates a whole new customer experience in the journey of purchasing a car.
With a built-up area of 39,240 sq ft, the showroom can display up to 4 vehicles. In the display zone, an achromatic colour theme infuses a futuristic tone on the metallic surfaces and reflections, offering tranquillity that ensures the display vehicles receive undivided attention.
Aftersales support
The service centre with state-of-the-art facilities has 20 bays and a team of trained and skilled technicians to look after Kia vehicles, including the fully electric EV6. It is equipped with the latest manufacturer’s diagnostic system equipment and maintenance tools. Customers who wait can use the comfortable waiting lounge which has refreshments and a working space (with complimentary wifi).
The showroom is open seven days a week while the service centre operates from Mondays to Saturdays. Kia owners who have vehicle problems or an accident can obtain support from the 24/7 roadside assistance service by calling 1800-22-2228.
As the new distributor, Dinamikjaya Motors would like to establish contact with all Kia owners in Malaysia. If you are a Kia owner, you should provide them with your contact details so that they can keep you informed of any technical updates, recall notifications or other matters related to your ownership of a Kia vehicle. Click here to obtain a form to submit your details which will be kept and protected in accordance with the law of the Personal Data Protection Act (PDPA) of Malaysia.
Kia vehicles have been sold in Malaysia since the 1990s but the Korean carmaker has kept its involvement in local activities at arms-length. Although its models were assembled locally, the activities were largely left to their local distributor (the NAZA Group at that time). Kia did have a regional office here and too and interest in what was going on but didn’t want to make investments itself.
That changed last year when the local partner changed and Bermaz Auto took over the brand from Naza (along with Peugeot as well). Perhaps the Korean carmaker decided that it was time to control its destiny and for that, it would have to become directly involved. It formed a joint-venture company with Bermaz Auto called Kia Malaysia which will manage the brand’s activities in the country.
More significantly, Kia Malaysia’s operations include local assembly, the first time the carmaker is making a direct investment for assembly operations. It is vital to assemble locally to be able to grow volumes more quickly and be competitive. Kia has set a target of 100,000 units in total from 2022 to 2026, for the Malaysian market as well as export. The export plans are ambitious and will account for more than 50% of annual production each year. By 2026, the company expects to export up to 19,000 units from the 30,000 units targeted for that year.
Four models to be assembled locally
When Kia Malaysia announced its formation, it also provided an insight into its 5-year plan with 4 models to be produced, including battery-electric vehicles. The models, in launch sequence, will be the Carnival, Sportage, Sorento and Niro, the latter to be offered as a BEV.
The first product has started rolling out on schedule from the Inokom plant in Kedah and it’s the Carnival MPV. The model was already on sale at the beginning of the year as a CBU (completely built-up) import from Korea and from our driving impressions, it was certainly a very different MPV from the original Carnival which was also cloned into the Naza Ria. It’s a premium product, which is in line with Kia’s aim of raising the image of its products.
8-seater instead of 11-seater
While having the same appearance, the locally-assembled Carnival is not an 11-seater but a 7-seater or 8-seater. There was no shortage of buyers for the CBU 11-seater but having less seats might also work better to sell in greater numbers.
The powertrain is the same Smartstream 2.2-litre turbodiesel CRDI engine with an 8-speed automatic transmission. Though it is a large vehicle, the 199 bhp/440 Nm provides respectable performance, as we experienced on our drive at the beginning of this year.
Bermaz Auto (its retail arm for Kia vehicles is Dinamikjaya Motors) is known for being generous with equipment and features and the locally-assembled Carnival will come with a list that maintains the premium positioning for the MPV. There will be ambient lighting, heated/ventilated seats, Premium Relaxion Seats (second row), 12-speaker Bose audio system, powered sliding doors, ‘smart’ powered tailgate and a complete suite of Advanced Driver Assistance Systems.
New beginning for brand
“The roll-out of the Kia Carnival in CKD [locally assembled] form is an important milestone in the marque’s renaissance in Malaysia. We are delighted to welcome the first Kia model produced here at Inokom for the Malaysian and ASEAN markets. The Kia Carnival marks a new beginning for the Kia brand and showcases all the hallmarks of our products, superior design, smart technology and an impressive driving experience,” said Ted Lee, Kia Asia Pacific President & CEO.
“The consumer’s response to the fully imported Kia Carnival 11-seater variant launched in January has been very encouraging and we are confident that the consumers will be equally enthusiastic about the CKD Kia Carnival. We believe these CKD variations will serve the differing needs and expectations of those in the market for a modern and luxurious multi-purpose vehicle,” added Dato’ Wong Kin Foo, Managing Director of Dinamikjaya Motors.
The prices have not been officially announced but it is known that there will be 3 versions with prices (excluding insurance) starting from RM231,299. PISTON.MY will be joining a media drive of the Carnival to Penang later this week and we’ll let you know what it’s like although we expect that we will be equally impressed as we were with the CBU model.
Since it was launched in March 2021, the Kia EV6 has impressed the automotive world and received a number of awards, including the 2022 European Car of the Year award. The first of the Korean carmaker’s next-generation battery-electric vehicles (BEVs), the EV6 embodies Kia’s shifting focus towards electrification. As part of the Hyundai Motor Group, Kia is also very much into electrifying its range with the aim of achieving carbon-neutrality.
The EV6 has progressively made its appearance in many markets around the world and now it is also being offered in Malaysia, although only bookings are being taken for now. The model is distributed through Dinamikjaya Motors Sdn Bhd (DMSB), which took over representation of Kia from the Naza Group in April 2021. A subsidiary of BAuto (Bermaz Auto), DMSB is the sole distributor while another company – Kia Malaysia Sdn Bhd – has also been formed to manage the assembly of Kia vehicles locally and Kia Motors has majority share in this company.
Dedicated BEV platform
Priced from RM300,668 (click here for the pricelist)for the GT-line version, the EV6 is Kia’s first dedicated BEV produced with the all-new Electric-Global Modular Platform (E-GMP) of the Hyundai Motor Group. By having a dedicated platform, it means that the architecture of the vehicle can be fully optimised for an electric powertrain. Earlier, carmakers developed BEVs using platforms that were still used for conventional combustion engines, resulting in less than optimum engineering when it came to a BEV.
The EV6 has all-wheel drive with two electric motors generating a total of 605 Nm, and a 77.4 kWh battery pack powering them. Claimed performance figures are 0 to 100 km/h in 5.2 seconds and a top speed of 185 km/h. The claimed range on a fully charged battery pack is 506 kms but just as with combustion engines, this figure depends on driving conditions and driving style.
In addition, the flexibility of its Integrated Charging Control Unit (ICCU) charging system enables the vehicle-to-load (V2L) function, which is capable of discharging energy from the vehicle battery. The V2L function can supply up to 3.6 kWh of power and is capable of operating lifestyle electronic accessories, so the EV6 can serve as a mobile power station.
Digital Tiger Face
The tiger face which was created by Peter Schreyer in 2007 and became a brand signature is still present, but it is now described as a ‘Digital Tiger Face. A sleek, modern appearance of the daytime running lights and a sequential dynamic light pattern evokes the original ‘Tiger Nose Grille’, taking the brand into the era of electrification.
With the E-GMP, the designers have had new freedom to efficiently package the interior with innovative use of space. Though the exterior dimensions are compact, the generous 2900 mm wheelbase allows a cabin space similar to many mid-size SUVs.
High-tech interior
Being a vehicle that points towards the future, the EV6 is equipped with technological that enhance safety, connectivity and infotainment. There’s a 12.3-inch infotainment system with Apple CarPlay and Android Auto connectivity, as well as wireless smartphone charging. The curved infotainment screen has a simple form language which gives the interior an open feel.
The EV6, which has received the maximum score of 5 stars from Euro NCAP, comes with an extensive list of standard safety features and systems. These included advanced systems like High Beam Assist, Blind-Spot Collision-Avoidance Assist, and Rear Cross-Traffic Collision Assist. In addition, there is also a Blind-Spot View Monitor, Lane Keeping Assist, Driver Attention Warning, and Forward Collision-Avoidance Assist with Junction Turning. Lane Following Assist and Smart Cruise Control are also included for reducing driver load on long journeys.
Each new EV6 comes with a 5-year manufacturer warranty (or first 150,000 kms). In addition, the battery pack warranty coverage is up to 7 years or maximum of 150,000 kms.
Bermaz Motor has announced the launch of the Mazda Privilege Card as part of its continuing efforts to improve the Mazda Peaceful Ownership Program. The card offers 15% discount on Mazda Genuine Spare Parts, 5% discount on labour cost and 15% discount on Mazda official merchandise. The Mazda Privilege Card is the first of its kind in the industry, rewarding customers through the Mazda Peaceful Ownership Program.
On top of being the latest addition to the Mazda Peaceful Ownership Program, the Mazda Privilege Card is also designed to aid those who are less fortunate through Bermaz’s CSR program – Mazda Medicare Fund. The sign-up fee of RM 100.00, for a validity of 3 years, will serve as a tax-exempted donation to the Mazda Medicare Fund in the name of the applicant. Mazda Medicare Fund, established in 2014, has raised more than RM 900,000.00 to assist charity homes, dialysis patients, and a non-profit hospital.
Cardholders are rewarded with rebates on aftersales services required beyond Bermaz’s 5 Years Manufacturing Warranty and 3 Years Free Maintenance package provision. Any Mazda vehicle purchased within Malaysia is eligible to apply for a Mazda Privilege Card. Benefits of card issued will be exclusive to the Mazda vehicle that it is registered to. Currently, the card can only be used at Showrooms and Aftersales Service Centres operated by Bermaz Motor Trading Sdn Bhd and Prima Merdu Sdn Bhd. Bermaz plans to expand the use of Mazda Privilege Card to include all outlets nationwide in the near future.
Mazda Privilege Card (above) can be applied for at any Showrooms and Aftersales Service Centres operated by Bermaz Motor Trading Sdn Bhd and Prima Merdu Sdn Bhd.
For more information on the Mazda Privilege Card and a list of participating outlets please visit www.mazda.com.my.