Although volume matters in local assembly to justify the investment in jigs at the plant, the premium manufacturers like BMW have still chosen to assemble their flagship models locally even though the volume may not be large. Local assembly, with the incentives provided by the government, allows them to price their models more competitively than if they were brought in as completely built-up (CBU) models so it is essential to do so in order to grow volumes.
The X7, which is the flagship SAV (Sport Activity Vehicle) of the BMW range, has been assembled since early 2021 (on sale since May of the same year) at the BMW facility in the Inokom plant in Kedah. For 2023, the model – named ‘The President’ by BMW – has received updates which include cosmetic changes as well as more enhanced digitalisation capabilities.
Following the launch of the updated 3-Series recently, BMW Malaysia now has another new model to kickstart 2023 and it’s the new M2 which had its global debut last October during BMW M’s 50th anniversary.
Two versions of the M2 are available – the standard version priced at RM598,800 (without insurance) and a sportier upscale version with a Pro Package priced at RM642,800. The pricing for both versions includes a 5-year extended warranty and service. Online pre-booking can be done at shop.bmw.com.my.
2022 being the 50th anniversary year of BMW M, celebrations have been held in various ways. In Malaysia, there has been a huge convoy of BMW M models travelling through the city and BMW Malaysia also launched 5 new models as well as searched for the oldest M model in the country.
More recently, six owners established new listings in the Malaysia Book of Records (MBOR) during the M4NTAP Track Day at the Sepang International Circuit. The event, organised by local car club M4NTAP, had 50 BMW vehicles, largely consisting of BMW M models, with 700 members of the public present to observe the activities.
Over 120 BMW M cars travelled in a convoy today to celebrate the 50th anniversary of BMW’s performance brand. The convoy had started from Ingress Auto’s BMW Damansara dealership and made its way to LaLaport Bukit Bintang City Centre where the cars filled Gourmet Walk, the roar of their exhausts reverberating along the ‘canyon’ of buildings.
The number of cars was the largest at a gathering of BMW M cars in Malaysia and BMW Group Malaysia MD, Hans de Visser, believes it might also be the largest in Southeast Asia. It was organised by the M Owner Malaysia community with the support of BMW Group Malaysia.
After some 4 years in the market, the BMW M850i xDrive Coupe has received updates as the MY Edition. Besides cosmetic changes on the exterior as well as interior, the list of standard equipment has also been expanded.
Beginning with the front profile, the new coupe has been given the ‘Iconic Glow’ lighting feature for the kidney grille, with LEDs within that provide a waterfall-like illumination which cascades down the grille slats. It seems a bit gimmicky and illuminates when opening the doors, starting and switching off the ignition, and finally locking the car.
In mass production, a car model will be produced in thousands of units looking the same way. The most common form of ‘personalisation’ would be in the colour which usually has a number of choices. Many companies also offer accessories that can be added on when ordering the new car, and these too add another level of personalisation.
Then there are also limited editions where a company may prepare a certain number of units with a selection of additional equipment or features. This has been done with the locally-assembled BMW 320i M Sport Limited Edition and 330i M Sport Limited Edition announced by BMW Malaysia today. Prices (without insurance but with BMW Service and Repair Inclusive) for the two limited edition models are RM262,800 and RM304,800, respectively.
The 320i M Sport Limited Edition comes with the M Sport Package which gives an even sportier look to the popular sedan. This is complemented by new 18-inch M light alloy wheels in Double-Spoke Style 790 M. Inside, the limited edition offering is equipped with variable sports steering and M leather steering wheel, along with Individual Roof-Lining in Anthracite.
For the 330i M Sport Limited Edition, there’s an electrically-operated glass roof which brings the sky into the cabin for a brighter and more airy ambience. Motoring journeys will also be more enjoyable with the Harman Kardon Surround Sound System that’s included in the package. Also enhancing the sporting appeal are the 19-inch M light allow wheels in Double-Spoke Style 791 M.
Customers can choose from four body colours for the limited edition models – Alpine White, Black Sapphire, Mineral Grey as well as the M Portimao Blue. The Vernasca leather upholstery is offered only in black.
From RM2,663 a month
For those who require financing for the 320i M Sport and 330i M Sport limit editions, BMW Group Financial Services Malaysia has plans that start with monthly instalments from RM2,663 and RM3,237, respectively (terms and conditions apply).
As with every vehicle sold by authorised BMW dealers in Malaysia, owners of the limited edition models will enjoy a 5-year unlimited mileage warranty with a free scheduled service programme, BMW Roadside Assistance and Accident Hotline, BMW Group Loyalty+ Mobile App – BMW Privileges Card, and BMW Service Online.
The electrified version of BMW’s first SAV (Sport Activity Vehicle) – the X5 xDrive45e M Sport – has received new features for improved safety after being in the Malaysian market since mid-2020. The model is assembled locally at the BMW assembly facility in the Inokom plant in Kedah.
Retail pricing for the new X5 xDrive45e M Sport with BMW Service and Repair Inclusive is RM457,498.37 (without insurance). The price given does not include Sales and Service Tax but unless you make your purchase before the end of the month, you would have to pay the tax as the exemption ends on June 30, 2022. The indications are that there won’t be any extension, but it is believed that those who complete their transactions before the expiry date may have up till next year to register their vehicle and still enjoy the exemption. This is probably in recognition of the delays in supplies which have caused a backlog in deliveries.
The new X5 xDrive45e M Sport now has BMW Laserlight headlights which give better illumination with a wider spread. The Adaptive Headlights with BMW Selective Beam are equipped with laser high beam modules that have increased intensity compared to bi-LED lights.
Safety enhancements
Additional enhancements in safety include two more side airbags added to the second row of the vehicle. This brings the total number of airbags around the spacious cabin to eight. The Active Protection system also prepares passengers for a collision, should an accident be imminent. For example, if the windows and sunroof are open, they will automatically be shut to ensure the highest level of safety for all passengers.
Additionally, reversible seatbelt pre-tensioning is also implemented where upon seatbelt fastening, an electric motor will automatically tighten the seatbelt to the ideal tension based on the passenger’s body.
Also with the X5 xDrive45e M Sport, which BMW Malaysia refers to as ‘The Boss’, are new 21-inch 741M Alloy Wheels in Orbit Grey. Other standard equipment that is maintained is the Live Cockpit Professional, Driving Assistant, Parking Assistant Plus, Rear Seat Entertainment, as well as Vernasca genuine leather upholstery.
Like many car companies these days, financing packages are also available. BMW Group Financial Services Malaysia offers Easy Drive Financing Plan with plans for the X5 xDrive45e M Sport having monthly instalments starting from RM 4,882 (terms and conditions apply).
Premium Ownership experience
For those who become owners, BMW Group Malaysia promises a Premium Ownership experience. This includes a 5-year warranty (unlimited mileage), free scheduled service programme for the same period, BMW Roadside Assistance and Accident Hotline, BMW Group Loyalty+ Mobile App – BMW Privileges Card, and BMW Service Online.
In conjunction with the 50th anniversary of BMW M today, BMW subsidiaries around the world are celebrating the 50th anniversary of the BMW M, the sub-brand of the carmaker associated with high-performance models and motorsports.
In Malaysia, the event is celebrated with the arrival of 5 new models by BMW Group Malaysia – the new M3 Competition and M4 Competition Sedan and Coupe (both with the M xDrive for the first time), M5 and M5 Competition, and showing BMW M’s electric future, the i4 M50.
“In the 50 years of BMW M, we have presented a portfolio of iconic, powerful vehicles which have defined premium performance cars in their times. The sub-brand of the BMW Group has strengthened our experiences and achievements as a complete premium automaker, delivering our promise of ‘Sheer Driving Pleasure’ across the bookends of our product offering. M is an exemplification of our engineers’ passion for combining authentic motorsports functionality with the latest innovations in premium and luxurious vehicles. Today, we are thrilled to be celebrating five remarkable decades of M with the introduction of five new high-performance premium models for our loyal customers, fans, as well as premium motorsports enthusiasts in Malaysia,” said Hans de Visser, Managing Director of BMW Group Malaysia.
M3 Competition Sedan/M4 Competition Coupe
The new M3 models are powered by the same M TwinPower Turbo inline 6-cylinder petrol engine which can produce up to 510 bhp/650 Nm, and an 8-speed M Steptronic transmission with Drivelogic.
M3 Competition Sedan
They are now equipped with M-specific xDrive which is a more advanced development of the BMW xDrive used in other models. It has so far been available for the M5 and M8 and now extends to these two models. Originally developed for BMW’s Sport Activity Vehicles (SAVs) that began with the X5 in the late 1980s, the system intelligently channels power to all four wheels, enhancing traction on wet surfaces and shortening acceleration times as grip is greater.
M4 Competition Coupe
The system has rear-wheel bias and goes into all-wheel drive when traction levels are low. However, the driver also has control over its characteristics via three different driving modes – 4WD, 4WD Sport and 2WD mode. There’s also an Active M Differential at the rear axle that more efficiently splits engine power between the two rear wheels for better driving dynamics.
M5 Sedan/M5 Competition
As for the M5, these two models are of the latest sixth generation. Besides the newly redesigned kidney grille, M-specific double bars and an M badge, there’s also a ‘BMW M 50 Years Emblem’ in the units currently offered.
M5 Sedan
Both versions have various M-specific exterior features and equipment such as M rear spoilers as well as a new three-dimensional element on the LED rear lights. Exclusive to the M5 Competition is the M Sports exhaust system with a slim finish, and an exclusive M5 competition badge.
Inside, the latest M5s have a larger 12.3-inch Control Display with touchscreen functionality. This gives the driver greater readability to be aware of the status of the car’s systems. Also new is the two-button operating concept in the centre console.
Under the bonnet is the familiar 4.4‑litre V8 engine with M TwinPower Turbo technology, tuned to produce 600 bhp/750 Nm for the M5 Sedan, and 625 bhp/750 Nm for the M5 Competition. Power gets to all four wheels through an 8‑speed M Steptronic transmission with Drivelogic and M xDrive which also includes a 2WD setting for only rear-wheel drive.
M5 Competition
While the M5 Sedan has a top speed limited to 250 km/h, the M5 Competition can reach 305 km/h with the standard inclusion of the M Driver’s Package. The M5 Competition also comes with new shock absorbers (similar to the M8 Gran Coupe) and a retuned chassis which is 7 mm lower than the sedan.
First M-badged battery electric vehicle
The i4 M50 is the first M-badged battery electric vehicle and shows that the brand’s future will still be able to claim to be ‘The Ultimate Driving Machine’ even if they don’t have big combustion and powerful engines. The two BMW M eDrive motors powering all four wheels generate a total system output of 400 kW (544 ps) with maximum torque of 795 Nm. This gives a claim 0 to 100 km/h time of 3.9 seconds with the top speed capped at 225 km/h.
i4 M50
Compatible with both AC and DC charging modes, the i4 M50 can be fully charged in 8 hours and 15 minutes with an 11-kW AC charger. With a higher powered 200 kW DC charger, the time is said to be 31 minutes (from 10% to 80%). The battery pack has its own warranty of 8 years or maximum of 160,000 kms.
The anniversary version imported to Malaysia has the M Aerodynamics package, M rear spoiler in body colour and black rear diffuser insert. Inside, M interior trim with carbonfibre trim finishers, M Anthracite Headliner, and M Sport seats are standard , along with M seatbelts, instrument panel in Sensatec, and electric glass roof.
Also included is the unique BMW IconicSounds Electric system which provides an ‘emotive experience’ by recreating the sporty ‘M’ engine sound (Click here to read more about this feature). Because it has low noise levels, BMW has included Acoustic Protection and Active Protection for Pedestrians, besides the other advanced active and passive safety systems.
Auto Bavaria, a dealership group for the BMW Group in Malaysia, has opened its new outlet in Jalan Chan Sow Lin, Kuala Lumpur, to complement the aftersales services at Auto Bavaria Kuala Lumpur. The facility, referred to as Auto Bavaria CSL, focusses on providing quick service and repairs for BMW and MINI vehicles with the BMW & MINI Service Fast Lane.
It is the third Auto Bavaria service workshop in the city centre, alongside Jalan Tun Razak and Sungai Besi. It operates 6 days a week, except on public holidays
Offering regular vehicle maintenance, wear and tear repairs, tyre replacements, cosmetic repairs, etc, the new 39,800 square-foot facility has a customer lounge, Isetta Bar, reception bays for incoming vehicles and a BMW AC charging station. At this time, it has a team of 23 employees
According to Vi Thim Juan, Managing Director of Auto Bavaria, Auto Bavaria CSL can provide BMW and MINI owners with the necessary service and repairs for their vehicles within 2 hours, further optimising the Premium Ownership Experience for customers in Malaysia.
“For BMW Group Malaysia, the commitment that we share with our dealers across the country to fulfil the promise of Sheer Driving remains our greatest pride. Part of this commitment is ensuring that we deliver exceptional customer service to all our BMW, MINI and also BMW Motorrad customers – and to do so efficiently. We are pleased to be celebrating with Auto Bavaria today –the establishment of their second BMW & MINI Service Fast Lane centre in the country,” said Hans de Visser, Managing Director of BMW Group Malaysia.
The BMW i4, fourth model in the German carmaker’s electric BMW i sub-brand, can now be pre-booked in Malaysia. It was first shown in the country at NEXTGen Malaysia in January this year. The retail price starts from RM389,800 (without insurance) with an Extended Warranty & Service Package included. For those who use BMW Group Financial Services Malaysia’s financing plan, monthly instalments can start from RM4,306 (terms and conditions apply).
Customers can choose from Black Sapphire, Mineral White and Dravit Grey for exterior colours which will be supplemented with Sanremo Green, M Portimao Blue and M Brooklyn Grey later in the year. Interior upholstering is available in Black, Mocha and Tacora Red Leather Vernasca.
The new i4, which went on sale in Europe in late 2021, is part of a comprehensive product offensive by the BMW Group in the field of models with electrified drive. The company currently has the biggest range of battery electric vehicles (BEVs) and plug-in hybrid (PHEV) models and by next year, it expects to have 25 models with electrified drive on sale.
Designed by a team led by Kai Langer, Head of BMW i Design, the i4 is the brand’s first Gran Coupe with electric drive in the classic rear-wheel drive layout. The smoothly contoured panels with a clear surfacing language incorporate aerodynamic details that are vital to keeping wind resistance low, particularly for a BEV.
The powertrain is a 5th generation BMW eDrive system which has an electric motor that can generate a maximum output of 250 kW (340 ps) with peak torque of 430 Nm. This gives it a capability of 0 to 100 km/h within a claimed 5.7 seconds.
The eDrive system has a Combined Charging Unit (CCU) with a built-in 4 kW voltage transformer for flexible battery charging. Recharging can be done a domestic power socket, a BMW i Wallbox or DC fast chargers. Depending on the power source, charging time can be 31 minutes (from 10% to 80%) or up to 8.25 hours. A fully charged lithium-ion battery pack will provide up to 590 kms of range, depending on driving conditions.
The version officially imported by BMW Group Malaysia is the i4 eDrive40 M Sport which is equipped with the M Sport package. This has the M Aerodynamics exterior with M High-gloss Shadow Line, 19-inch M Aerodynamic Wheels 860 M Bicolour with staggered widths, and M Sport brakes. Standard on the i4 are BMW Laserlights with Automatic High-beam Control.
The cabin, appointed with Aluminium Rhombicle Anthracite Interior Trim, also has the BMW M treatment with the M Anthracite Headliner, M Leather-wrapped Steering Wheel, while the instrument panel is in Sensatec. Functional features include variable sports steering, electric seat adjuster with memory function, Interior and Exterior Mirror Package, as well as automatic air conditioning.
For entertainment, information and connectivity, the i4 eDrive40 M Sport has the BMW Live Cockpit Professional and BMW ConnectedDrive Services as standard. Additionally, there’s also BMW Connected Package Professional, Intelligent Emergency Call, Teleservices, Smartphone Integration, and a 17-speaker Harman Kardon surround system.
“Sheer Electric Driving Pleasure with a modern, striking yet elegant silhouette – we are thrilled to bring to Malaysia the First-Ever BMW i4 eDrive40 M Sport that retains the hallmark design characteristics of a contemporary four-door BMW Gran Coupe, while also exemplifying the exceptional sporting prowess and efficiency that the fifth-generation BMW eDrive is capable of delivering,” said Hans de Visser, Managing Director of BMW Group Malaysia.
