Trucks. 4x4s. Pick-up Trucks. Call them what you will, but a couple of decades ago they didn’t exist… well not on the highways anyway. Since Mercedes-Benz likes to call itself “the inventor of the automobile” I guess it’s only apt to call Ford Malaysia “the inventor of the lifestyle pick-up truck”… no, really.
You see, not so very long ago in the early 90s, Ford Malaysia‘s (then known as AMIM Ford) passenger car sales were suffering, with only the outdated Laser and Telstar being sold, and I use that word ‘sold’ very loosely. So what did they do? In a masterstroke of genius, because their cars weren’t selling very well in their given segments, AMIM Ford decided to create a whole new market segment. And ‘lo and behold, the ‘lifestyle’ pick-up truck was born.
I owned the very first of those trucks, it was called the Ford Courier. It was a naturally-aspirated 2.5L diesel, and if memory serves, the model survived one update (Courier Splash – yellow) and was replaced by the turbocharged Ranger, which henceforth became one of the market leaders in the lifestyle pick-up truck segment, despite just about every other carmaker jumping on the truck-bandwagon, or rather cargo-bed, and introducing their own trucks.
The Ford Ranger 4×4 has evolved over the years, and while still staying true to its “Built Ford Tough” credo, it’s also become – for better or worse (see video below) – a lot more ‘liveable’ and domesticated. It’s like capturing a wild animal and eventually taming it enough to become a house pet. Never forget though, that behind that docile exterior, an untamed beast still lurks…
One of those beasts of course is the new Ford Ranger Raptor, which you can read more about and see videos of here, as well as one of the 4 new Rangers that were recently launched, this Ranger XLT Limited+. Boasting a first-in-class 10-speed automatic transmission, yes, TEN speeds, the new Ranger XLT+ is powered by a new 2.0-litre Bi-Turbo diesel engine that churns out 213Ps and whopping 500Nm of torque.
It also has an array of other FIC attributes including AEB or Autonomous Emergency Braking & Front Collision Alert, Lane-Departure Warning, Semi-Automatic Parallel Parking, Adaptive Cruise Control and an Easy-Lift Tailgate. Anyone who’s ever owned a truck will know just how heavy that rear tailgate (above) is.
The new Rangers, finally with hydraulic bonnet struts (above), have definitely moved the goalposts insofar as the lifestyle pick-up truck market is concerned, not only are they still very much “Built Ford Tough” but they now also offer an incredible level of refinement unheard of in Rangers of yore.
Want to know more about the new Ford Rangers? Click this link.
Ford Ranger Limited XLT+ 4×4 Photo Gallery…
BONUS! Why I love the older Ford Ranger 3.2 Wildtrak…
“No replacement for displacement”… we’ve often heard this adage, but does it apply to trucks? Here’s an older model with 3,200cc of brute force, and here’s what I think of it!
Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, has announced the ‘Ford Ranger Explore & Experience Roadshow’ which will run in February until March.
Held at participating Ford showrooms, visitors will be able to explore and experience the Ranger’s smart and safe technologies which has helped the Ranger continue to set industry benchmarks and win multiple accolades, such as being awarded Pickup Truck of the Year in 2018. Opportunity on exciting promotions on selected Ford models will also be made available.
The roadshow also comprises various family-friendly activities such as plinko, rubber duck and a kids colouring corner to keep children entertained. Those who perform a test drive during the roadshow will stand a chance to enter the Ford wind tunnel to win attractive and exclusive Ford merchandise.
Available in Malaysia in nine variants – including the high-speed, off-road performance Ranger Raptor, the high-series Ranger Wildtrak, XLT+, XLT and XL, the line-up features Ford’s latest generation 2.0-litre Bi-Turbo diesel engine which is mated to a 10-speed automatic transmission on selected variants to deliver incredible performance, unchallenged responsiveness and improved fuel efficiency.
Dates and locations of the ‘Ford Ranger Explore & Experience Roadshow’ are as follows:
Dates
Location
22-23 February 2019
Tesco Kota Bharu
9-10 March 2019
Auto Lumina Showroom
Lot 51699, Jalan Persisiran Perling 2, Bukit Indah
81200 Johor Bahru
22-23 March 2019
SDAC Juru Showroom
1679-G2, Highway Auto City,
North – South Highway Juru Interchange, 13600 Prai, Penang
Seperti yang telah dilaporkan oleh pihak kami pada bulan Oktober yang lepas, Ford Malaysia (Sime Darby Auto Connexion) bersama Ford Motor Company telah melancarkan Ford Ranger generasi baharu untuk pasaran Malaysia. Terdapat 8 varian berbeza bagi model XL, XLT dan Wildtrak dengan harga dari RM90,888 hingga RM144,888 dan kami telah diberi peluang untuk memandu uji varian tertinggi (sebelum Ford Ranger Raptor) iaitu Ford Ranger Wildtrak 2018. (more…)
The “tougher, smarter, more efficient” Ford Ranger 2.2L Wildtrak has been named as the‘Pickup Truck of the Year (Twin Cab)’ at the Malaysia Car of the Year (COTY) 2018 Awards, further reinforcing the Ranger’s top position in Malaysia’s pickup truck segment.
Hosted by the Malaysia Automotive, Robotics & IoT Institute a.k.a. MARII (formerly Malaysia Automotive Institute, MAI), winners of the awards were assessed based on five criteria: exterior and interior design, technical specifications and engineering innovations, safety features, energy efficiency and environmental friendliness, as well as best overall value for money.
“We are honoured that the Ranger has received yet another prestigious endorsement. With its unmatched versatility, comfort and advanced technology and features, Ford Ranger has proven itself as the toughest and smartest truck that customers can count on to help them achieve more, whether at work or with their families,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion (above, at an earlier VOTY Car Awards event)
The Ranger 2.2L Wildtrak delivers robust capability with unbeatable towing ability of 3,500kg, class-leading water-wading capability of up to 800mm and exceptional payload capacity while adding a level of refinement unseen in the pickup truck segment. The Ranger continues to be Ford’s best-selling nameplate in Malaysia and one of the best-selling pickups in the market. In the third quarter of 2018, sales of the Ranger jumped 61% to 2,245 units sold.
For more information on Ford, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot now available in three languages – English, Bahasa Malaysia and Simplified Chinese – to provide a better customer engagement experience.
Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, recently claimed a double win for its Ford Ranger and Ford Focus at the Carlist.my People’s Choice Awards & Editors’ Choice Award 2018. The multiple-award winning Ford Ranger reaffirmed its popularity amongst Malaysians, winning a Gold for ‘Pick-up Truck of the Year’ while the dynamic Ford Focus was voted a second favourite, taking home Silver in the ‘Mid-Range Hatch’ category.
“We are elated that the Ranger continues to be a top favourite and that the Focus nameplate still holds a special spot in the hearts of Malaysians. We wish to extend our utmost gratitude to all Malaysians for their support as we continue to enhance the ownership experience for our customers in every way possible,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion (below, at a different COTY event)
“With its ‘Built Ford Tough’ credentials, the Ranger is designed and engineered to handle the most extreme terrain with ease. At the same time, it delivers a level of refinement that offers customers the option of owning not just an adventure or commercial-ready truck, but also a lifestyle and family vehicle. Meanwhile, the Ford Focus significantly raises the bar in its mid-range hatch category by delivering a class-leading combination of smart technologies, innovative design and safety as well as exceptional fuel efficiency” – SDAC Malaysia.
2018 marks the second year that winners of Carlist.my’s awards were purely chosen by Malaysians. This year, a total of 7,000 people voted for their favourite cars over a four-week period in 18 categories.
For more information, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot available in three languages – English, Bahasa Malaysia and Simplified Chinese.
Following our previous report on KLIMS or the Kuala Lumpur International Motorshow, we attended the Press Day on 22nd November 2018, and right-off the bat, it’s safe to say that the new venue for KLIMS at the Malaysia International Trade & Exhibition Centre (MITEC) outside downtown KL is definitely a better location, not just in terms of accessibility, but also the floor space and allocated display area. But before we get into that, here’s the video of the official launch ceremony for KLIMS 2018!
Everything also seems a lot better organised this time around, especially in terms of handling the media and providing a proper set-up for us to work. There was free flow of food and drinks in the designated press room, although the room itself was a bit small, considering the number of media personnel who showed up to cover the launch and press day of KLIMS 2018. There was also no designated rest area; let’s not forget that all-in, it was at least a 10-hour day on our feet for many of us. Something to look into for the next one. Here’s our first walkabout video, which we took even before the official launch ceremony. Kudos to all the car brands who participated!
Unfortunately, while the venue itself was a lot better, manufacturer participation was definitely wanting, for apart from Peugeot, Citroen and DS Automobiles, there wasn’t a single other European carmaker in attendance. No Audi, BMW, Volvo or Mercedes-Benz. The latter was represented only thanks to Petronas who grafted what looked like an entire petrol station into KLIMS 2018, replete with a Kedai Mesra shop, while the only Supercars (apart from the Toyota FT-1 in the second video below of course) were what the peripheral pavilions brought in.
That being said, those who did participate put in a tremendous amount of effort to ensure their pavilions looked top notch! Seriously, many of them looked like they belonged in overseas motorshows like BIMS, GIIAS & TMS. Still, at least we were finally able to bring you this ‘live’ coverage of the new Proton X70 SUV, with no restrictions on photos this time. However, while fully expecting to finally learn the official price of the X70 at KLIMS, we were told that the price will be officially announced only on 12th December at the launch extravaganza…
Undoubtedly though, the star of KLIMS 2018 is the incredible Toyota FT-1, which is also known among fan-boys as the new Supra. It definitely deserved it’s own short video….
And in no particular order, here are more videos from KLIMS 2018! (KLIMS 2018 runs from today 23rd Nov to 2nd Dec 2018)
Video: Ford Malaysia put on a superb show for their new Mustang and much-anticipated Ranger Raptor, whose price was announced at RM199,888!
Video: The upstairs hall at KLIMS was dominated by a huge Petronas pavilion, with its own Kedai Mesra, as well as the Motorcycles section…
Video: Perodua unveils the X-Concept and teases a new SUV for 2019…
Ford Malaysia (Sime Darby Auto Connexion) hari ini telah melancarkan varian baharu Ford Ranger iaitu Ford Ranger Raptor 2019 sempena Kuala Lumpur International Motor Show 2018 (KLIMS 2018). Bagi mereka yang berminat dengan trak pikap gergasi Ford F-150 Raptor yang laris di Amerika Syarikat, Ford Ranger Raptor 2019 ini mempunyai intipati yang serupa dari segi reka bentuk di dalam pakej yang lebih sesuai untuk gaya pemanduan di Malaysia. (more…)
Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia announced its participation in this year’s Kuala Lumpur International Motor Show 2018 which will take place from 23 November 2018 until 2 December 2018 at the Malaysia International Trade and Exhibition Centre (MITEC). The show will see the official launch of Ford’s most anticipated vehicle of the year, the Ranger Raptor – the first and only factory-built, high-speed off-road performance truck. Combining the Ranger’s ‘Built Ford Tough’ character with Ford Performance DNA, the Ranger Raptor sets a new benchmark in off-road capability and opens up a new premium pickup segment.
Alongside the Ranger Raptor (below), Sime Darby Auto Connexion (SDAC) will also unveil the New Mustang (above) exclusively to visitors, the only unit flown into Malaysia on air freight, and will be showcased specifically for the 10-day show.
The SDAC-Ford stand will focus on delivering an immersive customer experience journey through interactive technology. It will enable visitors to engage with the brand through socially shareable content. Interactive experiences include the Virtual Reality Test Drive which educates visitors on Ford’s safety technologies, while the Augmented Reality Experience transports drivers to the various terrains the Raptor is able to overcome through its Terrain Management System (TMS).
Another highlight will be the Self-Guide Audio Tour, where visitors will be able to tour the stand at their own pace with a fully narrated audio guide headset. This “personal tour guide” will inform visitors on the stand’s design concept, educate visitors on the vehicles on display and promotions and happenings.
Visitors who make a vehicle booking of the New Ranger and New Mustang at the 10-day show will stand a chance to grab cash vouchers in a wind tunnel machine. The first 888 customers who register their new Ford Ranger will each receive an electrical goods voucher worth RM1,0001. Customers who purchase any new Ford Ranger variant will also be in the running to win a Ranger Raptor under the ‘Buy A New Ford Ranger, Win A Ranger Raptor’ Contest1. On top of that, Sime Darby Auto Connexion will be offering new Ranger including New Ranger Raptor customers up to 2 years free maintenance or up to 40,000km for customers who successfully register their vehicle before 31 January 2019, whichever comes first1.
The SDAC-Ford stand (No.1009) is located at Hall 2, Level 1 of the MITEC and is open to the public from 10am to 10pm on weekends, and 11am to 10pm on weekdays from November 23 until December 2. For more information and ticketing info, visit www.klims.com.my.
The Ford Motor Company, together with its local distribution partner, Sime Darby Auto Connexion (SDAC) has launched the new Ford Ranger… NINE variants to be exact – an even more capable pick-up with a freshened lineup that combines class-leading technology, safety and convenience features. The new ‘Built Ford Tough’ Ranger builds on the capabilities and off-road credentials that perfectly complements, and enables a wide range of customers’ work and lifestyles. But not the Raptor… this was just a preview. The official Raptor launch happens at KLIMS next month (see video below)…
The new Ranger lineup in Malaysia consists of nine different variants, including the XL, XLT, new XLT+ Wildtrak, and the much anticipated Ranger Raptor. The Raptor will be launched officially at the Kuala Lumpur International Motor Show 2018 this November. Pricing for the new Ranger Raptor has not been announced but it’s quite possible that the Raptor could be the first ‘lifestyle’ pick-up truck in Malaysia to breach the RM200,000 mark.
“With the new advanced features and the new generation powertrain offering even greater capability, the new Ranger will build on its already strong and widening appeal in the market,” said Truong Kim Phong, managing director, Asia Pacific Emerging Markets, Ford Motor Company. “The new Ranger will help continue to revolutionise the pickup truck segment, and we are proud that so many customers are choosing Ford.”
“We know that Malaysian customers want their pickups to have the toughness of a truck as well as the comfort and advanced features of a passenger vehicle. We are confident that the new Ranger lineup will offer customers unmatched versatility, helping them achieve more, whether at work or with their family,” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto Connexion (below).
More on the new Ford Rangers…
Advanced Powertrains for Proven Performance, Cutting-edge Technology
The new Ford Ranger offers a choice of three diesel powertrains to deliver greater versatility and to match consumer demands for a wider variety of requirements. These include the new generation 2.0L Single-Turbo and 2.0L Bi-Turbo engines, and the Ranger’s proven Duratorq 2.2L.
Ford’s new generation of diesel engines uses advanced materials and boasts sophisticated construction. Compact, lightweight, powerful and efficient, they feature common-rail direct fuel-injection, an integrated intake manifold, and a belt-in-oil primary drive. Available exclusively on the Wildtrak 4×4 (and Raptor) is the new-generation 2.0L Bi-Turbo diesel engine, coupled with an advanced 10-speed automatic transmission to bring greater torque, improved flexibility and a quieter, more comfortable drive.
The 2.0L Bi-Turbo takes advantage of sequential turbocharging to deliver greater responsiveness, drivability and maximum efficiency. A pair of turbochargers are employed for maximum performance and efficiency. A variable geometry turbocharger is employed to deliver greater throttle response and eliminate lag by spooling up quickly at low speeds. The second unit is a fixed geometry turbocharger with a high flow capacity to deliver maximum power and performance.
With 500Nm from a low 1750rpm, the Bi-Turbo engine delivers a greater torque spread, with the 10-speed’s close ratios reducing gaps in power and acceleration to make steep, slippery hill-climbs much easier. The Wildtrak model optioned with the new engine maintains Ranger’s equal class-leading payload and 3500kg towing capability. The 2.0L Single-Turbo engine, available on the Wildtrak 4×2 and new Ranger XLT+ variants, is also mated to Ford’s advanced 10-speed automatic transmission to deliver 180PS and an impressive 420Nm of torque. The XL and XLT variants are equipped with Ranger’s proven 2.2L turbodiesel engine, which offers 160PS/385Nm and comes with a six-speed automatic and manual transmission.
Tougher, Smarter
Ford’s Pre-Collision Assist feature using Inter-Urban Autonomous Emergency Braking (AEB) with Vehicle and Pedestrian Detection is available on the new Ranger. The system is designed to detect pedestrians as well as vehicles to bring the Ranger to a complete stop to help mitigate potential rear-end collisions and road-traffic collisions with pedestrians. The system functions at speeds above 3.6km/h.
The First and only in-class Lane Departure Warning & Assist, Adaptive Cruise Control and Forward Collision Warning will carry over to the new Ranger. Ford’s segment-first Semi-Automatic Parrallel Parking (SAPP) is available on the Wildtrak 4×4. The driver need only to apply the gear changes and brakes, and the system will automatically steer the Ranger into the parking space.
Loading is easier than ever on the Wildtrak and XLT+ models with the introduction of the first and only in-class, Easy Lift Tailgate. With a new internal mechanism, the Ranger’s tailgate is now lighter to lift, with a 70 percent reduction in initial force required to raise it for closing. Not only does this system require less effort to lift, it also means that it’s easier to lower. Check out the video below for a “one-finger” operation demonstration of the easy-lift tailgate (skip to the 2m20sec mark for the demo)
The Ranger has added the light and nimble Electric Power Assisted Steering (EPAS) to the entry level XL variant – making it the first-in-segment to offer this feature as standard across all models – and providing even more capability to these workhorse trucks that tackle the daily demands of construction sites and agricultural fields across the country.
Ranger’s Fresh Face
The new Ranger’s rugged good looks see styling changes that carry on the off-road stance and visual appeal of the current model. Lead by a cleaner new grille, which features the distinctive ‘nostrils’, the more distinctively chiselled lower bumper now offers a broader intake for a more balanced look. Ranger Wildtrak and XLT+ boast LED daytime running lights and HID headlights for better visibility. The Wildtrak variants will also come fitted with LED front fog lamps.
“A successful design should communicate its intent at-a-glance,” said Ford Asia-Pacific Director of Design, Todd Willing.“With Ranger’s reputation as an amazingly capable and versatile vehicle, it is our responsibility to create a design that clearly signals those attributes in combination with a handsome and appealing aesthetic.” There is also clearer distinction between models visually, with bumper treatments and colours reflecting the unique character of each model – be it a hardworking Ranger XL or a go-anywhere Wildtrak. Chrome brightwork on the Ranger XLT and Monument accents on the Ranger Wildtrak reflect each model’s unique position in the line-up. Exclusive to Wildtrak is the new ‘Saber’ hero colour, a rich orange with blonde accents which contrasts strongly with the dark grey grille surrounds. The Wildtrak’s sports-bar and two-tone 18-inch alloy wheels further differentiate it from the pack.
Mission Control
The Ranger is now equipped with keyless entry and push-start button on the XLT+ and Wildtrak. Its interior hosts an array of upgrades to help tackle the working week, the long weekend road trip, and the off-road adventure. With durable, tactile surface finishes ensuring a long lifespan, the spacious Ranger now sports a black themed interior. Contrasting detail elements including shadow chrome and silver accent stitching help give its interior a premium feel.
SYNC® 3 on the Ranger XLT+ and Wildtrak is compatible with Apple CarPlay and Android Auto, and includes Bluetooth and an 8.0-inch full colour touchscreen. The Wildtrak is also equipped with in-built satellite navigation system for when the Ranger is beyond mobile coverage areas.
On-road Comfort, Off-road Conquered
The new Ranger’s suspension had been upgraded for improved control roll, to enhance the driving experience when fully-laden and when towing. The new packaging also enables geometry changes for an improved ride, a reduction in body roll as well as improved steering precision. The suspension changes do not impact on Ranger’s equal class-leading towing and payload capabilities.
“We’ve further improved how Ranger behaves when carrying a load, towing a boat or when taking a caravan around the country,” said John Willems, Chief Program Engineer, Ranger.“The Ranger is now better to drive when it’s working at its hardest. It is easier to handle, so you can really make the most of its payload and towing capabilities. It helps reduce fatigue on long trips, too.”
Pricing, Colors and Service
The following variants of the new Ranger are available at the following prices:
Wildtrak – two variants, from RM134,888.00
XLT+ – one variant, from RM124,888.00
XLT – two variants, from RM109,888.00
XL – three variants, from RM90,888.00
The Ranger is available in eight exciting colors, including the three new; Saber (Wildtrak only), Magnetic and Lightning Blue colours, as well as Cool White, Meteor Grey, Aluminium Metallic, Frozen White and Absolute Black.
As an early bird offer,the first 888 customers who register their new Ford Ranger will each receive an electrical goods voucher worth RM1,000. The early bird offer ends either when the 888th registration is reached or at 31 December 2018, whichever comes first*. On top of that, Sime Darby Auto Connexion will be offering new Ranger customers up to 2 years free maintenance or up to 40,000km for customers who successfully register before 31 January 2019, whichever comes first*.
Ford Motor Company bersama Sime Darby Auto Connexion (Ford Malaysia) baru sahaja melancarkan Ford Ranger generasi baharu yang menggabungkan teknologi, aspek keselamatan dan kemudahan terkini bagi para peminat kenderaan trak pikap di dalam negara. (more…)
