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Honda BR-V Edisi N7X Baharu: Nampak Hebat Tetapi Adakah Ia Akan Masuk Malaysia?

Peminat Honda di seluruh Asia Tenggara bergembira dengan pelancaran Edisi Honda BR-V N7X di Indonesia International Motor Show (IIMS) 2024, penggemar kereta Malaysia pula terpaksa berfikir; adakah model edisi istimewa ini akan tiba di jalan raya Malaysia?

Kenyataan sebenar dan kenyataan yang pahit ialah adalah tidak mungkin bagi BR-V baru ini ditawarkan di sini, kerana BR-V telah dihentikan pengeluarannya di pasaran Malaysia tahun lalu, dan digantikan oleh WR-V.

Menurut Yujiro Sugino, Koordinator Eksekutif Honda Malaysia, BR-V dihentikan pengeluarannya kerana kelas SUV mempunyai potensi pasaran yang lebih besar, terutamanya di celah di bawah HR-V.

Tetapi mari kita lihat spesifikasi Honda BR-V N7X yang baru dilancarkan.

Dengan elemen reka bentuk yang menarik minat terinspirasi oleh model konsep N7X yang futuristik, Edisi BR-V N7X sudah menarik perhatian. Dari aksen krom menarik yang mempercantik gril hingga aksen hitam glossy yang licin dan rim aloi hitam 17 inci, setiap butiran memancarkan kesan kemewahan dan gaya.

Selain itu, pengenalan Edisi BR-V N7X dalam warna sand khaki pearl baru menambah sentuhan elegan kepada kenderaan ini yang sudah menarik perhatian, membezakannya dari pendahulunya.

Di bawah hud, Edisi BR-V N7X mengekalkan enjin 1.5 liter DOHC i-VTEC, memberikan prestasi yang baik sehingga 121PS dan 145Nm tork, digabungkan dengan transmisi CVT. Pasaran Indonesia terus menawarkan varian kotak gear manual enam kelajuan juga.

Keselamatan tetap menjadi keutamaan utama, dengan ciri-ciri terkini seperti Honda SENSING, termasuk Road Departure Mitigation (RDM), Adaptive Cruise Control (ACC), High Beam Support (AHB), Collision Mitigation Braking System (CMBS), dan Honda LaneWatch, tersedia untuk varian tertinggi. Ini menekankan komitmen Honda untuk menyediakan teknologi terkini yang meningkatkan keselesaan dan keselamatan di jalan raya.

Soalan yang timbul, adakah Edisi BR-V N7X akan diberi harga yang kompetitif di pasaran Malaysia jika ia ditawarkan di sini lagi? Harga permulaan di Indonesia berkisar antara Rp 319,400,000 hingga Rp 363,400,000, setara dengan kira-kira RM97,639 hingga RM111,090. Dengan pesaing seperti Perodua Alza, Toyota Veloz, Mitsubishi Xpander dan Proton X50 sudah menawarkan harga yang sukar ditandingi, kami membayangkan BR-V tidak akan berjaya di sini. Jadi mungkin Honda Malaysia sudah betul untuk memberi tumpuan kepada segmen SUV kecil dengan WRV, di mana hanya ada Perodua Ativa yang perlu diberikan perhatian.

New Honda BR-V N7X Edition: Looks Great But Will Malaysians Ever Be Able To Buy One?

As Honda fans across Southeast Asia buzz with excitement over the launch of the Honda BR-V N7X Edition at the Indonesia International Motor Show (IIMS) 2024, Malaysian car aficionados are left wondering; could this special edition model make its way to Malaysian roads?

The reality and the bitter truth is that it is unlikely that the new BR-V will be offered here, since the BR-V was discontinued in the Malaysian market last year, and was instead replaced by the WR-V.

According to Yujiro Sugino, Executive Coordinator for Honda Malaysia, the BR-V was discontinued because the SUV class had a larger market potential, especially in the gap below the HR-V.

But let’s take a look at the specifications of the newly launched Honda BR-V N7X.

With its captivating design elements inspired by the futuristic N7X concept model, the BR-V N7X Edition is already turning heads. From the striking chrome accents adorning the grille to the sleek glossy black accents and 17-inch black alloy wheels, every detail exudes sophistication and style.

Furthermore, the introduction of the BR-V N7X Edition in a new sand khaki pearl colour adds a touch of elegance to this already eye-catching vehicle, setting it apart from its predecessors.

Under the hood, the BR-V N7X Edition retains the reliable 1.5-litre DOHC i-VTEC engine, delivering a robust performance of up to 121PS and 145Nm of torque, coupled with a CVT transmission. The Indonesian market continues to offer a six-speed manual gearbox variant as well.

Safety remains a top priority, with advanced features such as Honda SENSING, including Road Departure Mitigation (RDM), Adaptive Cruise Control (ACC), High Beam Support (AHB), Collision Mitigation Braking System (CMBS), and Honda LaneWatch, available for the highest variant. This underscores Honda’s commitment to providing cutting-edge technology that enhances both convenience and safety on the road.

The question is, will the BR-V N7X Edition be priced competitively in the Malaysian market if it were ever to be offered here again? The starting price in Indonesia ranges from Rp 319,400,000 to Rp 363,400,000, equivalent to approximately RM97,639 to RM111,090. With competitors like the Perodua Alza, Toyota Veloz, Mitsubishi Xpander and of course, the Proton X50 already offering hard-to-beat prices, we imagine that the BR-V would not do well here. So perhaps Honda Malaysia was right to focus on the small SUV segment with the WRV instead, in which there is only the Perodua Ativa to worry about.

Second generation of Honda BR-V has global debut from Indonesia

It was no secret that the N7X Concept shown earlier in the year was a sneak preview of the new Honda BR-V (although the carmaker didn’t say so). Now Honda has finally unveiled the production model online from Indonesia where its global production hub is located. This is the second time that Indonesia is the location for the global debut of the model which was launched in August 2015. However, it was only in May 2017 that it was finally launched in Malaysia.

The second generation of the crossover SUV not only has fresh new looks but, just like the first City and the second one, it appears that Honda took in a lot of feedback from owners to make improvements to the model. Features which may have taken another generation before being available in the BR-V are included as well as the Honda SENSING driver assistance system.

Honda has not provided dimensions but from the pictures, it seems the new BR-V has grown very slightly, or it could be just the body lines giving that impression. The frontal appearance has gained a bolder look with a distinctive grille flanked by LED headlamps with LEF day running lights. The rear end has new combination lights with LED Light Bars designed to blend in with the body line.

Like the first generation, the second generation of the BR-V also has generous ground clearance. This is something which carmakers who understand the Indonesian market know is an important point. Besides rough roads in the rural areas, there are also floods and being able to cross deep water is appreciated.

*Global debut of the first generation in 2015.*

*Honda N7X Concept shown earlier this year as a preview of the new BR-V.*

The original concept of the BR-V was to combine the design and toughness of an SUV and within, offer the cabin comfort and functionality of an MPV. This concept is retained for the second generation with increased comfort levels and more functionality. There are three rows of seats for up to 7 persons. The use of leather lining has also been added in the cabin for a more premium feel. Storage areas have been increased too, with more power outlets. The driver is provided all the necessary information on a 4.2-inch Thin-Film Transistor (TFT) display, supplemented by a 7-inch touchscreen for the infotainment system.

Owners of the new BR-V will enjoy more convenience with features such as Remote Engine Start, Walk-Away Auto Lock function, Smart Entry System and auto-folding door mirrors. With the auto-lock function, the doors will lock automatically when the driver has walked at least 2 metres or more from the car.

In safety too, the new BR-V makes a big leap with the inclusion of Honda SENSING. This is a suite of assistance systems to help the driver avoid an accident or act automatically to prevent the accident. These systems, already available in the other models, include adaptive cruise control, lane-keeping, automatic emergency braking and automatic headlight high beam control. Also included now are Hill Start Assist, Vehicle Stability Assist and side airbags (besides the front ones).

Also of note is the addition of Honda LaneWatch, a blindspot monitoring system that makes use of a camera on the left side of the car. The mirror is mounted on the door mirror and captures real-time imagery of the area along the side of the car, displaying it on the screen on the dashboard. It is only active when the left turn signal is on, and the imagery is clear even at night.

The new BR-V continues to use a 1.5-litre DOHC i-VTEC petrol engine (improved, of course) with maximum output of 121 ps/145 Nm. Customers can choose a manual transmission or a new CVT which delivers power to the front wheels.

Over 255,000 units have been sold since the model was launched in Indonesia, of which around 30% were delivered in the Indonesian market. While the City is Honda Malaysia’s strongest seller, the BR-V has also had its own following among families with its 7-person cabin and entry-level pricing. Until July this year, over 35,000 units have been assembled in Malaysia.

Honda Malaysia has mentioned that a new model will be launched before the year ends and this new one could be it. Given the need to pump up interest for people to shop for cars again, Honda Malaysia is unlikely to wait two years to launch the new BR-V, as was the case with the first generation.

To know more about Honda models in Malaysia, visit www.honda.com.my.

World premiere of Honda N7X Concept in Indonesia previews next BR-V 7-seater

Final three winners of Honda ‘1 Million Dreams’ Special Edition vehicles receive their prizes

*Visit www.bhpetrol.com.my for more information.*

Honda Malaysia today concluded its ‘1 Million Dreams’ campaign celebrating the achievement of 1 million vehicles sales with the presentation of the final three ‘1 Million Dreams’ Special Edition models to the lucky winners. The presentation ceremony was done together with the brand partners for the campaign – CUCKOO, Shopee and Watsons.

“Thanks to the excellent leadership of my predecessors, the strong commitment of our Honda associates and dealers as well as the support from the Malaysian government has led Honda Malaysia to achieve many remarkable milestones. Today, I am very privileged to be here celebrating this outstanding achievement with all of you and presenting the final three ‘1 Million Dreams’ Special Edition models to the lucky winners from our brand partners,” said Madoka Chujo, Honda Malaysia’s new Managing Director & CEO.

The three exclusive models
The three exclusive Honda models were the BR-V, HR-V and latest City and the winners were Mohd Aisamuddin bin Mohd Azilah, Muhammed Faisal Adnan and Megawati binti Affendi, respectively.

Additionally, Ahmad Sirwan Bin Mat Tuselim who was the customer who made the 1 millionth vehicle purchase – a Civic – was presented with a token of appreciation worth more than RM8,000 from Honda Malaysia together with the three brand partners.

*Ahmad Sirwan bin Mat Tuselim (centre) , the 1-millionth customer, with Honda Malaysia’s Managing Director & CEO, Madoka Chujo (right) and President & COO, Sarly Adle Sarkum (left).*

Exclusive features inside and outside
Four other models – the Civic, CR-V, Accord and Jazz – were presented to winners earlier at a Grand Finale held at the Bukit Jalil Stadium outside Kuala Lumpur. Each of the models had exclusive features such as a Dual Tone Exterior, Front Fascia with Red Highlights, Sporty Red Line Side Mirrors, Black Painted Alloy Wheels with Red Highlights and ‘1 Million Dreams’ Signature Emblems on both front fenders of the cars.

Inside the Special Edition models were ‘1 Million Dreams’ Embossed Leather Headrests on the front seats as well as a Leather-wrapped Steering Wheel with Red Stitching and Centre Mark. Each winner also received a ‘1 Million Dreams’ Special Edition Leather Key Pouch.

The ‘1 Million Dreams’ campaign, which included a number of activities, started on February 25, 2021 and submission of entries closed on March 24. Members of the public were invited to participate in the activities to obtain entry forms and those who had registered on the Honda Touch app got 5x more entries. Besides requesting for a test-drive at any authorised Honda dealership, there were 5 other ways for them to obtain entries. According to the company, over 155,600 entries received in just one month.

To know more about Honda products and services in Malaysia or to locate a showroom for a test-drive, visit www.honda.com.my.

Honda stays at No.1 position in Non-National segment for 6th year

Honda Malaysia reports good demand for latest BR-V

If the 1,400 bookings for the Honda BR-V that Honda Malaysia has collected within a month of its launch are any indication, Malaysians are not entirely turned off buying new cars. The exemption of sales tax (till the end of 2020) must also be acting as an incentive as there are savings too. For Peninsular Malaysia, prices without insurance range from RM86,726 to RM93,696, depending on the variant and colour choice.

According to Honda Malaysia, over 32,600 units of the BR-V, a 7-seater, have been sold since it entered the Malaysian market in 2017. It was an entirely new model which fit into the slot left by the Freed as a family-carrier.

Of the 1,400 bookings, 42% are from the Central region and over 85% are for the V variant, one of the two variants available. More than 24% of the buyers have specified Modern Steel Metallic, one of the 5 colour choices available. So if you want your BR-V a bit faster, pick another colour or better still, just tell the sales representative you will take any colour although you do have to pay extra for the White Orchid Pearl finish.

Honda BR-V colours — *Almost a quarter of bookings are for the BR-V in Lunar Silver Metallic.*

The latest BR-V has received cosmetic updates, typical for a model that is halfway through its cycle. New items include 16-inch dual-tone alloy wheels and a Shark Fin antenna.

It maintains the 1.5-litre SOHC i-VTEC 120 ps/145 Nm engine coupled with a Continuous Variable Transmission (CVT). For the V variant, there are also paddle shifters on the steering wheel to allow manual selection of gears when desired.

In spite of having space for 7 persons, the BR-V also has a lot of cargo space – up to 223 litres, which can be expanded to 539 litres when the third-row seats are folded down. The seating can be folded to create various configurations to suit different needs so it can be used to send the kids to school and then transport plants back from the nursery or furniture from IKEA.

For more information on the BR-V or other Honda models, visit www.honda.com.my. Test-drives are also available at all authorised Honda showrooms nationwide.

Revised Price List for Honda Models, effective from today till December 31, 2020

2020 Honda BR-V gets updates in features and looks, to be launched before end of month

After 3 years in the Malaysian market, the Honda BR-V for 2020 gets a facelift to freshen its appearance with additional features for more convenience. Prices have not been announced but bookings for the model are now accepted at 100 Honda dealerships nationwide with deliveries to customers expected to begin before the end of this month.

Over 36,000 units have been sold nationwide which translated into a 45% market share in 2019, which helped the BR-V maintain its position as the leader in its non-national segment.

Honda BR-V World Premiere — *The BR-V was specially developed for ASEAN markets and had its world premiere in Indonesia.*

Honda Malaysia Managing Director & CEO, Toichi Ishiyama, said: “The BR-V was developed exclusively by Honda R&D Asia Pacific Co., Ltd. (HRAP) for the ASEAN market. It is also the first HRAP model in Malaysia. It caters to the increasing market demand for a 7-seater car that is spacious and versatile at the same time.”

“To continue offering high-quality products and meeting customer expectation, Honda Malaysia conducted market study and collected customer feedback that can help us understand our customers better. Armed with significant insight of the market, the New BR-V received exciting enhancements that are able to further captivate the hearts of Malaysians,” Mr. Ishiyama added.

The changes for 2020
The exterior of the BR-V has an updated front design with a new bumper, grille, lower bumper garnish and new front foglight garnish. There’s also a new rear lower bumper garnish, new shark fin antenna and the 16-inch alloy wheels have a new design as well.

For added convenience, the driver can now enjoy keyless entry and start/stop the engine with the push of a button. These are now standard features for both variants. New leather seat upholstery with a red accent is also introduced for a sporty touch.

No changes to the 1.5-litre SOHC i-VTEC engine are mentioned. This powerplant produces 120 ps/145 Nm, the highest output in its segment, giving the 7-seater BR-V brisk performance.

To locate an authorised Honda showroom in Malaysia, visit www.honda.com.my.

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Honda announces great sales figures and campaigns

Honda Malaysia has announced that sales figures from January to April of this year have been good and has put the automaker on track to achieve its sales target of 100,000 vehicles. This will it to keep the top spot among non-nationl manufacturers based on total industry volume (TIV) this year.

As of now, Honda has achieved 35% of its sales target with 34,500 vehicles sold at the end of April. Compared to last year, sales has risen by 40% or 9,800 more vehicles were sold. Attributing to that number is the new BR-V that racked up 7,800 orders and the new City which has received 7,200 bookings since its launch in March.

Demand for the Civic has risen too with 840 vehicles sold per month. Prior to the introduction of the 10th gen car, the Civic nameplate was only receiving 50 to 200 orders, which says a lot of the new car’s appeal.

And to ensure that the Japanese automaker keeps up with demand especially with the upcoming festive season, Honda’s two production lines will be adjusted so that waiting periods do not exceed 2 months and that with the increased production, quality control isn’t effected either.

Besides these sales figures, Honda Malaysia also announced new prices for the HR-V and CR-V 2.0 2WD due to re-classification under the new customs tariff code. Pricing for the HR-V 1.8L S is now RM101,100, E is RM110,700 and the V variant is RM121,000. The price of the two-wheel-drive CR-V has been adjusted to RM141,500.

As a means to allure more potential buyers to the brand, Honda will be organizing two campaigns this month. The ‘Nikmati Musim Bonus’ will take place from 1st May 2017 to 31st May 2017. During this period, Honda is offering customers 2 years of free vehicle servicing (parts & labour) or cash options. The second campaign, is a nationwide showroom event which will be conducted in conjunction with Mother’s Day on 13th May 2017.

The event will take place from 10am to 4pm and will feature a whole host of activities for the appreciation of mothers, which include roses and Mother’s Day cards made by their own children in the Honda showroom. Other activities include test drive gifts and lucky draws, which should prove to be fun and enjoyable for the whole family.