Edaran Tan Chong Motor (ETCM) has announced the opening of a newly upgraded Nissan showroom in Puchong, Selangor.
The new showroom is open to Nissan customers and would-be customers to experience a new level of luxury, comfort and convenience.
The showroom will feature the entire range of Nissan cars for viewing while a “Star Car” will be prominently displayed. The recently released New Serena Hybrid J-IMPUL is the star car currently.
The new Nissan Serena J Impul has been introduced in Malaysia by Edaran Tan Chong Motor Sdn. Bhd (ETCM). It comes in two variants; the Highway Star and the Premium Highway Star Package.
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The first official glimpse at the brand-new 2024 Nissan Z Nismo has been eagerly anticipated by fans of the famous Nissan Z sports car. A 45-second teaser video of the jacked-up Z burning some serious rubber was revealed by the Japanese automaker.
Its updated bodywork and interior were clearly visible. The teaser video’s lack of a clutch pedal and shifter would have alerted observant viewers. This is due to the fact that the Nismo looks like it will be automatic only.
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While the global carmakers often talk of having a global network of design centres so that they can develop products better suited to the different markets around the world, it’s even better if there are designers who grew up in, live and work in the market a product is intended for. They would know best what customers want and needs that may be specific to local culture.
China, being the world’s largest car market, usually gets much attention from carmakers who want to sell as many cars as possible. In order to do so, the cars must be designed to suit local tastes closely. For example, some manufacturers understood that Chinese customers like longer cars and were willing to build long wheelbase variants just for the market.
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Although activity in the electric vehicle (EV) market in Malaysia has increased substantially in the last year due to the government allowing duty-free importation and sale, with many brands (even new ones) introducing their EV models, we have not heard from Edaran Tan Chong Motor (ETCM) which began marketing the world first mass-produced EV – the LEAF – twelve years ago.
Using its own funding, ETCM had taken the initiative to provide information to the public about EVs and the benefit of their zero emissions to the future of the planet. However, the government then was not proactive in addressing climate change until it signed the Paris Agreement in 2015 and made the commitment to become carbon-neutral by 2050. This meant taking various actions, including promoting the use of EVs.
ETCM continued to offer the LEAF, and when it went into the second generation in mid-2019, it began importing the model for sale in Malaysia. However, without the government incentives, its price was high and interest was therefore limited.
The LEAF is still in its second generation and received improvements not so long ago, so ETCM was probably waiting for the updated and better model to be available and it is now ready for sale. With the tax exemption, it is now priced at RM168,888 which is RM20,000 lower than when it was launched in 2019. This would be as low as it can get unless it is assembled locally and would then get additional incentives.
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The basic idea of an electrified powertrain is that there is one electric motor (or more) powering the wheels which receives electricity from a battery pack. Besides these two main elements, there are also ancillary systems which support their operation. In most cases, each is a separate component in the drivetrain.
Nissan has announced a new approach which it will take to electrified powertrain development, which it calls ‘X-in-1’. Under the approach, core EV and e-POWER powertrain components will be shared and modularized. This can bring about a 30% reduction (compared to 2019) in development and manufacturing costs by 2026.
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Valentine’s Day takes place in February and while it is regarded as a special occasion for couples, it is also a time when appreciation can be shown to those whom we care about. With this in mind, Edaran Tan Chong Motor (ETCM) is having a promotion with special offers on Nissan products as a way of showing its appreciation to customers.
The promotion, called ‘Fall In Love At First Deal’ is for popular models such as the X-Trail and Serena. In the case of the X-Trail, there’s a new Black Edition accessories package which gives a bolder image with black-themed items. The package includes a Black Front Grille, Black TOMEI Aerokit, 17-inch Gloss Black Alloy Wheels, Brown NAPPA Combination Leather Seat with Leatherette Dashboard and Knee Pads, and Ice Cool Tinting.
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With digital renderings these days, it is possible to present a new vehicle design so realistically that it seems like an actual model. However, it is still 2-dimensional and while there can be many angles (and the image can even be rotated and zoomed in and out), there’s nothing like a physical model in 3-dimensional form.
In 2021, at the Nissan Ambition 2030 presentation, Nissan showed three concept cars – only in virtual form – as a preview of its future range of fully electric models. Among them was a concept called the Max-Out which was a topless low-slung 2-seater. As a convertible, it suggested a sporty and fun experience, perhaps assuring people that even with electric power, cars will still be fun to drive.
Of the three concept models, Nissan decided to turn the Max-Out into reality and has built one unit. The model is part of the Nissan Futures event in Tokyo which showcases how Nissan is shaping the future of sustainable mobility and innovative design.
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Carmakers often collaborate with companies in other industries for special promotions of their models, usually taking inspiration from their products to create special editions. These are usually for a limited number of units so whoever gets to buy them is lucky to have a rare model.
With a name like Kicks for its crossover SUV, it seemed only a matter of time before Nissan came up with a collaboration with a footwear brand, in this case New Balance. But there’s a twist to this collaboration: instead of New Balance having a Nissan Kicks-inspired shoe, it is Nissan that has a New Balance shoe-inspired Kicks!
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Festive seasons are times when many people may want something new to celebrate and if it’s a new car you’re considering, Edaran Tan Chong Motor (ETCM) has some special offers for new Nissan vehicles. Its Chinese New Year promotion to welcome the Year of the Rabbit is from January 1 to 31, 2023 and purchasers of the new Nissan Serena, Navara, X-Trail and Almera can enjoy savings of up to RM9,950.
The promotion includes an add-on of RM1,000 for a customized Accessories Package for the respective models, as shown below:
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