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ORA Good Cat

While the move towards electric vehicles (EVs) has been going on over the past decade, it has only recently gained more attention from the Malaysian government which sees increased use of EVs as one way to meet its carbon neutrality goal by 2050.

While promotion of EVs and providing incentives like tax exemption are approaches being taken, government agencies also need to have a greater understanding of these new energy vehicles in order to formulate the appropriate policies for years to come.

The auto industry is also playing its part to help in different aspects and GWM Malaysia, the local subsidiary of China’s Great Wall Motors, is among those keen to work closely with the authorities. As an example of the support it can give, GWM Malaysia recently presented an ORA GOOD CAT 500 Ultra to the Ministry of International Trade and Industry (MITI) to use for test-drives over the next few months to learn more about EVs.

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With the previous government having allowed full tax exemption on battery electric vehicles (BEVs) for a few years, many companies have been quickly introducing new BEV models in the market this year. A number of them are from China, which has the largest EV market in the world, so we are seeing many new brands and models which have unusual names as well.

ORA is one of those new brands and though the brand is new, the brand owner is not. It is a BEV-dedicated brand of Great Wall Motors (GWM), the leading truck and SUV manufacturer in China. GWM is not new to Malaysia as their Haval models have been on sale over the past 10 years, marketed by a local company. In order to more effectively invest and manage their business here, they have established a subsidiary company which will handle distribution and marketing.

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