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Perodua

Perodua has bagged another award but this time its the BrandLaureate Best Brands Award Most Favourite Brand Automotive Sedan/Compact Cars 2016/2017″ by the Asia Pacific Brands Foundation (APBF) last week.

The Malaysian automaker was the only automotive OEM which recieved an award at the event, which is an endorsement of how well received its cars are among Malaysian car buyers. Affordable cars and after-sales service are the main reasons that many flock to Perodua dealerships instead of those belong to competitor car companies.

“We are happy yet humbled of this recognition by the BrandLaureate as well as by the Malaysian public for their endorsement of our brand and their strong support. We will continue to improve ourselves, in all aspects, for our valued customers. This endorsement to all our models is a powerful one, particularly in a highly competitive market and we thank The BrandLaureate for this recognition,” Perodua President and Chief Executive Officer Datuk (Dr) Aminar Rashid Salleh said.

The APBF is a non-profit organisation founded in 2005 that is dedicated at highlighting the power of brands as a visual, auditory and sensory experience which is vital to the success of any business.

Perodua’s stalwart breadwinner, the Mvyi is about to reach a new milestone. The nameplate will see the one millionth Myvi rolling off the production line very soon. It’s a remarkable feat for any automaker but for Perodua, its a testament to the hard work and dedication of its employees, dealer network and parts distributors.

The first generation Myvi was launched in May 2005 and remained Malaysia’s best-selling car till the end of 2014. Despite this, it continues to be a very popular model in our country and a favourite of those looking for a B-segment city car that’s light on their wallets.

“So far, we have produced nearly one million Myvis since 2005 and this milestone will be reached somewhere this month,” Perodua President and Chief Executive Officer, Datuk (Dr) Aminar Rashid Salleh said.

Besides Malaysia, the Myvi has been sold under the Perodua brand in 7 different countries which include Sri Lanka, Mauritius, Brunei, Singapore, the United Kingdom, Fiji and Nepal. The Myvi is actually based on the Daihatsu Sirion but Perodua makes certain design tweaks of their own to differentiate the Malaysian car from its Japanese counterpart.

Perodua’s biggest export market is Indonesia. It has sold 31,000 Myvi cars under the Sirion brand since 2007. Locally however, the Malaysian automaker has managed to sell 64,700 vehicles in the past four months, which is a 4.1% increase compared to the same period last year. Based on its estimates, Perodua says it should be able to capture 35.4% of the local market share, making it the most popular car brand in the country.

In order to keep the current momentum going, Perodua will focus on delivering its vehicles to customers in a timely manner to further improve customer satisfaction and after sales capabilities. There are currently 184 sales and 182 service centres in the country. So, if you own a Perodua, you can rest easy knowing that you have a legion of service centres that are able to tend to any issues you might be facing.

 

  • Masjid ini dibina untuk kemudahan kakitangan Perodua serta untuk penduduk sekitar.
  • Sejumlah 8.86 ekar keluasan tanah diperuntukkan untuk pembinaan masjid ini serta segala kemudahannya yang menelan belanja sehingga RM39 juta.
  • Antara fasiliti yang ada di masjid ini termasuk bilik kuliah, bilik pengurusan jenazah, kawasan khas sembelihan korban serta Pusat Pembangunan Kanak-Kanak Perodua.

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Perodua has introduced the ever popular Bezza to the car market in Mauritius, making the country the second export market for Perodua’s eco sedan. It will be sold by Perodua’s authorized distributor, Raouf Dushmohamud & Co Ltd along side the Axia and Alza.

The launch ceremony was held at the authorized distributor’s sales showroom at Port-Louis, which is Mauritius’ capital and was hosted by the distributor’s Managing Director, Raouf Dusmohamud.

Perodua and Raouf Dushmohamud & Co Ltd’s partnership date back to 1996 and since then, it has helped the Malaysian automaker sell more than 2,000 vehicles in Mauritius. The Viva has been the best selling model in the island nation with 711 vehicles sold between 2008 and 2014. Since the partnership began in the mid 1990s, Perodua has sold the Kancil, Rusa, Kelisa, Kembara, Myvi, Viva, Axia, Alza and Bezza in the island of Mauritius.

“Mauritius is a strategic destination for us as this country is one of the most popular tourist destination spots in the world and having the Perodua Bezza here would give it the global exposure that it needs,” Perodua President & Chief Executive Officer, Datuk (Dr) Aminar Rashid Salleh said.

Versions of the Bezza that are available to order over there include the Bezza 1.0L (Automatic and manual transmission) and the Bezza 1.3L Premium X (automatic and manual transmission). The Bezza 1.0L Manual is priced at 562,884 Mauritian Rupees (RM70,405.35) while the Bezza 1.0L automatic is priced at 589,268 Mauritian Rupees (RM 73,705.45).

The Bezza 1.3L Premium X Manual is priced at 657,699 Mauritian Rupees (RM 82,264.78) while the Bezza 1.3L Automatic is priced at 684,990 Mauritian Rupees (RM 85,678.33). If you would like to know more about Perodua’s latest offerings, visit the automaker’s local website.

 

  • Majlis Rekabentuk Malaysia (MRM), sebuah agensi di bawah Kementerian Sains, Teknologi dan Inovasi (MOSTI), mengiktiraf Perodua Bezza sebagai kereta terbaik dalam kategori “Public Areas and Transport Product” untuk tahun 2016.
  • Perodua Bezza juga telah memenangi anugerah dari Frost & Sullivan Malaysia untuk kategori ‘Car of the Year’ dan juga ‘Debut Car of the Year’ baru-baru ini.
  • Ia merupakan kereta sedan pertama untuk syarikat ini dengan status Kenderaan Cekap Tenaga (Energy Efficient Vehicle – EEV).

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This year is shaping up to be a great one for Malaysia’s second largest local automaker. Perodua has recorded decent sales figures this quarter by registering nearly 50,300 vehicles so far which is an increase of 6.5% compared with last year’s 47,200 units. The company now commands a 35.9% market share with a total of 140,000 vehicle being sold so far this year.

In March alone, Perodua sold 19,500 vehicles compared with 17,300 vehicles it sold last March, which is a 13% increase. The company attributes its sales success this year to the launch of the face-lifted Axia and a number of aggressive sales promotions for various Perodua models.

“On our after sales business, with both service intakes and parts and accessories sales seen growth in the first quarter. Barring any unforeseen circumstances, we expect sustained growth in our after sales business,” Perodua President & CEO Datuk (Dr) Aminar Rashid Salleh said.

The Malaysian automaker’s parts and accessories division has also posted a rise in revenue. It said that revenue rose to a notable 5% in the first quarter of 2017 compared to the same period last year by raking in RM65 million. It’s body and paint business on the other hand, saw a much higher increase in revenue at 17% compared to the same period last year. This has led to the automaker’s CEO acknowledging that the decision to delve into the body repair and paint business 7 years ago, was a savvy business decision on the part of Perodua.

In the first three months of this year, Perodua has produced 49,218 vehicles which is slightly higher than that recorded last year with 48,300 vehicle rolling of the production line. The slight increase was said to be due to the high-demand for the automaker’s B-segment sedan, the Perodua Bezza and the face-lifted Axia.

Things weren’t all rosy for Perodua though, it recorded a decrease in exported vehicles for the first quarter of 2017 with 941 vehicles shipped to six countries compared to 1,600 vehicles in 2016. Despite this, Perodua’s CEO is still confident that the company will hit the 5,000 units export mark in 2017, which was the same target set last year.

“We aim to steadily grow our regional reach as we further improve our operations to become globally competitive. Overall, we are cautiously optimistic of achieving our sales target of 202,000 units for the year. We also foresee that despite the challenges in the automotive industry, there will be modest growth for the industry this year,” said Datuk (Dr) Aminar Rashid Salleh.

Despite the current economic situation, Perodua has defied the odds by posting better and better sales each year. It has launched a number of value added vehicles recently, which have enticed many Malaysian car buyers to flock to Perodua dealerships around the country.

Perodua’s first EEV sedan has won over car buyers all over the country due to its fuel sipping engines and practical dimensions. It’s won over so many hearts that it has been awarded the 2017 Forst & Sullivan’s Malaysia Car of the Year at the namesake’s Excellence Awards.

The Bezza also picked up the Debut Car of the Year award from Frost & Sullivan, and its little sister, the Axia, picked up the Value-for-Money Car of the Year for the 1.3L & under category. Perodua’s Bezza was picked out from the list of finalists due to it’s substantial sales volume, sales growth, market share and its overall impact to the industry in terms of volume.

“We are overwhelmed with this recognition for the Perodua Bezza and the Axia. The 2017 Frost & Sullivan’s Malaysia Car of the Year Award for the Bezza is an endorsement towards our first ever full upper body designed model,” Perodua President & CEO, Datuk (Dr) Aminar Rashid Salleh said.

There are two factors that were considered before the Bezza was chosen, these are quantitative and qualitative factors. The quantitative ones include sales volume for 2015 and 2016, sales volume growth, market share within its own segment in 2015 and 2016, market share growth within the vehicle’s own segment and average sales per month. For the qualitative factors, judges consider market strategy in 2016, the key selling points,key competitive advantages, achievements, popularity and the model’s perception among car buyers.

The Bezza was launched in July of 2016 and since then, about 50,900 cars have been sold. It’s a popular choice due to its affordability, practicality and choice of variants. The car can be ordered with either a 1.0-litre (1KR-VE) or 1.3-litre (1NR-VE) engine and up to 5 variants are offered as standard. The variants are the 1.0L Manual, 1.0L Automatic, 1.3L Premium X Manual, 1.3L Premium X Automatic and 1.3L Advanced version Automatic.

If you are in the market for a compact economy car, the Bezza should be in your shortlist. It is a sensible choice for those looking for economical vehicle but with space for the family and luggage.

The Perodua Axia G compact car gains anti-lock brakes (ABS) as a standard feature starting 2016 onwards. (more…)

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