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PETRONAS Lubricants Marketing Malaysia Sdn. Bhd (PLMMSB), a subsidiary of PETRONAS Dagangan Berhad (PDB) which distributes and markets PETRONAS engine oil, is now further expanding its marketing network through an e-commerce platform.

The engine oils, for 4-wheelers (Syntium) and 2-wheelers (Sprinta) have been on sale on the Shopee platform since the middle of last year at the PETRONAS Official Store. Customers can easily choose from a range of premium products (fully synthetic, semi -synthetic or mineral) by vehicle type and viscosity and place their orders online as well as make payments.

PLMMSB Chief Executive Officer Hardeep Singh said: “This is part of our effort to ensure that customers always get genuine, high quality PETRONAS engine oil. Through the e-commerce platform, customers can now get various PETRONAS engine oils more easily, quickly, and reliably.”

In addition, PETRONAS AutoExpert car service vouchers have also been introduced on the Lazada e-commerce platform. All transactions and appointments are done online and through the official PETRONAS Official Store platform.

Besides affordable prices, customers will also receive exclusive gifts with every purchase of PETRONAS Syntium and PETRONAS Sprinta products, as well as services at PETRONAS AutoExpert.

For those who want to get official PETRONAS items, including PSRT MotoGP and AMG Mercedes F1 team t-Shirts, jackets, hats, and duffel bags, they can also find them at the PETRONAS Official Stores.

Click here for other news on PETRONAS.

Visit www.bhpetrol.com.my for more information.

Honda Malaysia today concluded its ‘1 Million Dreams’ campaign celebrating the achievement of 1 million vehicles sales with the presentation of the final three ‘1 Million Dreams’ Special Edition models to the lucky winners. The presentation ceremony was done together with the brand partners for the campaign – CUCKOO, Shopee and Watsons.

“Thanks to the excellent leadership of my predecessors, the strong commitment of our Honda associates and dealers as well as the support from the Malaysian government has led Honda Malaysia to achieve many remarkable milestones. Today, I am very privileged to be here celebrating this outstanding achievement with all of you and presenting the final three ‘1 Million Dreams’ Special Edition models to the lucky winners from our brand partners,” said Madoka Chujo, Honda Malaysia’s new Managing Director & CEO.

The three exclusive models
The three exclusive Honda models were the BR-V, HR-V and latest City and the winners were Mohd Aisamuddin bin Mohd Azilah, Muhammed Faisal Adnan and Megawati binti Affendi, respectively.

Additionally, Ahmad Sirwan Bin Mat Tuselim who was the customer who made the 1 millionth vehicle purchase – a Civic – was presented with a token of appreciation worth more than RM8,000 from Honda Malaysia together with the three brand partners.

Ahmad Sirwan bin Mat Tuselim (centre) , the 1-millionth customer, with Honda Malaysia’s Managing Director & CEO, Madoka Chujo (right) and President & COO, Sarly Adle Sarkum (left).

Exclusive features inside and outside
Four other models – the Civic, CR-V, Accord and Jazz – were presented to winners earlier at a Grand Finale held at the Bukit Jalil Stadium outside Kuala Lumpur. Each of the models had exclusive features such as a Dual Tone Exterior, Front Fascia with Red Highlights, Sporty Red Line Side Mirrors, Black Painted Alloy Wheels with Red Highlights and ‘1 Million Dreams’ Signature Emblems on both front fenders of the cars.

Inside the Special Edition models were ‘1 Million Dreams’ Embossed Leather Headrests on the front seats as well as a Leather-wrapped Steering Wheel with Red Stitching and Centre Mark. Each winner also received a ‘1 Million Dreams’ Special Edition Leather Key Pouch.

The ‘1 Million Dreams’ campaign, which included a number of activities, started on February 25, 2021 and submission of entries closed on March 24. Members of the public were invited to participate in the activities to obtain entry forms and those who had registered on the Honda Touch app got 5x more entries. Besides requesting for a test-drive at any authorised Honda dealership, there were 5 other ways for them to obtain entries. According to the company, over 155,600 entries received in just one month.

To know more about Honda products and services in Malaysia or to locate a showroom for a test-drive, visit www.honda.com.my.

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Online shopping has been growing in popularity over the past few years and with the COVID-19 pandemic, its growth has accelerated. These days, you can get almost anything online and now, the list includes Toyota vehicles.

UMW Toyota Motor (UMWT) has opened online stores at two of Malaysia’s e-commerce platforms – Lazada and Shopee – to reach further. Being online, the Toyota Malaysia Flagship Stores are open 24/7 so they can be visited at any time of the day, making it convenient for shoppers.

LazMall Toyota Flagship Store

“As online shopping is now part of daily life, UMW Toyota Motor is also establishing a presence on the popular ecommerce platforms of Lazada Malaysia and Shopee with the Toyota Flagship Stores. We want to make it as easy as possible for customers to buy Toyota vehicles in Malaysia, especially if they are looking for great money-saving deals. This follows the earlier introduction of the Toyota Online Showroom which was very well received,” said Ravindran K., President of UMW Toyota Motor.

Online-only special deals
From time to time, car-buyers will find special deals on selected Toyota models, with booking fees as low as RM250. And just like purchasing other goods online, payment can be made the same way, ie by credit card or electronic fund transfers from banks. Chat support is also available at the online stores (Monday – Friday, 9:30 am – 5:30 pm) for customers who may have queries.

Toyota Flagship Store
One of the deals currently offered at the Toyota Flagship Store.

Currently, there’s a special promotion for the Fortuner SUV (limited stocks) worth RM22,760 and it comes with 5 years of free scheduled maintenance (terms and conditions apply).  There are other exclusive deals for the Innova, Harrier and Hilux (limited stocks) as well. The deals are available only for online bookings at the Toyota Flagship Stores on both Lazmall and Shopee Mall.

“Online sales of new cars have been gaining popularity in other countries and are more appreciated with the current situation whereby consumers may be reluctant to go to showrooms due to health concerns. We therefore offer online channels through the popular e-commerce platforms as well as our own Toyota Online Showroom so they can be fully informed and then make the purchase conveniently,” added Akio Takeyama, Deputy Chairman of UMW Toyota Motor.

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For the past couple of years, Volkswagen Passenger Cars Malaysia (VPCM) has been steadily increasing its brand presence online, starting first by offering a limited number of special edition units for sale.  Now, it is moving into e-commerce in a bigger way by having an official online store as a complement to its Volkswagen eShowroom which was launched earlier this year.

The new online store at Shopee, a popular platform, conforms to Volkswagen’s new brand design principle of ‘digital-first’. As Malaysians embrace the new normal, e-commerce platforms like Shopee, together with Volkswagen’s own eShowroom are key points of contact for new and existing customers, playing a key role in their shopping and purchase decisions.

Volkswagen 7.7 Sale
VPCM will be offering special deals on Shopee.

Exclusive deals
The Volkswagen Store on Shopee will feature the complete line-up of models, providing a convenient alternative to those shopping for a new car. In conjunction with the coming ‘7.7 Mid-Year Sale’, VPCM is offering exclusive deals for Volkswagen models booked via Shopee between June 23 and July 7, 2020.

Customers need only pay RM199 to be entitled to rewards ranging from RM4,279 up to RM14,819, depending on the models selected. This includes exclusive online deals and savings, free home delivery within a 20-km radius from the dealership processing the purchase, free deep sanitization package worth up to RM150, and a free Volkswagen LEGO camper worth RM499. Seven lucky customers who purchase a Volkswagen during the promotion period will also stand a chance to win RM700 Shopee voucher.

VW eShowroom
Besides the Volkswagen Store at Shopee, there is also the Volkswagen eShowroom.

Erik Winter, Managing Director of VPCM, said the move to Shopee is a way for the brand to optimise its services on digital applications while offering the best deals and convenience when it comes to buying a Volkswagen. “We have achieved great success with our digital and e-commerce initiatives and being present on Shopee was the next natural step for us. This partnership with Shopee leverages on their digital expertise and platform to connect with our customers whilst offering them irresistible deals in conjunction with Shopee’s ‘7.7 Mid-Year Sale’,” he said.

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As consumer purchase patterns change and shopping online becomes more popular, some car companies have strived to meet these new developments by offering their products online. Their initial efforts have not been in a big way nor long-term as they want to see the effectiveness first. Proton is among those companies and recently collaborated with Shopee to explore new avenues to connect with its customers.

“Commerce today has changed drastically from what it was even as recently as just 5 to 10 years ago. Proton has to keep up with these changes to remain relevant and while we are pursuing our strategy to increase customer touchpoints via the growth of 3S/4S outlets, we must also utilise technology to drive mobility for the business. Our campaign with Shopee is a good example as it offers ease and convenience for consumers but also puts them in contact with our network of outlets for aftersales services,” said Dr Li Chunrong, CEO of Proton.

Proton
Online shopping is becoming popular but for purchases of cars, the process of loan approvals and vehicle registration in Malaysia still require direct contact between the sales representative and the customer to finalise documentation.

Over 200 units booked online
Over 200 units of the X70 SUV were booked in the first few days of the ecommerce platform’s 12.12 Birthday Sale, and as a special incentive, customers using Shopee are able to place a booking for just RM99 instead of the usual RM1,000 booking fee.

The first 50 Proton X70 customers who successfully register their vehicle before December 31, 2019 will also receive RM2,000 of Shopee vouchers and enjoy additional ongoing promotions for the month by Proton.

Proton X70 online 2018

This isn’t the first time Proton is using the internet to allow customers to book its cars. Prior to its launch on December 12, 2018, the X70 SUV could be booked online from October, contributing to the pre-launch booking of over 10,000 units.

An alternative sales platform in future
A similar campaign was also utilised for the launch of other models in 2019 with the success experienced pointing to the increased importance of the channel. “We started to enable online bookings of our cars since late 2018 and over the next few years, we could expand the use of this as a sales platform. With improved online security and transaction platforms becoming widely accepted, there could be a time when financing could be applied for and approved online so Proton aims to be at the forefront of adopting these new technologies,” added Dr Li Chunrong.

Click here for other news and articles on Proton.

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