Afeela, usaha sama antara Sony dan Honda, memperkenalkan versi yang dikemas kini dari produk pertamanya, sebuah sedan elektrik, di CES 2024. Sedan tersebut, yang masih belum diberi nama, menampilkan reka bentuk yang disemak semula dan butiran powertrain yang lebih spesifik. Ia akan mempunyai sistem pemanduan empat roda dengan motor elektrik 241hp pada setiap gandar dan bateri 91.0 kWh yang mampu mengecas sehingga 150 kW.
Afeela merancang untuk melancarkan sedan tersebut di Amerika Syarikat pada tahun 2026, setelah debut pada tahun 2025. Walaupun pesanan untuk sedan akan dibuka pada tahun 2025, jualan sebenar dijangka bermula pada tahun berikutnya.
Selain dari sedan, Afeela bercadang untuk memperkenalkan dua lagi kenderaan elektrik dalam beberapa tahun akan datang. Pada tahun 2027, sebuah SUV elektrik yang berkait rapat dengan sedan akan diperkenalkan, diikuti oleh model kompak pada tahun 2028. Model-model ini akan berkongsi platform untuk mengurangkan kos dan masa pembangunan.
Model kompak itu, kira-kira saiz sebuah Toyota Corolla, kemungkinan akan berkongsi komponen dengan barisan kenderaan elektrik Honda. Untuk mengekalkan kos rendah, beberapa peralatan dan fungsi mungkin akan dikecualikan dari model kompak tersebut.
Laporan menunjukkan bahawa sedan Afeela akan berharga lebih dari 10 juta yen di Jepun, kira-kira RM318,189.
Afeela, the joint venture between Sony and Honda, showcased an updated version of its first product, an electric sedan, at CES 2024. The sedan, which remains unnamed, features a revised design and more specific powertrain details. It will feature an all-wheel drive with a 241hp electric motor on each axle and a 91.0-kWh battery capable of charging up to 150 kW.
Afeela plans to launch the sedan in the U.S. in 2026, following its debut in 2025. While orders for the sedan will open in 2025, actual sales are expected to commence the following year.
In addition to the sedan, Afeela intends to introduce two more electric vehicles in the coming years. In 2027, an electric SUV closely related to the sedan will be introduced, followed by a more affordable compact model in 2028. These models will share a platform to reduce costs and development time.
The compact model, roughly the size of a Toyota Corolla, will likely share parts with Honda’s lineup of EVs. To keep costs down, certain equipment and functions may be omitted from the compact model.
Reports indicate that the Afeela sedan will be priced at over 10 million yen in Japan, approximately RM318,189.
Since being established 73 years ago, Honda Motor has been able to remain independent instead of becoming part of a bigger group. On its own, it has been able to successfully manage its business and endure even the most challenging periods without having to surrender its independence. However, the 21st century sees the auto industry changing and with the move towards electric vehicles (EVs), the cost of developing entirely new technologies is very high. In April, Honda became the first Japanese automaker to declare its intention will stop selling combustion-engines vehicles by 2040.
So even though Honda has preferred to be a ‘lone ranger’, it has been forming strategic alliances with some companies in the area of EVs because it is crucial to remain competitive in the new field, and sharing resources is more realistic. Honda has already agreed with General Motors to jointly develop two all-new EVs for Honda’s range, based on GM’s global EV platform. The EVs will be manufactured at GM plants in North America with sales expected to begin in 2024 for that market.
New joint-venture company
On another front, Honda will be working with Sony Group Corporation to develop EVs as well. The two companies have signed a Memorandum of Understanding (MoU) that outlines their intent to form a joint venture company through which they plan to engage in the joint development and sales of high value-added battery electric vehicles (BEVs) and commercialize them in conjunction with providing mobility services. The new company is expected to be established before the end of this year.
The Honda e, a fully electric EV model, is already on sale in Europe.
This alliance aims to bring together Honda’s mobility development capabilities, vehicle body manufacturing technology and aftersales service management experience, while Sony has expertise in the development and application of imaging, sensing, telecommunication, network, and entertainment technologies.
Sony has already developed EVs
Honda has already developed a few EV models for sale, with the Honda e having received a good response in Europe. Sony has also been developing its own EVs, with two prototypes displayed earlier this year at CES 2022 in Las Vegas. The prototypes appear to have reached quite an advanced stage and have been shown in real-world road-testing.
Sony’s two EVs which were shown at CES 2022 earlier this year.
While Sony announced in January that it would start a new unit called Sony Mobility which would handle commercialization of EVs, this move may well have been too challenging for the company which does not have experience in making cars. Honda, on the other hand, has been producing many fine cars with its decades of experience. As Sony would have vast experience in electronics, which are dominant in EVs, its expertise will be very useful.
So it remains to be seen whether Honda will adopt Sony’s concepts – called VISION-S – or come out with a new design. If they want to do a new design, they have less than 3 years to do so as the plan is to start sales of the first model from the new company in 2025.
A new brand name?
There is also a possibility that the new EVs will have separate branding rather than be sold as Honda or Sony products. This is because the agreement is for the new company ‘to plan, design, develop, and sell the EVs’. It is agreed that Honda will be responsible for manufacturing the first EV model at its own factory.
Honda has had many decades of experience manufacturing cars. not only in Japan but also in other countries.
“The New Company will aim to stand at the forefront of innovation, evolution, and expansion of mobility around the world, by taking a broad and ambitious approach to creating value that exceeds the expectations and imagination of customers. We will do so by leveraging Honda’s cutting-edge technology and know-how in relation to the environment and safety, while aligning the technological assets of both companies. Although Sony and Honda are companies that share many historical and cultural similarities, our areas of technological expertise are very different. Therefore, I believe this alliance which brings together the strengths of our two companies offers great possibilities for the future of mobility,” said Toshihiro Mibe, Director, President, Representative Executive Officer & CEO of Honda Motor.
At CES 2020 (the major consumer electronics trade show in Las Vegas), the Sony Group announced that it would be venturing further into the mobility business, with a sleek prototype car called the VISION-S. At that time, though, what it displayed seemed to be a concept car to show off various technologies, which is also done by other electronics companies
However, the company was actually going further with the concept car and began quietly developing it into a running prototype. By CES 2021, it revealed that there was a running prototype and it was being tested on public roads and on a test track in Austria. Engineers also started verification tests of the safety and user experience of the imaging and sensing technology installed inside and outside the vehicle, along with the human-machine interface (HMI) system.
The VISION-S 02 concept (left) joins the original VISION-S 01 prototype.
Second prototype displayed
At CES 2022 this week, Sony has not only provided an update on the progress of the project but is also displaying a second prototype, the VISION-S 02. This has a SUV design as a new form factor and rides on the same EV/cloud platform as the original VISION-S 01 prototype. By offering entertainment experiences utilizing the large interior space and variations of a 7-seater, this new prototype will promote the accommodation of a large variety of lifestyles within a society where values are becoming increasingly diversified.
The VISION-S 02 measures almost 4900 mm long and 1930 mm wide, which is about the size of a Lexus RX300. It has 200 kW electric motors powering the front and rear wheels so there’s all-wheel drive and the claimed top speed is expected to be over 180 km/h.
Advanced sensor system
Electronics are obviously one of Sony’s strengths and it has been developing a sensors system to support the driver. The system recognizes and analyzes the surrounding environment in real-time, using sensors installed to cover all around the vehicle. These sensors include high-sensitivity, high-resolution, wide dynamic range CMOS image sensors and LiDAR sensors that accurately sense 3-dimensional space.
In addition, the system provides intuitive driver interaction in conjunction with the vehicle’s sound system and HMI system, so that the driver can accurately judge the status of the surrounding environment, such as the presence of emergency vehicles, even from inside the vehicle.
Time-of-Flight (ToF) sensors are used to provide monitoring functions for driver authentication and to watch over passengers. They also support intuitive gesture and voice commands that are intended to enhance usability of the car interface. Additionally, in order to deliver an environment that suits each user’s preferences, the vehicle will include a new function that allows users to customize the display theme and the acceleration and deceleration sounds of the vehicle.
Vehicle settings, key locks, and user settings can be synchronized by linking the vehicle to the cloud using mobile communication, including 5G communication, which features low-latency, high-capacity, and high-speed capabilities. In addition, since updates are reflected in the vehicle via over the air (OTA), it is possible to provide security and evolve service functions and value-added offerings continuously.
5G connectivity
5G driving tests were also conducted from April 2021, the next-generation network connectivity enabling a continuous connection between the in-vehicle systems and the cloud, in order to synchronize data and control signals, and update the systems OTA (Over The Air).
“Real time mobile communication turns cars into databases on wheels. In our 5G Mobility Lab, the VISION-S Prototype learns to communicate in real time. Together with Sony, we are preparing the first prototype for 5G so that in the future new features can be imported into the car over the air and with a simple software update,” said Hannes Ametsreiter, CEO of Vodafone Germany, which is collaborating with the Japanese company.
Utilizing Sony’s in-house technologies and knowledge of communication technology and security cultivated through the development of smartphones, it has positioned remote operation as an important technology in anticipation of the arrival of the autonomous driving era.
Enriching the mobility entertainment space
The seat speakers, which create a three-dimensional sound field, and the streaming service compatible with ‘360 Reality Audio’ provide an immersive music experience. The high quality would only be expected from Sony, which has a strong reputation in this field.
In addition, to provide a high-quality movie experience, the VISION-S models include the fully integrated digital video service ‘BRAVIA CORE for VISION-S’. The service enables shared or individual video playback on the front panoramic screen and individual rear-seat displays. Further extending the possibilities of in-vehicle entertainment, gaming capabilities have expanded to being able to play PlayStation games through a remote connection to a console at home, in addition to the ability to play streaming games through the cloud.
To make the best use of AI and robotics technologies, Sony will soon establish an operating company called Sony Mobility Inc., through which the company intends to explore entry into the EV market.
Over the past 15 years, a number of new companies have announced intentions to make cars, mainly electric vehicles. The notion was that cars of the future are largely packages of electronics so it was more like putting a computer package on wheels with people inside. Obviously, it’s not that simple as there are quality and safety issues to consider but there have been many companies which have already started up and begun making hybrid or electric cars.
Joining them could be Sony – yes, the Sony we all know from the consumer electronics sector – which actually indicated its intentions a year ago at the 2020 Consumer Electronics Show (CES) in America. At that time, it displayed what seemed to be a concept car to show off various technologies, which is also done by other electronics companies.
Vision-S concept first shown at CES in 2020.
From concept to running prototype
However, it appears that the company has decided to go further with the concept car and has been quietly developing it into a running prototype. In fact, for the CES this year, Sony even showed a short video showing the car – known as Vision-S – being tested on public roads and on a test track in Austria.
“We made a fairly grand announcement [at CES 2020], so I often get asked why Sony moved into car development. As a matter of fact, the move wasn’t triggered by any dramatic decision. Rather, it was more like the time had finally come. At the time, the 2010s—the decade of smartphones—were drawing to a close, and we knew the next decade would belong to mobility” said Izumi Kawanishi, a senior Vice-President in the company.
Full technical details are still not revealed but it has a fully electric powertrain. It obviously has much experience in electronics, even in automotive-related areas, but as it has not made cars before, it has commissioned Magna Steyr to provide engineering services for chassis development.
Other partners include familiar names such as Bosch, Continental, ZF, Vodafone Nvidia and Qualcomm as well as other companies which may not be as readily known to the public. Just as specialist suppliers work with carmakers on specific systems, Sony would be getting its own group of specialists although they may not be in traditional automotive fields.
In-house design
The design was developed in-house by Sony’s own team. Commenting on the appearance of the Vision-S, Daisuke Ishii, Creative Director at the Sony’s Creative Centre, said they aimed for a style that would be clearly distinct from the bold, aggressive designs with a focus on on-road performance that are common these days.
“At the same time, a nondescript or impersonal design wouldn’t work either, so it was a tough process. One of the things we tried to realize with this car was the concept of ‘wrapping’ people. So you could say the design was the stylistic embodiment of the idea of mobility that protects people through sensing. A blacked-out glass cabin wrapped in a sensor-packed case that gleams with a metallic light. The interior was also designed to encircle the rider, almost like a capsule holding people,” he explained.
Camera-based rearview mirrors
The prototype has some of the technologies which were showcased last year such as camera-based rearview ‘mirrors’ – which carmakers like Lexus and Audi have already begun offering as options in countries where their use is permitted. Of course, Honda has also been offering this idea for a few years now in its LaneWatch system for blinsspot monitoring.
Autonomous capability would certainly be available as the car, if it goes into production, would be entering the market when autonomous cars become available. Up to 40 sensors are installed on the car to fully cover 360 degrees and collect data and imagery to be processed by the computer.
Occupant recognition
Sony interior designers also propose the use of camera imagery of occupants in the car for managing things like air-conditioning and other personal preferences. Facial recognition could identify the occupant and from data input, preferences relating to temperature or even music can be applied automatically.
From the video, the dashboard layout can be seen to be fully occupied by digital panel displays. This is only to be expected and given Sony’s expertise in displays, we will probably see high-definition images and advanced interfaces for audio-visual systems and navigation.
No production schedule has been mentioned yet so Sony is probably not in a hurry to launch is first car. It will certainly be interesting to see which of the ‘big names’ in the electronics industry will be the first to do so, signalling the beginning of a change in the auto industry’s status quo.
After a substantial number of delays, we finally have some concrete evidence that GT Sport, the highly anticipated PlayStation 4 exclusive game, will be here soon. Based on the information we managed to gather from the gran turismo website, we now know that the highly acclaimed fifth installment of the world renowned simulation-like racing game will be put on sale on 17th October 2017.
The new game features a super realistic graphics engine that adds a sense of realism that has been absent from most of the current generation games. The vehicle textures seem very real and the attention detail that has been placed on every car, especially the interior is something that is awe-inspiring.
There’s even a specifically designed and tailored steering wheelcontroller that took four years to develop just for GT Sport, providing players with more realistic control and feedback. It’s called the Thrustmaster T-GT and it mimics the looks of a real racing steering wheel pretty well.
More details regarding the game will be divulged as we approach the launch date which is about three months away. According to the game makers, it will blitz all previous versions when it comes to performance, realism, graphics quality as well as vehicle drivability.
Till the actual launch, take a look at these trailers and let us know what you think about the upcoming game.
