With the last race of the third season cancelled due to restrictions of the Movement Control Order, the Toyota Vios Challenge came to an early end. As 75% of the 8-round event had been run, this fulfilled the criteria consistent with best practices of other international motorsport events and in adherence to provisions stated in the technical and sporting regulations of the event.
Most lucrative race series
The Vios Challenge, part of the Toyota GAZOO Racing (TGR) Festival, has established itself as the most lucrative race series with more than half a million ringgit in total prize money so far. It is the only racing event in Malaysia to offer a challenging street circuit. While providing close competition for the experienced racers, it has also seen new blood coming into the sport.
One of the rounds of the third season of the TGR Toyota Vios Challenge.
Open to individuals, teams and Toyota dealers, the playing field is levelled as only 1.5-litre Toyota Vios cars qualify. These were cars prepared for racing with identical specifications that participants purchased. They received only parts that slightly increased performance and of course, were fitted with the required safety equipment in accordance with international motorsport regulations.
The Vios Challenge was therefore not about who could make the car more powerful or handle better – usually at extra cost – to get an advantage. It was more about driver skill and because the cars had identical engine outputs, the racing was close, which is what spectators like to see.
Participants use racing cars with identical engine performance, so it is more about driver skill.
“As a one-make series, the Toyota Vios Challenge is built on the foundation of providing competitors with a level playing field with emphasis on driving skills and experience. This series is not only engineered to make motor racing more affordable for individuals and teams, but to make the races very closely contested for the benefit of spectators,” said Akio Takeyama, Toyota GAZOO Racing Malaysia’s Chief Motorsports Officer and also Deputy Chairman of UMW Toyota Motor.
“The 6 races held in Season 3 were no exception and, despite the Series being abruptly cut short [due to the pandemic], I would like to congratulate every single driver who demonstrated a high level of competitiveness, racing skills and sportsmanship,” he said.
One of the venues of the third season was unique – the old TUDM airbase (now Bandar Malaysia) in Kuala Lumpur.
The champions of the third season
For the third and final round, the total prize money of RM360,000 was presented to the overall champions of the event. Tengku Djan Ley Tengku Mahaleel was the overall champion of the Super Sporting class for professional drivers – his second successive title – while 16-year-old Hayden Haikal – the youngest ever competitor in the series – was the overall champion in the Sporting class for amateur drivers. Each driver took RM100,000 for their fine performance.
Overall winners of the Sporting Class with Tengku Dhan in the middle. Presenting the prizes were Akio Takeyama, TGR Malaysia’s Chief Motorsports Officer (left) and Mohd Shamsor Mohd Zain, Director of Marketing (right).
Mark Darwin of Laser Motor Racing and Freddie Ang of Telagamas Toyota finished the series in second and third places, respectively, in the Super Sporting Class. Another teenager, 18-year-old Bradley Benedict Anthony, drove to an impressive debut in the series to finish ahead of third place winner Haji Sutan Mustaffa, both winning RM50,000 and RM30,000, respectively.
16-year-old Hayden Haikal – the youngest ever competitor in the series – was overall champion in the Sporting class.
In the Promotional Class for celebrity racers, musician and TV personality Shawn Lee had 3 wins over the season and was clearly the most dominant driver as he too secured his second ever overall championship in three seasons of competing. He finished ahead of actor Shukri Yahaya and TV personality Nabil Ahmad who came in third overall.
Champion Shawn Lee (centre) and the other two overall winners in the Promotional Class.
“Toyota GAZOO Racing, via the Toyota Vios Challenge, remains committed to underlining the company’s three key objectives: to contribute towards elevating Malaysian motorsports with the introduction of an affordable and competitive one-make series; bringing motorsports to the masses by pioneering the concept of racing on street circuits; and successfully demonstrating the performance, reliability and durability of its vehicle to perform under extreme conditions,” said UMW Toyota Motor’s President, Ravindran K.
“We’ll be back…”
Mr. Takeyama added that TGR Malaysia is now planning for a fourth season, while watching the improving situation regarding the pandemic. “We will be back bigger than before,” he promised.
Over the past few years, UMW Toyota Motor (UMWT) has been transferring its own branch outlets to dealers and other interested parties to take over retail operations. The move, as explained in October 2017, has been to enhance operation excellence.
UMWT would increase intensity on high value-added upstream activities such as product development, marketing and dealer network support, while the dealerships would have greater focus on customer-related activities.
The Malaysian car industry has been dominated by distributor-owned outlets for decade, somewhat different from other markets where dealerships are more independent. This new move departs from that business model and has been ongoing for UMWT.
The 3S outlet at Section 19 in Petaling Jaya, Selangor, is now operated by Laser Motor instead of UMWT.
Two more of its branch outlets in the Klang Valley have been transferred to dealers with effect from today. The dealers are established companies with a long association with Toyota and UMWT. They are Laser Motor which takes over the Section 19 outlet in Petaling Jaya, Selangor, and Fokus Sentral which takes over the outlet in Cheras, Kuala Lumpur.
“It is essential for UMWT to continue achieving high customer satisfaction standards,” said Ravindran Kurusamy, President of UMW Toyota Motor. “I am extremely excited about working even more closely with our dealers to realise a shared vision for UMWT, which is to promise the concept of ‘Best In Town’, meaning more focused one to one customer engagement. Although this arrangement signifies an important change for UMWT, our customers should rest assured that our service will not be compromised, but get even better in the future.”
For customers, the transition won’t make any difference and it will be ‘business as usual’.
For UMWT’s significant customer base of Toyota owners, the change should have no effect – apart from the promise that things will be even better in coming years. In other words, it’s ‘business as usual’. The transition is seamless but allows for a strong entrepreneurial spirit to create more value that benefits the local economy. As businessmen, the dealers want to succeed and build their business so they will give their best efforts, which is of course good for Toyota owners.
Online shopping has been growing in popularity over the past few years and with the COVID-19 pandemic, its growth has accelerated. These days, you can get almost anything online and now, the list includes Toyota vehicles.
UMW Toyota Motor (UMWT) has opened online stores at two of Malaysia’s e-commerce platforms – Lazada and Shopee – to reach further. Being online, the Toyota Malaysia Flagship Stores are open 24/7 so they can be visited at any time of the day, making it convenient for shoppers.
“As online shopping is now part of daily life, UMW Toyota Motor is also establishing a presence on the popular ecommerce platforms of Lazada Malaysia and Shopee with the Toyota Flagship Stores. We want to make it as easy as possible for customers to buy Toyota vehicles in Malaysia, especially if they are looking for great money-saving deals. This follows the earlier introduction of the Toyota Online Showroom which was very well received,” said Ravindran K., President of UMW Toyota Motor.
Online-only special deals
From time to time, car-buyers will find special deals on selected Toyota models, with booking fees as low as RM250. And just like purchasing other goods online, payment can be made the same way, ie by credit card or electronic fund transfers from banks. Chat support is also available at the online stores (Monday – Friday, 9:30 am – 5:30 pm) for customers who may have queries.
One of the deals currently offered at the Toyota Flagship Store.
Currently, there’s a special promotion for the Fortuner SUV (limited stocks) worth RM22,760 and it comes with 5 years of free scheduled maintenance (terms and conditions apply). There are other exclusive deals for the Innova, Harrier and Hilux (limited stocks) as well. The deals are available only for online bookings at the Toyota Flagship Stores on both Lazmall and Shopee Mall.
“Online sales of new cars have been gaining popularity in other countries and are more appreciated with the current situation whereby consumers may be reluctant to go to showrooms due to health concerns. We therefore offer online channels through the popular e-commerce platforms as well as our own Toyota Online Showroom so they can be fully informed and then make the purchase conveniently,” added Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
Assembly Services Sdn Bhd (ASSB), the wholly-owned subsidiary of UMW Toyota Motor Sdn Bhd (UMWT) involved in the local assembly of Toyota vehicles, was recently visited by the Menteri Besar Selangor, Dato’ Seri Amirudin Bin Shari, who was there to personally view the facility’s Standard Operating Procedures (SOPs) to curb the spread of COVID-19.
Accompanied by the top management of UMWT and ASSB, the Menteri Besar was briefed on the best practices and procedures put in place in accordance with the government’s SOPs. During his tour of the plant, which currently assembles the Toyota Yaris and Vios models, he saw various areas such as the motorcycle parking section, staff locker rooms and canteen where changes have been made to meet social distancing requirements.
The ‘new normal’
In accordance with the SOPs, body temperature checks are conducted daily, with hand sanitization and utilization of face masks are made part of the ‘new normal’. In the canteen, the seating has been rearranged to provide distancing and the menu now consists of pre-packed food. Besides staggering working times, new procedures aimed at minimizing interaction so as to reduce the risks of coronavirus spread have also been adopted.
ASSB has also adopted measures from Toyota plants in other countries in response to the pandemic. One example shown was the installation of an additional partition at the Door Assembly Process.
While at the plant, Dato’ Seri Amirudin also visited Toyota Boshoku UMW Sdn Bhd, a joint-venture between Toyota Boshoku and UMW Toyota Motor which makes seat sets, door trims, headlinings, package trays for use in many models assembled locally.
PPE production for frontliners
As it has suitable equipment, Toyota Boshoku UMW set up production lines to produce Personal Protection Equipment (PPE) which is required by medical staff treating COVID-19 patients. More than 10,000 PPE items consisting of Boot Covers, Head Covers and Gowns were provided by UMWT to the Ministry of Health for distribution to hospitals around the country.
A small ceremony was held for ASSB and Toyota Boshoku UMW to hand over PPE kits to the Menteri Besar as a gesture of goodwill to the Selangor state government. The kits consisted of 100 pieces each of gowns, head covers and boot covers.
Aerial view of the ASSB complex at the Bukit Raja Industrial Estate near Klang. It is one of two production facilities making Toyota vehicles in Malaysia and began operations at the beginning of 2019.
“We are grateful to the Selangor State Government for its approval and guidance which enabled ASSB to resume operations after a lengthy shutdown due to the Movement Control Order earlier. Our plant has implemented all the necessary requirements of the Standard Operating Procedures and additionally, we have also adopted some best practices developed by Toyota factories in other countries,” said Ravindran K., President of UMW Toyota Motor.
“Toyota Motor Corporation is also very serious about providing safe and healthy conditions for all employees. As a member of the global Toyota family, ASSB can therefore draw on healthcare advice and best practices from TMC regarding additional measures that can be taken here in Selangor,” added Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
UMW Toyota Motor has just unveiled their latest model for the Malaysian market, the 2020 Toyota RAV4. The fifth-generation model has seen a lot of excitement built up in the past few weeks prior to the launch and now, the Toyota RAV4 is bigger and better than ever before.
We were given the opportunity to test out the 2.5-litre variant yesterday during a very well-organised media drive (with social distancing and hygiene being their number one priority due to the COVID-19 pandemic) and we had a few hours of fun driving around in the SUV. (more…)
The Toyota RAV4 is a historically significant model in Toyota’s line-up. Introduced in 1994, it came at a time when motorists were beginning to appreciate SUVs and created a new segment in the car market almost overnight.
While the earlier SUVs (which were also rather big) were traditionally based on chassis-on-frame construction, Toyota designed the RAV4 with a monocoque bodyshell – the same as a passenger car. So it handled like a car and was also almost as comfortable; for many making the switch to the RAV4, the transition was easy as it felt like a passenger car when driven.
First generation of the RAV4 which created a new market segment almost overnight from the mid-1990s.
The RAV4 set off an ‘explosion’ in the SUV segment and in the years that followed, virtually every manufacturer would introduce a SUV (if it didn’t have one) or expand its SUV range. Demand kept growing and even the luxury segment began to have SUVs.
In 2019, the RAV4 was the world’s best-selling SUV and to date, over 10 million units have been sold worldwide. Now comes the fifth generation of the model which got off to a good start by being voted Japan’s Car of the Year 2019-2020.
The all-new RAV4 imported by UMW Toyota Motor is available in two variants with 2.0-litre and 2.5-litre engines, priced at RM196,436 and RM219,664.50 (Peninsular Malaysia price, excluding insurance premium). The vehicles are imported as Completely Built-Up (CBU) units from Japan and come with a 5-year/unlimited mileage warranty. [Click here for price list]
The prices are higher than the popular rivals in the local market but bear in mind that the RAV4 is imported as CBU from Japan whereas competitors in the same class such as the Honda CR-V and Mazda CX-5 are assembled locally with lower tax imposed on them (apart from getting incentives from the government for investments in local assembly). And the strength of the ringgit (or lack of it) these days also has an impact on pricing.
Evolving with trends
Over the years, the RAV4 has grown in size from the original design. The latest generation, with an overall length of 4600 mm, it is 445 mm longer than the first generation, while the overall width of 1855 mm is 160 mm wider. The wheelbase of 2690 mm is 280 mm longer. This moved the RAV4 up a notch is size categorisation and Toyota filled its place with the more compact C-HR.
The styling also evolved with trends although even the first generation was stylish in its own way. The latest fifth generation has an octagonal theme giving a chiseled appearance with a front end that is bolder.
The door mirrors have been repositioned from the window panel to the door panel, increasing forward visibility around the A-pillars and contributing to a general increase in all-round visibility for better situational awareness.
Concept sketch for the new RAV4 shows how the octagonal theme was adopted, giving the model a chiselled appearance.
The RAV4 rides on 18-inch alloy wheels, wrapped with 225/60R18 dual-purpose tyres. Unlike the earlier RAV4s, the spare wheel is no longer on the rear door – which used to be a must for the SUV image. These days, apart from a few models, the spare wheel is carried on board and in the case of the RAV4, it’s a space-saver type for emergency use only. Thankfully, it isn’t hung under the vehicle like the traditional SUVs.
Joining the TNGA era
While the original RAV4 departed from traditional SUV construction by having a unitary monocoque structure, the latest model has TNGA, which stands for Toyota New Global Architecture. This is the brand new platform developed for use in a wide range of new Toyota models.
The TNGA structure is also monocoque and is 57% more rigid. With the adoption of a ring structure, the torsional rigidity of the body has increased. Contributing to the rigidity is the reinforcement in many areas, strengthening the structure. This enhances agility while also providing a smoother, quieter ride.
Adopting the TNGA platform allowed the engineers to position the powertrain lower down which means a lower centre of gravity for better stability. Using high-strength hot-stamped steel and aluminium have also reduced weight in the upper body, again helping to shift the centre of gravity downwards. A new saddle-style fuel tank distributes weight of the fuel evenly side-to-side.
The suspension consists of MacPherson struts at the front and trailing wishbones, a straightforward layout which is clearly oriented towards on-road driving rather than off-road motoring. Handling and comfort were the priorities and a select group of takumi (highly trained master craftsmen) helped to refine the ride comfort, focusing on tuning details.
A new steering system is installed in the RAV4. The new parallel-type electric power steering system is rack-mounted rather than column-mounted, unlike the previous model. The new design helps enhance turning response and gives a natural feel that can help reduce fatigue on long drives.
The engineers also gave a lot of attention to reducing noise levels in the cabin, this aspect being important to the perception of quality. The reinforcements in the structure help, along with low noise features like integrating the floor silencer and expanding the surface area of damping materials.
Practical interior with car ambience
With the new platform, the interior designers took the opportunity to do a complete redesign of the cabin. As with earlier RAV4s, the interior concept focusses on practicality but blends in modern passenger car ambience with many convenience features.
The new dashboard layout incorporates a slimmed-down instrument panel which is installed low, giving the driver better visibility. Bright and clear Optitron meters (originally developed for the Lexus luxury models) are used on the instrument panel. The TFT Combination Meter can be switched between analog and digital displays.
Infotainment is right up to date with a 7-inch display and a range of connectivity options such as Mirrorlink, Miracast, AUX and Bluetooth. AppleCarPlay and Android Auto are also available so occupants can connect their compatible smartphone and access apps from the dashboard. There’s also voice command which enables management of certain features or handsfree telephony.
Seating comfort is improved with thicker cushions and enlarged lumbar support pads and there’s also a Seat Ventilation System installed – something which you usually find on luxury models.
Large cargo space with auto-opening door
The RAV4 is a 5-seater with two rows of seats, and the back row can be folded flat to increase the cargo floor length for more cargo volume. The cargo area is large enough to even accommodate a 62-inch bicycle with the front wheels having to be removed.
Where the earliest RAV4s had side-hinged rear doors, the door for latest one is top-hinged. There are pros and cons to this as a top-hinged door requires extra space behind the vehicle to open whereas you can open a side-hinged door a bit to put things in. But what will be greatly appreciate is not just powered operation for opening and closing but also a handsfree operation. Placing a foot under the rear bumper will unlatch the door and it raises automatically – a great feature to have when both your hands are full.
Feedback from owners of earlier generations told the new RAV4 development team that many owners have outdoor activities. This led them to come up with useful features to support such activities. For example, the inside handle of the rear door can be used for clothes hangers or camping lights. The wide and long ceiling can be used as a storage area with a nylon strap strung across the passenger grips. Numerous hooks are available to secure irregular-sized luggage as well.
A new engine family
With this new generation, the RAV4 gets an entirely new powertrain with Dynamic Force engines. Lighter and more powerful, these 4-cylinder petrol engines have a combination of a very high compression ratio (13:1), advanced D4-S fuel injection (combining direct and secondary port injectors), high-speed combustion technologies, VVT-iE intelligent variable valve-timing (both sides), and ultra-low internal friction. The thermal efficiencies are as high as 40%, double the average of most internal combustion engines.
The 2.5-litre version produces up to 207 ps/243 Nm of torque while the 2.0-litre engine produces up to 173 ps/207 Nm. The bigger engine is mated to an 8-speed automatic transmission (Direct Shift 8-AT) but for the 2-litre unit, there’s a CVT with Sequential Shiftmatic.
For both transmissions, the driver can choose from Eco, Normal and Sport modes to suit driving preference or conditions. Selection of the preferred mode is done by pressing switches on the centre console. Paddle shifters are also provided (both variants), allowing the driver to make manual selections without removing the hands from the steering wheel.
Both variants have front-wheel drive rather than 4-wheel drive. When the RAV4 was first introduced, SUVs all had 4-wheel drive although there were also 2-wheel drive variants available, especially for the flatter regions of the US market. But as time went on, manufacturers found that the new generation of SUV buyers didn’t seem to care much for 4WD. Omitting 4WD meant weight reduction, with cost savings which could be used to provide more features. Those who had to have 4WD could still get it in more expensive variants but the majority were satisfied with 2WD.
Integrated active safety systems
Like most of the latest Toyota models, active safety systems are no longer independent elements but integrated to work together to help the driver avoid accidents and maintain better control of the vehicle. Besides the now-standard provision of systems such as ABS, Traction Control and Vehicle Stability Control, Toyota has developed an integrated package known as Toyota Safety Sense (TSS) which is used in the RAV4 and many of the Toyota’s latest models.
TSS consists of four driver-assistance systems – Pre-Collision System, Lane Departure Alert with Lane Tracing Assist, Dynamic Radar Cruise Control at All Speeds (DRCC), and Automatic High Beam (AHB). Lane Tracing Assist operates using the camera and radar to recognize lane markers or the preceding vehicle’s driving path. It estimates the vehicle’s position in the lane and then implements steering assist to remain in the lane, even on roads with curves.
Lane Tracing Assist guides the RAV4 along curves.
DRCC is a more advanced form of cruise control which can vary the cruising speed depending on conditions, while AHB detects the headlights of an oncoming vehicle or tail lights of a vehicle ahead and automatically switches to low beams.
Other safety features and systems in the RAV4 include Blind Spot Monitor with Rear Cross Traffic Alert both of which alert the driver when other vehicles are in the blind spot during changing lanes and reversing.
Besides the camera used for the TSS, there are also six other cameras around the vehicle. The first two are the Driving Video Recorders (DVR) mounted in the front and rear positions inside the cabin and the other four cameras are tiny one installed around the body for 360-degree coverage. The driver can view the surrounding areas next to the vehicle while parking, a great benefit in narrow or tight parking spaces.
Apart from the engine immobilizer and alarm system, UMWT also installs a Vehicle Telematics System (VTS) in the RAV4. This system uses GPS/GSM for tracking so if the vehicle is stolen, its location can be identified quickly and the authorities informed to recover the vehicle. The service provider for the VTS can also provide emergency assistance from its 24-hour command centre.
Visit www.toyota.com.my to find out more about the new RAV4 and where to view it.
For those who are starting their journey into the working world after graduation, having personal transport might be something they have been looking forward to. To help graduates acquire a new car,
UMW Toyota Motor Sdn Bhd (UMWT), in collaboration with Maybank Islamic Berhad, has a special financing package just for graduates who wish to purchase a new Toyota Vios, Yaris or Avanza.
The Murabahah Vehicle Term Financing-i (MVTF-i), in accordance with the Murabahah principles, will provide an additional financing option to the graduates besides the Islamic Hire-Purchase (HP) financing in accordance with Al Ijarah Thumma Al-Bai (AITAB). This financing package is only available in Peninsular Malaysia.
Murabahah financing also follows Islamic financing principles and the combined amount financed can be up to 100% with takaful contribution of Takaful bundling and other costs (legal costs, stamp duty, etc).
“At UMW Toyota Motor, we are always looking for the best ways to work with our business partners for our customers to own a brand new Toyota vehicle. With this new financing package, graduates will be able to acquire a Toyota Vios, Yaris or Avanza as the financing package helps to make the downpayment more affordable. The support we offer will also make the ownership experience enjoyable for many years to come,” said Ravindran K., President of UMW Toyota Motor.
The financing is available to graduates (degree-holders) who are aged between 21 and 30 years old and are currently employed. They should be earning at least RM3,000 a month and have been employed for a minimum of 6 months. For those with less than 6 months of employment, their parents can act as guarantors (subject to Terms & Conditions).
Should their income be less than RM3,000 but more than RM2,000, it is still possible to apply for the financing package provided their parents (as guarantors) have a household income of RM5,000 or more.
Full aftersales support is available from the network of authorised Toyota service centres nationwide.
The Toyota Vios, Yaris and Avanza are among the best-selling models in the non-national segment in the Malaysian market. With their compact size, ease of driving, economical performance from 1.5-litre engines, and low cost of maintenance, they would be ideal for those who are just starting out in the working world.
Features such as the Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA) and of course standard items like airbags and ABS ensure that safety aspects are covered.
For peace of mind, the Manufacturer’s Warranty is 5 years and as there is no limit on mileage travelled, this means that warranty coverage is for the full period of time. Additionally, if insurance coverage is purchased from UMW Toyota Motor’s authorized dealers, owners receive free membership to 24SEVEN Road Assist breakdown and emergency service assistance available 24 hours a day, 7 days a week.
Authorized Toyota dealers nationwide can provide more information or visit the Toyota Malaysia website at Toyota.com.my.
Click here for other news and articles about Toyota.
The Toyota RAV4, which was the bestselling SUV in 2019 and ‘Car of the Year’ in Japan, will soon be in showrooms in Malaysia. Following a teaser campaign to let the Malaysian market know of its launch to take place online on June 18 at 10 am, UMW Toyota Motor (UMWT) is now accepting orders from ‘early bird’ customers.
Two variants imported from Japan
Two variants will be available, with 2.5-litre and 2.0-litre petrol engines, and pricing is RM223,880 and RM203,880, respectively. However, these prices still include Sales Tax which will be exempted from June 15 until the end of the year as part of the government’s economic recovery initiative for the auto industry.
Being a completely built-up (CBU) import from Japan, 50% of the 10% Sales Tax can be exempted which will therefore be 5%. UMWT estimates that after the tax deduction, the price will be RM215,700 for the RAV4 2.5 and RM196,500 for the 2.0-litre variant (without insurance premium included).
This is the fifth generation of the model which created a new market segment when it was first launched in the mid-1990s. Cumulative figures for the SUV passed 10 million at the end of February this year.
One of the two Dynamic Force Engines available for the new RAV4.
TNGA and Dynamic Force Engine
The new RAV4 sits on Toyota’s New Global Architecture (TNGA) platform like many of the latest models. It also comes with a Dynamic Force Engine which is the latest Toyota engine family and features advanced technology for high efficiency and performance.
Besides moving towards a more premium image, the RAV4 also comes with Toyota Safety Sense, a suite of safety systems which help the driver to avoid accidents and make motoring safer. These include Pre-Collision System, Lane Departure Alert with Steering Assist, Lane Tracing Assist, and Dynamic Radar Cruise Control for All Speeds as well as Automatic High Beam.
Customers can expect a comprehensive list of convenience features which will include a Kick Sensor Powered Back Door. This feature enables opening of the rear door by just positioning one foot under the rear bumper and the door will automatically open.
More information on the new Toyota RAV4 can also be found at toyota.com.my.
Hari Raya Aidilfitri is here again but for this year, the celebrations will be somewhat different due to the continuation of the Movement Control Order (MCO). UMW Toyota Motor understands that many will be disappointed that they are unable to celebrate together with their loved ones in their hometowns.
To lift the spirits of Malaysians, the company prepared three videos, each with its own unique approach and theme, which was shared on its various social media channels.
“Drawing on Toyota’s own past experiences of difficult and challenging times, I believe that the human spirit is resilient and we will come out stronger. In the short term, things may be tough but at the end, there will be greater strength and confidence from having endured the challenges,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
In the first video posted, Malaysians were invited by the company to submit captures of themselves, observing Ramadan in their own way, while adhering to the MCO requirements to stay at home. These homemade videos were then strung together into a more complete film depicting real-life scenarios and experiences of Ramadan being observed under the unique circumstances.
For the Raya videos, there are two different themes. The first one shows a family coming to terms with the current situation, and accepting that it is a necessary sacrifice to make. For the second Raya video, which was shared on May 25, Toyota GAZOO Racing’s celebrity racers sing a Raya classic, “Senandung Hari Raya Untukmu”, to add sparkle to the celebratory mood, even while observing the MCO.
The first Raya video was produced by working with a real family who actually shot the scenes themselves. The father operated the camera and lighting with the family members as the talent, and their house as the main location.
Adhering to the MCO Standard Operating Procedures, production of all three videos had minimal crew present and even the director gave guidance via video calls. Social distancing was observed during filming with the exception of the family scenes since they depicted people living in the same house.
“The ultimate message of the videos is to stay strong and to continue our journey in the face of hardship. Similarly, Toyota is staying resilient by adapting to the current situation. With its e-showroom, virtual test drives, augmented reality app, and more, Toyota is making sure the public can still get its products and services while caring for the public’s safety,” said Ravindran K. President of UMW Toyota Motor.
“We realise this year’s festival will be different and while many are unable to be together, we hope that Malaysians will still be able to celebrate in a meaningful way at home. On behalf of UMW Toyota Motor, we wish all our Toyota owners, customers and business associates Selamat Hari Raya Aidilfitri!” he said. “And to all Malaysians, Selamat Hari Raya Aidilfitri and may you find peace and happiness.”
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