Over the past 5 years, SEAT, the Spanish manufacturer in the Volkswagen Group, has been building CUPRA as a performance sub-brand. The name is derived from CUP and Racing, which reflects the motorsport heritage as SEAT was active in motorsports in the 1990s with an Ibiza model called the Cupra.
As with the performance brands of some other companies, the CUPRA division was born out of SEAT’s unit which was involved in competition and high-performance development. When it started as a business unit, it gained a degree of autonomy in design while using Volkswagen Group hardware. Thus while SEAT products have been largely adapted from Volkswagen models, CUPRA has unique designs that are more sporty and dynamically oriented.
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