Volvo Cars has marked a major milestone as the XC60 officially becomes the brand’s all-time best-selling model, with over 2.7 million units sold globally. This achievement sees the premium mid-size SUV overtaking the iconic Volvo 240, which had long been regarded as the brand’s most beloved and recognisable vehicle.
First introduced in 2008, the XC60 quickly resonated with drivers looking for a safe, stylish, and versatile SUV. It combined Volvo’s reputation for safety with a more modern design and premium features, appealing to families and individuals alike. Originally manufactured in Europe, the XC60 later expanded its production footprint to include China, where it supported growing local demand. Its global popularity was further cemented when it won the coveted World Car of the Year award in 2018.
The current generation of the XC60 also helped accelerate Volvo’s electrification ambitions, bringing plug-in hybrid technology to a wider audience. It became Europe’s best-selling plug-in hybrid last year, making it not only a symbol of the brand’s past success but also a key part of its sustainable future.
Susanne Hägglund, head of Global Offer at Volvo Cars, highlighted the XC60’s transformation into a new-era classic. Reflecting on the Volvo 240’s iconic status in 1980s Sweden, she noted how the XC60 has now assumed that family-favourite role, becoming a mainstay in driveways around the world and cementing its legacy as Volvo’s top-seller.