Since it was launched in March 2021, the Kia EV6 has impressed the automotive world and received a number of awards, including the 2022 European Car of the Year award. The first of the Korean carmaker’s next-generation battery-electric vehicles (BEVs), the EV6 embodies Kia’s shifting focus towards electrification. As part of the Hyundai Motor Group, Kia is also very much into electrifying its range with the aim of achieving carbon-neutrality.
The EV6 has progressively made its appearance in many markets around the world and now it is also being offered in Malaysia, although only bookings are being taken for now. The model is distributed through Dinamikjaya Motors Sdn Bhd (DMSB), which took over representation of Kia from the Naza Group in April 2021. A subsidiary of BAuto (Bermaz Auto), DMSB is the sole distributor while another company – Kia Malaysia Sdn Bhd – has also been formed to manage the assembly of Kia vehicles locally and Kia Motors has majority share in this company.
Dedicated BEV platform
Priced from RM300,668 (click here for the pricelist)for the GT-line version, the EV6 is Kia’s first dedicated BEV produced with the all-new Electric-Global Modular Platform (E-GMP) of the Hyundai Motor Group. By having a dedicated platform, it means that the architecture of the vehicle can be fully optimised for an electric powertrain. Earlier, carmakers developed BEVs using platforms that were still used for conventional combustion engines, resulting in less than optimum engineering when it came to a BEV.
The EV6 has all-wheel drive with two electric motors generating a total of 605 Nm, and a 77.4 kWh battery pack powering them. Claimed performance figures are 0 to 100 km/h in 5.2 seconds and a top speed of 185 km/h. The claimed range on a fully charged battery pack is 506 kms but just as with combustion engines, this figure depends on driving conditions and driving style.
In addition, the flexibility of its Integrated Charging Control Unit (ICCU) charging system enables the vehicle-to-load (V2L) function, which is capable of discharging energy from the vehicle battery. The V2L function can supply up to 3.6 kWh of power and is capable of operating lifestyle electronic accessories, so the EV6 can serve as a mobile power station.
Digital Tiger Face
The tiger face which was created by Peter Schreyer in 2007 and became a brand signature is still present, but it is now described as a ‘Digital Tiger Face. A sleek, modern appearance of the daytime running lights and a sequential dynamic light pattern evokes the original ‘Tiger Nose Grille’, taking the brand into the era of electrification.
With the E-GMP, the designers have had new freedom to efficiently package the interior with innovative use of space. Though the exterior dimensions are compact, the generous 2900 mm wheelbase allows a cabin space similar to many mid-size SUVs.
High-tech interior
Being a vehicle that points towards the future, the EV6 is equipped with technological that enhance safety, connectivity and infotainment. There’s a 12.3-inch infotainment system with Apple CarPlay and Android Auto connectivity, as well as wireless smartphone charging. The curved infotainment screen has a simple form language which gives the interior an open feel.
The EV6, which has received the maximum score of 5 stars from Euro NCAP, comes with an extensive list of standard safety features and systems. These included advanced systems like High Beam Assist, Blind-Spot Collision-Avoidance Assist, and Rear Cross-Traffic Collision Assist. In addition, there is also a Blind-Spot View Monitor, Lane Keeping Assist, Driver Attention Warning, and Forward Collision-Avoidance Assist with Junction Turning. Lane Following Assist and Smart Cruise Control are also included for reducing driver load on long journeys.
Each new EV6 comes with a 5-year manufacturer warranty (or first 150,000 kms). In addition, the battery pack warranty coverage is up to 7 years or maximum of 150,000 kms.
Peugeot owners in the Klang Valley will be happy to note that Bermaz Auto Alliance Sdn. Bhd. (BAASB), the new representatives of the French brand, has officially opened its first Peugeot flagship 3S Centre in Glenmarie, Selangor. Located on the same site as the Peugeot 3S centre before, the new facility has the new Peugeot brand identity. After-sales support at this facility will also be available to owners of Citroen and DS vehicles.
The service facilities available include 21 service bays with the latest manufacturer’s diagnostic system equipment and maintenance tools. Fully trained technicians will ensure the vehicles are maintained and serviced for optimum performance.
Owners who wish to wait for their vehicles that are being serviced can make use of a comfortable waiting lounge with free refreshments and for those who want to also do some work, there are wifi connections available.
As part of the Bermaz Automotive group (which also handles the Mazda brand), Bermaz Auto Alliance aims to provide best ownership experience and will ensure full and comprehensive after-sales support, especially with warranty-related issues.
Appointments can be made online
The service centre operates from Mondays to Saturdays and offers online service appointments (available at customer.peugeot.com.my) for the convenience of owners. Roadside assistance is also available by calling1-800-22-3399 (24 hours availability).
BAASB currently offers the 2008 (above), 3008 and 5008 (below), all assembled at the Stellantis factory in Kedah.
Peugeot owners are urged to update their information with BAASB so that they can be properly supported and receive important communications relating to their vehicle. They can provide the information at baasb.com.my/Peugeot/ and are assured that all information will be kept and protected in accordance with Personal Data Protection Act of Malaysia.
Although demand for SUVs has surged over the past decade, European motorists have still had a love for the stationwagon. In fact, the C-segment stationwagon segment has remained constant since 2010. To Europeans, the stationwagon is considered a more ‘environment-friendly’ dual-use vehicle than a heavy and bulky SUV (though that argument no longer applies).
Joining the stationwagon offerings from the beginning of 2022 will be the new Peugeot 308 SW, a variant of the new 308 hatchback that was revealed in March this year. The 308 SW has the same new design language elements of the hatchback but isn’t just a 308 with more length. From the rear door line, everything is different with the rear lights deeper in the body. Like most stationwagons, the longer body helps in aerodynamic efficiency which, in the case of the 308 SW, is 0.277 Cd.
LED lighting across the range
Peugeot draws attention to the lighting units which, at the front, use LED technology across the range. They are supplemented by daytime running lights (DRLs) in the shape of fangs on the front bumper. On the GT/GT Pack levels, the Full LED headlights are even slimmer and have PEUGEOT Matrix LED Technology for greater efficiency and safety. At the rear, the lights have full LED technology displaying the 3 claws that identify the brand.
The EMP2 platform has been adapted for the longer 308 SW with an extra 55 mm of wheelbase. Apart from increasing legroom for the rear passengers, the boot capacity is also more generous, as would be expected. However, the maximum volume (with rear seats in use) of 608 litres is available only in models with combustion engines as the battery pack for the plug-in hybrid electric vehicle (PHEV) variant takes away 60 litres. Of course, the rear backrests can be folded down as well, allowing items of up to 1.85 mm to be loaded and extending maximum volume to 1,534 litres (1,574 litres for PHEV).
Peugeot Enhanced Modular Platform (EMP2).
Combustion engines and manual gearboxes still available
While it is steadily electrifying its range, Peugeot is not leaving out combustion engines yet – at least not for this generation. There are petrol and turbodiesel engines available, the former a BlueTech 1.2-litre 3-cylinder unit with 110 or 130 bhp and the latter a BlueHDi 4-cylinder with 1.5 litre displacement and 130 bhp output. 6-speed manual transmissions will still be available, along with automatic transmissions with up to 8 speeds.
One of the two PHEV powertrains for the new 308 SW. Both use PureTech petrol engines and e-EAT8 transmissions.
The most powerful engine in the new 308 SW range is the PHEV powertrain with an e-EAT8 transmission. This is offered in two versions – 180 and 225 bhp. The claimed range on a fully-charged 12.4 kWh battery pack is around 60 kms. Peugeot says that the battery pack can be fully recharged in just under 2 hours on a 32A wallbox but just a bit more than 7 hours with an 8A outlet.
Evolved Peugeot i-Cockpit
Like the new 308, the 308 SW also introduces an updated Peugeot i-Cockpit, with a new multifunction double-flattened steering wheel. The i-Cockpit is a centrepiece of the new Peugeots and has extensive levels of digitisation. With each generation, it has become more refined in terms of ergonomics, quality, design and technology and includes the PEUGEOT i-Connect infotainment system. The i-Connect Advanced option has an ‘OK PEUGEOT’ command system using natural language voice recognition to provide access to all requests related to the infotainment functions.
The 10-inch 3D display is positioned for comfortable viewing and can be fully customised with several display modes. The central infotainment HD display is a colour touchscreem, also 10 inches, with i-toggles. These are fully configurable to provide one-click access to the main functions of the infotainment system. Comprehensive connectivity options include 4 USB Type-C sockets, screen mirroring for smartphones and Bluetooth, with the possibility of connecting two devices at the same time.
The construction of the dashboard is based on a ‘high wind’ architecture which places the air vents directly in front of the occupants’ heads and provide optimal comfort. Other interior design highlights show a diversity and richness of the materials used. The LED mood lighting is hidden behind the central screen and glows over the main décor right up to the door panels which can be foamed, in fabric, in Alcantara, or made of real pressed aluminium parts.
The technology will also include the Drive Assist 2.0 pack, with driver assistance systems that are capable of semi-autonomous motoring. In addition to adaptive cruise control with Stop and Go and lane-keeping assistance, there is semi-automatic lane change (between 70 and 180 km/h), advance speed recommendation and automatic speed adjustment in curves.
Another one for BAASB?
Although the stationwagon market in Malaysia is small and most brands don’t bother with it, it has not discouraged Bermaz Auto (BAuto) from selling the attractive Mazda6 stationwagon. As BAuto now also handles Peugeot – via Berjaya Auto Alliance Sdn Bhd (BAASB) – it might well offer the 308 SW as well. And if the government can get together a coherent EV policy which gives incentives to hybrids to bring their prices down, we might see the PHEV too. Incidentally, BAuto has acquired an additional 35% stake in BAASB from Berjaya Corporation which its total stake is 55% and BAASB thus becomes a BAuto subsidiary.
Kia Corporation’s popular Sportage model enters its fifth generation with a new design philosophy called ‘Opposites United’. The first official images released show a departure from previous designs with the SUV gaining a more dynamic image.
According to Karim Habib, Kia’s Senior Vice-President and Head of Global Design Centre, the new Sportage isn’t just one step forward but instead moves on to a different level in the SUV class. It’s the result of a collaborative effort between Kia’s global design network which has studios in Korea, Germany, the USA, and China.
“When you see the all-new Sportage in person, with its sleek but powerfully dynamic stance, and when you sit inside the detailed-oriented cabin with its beautifully detailed interior and first-class materials, you’ll see we have achieved those goals and set new benchmarks. In the all-new Sportage, we believe you can see the future of our brand and our products,” he said.
New design philosophy
Revealed earlier this year, ‘Opposites United’ influenced every aspect of its appearance and character of the new Sportage., The principles of this new design philosophy will also guide all future Kia designs, giving them the same basic DNA, strengthening the connection with Kia’s new brand direction, ‘Movement that inspires’.
The front of the new SUV features a detailed-orientated black grille graphic stretching across the width. Like an intricate web, the technical graphic pulls together the main frontal, crafting an imposing front volume. The elongated grille links Kia’s modern signature ‘Tiger Nose’ grille –the visual focal point of the car – to the distinctive futuristic-styled boomerang-shaped daytime running lamps adjacent to the headlamps.
The side profile shows clean and refined body surfaces that blend the contrasting volumes together. A first for the Sportage range is a black roof, contrasting to the body colour, to accentuate the sporting profile and highlight the architecturally dynamic C-pillar that encompasses a deconstructed look.
At the rear, broad shoulders give a strong road presence as the muscular swooping fastback flows into the rear lamps. They appear as if they cut into the body with fine precision, forming the outline of the rear lamp graphic and the main section of the tailgate.
Sculpted curved display
Inside, there is a sculpted integrated curved display with a slim touchscreen pad which sweeps almost across the cabin. Finely detailed 3-dimensonal air vents mimic the air flowing from them. Further enhancing passenger convenience, at the rear of the driver and front passenger seats are integrated hanger-type designs within the slim headrests, allowing clothing and handbags to be easily and conveniently hooked into place.
The high-tech touchscreen pad along with the advanced integrated controller act as the nerve centre for driver and passenger connectivity, functionality and usability needs. Both systems have been created to be easy-to-use, highly intuitive and soft to touch while a shift-by-wire transmission dial makes operation easier.
To be assembled in Malaysia too?
The global market launch will take place later this year with progressive introductions in various markets. This new model could well be among those that the new representative of Kia in Malaysia – Bermaz Auto (BAuto) – will assemble locally next year. A subsidiary of BAuto, Dinamikjaya Motors Sdn Bhd (DMSB), will act as the sole distributor of the Korean vehicles. Newly-formed Kia Malaysia Sdn Bhd, a subsidiary of Kia Motors, will manage the assembly operations which will be at the Inokom plant in Kedah.
In the meantime, Kia owners are urged to provide their contact details to DMSB so that they can be contacted in future. This is especially important for those who have vehicles that still have warranties in effect (which will continue to be honoured). To register contact information, click here.
First and second generation of Sportage (above), and the third and fourth generation (below).
Kia Motors will soon be launching a new generation of the Sportage, one of its older SUV models which dates back to the early 1990s. The new model will make its debut in South Korea in July, followed by launches in other markets in the months after that.
‘Opposites United’
The brand’s most popular SUV will use its ‘Opposites United’ design philosophy with inspiration taken from nature and modernity. Revealed earlier this year, ‘Opposites United’ is Kia’s new design language. The images released today show an assertive and cutting-edge design paying homage to nature’s perfection and simplicity whilst connecting with the brand’s new design direction. This follows the carmaker’s recent rebrand that aims to create sustainable mobility solutions for customers by revamping all facets of its business.
“Taking inspiration from an ethos we created where nature meets technology, the all-new Sportage challenges the norm with an adventurous and contemporary exterior and a carefully conceived, beautifully detailed interior,” said Karim Habib, Senior Vice-President and Head of Global Design Centre. “With the all-new Sportage, we were fully focused on challenging ourselves and pushing our fifth-generation SUV to a new level.”
Current Sportage has been in the global market since 2016.
Emotive front end
The all-new Sportage will have a muscular stance with a strong and refined silhouette. Notable details include crisp, taught character lines that ripple across the surfaces. Not shown but said to be emotive, the front has a detailed-orientated black grille graphic spanning the width of the face. At the rear, muscular shoulder lines drop gently to meet slim daytime-running lamps, which flank the new Kia logo and Sportage emblem.
The interior design sketch reveals a driver-oriented dashboard with an integrated curved display that occupies half the dashboard. It’s likely to be a fully digi-graphic panel, with the possibility of a Head-Up Display on some variants.
Technical details are not available yet, but it can be expected that the SUV will still be offered with petrol and diesel engines, along with a mild hybrid powertrain.
To be assembled in Malaysia?
Given its popularity in the Malaysian market, this could be one of the models that the new representative of Kia – Bermaz Auto (BAuto) – will have assembled locally next year. A subsidiary of BAuto, Dinamikjaya Motors Sdn Bhd (DMSB), will act as the sole distributor of the Korean vehicles. Newly-formed Kia Malaysia Sdn Bhd, a subsidiary of Kia Motors, will manage the assembly operations which will be at the Inokom plant in Kedah.
In the meantime, Kia owners are urged to provide their contact details to DMSB so that they can be contacted in future. This is especially important for those who have vehicles that still have warranties in effect (which will continue to be honoured). To register contact information, click here.
After Naza’s swift termination of its involvement with the Kia and Peugeot brands during the last quarter of 2020, the market was curious to see who would take over the brands. By December, one part of the question was answered when Berjaya Auto Alliance Sdn Bhd (BAASB) was announced as the new distributor for the French brand. BAASB is a joint venture between Berjaya Corporation and Bermaz Auto, the latter already established as the distributor of Mazda vehicles.
Kia took a bit longer but Bermaz Auto (or BAuto) was a strong candidate and today, that has been officially confirmed with the full details announced at a press conference. A subsidiary of BAuto, Dinamikjaya Motors Sdn Bhd (DMSB), will be the sole distributor while another company – Kia Malaysia Sdn Bhd – has also been formed to manage the assembly of Kia vehicles locally and Kia Motors has majority share in this company.
A fist-bump between Tae-Hun Lee, President & CEO of Kia Asia-Pacific (left) and Dato’ Seri Ben Yeoh, Executive Chairman of Bermaz Auto, after exchanging documents to start off the new relationship between the two companies.
Joint-Venture and Distributorship agreements
Commenting on this development, Tae-Hun Lee, President & CEO of Kia Asia-Pacific, said: “After months of searching for the right partner, Kia is delighted to enter into the Kia JV and Kia Distributorship with Bermaz Auto. With BAuto’s proven capability in successfully building up automotive marques in Malaysia and the Philippines, as well as their automotive manufacturing experience, we believe we have placed the Kia brand in good hands under the capable leadership of its Executive Chairman, Dato’ Seri Ben Yeoh.”
While the matter of continuing its presence in the Malaysian market is settled, Kia is also looking at making its assembly operations Malaysia a hub for supplying vehicles around the region and possibly beyond. In as far as ASEAN is concerned, the Free Trade Area (AFTA) agreement provides for duty free import of vehicles by an ASEAN country of the vehicle is produced within the region. However, the level of ASEAN-sourced content must be at least 40%.
The first two models to be assembled in Malaysia will be the Seltos (above) and the 4th generation of the Carnival MPV which was launched in Korea in August 2020.
Due to current government policies and incentives, vehicles assembled in Malaysia can be sold at more attractive prices in the local market, enabling growth of volumes. However, Dato’ Seri Yeoh said that the locally-assembled models won’t be available for at least 12 to 18 months as that is the time that will be needed to prepare the plant and get suppliers of certain parts.
Local assembly to be at Inokom plant
The plant to be used is Inokom Corporation in Kulim, Kedah which is majority owned by Sime Darby Berhad. The other shareholders are Bermaz Auto and, interestingly, Hyundai Motor Company (15%). The Korean carmaker was actually an original investor in the plant when it began operations in 1997 and in those early years, Renault also had a share. Both Hyundai and Renault assembled some products that were sold under the Inokom brand then.
In the meantime, DMSB will distribute models that are imported CBU (completely built-up) from Korea. There are some stocks remaining from Naza’s inventory which will be taken over and sold through the Kia network which has 30+ dealers presently.
The Inokom factory in Kedah where vehicles from the BMW, Hyundai, MINI and Mazda brands are currently assembled, with Kia to be added next year.
Three models to be assembled
At least three models will be assembled locally and the first two have already been identified. They will be the Seltos, a small SUV, and the new generation of the Carnival. The third model will be decided later. When exports do begin, possibly in 2023, the first market is likely to be the Philippines as BAuto already has its own subsidiary there handling the Mazda business. Of course, a new operating unit will be set up for Kia, and the same will apply in Malaysia although some of the key figures at the top will be the same for all the brands.
The most notable is Dato’ Seri Ben Yeoh who has decades of experience in the auto industry. He started off in the 1970s at Cycle & Carriage Bintang and was involved in Mercedes-Benz vehicles, and then spent time over the following decades involved in brands such as Toyota, Daihatsu, Proton, Hyundai, Skoda and Mazda. He is therefore familiar with Japanese, European and Korean products and is helping develop the next generation for the auto business.
Dato’ Seri Ben Yeoh (left) and some of the members of his team who have set a good track record of building up the Hyundai and Mazda brands.
He is aware of the legacy issues relating to Kia vehicles and said that DMSB will examine all past promises to customers and see how to best move forward with existing owners. Given the track record shown in building up the Mazda brand in Malaysia, many expect that he will put a shine on the Kia brand in due course. He said that he is also pleased that Kia Motors has a share in the joint-venture as this demonstrates that strong commitment and support for the business.
Dato’ Wong Kin Foo, who will head the Kia business, has previously been in a company that also handled Mazda, Peugeot and Kia. This was during the 1990s when Cycle & Carriage Bintang was the distributor for the brands. He will also be heading the team at BAASB which handles Peugeot and is a director of Bermaz Motor which handles Mazda.
The Inokom plant is very familiar to the BAuto leadership, some of whom were in its management in its earliest days. They also began local assembly of Hyundai models during the days when Hyumal was the distributor and 10 years ago, they returned to being involved at the plant when local assembled of Mazda vehicles began again. Soon, they will be planning for the assembly of the Seltos and Carnival.
At the beginning of this year, Kia introduced its new brand logo and also announced a bold transformation strategy.
Kia’s bold transformation underway
The timing for BAuto to associate itself with Kia is also good, as it was when the company took over the Mazda franchise in 2008 from Cycle & Carriage Bintang. At that time, Mazda was starting with to introduce a completely refreshed range of models, all of which would prove highly appealing to customers and boost sales quickly. Likewise, Kia started this year with the unveiling of a new corporate logo which also marked the start of a bold transformation which will see the revamping of nearly all facets of its business to establish a leadership position in the future mobility industry.
The Korean carmaker’s long-term business strategy, which has the ambition to take a leading position in the global car market, will include popularizing electric vehicles. A global EV business strategy aims to put the brand in a leadership position and to achieve this, Kia will launch a diverse range of dedicated BEVs (Battery Electric Vehicles). “The next generation products are sustainable, focusing on high electrification, active safety, connectivity with many autonomous features and are highly human-centric,” observed Dato’ Seri Yeoh.
Kia will be focussing more and more on electrically-powered vehicles and aims to become a global leader in the field.
Dato’ Seri Yeoh said that while it is evident that Kia is strongly focusing on EVs, such vehicles may not be offered so soon in Malaysia. He has always been pragmatic in his approach to business and he believes that consumer acceptance needs to be stronger. That is the same sentiment that other companies have as the government is not pro-active in the area of electric vehicles. While governments in neighbouring countries have announced and even implemented sound policies and incentives that are attractive and give carmakers confidence to invest, Malaysia is still not doing the same.
Calling existing Kia owners
In the meantime, DMSB, as the new distributors, would like all existing owners of Kia vehicles in Malaysia to provide their details so that they can be registered in the database. This is especially important for those whose vehicles are still under warranty. It is almost certain that as a responsible manufacturer, Kia will honour whatever warranties have been given with their vehicles sold previously but DMSB will need owners to provide information. Furthermore, being registered in DMSB’s database means that any recalls or other notifications will be communicated to them. To register details, visit this website: Kia Customers’ Information Update.
The new team at BAASB is headed by Dato’ Wong Kin Foo, presently a director in Bermaz Motor Sdn Bhd. Dato’ Wong, as Managing Director of BAASB, will report to the board of BAASB, which consists of representatives from Berjaya Corporation Berhad (BerjayaCorp) and Bermaz Auto Berhad (BAuto).
The board is chaired by Dato’ Sri Robin Tan Yeong Ching, CEO of BerjayaCorp and Dato’ Sri Ben Yeoh, Executive Chairman of BAuto, as well as Dato Francis Lee, CEO BAuto, amongst others.
Some of the management team members of BAASB: (Top) Board members Dato’ Sri Ben Yeoh (left) and Dato’ Francis Lee. (Above) Michael Moh, Head of After Sales;, Dato’ K.F. Wong, Managing Director; and Ian Khong, Head of Marketing.
All the members of the team have long experience in the auto industry and some, like Dato Sri Ben Yeoh, have worked in many different companies, including the distributors of Mazda, Toyota, Proton and Mercedes-Benz. Dato’ Wong was CEO at Cycle & Carriage Bintang Berhad, the company long associated with the Mercedes-Benz business in Malaysia.
Other key members of BAASB include Michael Moh, who is Head of After Sales and, Berjaya Auto Alliance Sdn Bhd and Michael Chen who is Head of Sales.
Mr. Moh has had a 40-year career in the auto industry on the service side, his last position being Vice-President, After-Sales at Mercedes-Benz Malaysia. Mr. Chen is a seasoned veteran, also with 40 years of automotive experience, having worked with brands such as Datsun/Nissan, Hyundai, Suzuki and Foton. He was also among the pioneers in the national car project with EON Bhd.
Also on the team is Ian Khong as Head of Marketing and though younger, he has had experience working with brands such as Mitsubishi, Toyota, Mazda, Ford and Proton. Over his 26-year career, he has gained experience in various aspects of the auto industry… besides having been a rally driver.
BAASB will operate from the group headquarters in Glenmarie, Shah Alam, Selangor, with plans for expansion in the near future.
We’re certainly looking forward to reporting on the activities of BAASB which, with the experienced team, will certainly take the Peugeot brand to a new level. They already have a proven record with Mazda and can now draw on that experience for the French brand.
